Sorry for interrupting, this website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Learn more
Accept & Close

Regional Newspapers - UK - August 2014

“Ironically, given that it might be expected to be more difficult to find local/regional news for free than it would be to find national news for free, there appears to be more resistance among consumers to paying for local/regional online content than for national content.”
– Michael Oliver – Senior Leisure and Media Analyst

This report answers the following questions:

  • Can a strategy of raising print cover prices provide breathing space for publishers to develop stronger digital revenue streams?
  • Can regional newspaper publishers persuade consumers to pay to access their content online?
  • How can regional newspaper titles increase engagement with the communities they serve?

What you get

What's included

Why buy from us?

Succeed

Our reports will provide you with market data, consumer research and competitive intelligence to succeed in your market.

Instant Access

Buy now and you'll have instant access to the information you need to make the right decisions.

Opportunities

Find out what's next in the markets that matter to you: where opportunities lie and what challenges you will face.

Trusted

A business Superbrand, Mintel is a source you can trust. We have been defining and refining the Market Intelligence mix since 1972.

Table of contents

  1. Introduction

      • Definition
        • Abbreviations
        • Executive Summary

            • The market
              • Figure 1: Trends in the annual circulation of print regional newspapers, 2009-19
              • Figure 2: Trends in the number of daily unique browsers of regional newspaper digital networks, 2009-19
            • Market factors
              • Figure 3: Digital device household ownership levels, April 2013 and 2014
            • Companies, brands and innovation
              • Figure 4: Top ten regional newspaper groups, ranked by weekly print circulation, January 2014
              • Figure 5: Leading regional press online networks, daily unique browsers, 2009-13
            • The consumer
              • Local and regional newspaper readership
                • Figure 6: Local and regional newspaper readership, December 2013
              • Types of local and regional newspapers read
                • Figure 7: Types of local and regional newspapers read, December 2013
              • Attitudes towards pricing
                • Figure 8: Attitudes towards pricing of weekly local or regional newspapers, December 2013
              • Attitudes towards local/regional newspapers
                • Figure 9: Attitudes towards local/regional newspapers, December 2013
              • What we think
              • Issues in the Market

                  • Can a strategy of raising print cover prices provide breathing space for publishers to develop stronger digital revenue streams?
                    • The facts
                      • The implications
                        • Can regional newspaper publishers persuade consumers to pay to access their content online?
                          • The facts
                            • The implications
                              • How can regional newspaper titles increase engagement with the communities they serve?
                                • The facts
                                  • The implications
                                  • Trend Application

                                      • Trend: Life Hacking
                                        • Trend: Moral Brands
                                          • Trend: Collective Intelligence
                                          • Market Drivers

                                            • Key points
                                              • Broadband penetration increases importance of digital platforms
                                                • Figure 10: Trends in broadband penetration, 2008-13
                                              • Older audiences becoming more tech savvy presents opportunity
                                                • Figure 11: Digital device household ownership levels, April 2013 and 2014
                                              • Jury still out over cover price increases
                                                • Figure 12: UK cover price for leading regional dailies, December 2013
                                              • Monetising digital products
                                                • Is the BBC hurting regional news?
                                                • Who’s Innovating?

                                                  • Key points
                                                    • Local coffee shop newspaper
                                                      • Advancing digital platforms
                                                        • The virtual office
                                                          • User generated material
                                                            • Just the good news
                                                              • Online first
                                                              • Market Size and Forecast

                                                                • Key points
                                                                  • A tale of two halves
                                                                    • Figure 13: Trends in circulation and number of titles for regional newspapers, 2009-14
                                                                  • Digital audience leaps ahead
                                                                    • Figure 14: Trends in numbers of daily unique browsers for major regional news networks*, 2009-14
                                                                  • Forecast
                                                                    • Figure 15: Forecast trends in annual circulation of print regional newspapers, 2009-19
                                                                    • Figure 16: Forecast trends in the number of daily unique browsers of regional newspaper digital networks, 2009-19
                                                                • Segment Performance

                                                                  • Key points
                                                                    • Title decline shows signs of slowing down
                                                                      • Figure 17: Trends in the structure of the regional newspaper industry, by number of titles, 2012-14
                                                                      • Figure 18: Regional weekly circulation trends, by frequency of publication, 2012-14
                                                                  • Market Share

                                                                    • Key points
                                                                      • Johnston Press publishes the most titles…
                                                                        • Figure 19: Top ten regional newspaper groups, by number of print titles published, January 2014
                                                                      • … but Trinity Mirror leads in terms of circulation
                                                                        • Figure 20: Top ten regional newspaper groups, ranked by weekly print circulation, January 2014
                                                                      • Newsquest leads the digital channel
                                                                        • Figure 21: Leading regional press online networks, daily unique browsers, 2009-13
                                                                      • Morning and evening regional print titles equally affected by declines
                                                                        • Figure 22: Circulation trends for leading daily regional newspaper print titles, Jun-Dec 2013
                                                                    • Companies and Products

                                                                        • Trinity Mirror plc
                                                                          • Company overview
                                                                            • Figure 23: Average net circulation figures for Trinity Mirror plc’s regional daily titles, 2012-13
                                                                          • Key financial information
                                                                            • Figure 24: Key financial data for Trinity Mirror plc, 2008-12
                                                                          • Strategy and recent activity
                                                                            • Online presence and recent promotions
                                                                              • Gannett Co., Inc./Newsquest Media Group Ltd
                                                                                • Company overview
                                                                                  • Figure 25: Average net circulation of Newsquest daily regional titles, 2012-13
                                                                                • Key financial information
                                                                                  • Figure 26: Key financial data for Gannett UK Limited, 2008-12
                                                                                  • Figure 27: Newsquest plc, trends in advertising revenue by segment, Q2 2014
                                                                                  • Figure 28: Newsquest plc, trends in classified advertising revenue by type, Q2 2014
                                                                                • Strategy and recent activity
                                                                                  • Online presence and recent promotions
                                                                                    • Local World Ltd
                                                                                      • Company overview
                                                                                        • Figure 29: Average net circulation of Local World daily titles, six months to June 2012-13
                                                                                      • Key financial information
                                                                                        • Figure 30: Key financial data for Local World Limited, 2013
                                                                                        • Figure 31: Local World ltd, revenue by segment, 2013
                                                                                      • Strategy and recent activity
                                                                                        • Online presence and recent promotions
                                                                                          • Johnston Press plc
                                                                                            • Company overview
                                                                                              • Figure 32: Average net circulation of Johnston Press’ regional daily titles, six months to June 2012-13
                                                                                            • Key financial information
                                                                                              • Figure 33: Key financial data for Johnston Press plc, 2008-12
                                                                                              • Figure 34: Johnston Press plc revenues by sector, HY 2013 vs HY2014
                                                                                            • Strategy and recent activity
                                                                                              • Online presence and recent promotions
                                                                                                • DMG media/DMGT (formerly Associated Newspapers Ltd)
                                                                                                  • Company overview
                                                                                                    • Key financial information
                                                                                                      • Figure 35: Key financial data for Associated Newspapers Limited, 2008-12
                                                                                                      • Figure 36: Average net circulation, Metro 2010-13
                                                                                                    • Strategy and recent activity
                                                                                                      • Online presence and recent promotions
                                                                                                        • Evening Standard Ltd
                                                                                                          • Company overview
                                                                                                            • Figure 37: Average net circulation figures for London Evening Standard, Jan-Jun 2012-13
                                                                                                          • Key financial information
                                                                                                            • Figure 38: Key financial data for Evening Standard Limited, 2011-13
                                                                                                          • Recent activity
                                                                                                            • Archant Ltd
                                                                                                              • Company overview
                                                                                                                • Key financial information
                                                                                                                  • Figure 39: Key financial data for Archant Ltd, 2008-12
                                                                                                                • Recent activity
                                                                                                                  • DC Thomson & Company Ltd
                                                                                                                    • Company overview
                                                                                                                      • Key financial information
                                                                                                                        • Figure 40: Average net circulation figures for DC Thomson & Co Ltd’s regional daily titles, 2012-13
                                                                                                                      • Key financial information
                                                                                                                        • Figure 41: Key financial data for DC Thomson & Company Ltd, 2012-13
                                                                                                                      • Recent activity
                                                                                                                        • Tindle Newspapers Ltd
                                                                                                                          • Company overview
                                                                                                                            • Key financial information
                                                                                                                              • Figure 42: Key financials for Tindle Newspapers Limited, 2012-13
                                                                                                                            • Strategy and recent activity
                                                                                                                              • The Midland News Association Ltd
                                                                                                                                • Company overview
                                                                                                                                  • Key financial information
                                                                                                                                    • Figure 43: Average net circulation of The Midland News Association’s daily regional titles, 2012-13
                                                                                                                                  • Key financial information
                                                                                                                                    • Figure 44: Key financials for The Midland News Association Limited, 2008-12
                                                                                                                                  • Strategy and recent activity
                                                                                                                                  • Brand Communication and Promotion

                                                                                                                                    • Key points
                                                                                                                                      • Regional newspapers’ adspend declines
                                                                                                                                        • Figure 45: Main monitored media adspend on leading* regional newspapers, 2010-13
                                                                                                                                      • Radio and TV dominate
                                                                                                                                        • Figure 46: Main monitored media adspend for leading* regional newspapers, by media type, 2010-13
                                                                                                                                      • Newspapers’ spend fluctuates year-to-year
                                                                                                                                        • Figure 47: Main monitored media adspend for leading* regional newspapers, 2010-13
                                                                                                                                      • Radio advertising favoured in 2013
                                                                                                                                        • Figure 48: Main monitored adspend for leading* regional newspapers by type, 2013
                                                                                                                                      • Liverpool Echo rises to the top on social media
                                                                                                                                        • Figure 49: Facebook ‘likes’ and Twitter followers for selected regional newspapers, March 2014
                                                                                                                                    • Local and Regional Newspaper Readership

                                                                                                                                      • Key points
                                                                                                                                        • More than half of adults read a local/regional newspaper regularly
                                                                                                                                          • Figure 50: Local and regional newspaper readership, December 2013
                                                                                                                                        • Clear division between preferences of younger and older readers
                                                                                                                                          • Figure 51: Local and Regional Newspaper Readership, by gender, age and socio-economic status, December 2013
                                                                                                                                        • London peak reflects concentration of titles in the capital
                                                                                                                                          • Figure 52: Local and regional newspaper readership, by region, December 2013
                                                                                                                                      • Types of Local and Regional Newspapers Read

                                                                                                                                        • Key points
                                                                                                                                          • Paid-for titles still preferred to freesheets
                                                                                                                                            • Figure 53: Types of local and regional newspapers read, December 2013
                                                                                                                                          • Clear gender and age variations in readership
                                                                                                                                            • Figure 54: Types of local and regional newspapers read, by gender, age and socio-economic status, December 2013
                                                                                                                                            • Figure 55: Types of local and regional newspapers read, by region December 2013
                                                                                                                                          • Print/online readers are the most heavy consumers of local/regional news
                                                                                                                                            • Figure 56: Types of local or regional print newspaper read, by local and regional newspaper readership, December 2013
                                                                                                                                        • Attitudes towards Pricing

                                                                                                                                          • Key points
                                                                                                                                            • Almost three quarters prepared to pay for a local or regional newspaper
                                                                                                                                              • Figure 57: Attitudes towards pricing of weekly local or regional newspapers, December 2013
                                                                                                                                            • Weekly paid-for readers prepared to pay the most for local/regional news
                                                                                                                                              • Figure 58: Attitudes towards pricing of weekly local or regional newspapers, by most popular types of local or regional print newspaper read, December 2013
                                                                                                                                              • Figure 59: Attitudes towards pricing of weekly local or regional newspapers, by next most popular types of local or regional print newspaper read, December 2013
                                                                                                                                            • Digital-only readers hostile towards paying for local/regional newspapers
                                                                                                                                              • Figure 60: Attitudes towards pricing of weekly local or regional newspapers, by most popular local and regional newspaper readership, December 2013
                                                                                                                                              • Figure 61: Attitudes towards pricing of weekly local or regional newspapers, by next most popular local and regional newspaper readership, December 2013
                                                                                                                                          • Attitudes towards Local/Regional Newspapers

                                                                                                                                            • Key points
                                                                                                                                              • Readers see local/regional newspapers as having a strong community role
                                                                                                                                                • Figure 62: Attitudes towards local/regional newspapers, December 2013
                                                                                                                                              • Moderate demand for hyperlocal and citizen journalism
                                                                                                                                                • Only 4% prepared to pay to access online content
                                                                                                                                                  • Digital local/regional news readers are heavier users of social media
                                                                                                                                                    • Figure 63: Attitudes towards local/regional newspapers, by local and regional newspaper readership, December 2013
                                                                                                                                                  • Paid-for weekly readers most engaged with local/regional newspapers
                                                                                                                                                    • Figure 64: Attitudes towards local/regional newspapers, by most popular types of local or regional print newspaper read, December 2013
                                                                                                                                                    • Figure 65: Attitudes towards local/regional newspapers, by next most popular types of local or regional print newspaper read, December 2013
                                                                                                                                                • Appendix – Market Size and Forecast

                                                                                                                                                    • Figure 66: UK annual regional newspapers print circulation forecast scenarios, 2014-19
                                                                                                                                                    • Figure 67: UK daily unique browsers of regional newspaper digital networks, 2014-19
                                                                                                                                                • Appendix – Local and Regional Newspaper Readership

                                                                                                                                                    • Figure 68: Most popular local and regional newspaper readership, by demographics, December 2013
                                                                                                                                                    • Figure 69: Next most popular local and regional newspaper readership, by demographics, December 2013
                                                                                                                                                • Appendix – Types of Local or Regional Print Newspaper Read

                                                                                                                                                    • Figure 70: Most popular types of local or regional print newspaper read, by demographics, December 2013
                                                                                                                                                    • Figure 71: Next most popular types of local or regional print newspaper read, by demographics, December 2013
                                                                                                                                                    • Figure 72: Types of local or regional print newspaper read, by most popular types of local or regional print newspaper read, December 2013
                                                                                                                                                    • Figure 73: Types of local or regional print newspaper read, by next most popular types of local or regional print newspaper read, December 2013
                                                                                                                                                • Appendix – Attitudes towards Pricing

                                                                                                                                                    • Figure 74: Willingness to pay up to £1.50 for weekly local or regional newspapers, by demographics, December 2013
                                                                                                                                                    • Figure 75: Willingness to pay more than £1.50 for weekly local or regional newspapers, by demographics, December 2013
                                                                                                                                                • Appendix – Attitudes towards Local/Regional Newspapers

                                                                                                                                                    • Figure 76: Most popular attitudes towards local/regional newspapers, by demographics, December 2013
                                                                                                                                                    • Figure 77: Next most popular attitudes towards local/regional newspapers, by demographics, December 2013
                                                                                                                                                    • Figure 78: Attitudes towards local/regional newspapers, by attitudes towards pricing of weekly local or regional newspapers, December 2013
                                                                                                                                                    • Figure 79: Attitudes towards local/regional newspapers, by most popular attitudes towards local/regional newspapers, December 2013
                                                                                                                                                    • Figure 80: Attitudes towards local/regional newspapers, by next most popular attitudes towards local/regional newspapers, December 2013

                                                                                                                                                Companies Covered

                                                                                                                                                • Archant
                                                                                                                                                • Associated Newspapers Ltd
                                                                                                                                                • Barnes & Noble, Inc
                                                                                                                                                • Birmingham Post & Mail Ltd
                                                                                                                                                • Claverley Group
                                                                                                                                                • Daily Mail
                                                                                                                                                • DC Thomson & Co Ltd
                                                                                                                                                • DMG Broadcasting UK
                                                                                                                                                • Dundee Courier & Advertiser
                                                                                                                                                • East Anglian Daily Times
                                                                                                                                                • Evening Standard
                                                                                                                                                • Express and Star
                                                                                                                                                • Facebook, Inc.
                                                                                                                                                • Gannett Co., Inc.
                                                                                                                                                • Google, Inc.
                                                                                                                                                • Guardian Media Group
                                                                                                                                                • Johnston Press plc
                                                                                                                                                • Lancashire Evening Telegraph
                                                                                                                                                • Leicester Mercury
                                                                                                                                                • Liverpool Echo
                                                                                                                                                • London Stock Exchange plc
                                                                                                                                                • Manchester Evening News
                                                                                                                                                • Metro (The)
                                                                                                                                                • National Federation of Retail Newsagents (NFRN)
                                                                                                                                                • Newcastle Chronicle & Journal
                                                                                                                                                • Newspaper Society (The)
                                                                                                                                                • Newsquest Media Group
                                                                                                                                                • Northcliffe Newspapers Group
                                                                                                                                                • Northern Echo (The)
                                                                                                                                                • Press and Journal (The)
                                                                                                                                                • Shortlist Media
                                                                                                                                                • Shropshire Star
                                                                                                                                                • Sunderland Echo
                                                                                                                                                • The Herald
                                                                                                                                                • Tindle Newspapers Limited
                                                                                                                                                • Trinity Mirror plc
                                                                                                                                                • Western Daily Press
                                                                                                                                                • Western Mail & Echo Ltd
                                                                                                                                                • Western Morning News
                                                                                                                                                • Yorkshire Post Newspapers Ltd

                                                                                                                                                Regional Newspapers - UK - August 2014

                                                                                                                                                £1,995.00 (Excl.Tax)