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US Market Research

Mintel provide a range of market reports for US, across a number of industries and sectors. Available reports can include:

Market Data Reports for US

Mintel’s market data reports will provide you with a comprehensive overview of the market size and share in US. Market data reports also provide a 5 year forecast for the sector and include data on socio-economic data for US.

Consumer Research Reports for US

Mintel’s consumer reports deliver insight and expert analysis into key consumer trends and behaviour in your marketplace, in addition to an overview of the market data and key brands operating in US. Mintel’s consumer reports provide you with easily digestible information to guide your future innovation and move your business forward.

  1. Ethnic Trends in Restaurants - US - October 2014

    Ethnic Trends in Restaurants - US - October 2014

    “The ethnic foods operator is caught between trying to offer authentically ethnic foods while catering to an audience that wants to exert control over every aspect of their dining experience. Consumers indicate they are looking for new food experiences, but are anxious about not knowing enough ...

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  2. Ranges, Ovens, Cooktops and Microwaves - US - October 2014

    Ranges, Ovens, Cooktops and Microwaves - US - October 2014

    “While external economic factors are lifting the category as a whole, manufacturers and retailers can gain competitive advantage by catering to a wide variety of lifestyle needs. For many, especially aging Boomers, healthy, fresh eating is an increasingly compelling concern. Younger adults, on the ...

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  3. Fruit and Vegetables - US - October 2014

    Fruit and Vegetables - US - October 2014

    “Respondents report that only 16% of their daily food intake consists of vegetables and 16% consists of fruit, which is far less than the share of plate for these foods recommended by the USDA’s MyPlate nutritional guide. Brands and grocers have an opportunity to increase the appeal of their fresh ...

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  4. Luxury Cars - US - October 2014

    Luxury Cars - US - October 2014

    “Luxury car sales have been strong, but seasoned marketers know that any brand is only as good as its next sale. Marketers have an opportunity to sustain the next generation of luxury buyers with impressive ongoing service, next-gen technology, and the possibility of a more comfortable car buying ...

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  5. LSR: Sandwiches, Subs and Wraps Concepts - US - October 2014

    LSR: Sandwiches, Subs and Wraps Concepts - US - October 2014

    “The issues that sandwich, sub, and wrap concepts face stem from the versatility of the product itself. While consumers are clearly more than willing to go to a sandwich shop to eat, they can easily make a sandwich at home, go to a burger place, or skip out on the meal altogether. Sandwich ...

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  6. Cooking Enthusiasts - US - October 2014

    Cooking Enthusiasts - US - October 2014

    “The recession fueled a surge in cooking at home as a way to save money. As the economy improves, brands must work to retain newly minted cooking enthusiasts and encourage consumers overall to cook at home. Mintel data suggest that though saving money is an important driver for cooking, there are ...

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  7. Pay TV and Home Communication Services - US - October 2014

    Pay TV and Home Communication Services - US - October 2014

    “The pay TV market is frequently rebuked for not giving consumers want they want. Meanwhile, the industry is effectively moving to give consumers what they want, while also growing profits.”
    – Billy Hulkower, Senior Analyst, Technology and Media

    This report answers the following key questions:

    • Are ...

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  8. Exercise Trends - US - October 2014

    Exercise Trends - US - October 2014

    “Exercise participation rates continue to be relatively stagnant in the US, despite an increase in obesity. Creating more customized programs, especially for the aging population, can help to increase likelihood of exercising. In addition, wearable fitness devices are a huge opportunity within the ...

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  9. Hotels - US - October 2014

    Hotels - US - October 2014

    “The relatively stable and growing economy of the past couple of years has given consumers the confidence to resume taking vacations and overnight trips. However, competitors to traditional lodgings, like airbnb.com, have emerged that can both threaten the existing players and grow the overall ...

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  10. Fitness Clothing - US - October 2014

    Fitness Clothing - US - October 2014

    “The lines between fitness wear and casual wear are blurring as more consumers want clothing options to reflect their busy lifestyles. The number one reason people say they buy fitness clothing is actually not so they can work out in it, but rather so they can “hang out” in it. This is a telling ...

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