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Europe Market Research

Mintel provide a range of market reports for Europe, across a number of industries and sectors. Available reports can include:

Market Data Reports for Europe

Mintel’s market data reports will provide you with a comprehensive overview of the market size and share in Europe. Market data reports also provide a 5 year forecast for the sector and include data on socio-economic data for Europe.

Consumer Research Reports for Europe

Mintel’s consumer reports deliver insight and expert analysis into key consumer trends and behaviour in your marketplace, in addition to an overview of the market data and key brands operating in Europe. Mintel’s consumer reports provide you with easily digestible information to guide your future innovation and move your business forward.

  1. Electrical Goods Retailing - Europe - February 2014

    Electrical Goods Retailing - Europe - February 2014

    The electrical goods market is very diverse, ranging from televisions and tablet computers to household appliances and personal care devices.

    In part because of the diversity of the market, there is fragmentation, to varying degrees, in the retailing of electrical goods across Europe. ...

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  2. Deposit and Savings Accounts - UK - April 2014

    Deposit and Savings Accounts - UK - April 2014

    "The prolonged period of low rates of return on savings products has been detrimental to savers. Consumers are now showing a tendency to grow their in-credit current account balances, which often offer more attractive rates and benefits, instead of moving money to their savings accounts."

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  3. Cough, Cold, Flu and Allergy Remedies - UK - April 2014

    Cough, Cold, Flu and Allergy Remedies - UK - April 2014

    "In 2013, the cold/flu and allergy relief remedies market benefited from increases in product launch activity and marketing activity. Going forward, brands could look to more specifically target the key young adult demographic, who are the most likely to suffer from cold/flu and allergy-based ...

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  4. Own Label Alcoholic Drinks - UK - April 2014

    Own Label Alcoholic Drinks - UK - April 2014

    "Retailers should proactively promote their quality and awards won to level the playing field against brands, particularly as the economy improves and brands are poised to benefit from an easing of the budgeting mentality"

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  5. Breakfast Eating Habits - UK - April 2014

    Breakfast Eating Habits - UK - April 2014

    "Operators could look to marketing to reposition breakfast as a way to connect people or to offer a bit of me-time before tackling the day, reminding consumers that, for example, a bowl of porridge or a crumpet with butter is worth savouring."

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  6. The Private Label Household Care Consumer - UK - April 2014

    The Private Label Household Care Consumer - UK - April 2014

    “Raising awareness of what own-label has to offer and using in-store marketing to encourage trial and repeat purchasing, including through injecting more personality into ranges, will be vital for increasing sales”

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  7. Mortgages - UK - March 2014

    Mortgages - UK - March 2014

    “Current market conditions present an opportunity for lenders to start promoting long-term fixed rate mortgages among UK consumers. As interest rates will only increase in the future, there has never been a better time to get people thinking about the advantages of longer-term mortgage products.”

    – ...

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  8. Bicycles - UK - March 2014

    Bicycles - UK - March 2014

    “If safety concerns around cycling on the roads can be definitively tackled, it could open the floodgates to a new era of mass cycling participation.”

    – Michael Oliver, Senior Leisure and Media Analyst

    Some questions answered in this report include:

    • What are the implications for the bicycles market ...

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  9. The Future of Rail Travel - March 2014

    The Future of Rail Travel - March 2014

    The objective of this report is to provide an overview of future developments of rail travel. The main sections of the report include:

    • a summary outlook for economic growth and spending on travel and tourism worldwide;
    • a review of current and future high-speed rail (HSR) development;
    • a glimpse of ...

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  10. Lotteries - UK - March 2014

    Lotteries - UK - March 2014

    “The biggest issue facing the lottery industry over the last 12 months has been the impact of the £2 Lotto ticket. Unfavourable economic conditions surrounding its launch mean a true picture will take time to emerge but initial indications are that while around half of players have reassessed ...

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