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Asia Pacific Market Research

Mintel provide a range of market reports for Asia Pacific, across a number of industries and sectors. Available reports can include:

Market Data Reports for Asia Pacific

Mintel’s market data reports will provide you with a comprehensive overview of the market size and share in Asia Pacific. Market data reports also provide a 5 year forecast for the sector and include data on socio-economic data for Asia Pacific.

Consumer Research Reports for Asia Pacific

Mintel’s consumer reports deliver insight and expert analysis into key consumer trends and behaviour in your marketplace, in addition to an overview of the market data and key brands operating in Asia Pacific. Mintel’s consumer reports provide you with easily digestible information to guide your future innovation and move your business forward.

  1. Consumer Attitudes Towards Debt - China - July 2014

    Consumer Attitudes Towards Debt - China - July 2014

    “In the near future, the biggest opportunity still lies in loans for financing large household purchases.  Consumers want to have more say in the loan design, which is currently the biggest gap in the market.”

    –    Ruyi Xu, Head of Research, China

    This report looks at the following issues:

    • What ...

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  2. Chocolate Confectionery - China - July 2014

    Chocolate Confectionery - China - July 2014

    “Product innovation is key to business growth, since consumers are open towards new and luxurious chocolate flavours and are willing to pay extra for chocolates with health-enhancing benefits. Meanwhile from an execution perspective, manufacturers could resort to launching seasonal flavours and ...

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  3. Fragrances - China - July 2014

    Fragrances - China - July 2014

    “Most consumers only wear fragrances on special occasions. Smart brands know to tie up their fragrance story based on special occasions. Fragrance concepts developed around emotions and mood could also be more appealing to women."
    – Wenwen Chen, Research Analyst

    This report looks at the following ...

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  4. The Emergence of 'Free Independent Travellers' in Asia - July 2014

    The Emergence of 'Free Independent Travellers' in Asia - July 2014

    “There can be no doubt that Asian travelers have become more mobile and adventurous over the last decade and are now exploring places that were once the preserve of the backpackers and action-seeking Europeans.”

    – ASEAN Tourism Marketing Strategy, 2012-2015

    This report looks at the following areas:

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  5. Nappies and Baby Wipes - China - June 2014

    Nappies and Baby Wipes - China - June 2014

    “Over the past five years, the nappies and baby wipes market has experienced staggering growth, driven by rising awareness of babies’ personal hygiene and the convenience seeking lifestyle, which increasingly makes disposable baby products daily essentials."

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  6. Marketing to the Middle Class - China - June 2014

    Marketing to the Middle Class - China - June 2014

    “As a result of the government’s plans to reduce income disparity and the living quality gap between rural and urban areas, the minimum wage has been rising to encourage China’s domestic consumption. As a consequence, this has allowed various lower income earners to achieve middle class status."

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  7. On-trade Alcoholic Drinks - China - June 2014

    On-trade Alcoholic Drinks - China - June 2014

    'When it comes to alcoholic drinks, women's spending is significantly less compared with men and female consumers are widely considered 'hard to reach'. Highlighting food pairing and partnering with Asia restaurants in online-based campaigns should help brands stand out when targeting women.'

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  8. Online Retailing - China - June 2014

    Online Retailing - China - June 2014

    “China’s online retail market has achieved phenomenal growth from nothing in only a few years. There continues to be a strong shift away from the dominance of C2C towards B2C vendors, but many consumers also remain stakeholders in the online retail industry."

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  9. Digital Trends - China - June 2014

    Digital Trends - China - June 2014

    “PCs and mobile phones are leading consumer technology product segments with high product ownership. PCs and mobile phones are also much more important to young people in their 20s. This uncovers an important implication of shifting lifestyles – young people are moving away from TV screens."

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  10. Supermarkets and Hypermarkets - China - May 2014

    Supermarkets and Hypermarkets - China - May 2014

    “Already facing strong competition in the more developed urban markets, supermarket and hypermarket chains are now also facing competition from the rapid growth of online grocery retail. This is creating a greater need for innovation among retailers."

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