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Latin America Market Research

Mintel provide a range of market reports for Latin America, across a number of industries and sectors. Available reports can include:

Market Data Reports for Latin America

Mintel’s market data reports will provide you with a comprehensive overview of the market size and share in Latin America. Market data reports also provide a 5 year forecast for the sector and include data on socio-economic data for Latin America.

Consumer Research Reports for Latin America

Mintel’s consumer reports deliver insight and expert analysis into key consumer trends and behaviour in your marketplace, in addition to an overview of the market data and key brands operating in Latin America. Mintel’s consumer reports provide you with easily digestible information to guide your future innovation and move your business forward.

  1. Home Laundry Products - Brazil - August 2014

    Home Laundry Products - Brazil - August 2014

    "Brazilians take their personal hygiene very seriously. Consumers constantly change and wash their clothes, and spend more on home laundry products than their counterparts in the Northern hemisphere."

    – Victor Fraga, Senior Analyst

    This report investigates the home laundry market in Brazil.

    This ...

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  2. Eating Out Trends - Brazil - July 2014

    Eating Out Trends - Brazil - July 2014

    “It is important for the out-of-home food sector to steer away from market ‘truths’ and look for hidden opportunities. If everyone believed in clichés, such as ‘women prefer to eat more healthy food, compared to men,’ ‘young consumers only eat on the cheap,’ ‘restaurants only need to offer baby ...

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  3. Desodorantes  - Brasil - Julho 2014

    Desodorantes - Brasil - Julho 2014

    "O uso de desodorante é visto pelos brasileiros como parte da rotina básica de cuidados pessoais, e a maioria das pessoas o usam mais de uma vez ao dia. Apesar do seu uso quase universal, o mercado continua a mostrar um crescimento significativo, impulsionado principalmente pela demanda dos ...

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  4. Cerveja - Brasil - Julho 2014

    Cerveja - Brasil - Julho 2014

    "A cerveja é a bebida alcoólica favorita do brasileiro: no ano passado, foram consumidos o equivalente a 66 litros por pessoa. O Brasil é, de longe, o maior mercado de cerveja da América Latina e o terceiro maior mercado em volume do mundo.”
    – Andre Euphrasio, Analista de Pesquisas

    Embora o setor de ...

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  5. Beer - Brazil - July 2014

    Beer - Brazil - July 2014

    “Beer is the favorite alcoholic beverage in Brazil. The country is by far the largest beer market in Latin America and the third largest market in volume in the world. Brazilians drank the equivalent of 66 liters per capita last year.”
    – Andre Euphrasio, Research Analyst

    The microbrewery sector is ...

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  6. Tendências em Comer Fora - Brasil - Julho 2014

    Tendências em Comer Fora - Brasil - Julho 2014

    "Apesar da alta da inflação e dos juros terem tido um impacto negativo no setor de alimentação fora do lar no último ano, as expectativas em relação ao crescimento do mercado são positivas, e a entrada de várias redes de restaurantes americanos no país só confirma essa previsão. Os ...

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  7. Deodorants - Brazil - July 2014

    Deodorants - Brazil - July 2014

    "While expanding the scope of advertising to cover other occasions of use is important to give relevance to Motionsense technologies, a clear communication and consumers' usage tests can help better address concerns with non-staining formulations."

    – Renata Pompa de Moura, Research Sector Manager

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  8. Facial Skincare - Brazil - June 2014

    Facial Skincare - Brazil - June 2014

    “The penetration of facial skincare products in Brazil is still low – only seven in 10 Brazilians use the category. Consumers are sensitive to price, which can be an obstacle for consumption. There are opportunities for companies to use opinion formers to educate consumers about the benefits of ...

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  9. Produtos para os Cuidados com a Pele do Rosto - Brasil - Junho 2014

    Produtos para os Cuidados com a Pele do Rosto - Brasil - Junho 2014

    "A categoria de produtos para cuidados com a pele do rosto ainda possui uma baixa penetração no Brasil, com apenas sete em cada dez brasileiros afirmando usar produtos do tipo. A sensibilidade dos consumidores aos preços da categoria pode ser apontada como uma barreira à sua popularização. Existem ...

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  10. Marketing para a Classe Média - Brasil - Junho 2014

    Marketing para a Classe Média - Brasil - Junho 2014

    “A proporção de brasileiros pertencentes à classe média é grande e diversificada, o que justifica, em muitos casos, entender as principais diferenças entre os subgrupos C1 e C2.”

    – Sheila Salina, Analista Sênior de Estilo de Vida

    Neste relatório, vamos responder às seguintes questões fundamentais:

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