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North America Market Research

Mintel provide a range of market reports for North America, across a number of industries and sectors. Available reports can include:

Market Data Reports for North America

Mintel’s market data reports will provide you with a comprehensive overview of the market size and share in North America. Market data reports also provide a 5 year forecast for the sector and include data on socio-economic data for North America.

Consumer Research Reports for North America

Mintel’s consumer reports deliver insight and expert analysis into key consumer trends and behaviour in your marketplace, in addition to an overview of the market data and key brands operating in North America. Mintel’s consumer reports provide you with easily digestible information to guide your future innovation and move your business forward.

  1. Living Room Hardware - US - January 2015

    Living Room Hardware - US - January 2015

    “Having become acclimated to a touch-based and cloud-oriented experience on tablets and smartphones, consumers are expected to yearn for a similar experience in their living room. The industry is supplying that experience in spades.”
    – Billy Hulkower, Senior Technology and Media Analyst

    This report ...

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  2. Beer - US - January 2015

    Beer - US - January 2015

    “While beer is still a significant part of consumers’ drinking repertoire, Big beer needs to embrace the full food/drink expectations and behaviors of their key Millennial audience as they drive the rest of US consumers toward the same: ingredient scrutiny, quest for food/drink experiences, ...

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  3. The Protein Report: Meat Alternatives - US - January 2015

    The Protein Report: Meat Alternatives - US - January 2015

    “Protein alternatives fall in two camps: eggs and everything else. Eggs are widely, almost universally, consumed and have the advantage of a host of health benefits to appeal to consumers; however, their cholesterol levels impact those health-based purchase occasions. Meat alternatives, on the ...

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  4. Nutritional and Performance Drinks - US - January 2015

    Nutritional and Performance Drinks - US - January 2015

    “The category can position its products as relatively affordable tools of support, to help consumers meet their personal health and wellness goals. Promoting products for their proven efficacy in meeting a range of specific consumer needs (eg hydration, weight management, skin health, sustained ...

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  5. Household Care Packaging Trends - US - January 2015

    Household Care Packaging Trends - US - January 2015

    “Household care product packaging can do much more than just hold and dispense the product. Innovative packaging features can become an important part of the usage experience and a way for brands to set themselves apart.”

    John Owen, Senior Household Analyst

    This report looks at the following issues:

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  6. Foodservice Trends - Canada - January 2015

    Foodservice Trends - Canada - January 2015

    “Imparting a sense of value will be key to encouraging restaurant patronage, be it dine in or takeout, especially in light of increasing grocery costs. Outside of loyalty programs, restaurants can also create value in adjustments to menu items such as offering smaller portions with smaller price ...

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  7. Savings and Investments - Canada - January 2015

    Savings and Investments - Canada - January 2015

    “Devising innovative incentive schemes is the key to encouraging product consolidation and achieving the Holy Grail of increasing customer wallet share in the savings and investments marketplace.”
    – Sanjay Sharma, Senior Financial Services Analyst

    This report discusses the following key topics:

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  8. DIY Auto Maintenance - US - January 2015

    DIY Auto Maintenance - US - January 2015

    “Only 11% of respondents are doing their own work on cars. Given the complexity of modern vehicles and a general lack of interest in DIY work as a hobby, DIY marketers face an uphill battle. However, there is room for expanding this market and encouraging more DIY behavior. Online tools such as ...

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  9. Property and Casualty Insurance - US - January 2015

    Property and Casualty Insurance - US - January 2015

    “Many consumers value the knowledge offered by insurance agents as well as the relationships they develop with them personally and, by extension, the insurance company they represent. Since insurance claims are only made in times of stress, companies that make customers feel they are cared for – ...

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  10. Chips, Salsa and Dips - US - January 2015

    Chips, Salsa and Dips - US - January 2015

    “While consumers report buying chips/dips mostly to satisfy a flavor craving or facilitate snacking, health claims have the greatest potential to give another reason to buy. As many consumers are migrating away from processed foods toward fresher options, they may be less concerned about fat, ...

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