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Europe Market Research

Mintel provide a range of market reports for Europe, across a number of industries and sectors. Available reports can include:

Market Data Reports for Europe

Mintel’s market data reports will provide you with a comprehensive overview of the market size and share in Europe. Market data reports also provide a 5 year forecast for the sector and include data on socio-economic data for Europe.

Consumer Research Reports for Europe

Mintel’s consumer reports deliver insight and expert analysis into key consumer trends and behaviour in your marketplace, in addition to an overview of the market data and key brands operating in Europe. Mintel’s consumer reports provide you with easily digestible information to guide your future innovation and move your business forward.

  1. E-Commerce - Europe - July 2014

    E-Commerce - Europe - July 2014

    Mintel’s E-Commerce – Europe, July 2014 covers the 19 leading economies of Europe. In total these countries account for around 95% of all European retail sales, excluding Russia. The remaining countries are either too small (eg Luxembourg) or are not sufficiently well developed to warrant detailed ...

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  2. Consumer Attitudes Towards Debt - UK - July 2014

    Consumer Attitudes Towards Debt - UK - July 2014

    “A good, fairly priced payment protection product should be a positive proposition for most consumers, especially those vulnerable to difficulty, such as people with poor health, insecure employment or limited finances."

                                                                                     

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  3. Rail Travel - UK - July 2014

    Rail Travel - UK - July 2014

    “Fast growing tablet ownership, in connection with emerging superfast Wi-Fi, offers opportunities to provide bespoke online entertainment packages to travellers, for example by partnering with content providers such as Netflix, Spotify Premium, tablet magazine/newspaper publishers and e-booksellers.”

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  4. Term Assurance - UK - July 2014

    Term Assurance - UK - July 2014

    “Increased mortgage lending in 2013 did not result in a corresponding increase in new term assurance sales. Regulatory demands have made cross-selling term assurance products less of a focus for intermediaries. Developing profitable and efficient direct-to-consumer channels will therefore become ...

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  5. Footwear Retailing - UK - July 2014

    Footwear Retailing - UK - July 2014

    "Footwear specialists are competing with non-specialists such as grocers, clothing chains and department stores. Those specialists that are succeeding against this competition are making themselves real destinations for fashionable footwear. Those specialists with a broader positioning have fewer ...

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  6. PC Gaming - UK - July 2014

    PC Gaming - UK - July 2014

    “Of the 18 billion hours played on Steam games, more than half was taken by just six games. Some 37% of games have never been played at all, whilst 17% of all purchased games have been played for less than one hour. This hyper-fragmentation of attention, where consumers are interested in games for ...

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  7. Tea and Other Hot Drinks - UK - July 2014

    Tea and Other Hot Drinks - UK - July 2014

    “Higher-caffeine teas could help brands increase usage by positioning the drink as an energy-boosting alternative to coffee while in hot chocolate, new formats would provide a platform for trading drinkers up.”

    – Richard Ford, Senior Food Analyst

    Some issues covered in this report include:

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  8. Garden Products Retailing - UK - July 2014

    Garden Products Retailing - UK - July 2014

    “Garden centres have developed robust strategies for compensating for the risks associated with peaks and troughs in demand caused by variable weather. We are seeing far more major garden centres investing in refits and extensions. More space in garden centres is sheltered from the weather, ...

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  9. Sports and Energy Drinks - UK - July 2014

    Sports and Energy Drinks - UK - July 2014

    “Brands in this market need to find new ways of convincing users of the safety and efficacy of their drinks. At the same time, it is necessary for them to identify new angles to engage prospective consumers. Drinks made from natural ingredients show strong potential with more than seven in 10 ...

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  10. Eating Out: The Decision Making Process - UK - July 2014

    Eating Out: The Decision Making Process - UK - July 2014

    “Recommendations from family/friends are key influencers in venue choice, whilst online review sites populated with customer-generated content are also now popular among diners. Operators are encouraged to embrace the new era and promote peer-to-peer reviews and, where possible, create their own ...

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