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Europe Market Research

Mintel provide a range of market reports for Europe, across a number of industries and sectors. Available reports can include:

Market Data Reports for Europe

Mintel’s market data reports will provide you with a comprehensive overview of the market size and share in Europe. Market data reports also provide a 5 year forecast for the sector and include data on socio-economic data for Europe.

Consumer Research Reports for Europe

Mintel’s consumer reports deliver insight and expert analysis into key consumer trends and behaviour in your marketplace, in addition to an overview of the market data and key brands operating in Europe. Mintel’s consumer reports provide you with easily digestible information to guide your future innovation and move your business forward.

  1. Roadside Catering - UK - October 2014

    Roadside Catering - UK - October 2014

    The prevalence of major fast food providers, such as McDonald’s and Burger King, and traditional preconceptions about the quality of the food served in them, has meant that roadside outlets have become synonymous with unhealthy, lower-quality foods. Going forward, roadside service stations and ...

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  2. Beauty Devices - UK - October  2014

    Beauty Devices - UK - October 2014

    “Expense is the biggest barrier to purchase in this category, and despite the availability of money-back guarantees, women show interest in trial periods and special offers to avoid a hefty initial outlay. Additionally, beauty devices are seen as time-consuming and taking up space which could ...

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  3. Health Cash Plans - UK - October 2014

    Health Cash Plans - UK - October 2014

    “Mintel’s research shows that just 7% of non-HCP owners said that they had never heard of the product. This represents an excellent level of product awareness, but the opinions about premiums suggest that insurers are failing to either get their price message across, or to make full use of their ...

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  4. Hotels - UK - October 2014

    Hotels - UK - October 2014

    “Decreasing levels of interaction between hotels and guests could result in low levels of engagement, limited opportunities to build loyalty and also limited opportunities to drive incremental revenue. In the long-term, this coupled with a shift towards bookings through intermediaries could ...

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  5. The Role of Trust in Financial Services - UK - September 2014

    The Role of Trust in Financial Services - UK - September 2014

    “Greater consumer interaction with financial services firms can slowly build trust, while negative media coverage and word of mouth on the industry’s failings have the power to destroy this trust almost immediately. While companies need to find ways to engage more effectively with their customers, ...

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  6. Consumers and Retail Banking - UK - September 2014

    Consumers and Retail Banking - UK - September 2014

    “UK retail banking is not a sector that is traditionally used to large-scale disruption. However, it is entering a period of upheaval as a result of a number of factors ranging from polarised demographics and digital disruption, to increased regulatory pressure and a constant wave of ...

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  7. Bedrooms and Bedroom Furniture - UK - October 2014

    Bedrooms and Bedroom Furniture - UK - October 2014

    “As prices of homes rise many people find themselves living in smaller homes with a shortage of space. They want their rooms to be multi-functional, used for a home office, surfing the net or watching TV and as they are spending more time using the rooms this drives demand for style. At the same ...

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  8. Cleaning Habits of Young Adults - UK - October 2014

    Cleaning Habits of Young Adults - UK - October 2014

    “With independence, in terms of moving away from the parental home, comes greater responsibility for household cleaning matters, so this is an important time for household care brands to engage with young adults through communications about the latest time-saving cleaning products or equipment, as ...

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  9. Lifestyles of Millennials - UK - October 2014

    Lifestyles of Millennials - UK - October 2014

    “Traditional advertising has largely failed to capture imaginations of younger audiences, and advertisers need to step up creativity to sustain their appeal to Millennials. Funny and creative campaigns have the most potential for capturing the attention of younger consumers and winning their ...

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  10. TV Service Providers - UK - October 2014

    TV Service Providers - UK - October 2014

    “Die-hard sports fans are unlikely to ditch TV subscriptions anytime soon, however, others may well be tempted to as subscription-free services improve, smart TVs enter more homes and more people use paid video streaming services.”
    – Paul Davies, Senior Leisure and Technology Analyst

    This report ...

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