North America Market Research
Mintel provide a range of market reports for North America, across a number of industries and sectors. Available reports can include:
Custom databases and projects, created by us to your specification
Our complete solution for the beauty and personal care industry worldwide
Our complete solution for the household, personal care and OTC medications industry worldwide
Competitive intelligence in North American direct marketing
Global product launch activity in consumer packaged goods
Consumer trends and their business application
Consumer market research reports
“The banking industry is becoming increasingly competitive and new entrants into the market are largely technologically-based alternatives. Millennials are the prime target of these upstart companies, as well as everyone else, and the country’s changing demographics are providing a growing new ...Learn More
“Improvements made to the quality and varieties of store brand foods have not gone unnoticed by consumers. However, there is opportunity to increase category participation among older consumers, and to introduce more premium product lines featuring organic, non-GMO, and/or vegetarian products ...
“To improve the odds of getting noticed, it is important for marketers to learn as much as they can about Hispanic Millennials to be able to gain relevance by connecting with them in culture.”
– Juan Ruiz, Senior Multicultural Analyst
“The outdoor recreation market has remained stable over the past several years with about half of Americans aged six and older participating in outdoor activities. However, participants are engaging in these activities infrequently, spending most of their leisure time watching TV or on the ...
“User convenience and driver distraction collide as smartphones become more and more a part of the in-car experience. Safety comes first for consumers, even in an area of increasing access to in-car apps and smartphone integration.”
– Tim Healey, Research Analyst – Automotive
“Building market share may require more granular outreach to consumers and targeted marketing to address the different needs, interests and concerns of young, active, tech-savvy 18-35-year-olds; busy parents and aging baby boomers. Key opportunities may lie in areas such as promoting natural ...
“Having become acclimated to a touch-based and cloud-oriented experience on tablets and smartphones, consumers are expected to yearn for a similar experience in their living room.”
– Billy Hulkower, Senior Technology and Media Analyst
“Consumers are optimistic about their financial situation but still skeptical of the future of the economy. Their perspective seems to reflect a cognitive dissonance considering the economic conditions do impact their personal finances.” – Monica Staco, Financial Services Manager
"Opportunities exist in the nearly $2 billion category for brands and retailers to offer women ways to simplify the nail maintenance process as well as products that address concerns about nail health and ingredient safety." - Shannon Romanowski, Senior Beauty & Personal Care Analyst