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Latin America Market Research

Mintel provide a range of market reports for Latin America, across a number of industries and sectors. Available reports can include:

Market Data Reports for Latin America

Mintel’s market data reports will provide you with a comprehensive overview of the market size and share in Latin America. Market data reports also provide a 5 year forecast for the sector and include data on socio-economic data for Latin America.

Consumer Research Reports for Latin America

Mintel’s consumer reports deliver insight and expert analysis into key consumer trends and behaviour in your marketplace, in addition to an overview of the market data and key brands operating in Latin America. Mintel’s consumer reports provide you with easily digestible information to guide your future innovation and move your business forward.

  1. Balas e Doces Industrializados - Brasil - Dezembro 2014

    Balas e Doces Industrializados - Brasil - Dezembro 2014

    “A categoria de balas e doces industrializados é altamente dominada pelas cinco maiores empresas, que juntas geram 90% das vendas em volume e valor. No entanto, a maior parte de novos produtos é lançada por empresas menores, o que ilustra o quão fragmentada é a categoria em termos de lançamento de ...

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  2. Sugar and Gum Confectionery - Brazil - December 2014

    Sugar and Gum Confectionery - Brazil - December 2014

    “The Brazilian sugar and gum confectionery market is highly concentrated, with the top five operators accounting for more than 90% of the sales by volume and by value. However, the biggest share of new product launches comes from smaller companies, showing that the sugar confectionery market is ...

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  3. Tendências de Compras - Brasil - Novembro 2014

    Tendências de Compras - Brasil - Novembro 2014

    “Os brasileiros buscam variedade ao fazer compras, e poucos fazem uso contínuo de um único estabelecimento comercial. Eles são incentivados por uma rede muito vasta de lojas, incluindo mais de 80.400 supermercados/hipermercados e 505 shopping centers. Compradores online também contam com ampla ...

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  4. Varejo de Produtos de Beleza - Brasil - Novembro 2014

    Varejo de Produtos de Beleza - Brasil - Novembro 2014

    “O mercado brasileiro de produtos de beleza é caracterizado por vendas multicanal. O sistema de vendas porta a porta continua sendo um importante canal neste setor, mas enfrenta forte concorrência da internet. O desafio para as empresas que operam no sistema de vendas diretas é manter um balanço ...

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  5. Healthy Eating Trends - Brazil - November 2014

    Healthy Eating Trends - Brazil - November 2014

    “There are opportunities to improve the positioning of healthy products. It could be very broad, if targeted at young people, but it could also serve a niche, such as for diet products. For functional products, it is important to highlight the promised benefits so that consumers can identify the ...

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  6. Alimentação Saudável - Tendências - Brasil - Novembro 2014

    Alimentação Saudável - Tendências - Brasil - Novembro 2014

    “Existem oportunidades para se trabalhar mais o posicionamento de um produto saudável. Ele pode ser mais abrangente, se for direcionado para o público jovem, mas também pode ser mais específico, como no caso dos produtos diet. Para os produtos funcionais, é importante comunicar melhor os benefí

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  7. Beauty Retailing - Brazil - November 2014

    Beauty Retailing - Brazil - November 2014

    “The Brazilian beauty market operates multichannel. Door-to-door sales still play an important role in this segment, but the internet can become an important competitor. For companies that operate door-to-door, the challenge is to balance both retail channels.

    The market has been growing quite ...

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  8. Shopping Trends - Brazil - November 2014

    Shopping Trends - Brazil - November 2014

    “Brazilians seek variety when shopping, and very few stick to one single shopping avenue. They are supported by a very vast network of stores, including more than 80,400 supermarkets/hypermarkets and 505 shopping centers. Online buyers also have extensive choice, with more than 21,000 certified ...

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  9. Wine - Brazil - October 2014

    Wine - Brazil - October 2014

    “Brazil has a wide range of high-quality and award-winning wines, but its consumption is still relatively low compared to other alcoholic beverages, such as beer. By using the expertise of the beer category – the most popular alcoholic drink among Brazilians – wine producers could help boost sales ...

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  10. Fragrâncias - Brasil - Outubro 2014

    Fragrâncias - Brasil - Outubro 2014

    “Os perfumes importados têm a preferência dos consumidores de idade madura e/ou meia idade, com alto grau de conhecimento/envolvimento com a categoria. Isso ocorre porque, esses consumidores veem os importados como sendo de qualidade superior, algo que os nacionais, até agora, parecem pouco ...

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