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North America Market Research

Mintel provide a range of market reports for North America, across a number of industries and sectors. Available reports can include:

Market Data Reports for North America

Mintel’s market data reports will provide you with a comprehensive overview of the market size and share in North America. Market data reports also provide a 5 year forecast for the sector and include data on socio-economic data for North America.

Consumer Research Reports for North America

Mintel’s consumer reports deliver insight and expert analysis into key consumer trends and behaviour in your marketplace, in addition to an overview of the market data and key brands operating in North America. Mintel’s consumer reports provide you with easily digestible information to guide your future innovation and move your business forward.

  1. Shopping for Home Decor - US - April 2014

    Shopping for Home Decor - US - April 2014

    “Most consumers buy home décor to update the look and feel of their homes and many also buy home décor simply to treat themselves. As consumers are so inclined to buy for themselves/their homes more often, retailers should focus on encouraging more impulse buys in this category. Showcasing new ...

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  2. Cough, Cold, Flu and Allergy Remedies - US - April 2014

    Cough, Cold, Flu and Allergy Remedies - US - April 2014

    “Despite increasing sales, the cough, cold, flu, and allergy market is up against several challenges. Most consumers seek to prevent getting sick, lessening the need for remedies to treat their ailments. Additionally, it is difficult to predict the severity of a given cold or flu season. Providing ...

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  3. Disposable Baby Products - US - April 2014

    Disposable Baby Products - US - April 2014

    “Disposable baby product sales are expected to be stagnant to declining into 2018. To boost sales and stave off competition from private label, companies and brands should consider expanding the current category and better engage Hispanic parents.”

    – Gabriela Elani, Home & Personal Care Analyst

    Some ...

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  4. Shampoo, Conditioner and Hairstyling Products - US - April 2014

    Shampoo, Conditioner and Hairstyling Products - US - April 2014

    “The haircare category has experienced steady gains, though sales of styling products and treatments have struggled. Styling products and treatments that engage men and an aging population as well as reinforce healthy looking hair should help boost segment sales.”

    – Shannon Romanowski, Senior ...

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  5. Frozen Snacks - US - April 2014

    Frozen Snacks - US - April 2014

    “Concerns about the nutritional value of frozen snacks will continue to be top of mind for consumers. Manufacturers will need to reformulate or expand their product offerings, ensuring these items meet consumer preferences for high-quality ingredients and convenient formats. More frequent snacking ...

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  6. Snack and Nutrition Bars - US - March 2014

    Snack and Nutrition Bars - US - March 2014

    “Even as snack and nutritional bars take on product attributes from each other and attempt to provide a range of attributes within a single product or brand, brands have an opportunity to stand out from their competitors by maintaining focus on a singular use. For example, energy bars can be just ...

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  7. Technology in Restaurants - US - March 2014

    Technology in Restaurants - US - March 2014

    "Technology continues to increase at a rapid pace and the majority of the population use smartphones or other mobile devices. However, the majority of consumers either do not use technology in restaurants or have maintained similar usage compared to last year. More than half of respondents do not ...

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  8. Car Purchasing Process - US - March 2014

    Car Purchasing Process - US - March 2014

    “As new and used car sales plateau again, as is expected in the Mintel forecast, auto manufacturers, car dealers, and marketers looking to grow their brands will have no choice but to cannibalize sales from their competitors. This will highlight the importance of effective targeting of first-time ...

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  9. Digital Trends Spring - US - March 2014

    Digital Trends Spring - US - March 2014

    This report will help you to uncover opportunities and understand the key issues affecting your market. How? By giving you instant access to analysis and critical recommendations. It will also challenge routine thinking by providing fresh, new perspectives that energizes your thought processes.

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  10. Refrigerators, Freezers, and Dishwashers - US - March 2014

    Refrigerators, Freezers, and Dishwashers - US - March 2014

    “While an improving economy and housing market is driving sales for the market as a whole, other factors give individual brands and retailers opportunities to gain competitive advantage. Superior owner protection is one such area. Another is finding a way to appeal to a new generation of appliance ...

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