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US Market Research

Mintel provide a range of market reports for US, across a number of industries and sectors. Available reports can include:

Market Data Reports for US

Mintel’s market data reports will provide you with a comprehensive overview of the market size and share in US. Market data reports also provide a 5 year forecast for the sector and include data on socio-economic data for US.

Consumer Research Reports for US

Mintel’s consumer reports deliver insight and expert analysis into key consumer trends and behaviour in your marketplace, in addition to an overview of the market data and key brands operating in US. Mintel’s consumer reports provide you with easily digestible information to guide your future innovation and move your business forward.

  1. Disposable Baby Products - US - April 2014

    Disposable Baby Products - US - April 2014

    “Disposable baby product sales are expected to be stagnant to declining into 2018. To boost sales and stave off competition from private label, companies and brands should consider expanding the current category and better engage Hispanic parents.”

    – Gabriela Elani, Home & Personal Care Analyst

    Some ...

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  2. Shampoo, Conditioner and Hairstyling Products - US - April 2014

    Shampoo, Conditioner and Hairstyling Products - US - April 2014

    “The haircare category has experienced steady gains, though sales of styling products and treatments have struggled. Styling products and treatments that engage men and an aging population as well as reinforce healthy looking hair should help boost segment sales.”

    – Shannon Romanowski, Senior ...

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  3. Frozen Snacks - US - April 2014

    Frozen Snacks - US - April 2014

    “Concerns about the nutritional value of frozen snacks will continue to be top of mind for consumers. Manufacturers will need to reformulate or expand their product offerings, ensuring these items meet consumer preferences for high-quality ingredients and convenient formats. More frequent snacking ...

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  4. Snack and Nutrition Bars - US - March 2014

    Snack and Nutrition Bars - US - March 2014

    “Even as snack and nutritional bars take on product attributes from each other and attempt to provide a range of attributes within a single product or brand, brands have an opportunity to stand out from their competitors by maintaining focus on a singular use. For example, energy bars can be just ...

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  5. Smoking Cessation Products - US - March 2014

    Smoking Cessation Products - US - March 2014

    “E-cigarettes are the latest threat to the beleaguered smoking cessation products’ market. Prior to the rapid arrival and use of e-cigarettes, the fast-following introduction by private label manufacturers of every new product innovation launched by national brands helped commoditize the market ...

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  6. Black Consumers and Household Products - US - March 2014

    Black Consumers and Household Products - US - March 2014

    "Maintaining a clean home is important to Black consumers. A clean home is direct reflection of what others think about them, and a clean home means a healthy family. Black consumers are all about prevention, and rely on products that have ingredients to help remove germs and odors. Blacks teach ...

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  7. Educational Lending - US - March 2014

    Educational Lending - US - March 2014

    “The student loan crisis continues, driven by the escalating cost of college as well as slow recovery, which is hindering graduates’ abilities to repay their loans. The government is beginning to take the problem seriously, and proposals to help solve the problem are being considered both to help ...

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  8. Convenience Store Foodservice - US - March 2014

    Convenience Store Foodservice - US - March 2014

    “Convenience stores today have to perform a tricky balancing act in regards to foodservice: consumers are asking for healthy options, an array of foods and beverages, freshly made sandwiches and entrees, and indulgent treats, all while still providing quick service at a low price. Operators will ...

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  9. Hispanic Consumers and Household Products - US - March 2014

    Hispanic Consumers and Household Products - US - March 2014

    “While Hispanic consumers are not a homogeneous group, one value that practically all share is their belief that personal appearance says a lot about a person. It is for this reason that they strive to take good care of their clothing and household. Brands that can partner with them to facilitate ...

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  10. OTC Pediatrics - US - March 2014

    OTC Pediatrics - US - March 2014

    “After a series of product recalls, the OTC pediatrics market appears to have fully recovered. However, the market faces a few challenges to growth, including a declining population of households with children, and an overall movement toward prevention rather than treatment. Manufacturers and ...

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