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Europe Market Research

Mintel provide a range of market reports for Europe, across a number of industries and sectors. Available reports can include:

Market Data Reports for Europe

Mintel’s market data reports will provide you with a comprehensive overview of the market size and share in Europe. Market data reports also provide a 5 year forecast for the sector and include data on socio-economic data for Europe.

Consumer Research Reports for Europe

Mintel’s consumer reports deliver insight and expert analysis into key consumer trends and behaviour in your marketplace, in addition to an overview of the market data and key brands operating in Europe. Mintel’s consumer reports provide you with easily digestible information to guide your future innovation and move your business forward.

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  1. Marketing to Women - UK - February 2017

    “There is a temptation for many marketers to view women as ‘mothers’ or ‘mums-to-be’, but more diverse lifestyles mean that starting a family is not as strong an aspiration for today’s young women as it once was. Brands could therefore benefit from meeting demands for strong, independent female ...

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    US $2,478.79 (Excl.Tax)
    Consumer Report
    February 2017
    UK
  2. Leisure Review - UK - December 2016

    “Social media has become increasingly image-based, which leisure venues need to take into account as they look to utilise social media for promotion and engagement. Leisure venues should be looking to offer creative, visually rich experiences that people will want to post pictures and videos of ...

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    US $2,478.79 (Excl.Tax)
    Consumer Report
    December 2016
    UK
  3. Attitudes towards Weddings - UK - December 2016

    “Nearly half of all adults have attended at least one part of a wedding/civil partnership celebration in the last three years, presenting opportunities for retailers to tap into the need for gifts and new clothes amongst future guests. The charity sector could also look to benefit from stronger ...

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    US $2,727.29 (Excl.Tax)
    Consumer Report
    December 2016
    UK
  4. Childrenswear - UK - November 2016

    “The growing tween and teen population presents opportunities for the sector, particularly for retailers that offer the latest trends in age-appropriate styles because over half of children aged 10-14 want their clothes to be fashionable. Young fashion retailers are in a good position to target ...

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    US $2,478.79 (Excl.Tax)
    Consumer Report
    November 2016
    UK
  5. Charitable Giving - UK - September 2016

    “As donors become more discerning in their giving, impact-driven donations could become the gold standard in the sector. In an era when social media drives a greater share of donations, transparency and proper data management will be key to engaging and holding on to donors, particularly as the ...

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    US $2,727.29 (Excl.Tax)
    Consumer Report
    September 2016
    UK
  6. Lifestyles of Children and Teens - UK - July 2016

    “As watching TV and using technology remains the top activity both after school and on weekends, today’s kids and teens are far more exposed to advertising than previous generations ever were. Building cradle-to-grave loyalty has become easier, but brands need to tread carefully; in the age of ...

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    US $2,727.29 (Excl.Tax)
    Consumer Report
    July 2016
    UK
  7. Families - UK - July 2016

    “Over half of all parents believe that families today are not as close as they used to be, reflecting how the pressures of modern life are preventing them from enjoying important quality time with their children. This suggests that campaigns highlighting how products and services can bring ...

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    US $2,727.29 (Excl.Tax)
    Consumer Report
    July 2016
    UK
  8. Marketing to Renters - UK - June 2016

    “With home ownership seemingly on a permanent decline (and the corresponding rise in renting), companies and brands operating in the home and garden sector need to re-think their strategies. This will include positioning products towards rentals and temporary ownership, as well as opening more ...

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    US $2,727.29 (Excl.Tax)
    Consumer Report
    June 2016
    UK
  9. Lifestyles of Mums - UK - May 2016

    “Whilst some blame devices for making today’s kids lazy, there are many ways in which technology could encourage kids to do all the things that are not always considered to be fun, making parents’ lives easier. Some of the best educational apps are free and could motivate kids to eat healthier, be ...

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    US $2,727.29 (Excl.Tax)
    Consumer Report
    May 2016
    UK
  10. Saving and Investing for Children - UK - April 2016

    “Although 61% of parents in the UK are putting money away for their children’s futures, a third of these are not doing so on a regular basis. Moreover, there are a significant minority who are not managing to save anything at all. For many parents, having other more pressing demands on their ...

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    US $2,478.79 (Excl.Tax)
    Consumer Report
    April 2016
    UK
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