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Regional Newspapers - UK - August 2015

Regional/local newspapers continue to struggle as the industry faces print circulation declines, job losses and closures. Publishers are putting extra investment into developing their online products in terms of content, format, advertising and paywalls in order to best compensate for the decline of print.

This report looks at the following areas:

  • Is free the best option?
  • Boosting digital further

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Table of contents

  1. Overview

    • What you need to know
      • Covered in this report
      • Executive Summary

        • Rapid decline in print circulation to continue
          • Figure 1: Forecast for the annual circulation of print regional newspapers in the UK, 2010-20
        • Less than half are regular readers
          • Figure 2: Regional newspaper formats read, April 2015
        • Few willing to pay for digital
          • Figure 3: Willingness to pay, April 2015
        • Most read print at home
          • Figure 4: Print behaviour, April 2015
        • People find it important to be aware of local issues
          • Figure 5: Attitudes towards regional newspapers, April 2015
        • Most interest for stories on local people
          • Figure 6: Sections read, April 2015
      • Issues and Insights

        • Is free the best option?
          • The facts
            • The implications
              • Boosting digital further
                • The facts
                  • The implications
                  • The Market – What You Need to Know

                    • Rapid decline in print circulation to continue
                      • Digital browsers booming
                        • Cover prices continue to rise…
                          • …but Trinity Mirror launches Britain’s biggest free weekly paper
                            • Over three quarters own a smartphone
                              • BBC’s Local Live to increase links to regional press
                                • More newspapers go behind metered paywall
                                • Market Drivers

                                  • Cover prices continue to rise…
                                    • Figure 7: UK cover price for leading regional dailies, December 2013 and December 2014
                                  • …but Trinity Mirror launches Britain’s biggest free weekly paper
                                    • Over three quarters own a smartphone
                                      • Figure 8: Household ownership of consumer technology products, April 2014 and April 2015
                                    • BBC’s Local Live increases links to regional press
                                      • More newspapers go behind metered paywall
                                        • Facebook now publishing news on network
                                          • Strikes as job cuts continue
                                          • Market Size and Forecast

                                            • Rapid decline in print circulation to continue
                                              • Figure 9: Forecast for the annual circulation of print regional newspapers in the UK, 2010-20
                                              • Figure 10: Forecast for the annual circulation of print regional newspapers in the UK, 2010-20
                                            • Digital seeing significant gains
                                              • Figure 11: Forecast for the volume of daily unique browsers of regional newspaper digital networks, 2010-20
                                              • Figure 12: Forecast for the volume of daily unique browsers of regional newspaper digital networks, 2010-20
                                          • Key Players – What You Need to Know

                                            • Evening titles see worse declines
                                              • Trinity Mirror overtakes Newsquest
                                                • Regional newspapers look to appeal to Millennials
                                                  • Local World introduces Evening app
                                                    • Liverpool Echo asks readers to fill blank pages
                                                      • My Manifesto project launched by Trinity Mirror
                                                        • Manchester Evening News leads the way on social media
                                                        • Launch Activity and Innovations

                                                          • Regional newspapers get political
                                                            • My Manifesto project launched by Trinity Mirror
                                                              • Johnston Press launches video-based election website
                                                                • Regional newspapers look to appeal to Millennials
                                                                  • Local World launches website of ‘weird and wonderful’ regional news
                                                                    • Johnston Press launches online-led title for Belfast
                                                                      • Local World introduces evening app
                                                                        • Liverpool Echo asks readers to fill blank pages
                                                                        • Market Share

                                                                          • Evening titles see worse declines
                                                                            • Figure 13: Circulation trends for leading regional newspaper print titles, December 2013 and December 2014
                                                                          • Trinity Mirror overtakes Newsquest
                                                                            • Figure 14: Leading regional press online networks, daily unique browsers, 2010-14
                                                                        • Brand Communication and Promotion

                                                                          • Manchester Evening News leads the way on social media
                                                                            • Figure 15: Facebook ‘likes’ and Twitter followers for selected regional newspapers, July 2015
                                                                        • The Consumer – What You Need to Know

                                                                          • Less than half are regular readers
                                                                            • Few willing to pay for digital
                                                                              • Smartphones catching up with laptops
                                                                                • Most read print at home except in London
                                                                                  • Nearly half access regional news via social media
                                                                                    • Customisable apps have potential with younger people
                                                                                      • Stories on local people most popular
                                                                                      • Formats Read

                                                                                        • Less than half are regular readers
                                                                                          • Figure 16: Regional newspaper formats read, April 2015
                                                                                        • Big rise in Scottish regional newspaper readers
                                                                                        • Willingness to Pay

                                                                                          • Few willing to pay for digital…
                                                                                            • Figure 17: Willingness to pay, April 2015
                                                                                          • …but younger people are more willing to pay
                                                                                            • Figure 18: Willingness to pay, by age, April 2015
                                                                                        • Devices Used

                                                                                          • Smartphone catching up with laptop
                                                                                            • Figure 19: Devices used. April 2015
                                                                                        • Print Newspaper Behaviour

                                                                                          • Most read print at home except in London…
                                                                                            • Figure 20: Print behaviour, April 2015
                                                                                          • …but younger people are more inclined to read print while commuting
                                                                                            • Figure 21: Print behaviour, by age, April 2015
                                                                                        • Social Media

                                                                                          • Nearly half access regional news via social media
                                                                                            • Figure 22: Social media, April 2015
                                                                                        • Attitudes towards Regional Newspapers

                                                                                          • People find it important to be aware of local issues
                                                                                            • Figure 23: Attitudes towards regional newspapers, April 2015
                                                                                          • Customisable apps have potential with younger people
                                                                                            • Figure 24: Attitudes towards regional newspapers, by formats read, April 2015
                                                                                            • Figure 25: Attitudes towards regional newspapers, by age, April 2015
                                                                                          • Content from readers can be a useful tool
                                                                                            • Resistance to advertising
                                                                                            • Sections Read

                                                                                              • Most interest for stories on local people
                                                                                                • Figure 26: Sections read, April 2015
                                                                                              • Jobs and property have digital potential
                                                                                                • Figure 27: Sections read, by format read, April 2015
                                                                                              • Sports a key online area
                                                                                              • Appendix – Data Sources and Abbreviations

                                                                                                • Data sources
                                                                                                  • Abbreviations
                                                                                                  • Appendix – Market Size and Forecast

                                                                                                    • Market size
                                                                                                      • Figure 28: Best- and worst-case forecast for annual circulation of print regional newspapers in the UK, 2015-20
                                                                                                      • Figure 29: Best- and worst-case forecast for the volume of daily regional unique browsers, 2015-20
                                                                                                    • Fan chart forecast

                                                                                                    Companies Covered

                                                                                                    To learn more about the companies covered in this report please contact us.

                                                                                                    Regional Newspapers - UK - August 2015

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