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US Market Research

Mintel provide a range of market reports for US, across a number of industries and sectors. Available reports can include:

Market Data Reports for US

Mintel’s market data reports will provide you with a comprehensive overview of the market size and share in US. Market data reports also provide a 5 year forecast for the sector and include data on socio-economic data for US.

Consumer Research Reports for US

Mintel’s consumer reports deliver insight and expert analysis into key consumer trends and behaviour in your marketplace, in addition to an overview of the market data and key brands operating in US. Mintel’s consumer reports provide you with easily digestible information to guide your future innovation and move your business forward.

  1. Baking and Dessert Mixes - US - August 2014

    Baking and Dessert Mixes - US - August 2014

    “The US baking and dessert mixes category experienced flat sales in 2013 and 2014 at $2.7 billion. Sales are forecast to remain flat in 2015 and decline to $2.5 billion by 2019. Concerns about the health impact of eating too many baked goods are negatively impacting sales. Additionally, recovering ...

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  2. Winter Holiday Shopping - US - August 2014

    Winter Holiday Shopping - US - August 2014

    “The winter holidays are serious business – both for retailers hoping to make their revenues for the year and for consumers trying to make the perfect dinner and find the right gift at the best price. As the sector grapples with tepid consumer confidence, rampant discounting and smaller families, ...

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  3. Yogurt and Yogurt Drinks - US - August 2014

    Yogurt and Yogurt Drinks - US - August 2014

    “The largest percentage of yogurt and yogurt drink users do so for health reasons. Some 44% say they use products in the category because they are healthier than other snack options. Treat positioning is the consumption driver for a smaller 33% of consumers.”
    - Beth Bloom, Food and Drink Analyst

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  4. Hot and Cold Cereals - US - August 2014

    Hot and Cold Cereals - US - August 2014

    “Overall, the cereal category faced another years of sales declines mainly as a result of increasing competition from other convenient and nutritious foods. The category’s sweet spot, the hot cereal segment, has increased, albeit minimally, but helps balance the category overall. The question ...

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  5. Energy Drinks - US - August 2014

    Energy Drinks - US - August 2014

    “While the energy drink and shot category is still young and growing, many consumers are still not consuming them. New launches and marketing is increasing awareness, but the food and beverage industry is overflowing with offerings that provide similar energy functions without the safety and ...

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  6. Certified Pre-owned Cars - US - August 2014

    Certified Pre-owned Cars - US - August 2014

    “While CPO vehicle sales have seen tremendous growth over the past few years, they still only constitute about 14% of used car sales at franchise auto dealers. Factory-CPO vehicles suffer from poor consumer awareness and aren’t very well differentiated from dealer CPO programs.”

    – Colin Bird, ...

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  7. Movie Sales and Rentals - US - August 2014

    Movie Sales and Rentals - US - August 2014

    “Buying and renting movies online takes less time than buying or renting in-person. Being able to view content on any device at any time also brings greater convenience to the consumer. In spite of these advantages, the transition to digital movies has impacted sales negatively. Consumers are ...

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  8. Mortgages and HELOCs - US - August 2014

    Mortgages and HELOCs - US - August 2014

    “While most young Millennials – aged 18-24 – are not ready to purchase a home, they soon will be, and it is more important to them to work with a lender they trust than it is to get the best interest rate. This priority differentiates them from older borrowers who historically focus only on ...

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  9. Airlines - US - August 2014

    Airlines - US - August 2014

    “While airlines have regained their financial footing and have returned to profitability, the industry is facing a new set of challenges.”

    – Lauren Bonetto, Lifestyles & Leisure Analyst

    Some issues covered in this report include:

    • High-profile transportation mishaps could deter travelers
    • Consolidation ...

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  10. Diabetes - US - August 2014

    Diabetes - US - August 2014

    “The percentage of Americans who suffer from diabetes (type 1 and type 2) has increased from 5.1% in 1997 to 9.3% in 2013. While this presents a large market of consumers for products and services specifically aimed to treat diabetes, it also indicates a need for education and solutions to help ...

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