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North America Market Research

Mintel provide a range of market reports for North America, across a number of industries and sectors. Available reports can include:

Market Data Reports for North America

Mintel’s market data reports will provide you with a comprehensive overview of the market size and share in North America. Market data reports also provide a 5 year forecast for the sector and include data on socio-economic data for North America.

Consumer Research Reports for North America

Mintel’s consumer reports deliver insight and expert analysis into key consumer trends and behaviour in your marketplace, in addition to an overview of the market data and key brands operating in North America. Mintel’s consumer reports provide you with easily digestible information to guide your future innovation and move your business forward.

  1. Cookware - US - July 2014

    Cookware - US - July 2014

    “The cookware market has continued to grow modestly due to consumers’ continued need for cookware and bakeware to facilitate meal preparation tasks. Accelerated category growth can be achieved by focusing on the emotional benefits of cooking as well as positioning cookware ownership as a means to ...

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  2. Color Cosmetics - US - July 2014

    Color Cosmetics - US - July 2014

    “The color cosmetics category can be complex – the number of products, claims, and the introduction of multitasking formulas can overwhelm even the savviest of make-up users. As a result, women are looking for guidance from a variety of sources including both online and in-store.”

    – Shannon ...

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  3. Mobile Advertising and Shopping - US - July 2014

    Mobile Advertising and Shopping - US - July 2014

    “With smartphone penetration rising quickly through the late majority, brand spend on mobile ads and consumer spend on mobile shopping will both see radical growth."

    – Billy Hulkower, Senior Technology and Media Analyst

    This report looks at the following issues:

    • Are larger screens making mobile ads ...

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  4. Marketing to Men - US - July 2014

    Marketing to Men - US - July 2014

    “Men are a broad consumer base that are increasingly being recognized by marketers. The emerging male consumption patterns can be attributed to both shifting societal norms as well as shifting demographics. Traditional gender roles continue to blur, and today’s Millennial males buck tradition by ...

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  5. Hispanics and American Culture and Identity - US - July 2014

    Hispanics and American Culture and Identity - US - July 2014

    “While the majority of Hispanics are speaking English and the influence of the American culture in their lives is strong, there are cultural differences beyond language that need to be considered when determining the most efficient way of communicating with them. In order to successfully ...

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  6. Family Car Buying - US - July 2014

    Family Car Buying - US - July 2014

    “New family car sales are outpacing the general market due to an ongoing influx of first-time Millennial buyers who are beginning to form married couple families. Millennials have a slightly different take on the family car than non-Millennials do, by wanting a vehicle that is not only versatile ...

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  7. Furniture Retailing - US - July 2014

    Furniture Retailing - US - July 2014

    “Unmotivated by sales messages, afraid of buying online, and reluctant to spend another $1,000 on furniture before they absolutely have to, furniture retailers face numerous challenges in getting consumers back into stores before their current furniture is worn out. Retailers must find new ways to ...

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  8. Retailer Loyalty Programs - US - July 2014

    Retailer Loyalty Programs - US - July 2014

    “While loyalty programs likely do not lead to complete loyalty to a specific retailer, many consumers are likely to change their shopping habits in order to earn incentives. However, there is also a significant demand for more meaningful rewards and easier ways of earning them, suggesting that ...

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  9. Health Insurance - Canada - July 2014

    Health Insurance - Canada - July 2014

    “Leveraging themes of peace of mind and risk avoidance are factors which could boost engagement with the market. The increased use of positive associations such as these could make Canadians think more positively rather than negatively about health insurance.”

    – Sanjay Sharma, Senior Financial ...

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  10. Food Packaging Trends - US - July 2014

    Food Packaging Trends - US - July 2014

    “Shoppers remain concerned about the safety of food packaged in plastic or cans, which creates an opportunity for manufacturers to be proactive about offering information to alleviate these concerns. This may include information about packaging materials, or ingredient sourcing, as well as ...

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