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US Market Research

Mintel provide a range of market reports for US, across a number of industries and sectors. Available reports can include:

Market Data Reports for US

Mintel’s market data reports will provide you with a comprehensive overview of the market size and share in US. Market data reports also provide a 5 year forecast for the sector and include data on socio-economic data for US.

Consumer Research Reports for US

Mintel’s consumer reports deliver insight and expert analysis into key consumer trends and behaviour in your marketplace, in addition to an overview of the market data and key brands operating in US. Mintel’s consumer reports provide you with easily digestible information to guide your future innovation and move your business forward.

  1. Asian American Lifestyles and Entertainment - US - September 2014

    Asian American Lifestyles and Entertainment - US - September 2014

    “Asians are an important and growing market for entertainment and leisure categories. These high-income, highly educated consumers represent a potentially lucrative market, especially for entertainment that provides multiple values, but marketers need to reach them where they live, which for most ...

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  2. Marketing to Moms - US - September 2014

    Marketing to Moms - US - September 2014

    “The modern mom utilizes an assortment of tools and resources to research products and make purchases; most prominent among them is her smartphone, but her arsenal also includes social media, family and friends, and experts. As the Millennial generation settles into its prime childbearing years, ...

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  3. Hispanic Consumers' Haircare, Beauty and Grooming Products - US - September 2014

    Hispanic Consumers' Haircare, Beauty and Grooming Products - US - September 2014

    “Hispanics tend to overindex on spending and use of most beauty product categories. However, competing in this market is not easy as brand usage tends to be very fragmented. In this environment, brands that learn to use recommendations from friends and family in their favor may have an opportunity ...

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  4. America's Pet Owners - US - September 2014

    America's Pet Owners - US - September 2014

    “Americans love their pets to the tune of more than $54 billion a year. For many, the household pet is member of the family like any other. Yet, the cost of ownership is rising at the same time that families have increasing financial responsibilities and burdens. Marketers that figure out how to ...

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  5. Gamers and Gaming - US - September 2014

    Gamers and Gaming - US - September 2014

    “The majority of US adults now play video games on at least one platform, and the majority of gamers play on at least two. The shift toward digital distribution, comparatively new monetization strategies, such as the free-to-play model, and supplemental premium content, however, have made ...

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  6. Families Dining Out - US - September 2014

    Families Dining Out - US - September 2014

    “Families want significant value for their money when they dine out together. However, this does not just encompass a low price to feed a crowd. As parents, and kids alike, begin adapting healthier eating habits, some restaurants are not filling the bill. In-home meals are not only perceived as ...

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  7. Digital Trends Fall - US - September 2014

    Digital Trends Fall - US - September 2014

    “Ownership of smartphones, tablets, digital media STBs (set-top boxes), e-readers, and Blu-ray players are all in the midst of penetration growth. At the same time, ownership of television sets, desktop computers, gaming consoles, and digital cameras show limited declines. Consumers may be in love ...

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  8. Men's and Women's Footwear - US - September 2014

    Men's and Women's Footwear - US - September 2014

    “Online shoe retailing is one of the key developments in the footwear marketplace in recent years. The challenge now is how to best integrate, streamline, and develop use of websites as well as other tools such as social media and smartphone apps to maximize turnover and customer satisfaction. ...

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  9. Pest Control and Repellents - US - September 2014

    Pest Control and Repellents - US - September 2014

    “Pest control sales are expected to grow steadily in the next few years. However, market players can accelerate category growth by increasing consumers’ use of insect repellents, addressing concerns over chemical content, and by encouraging consumers to be more proactive in how they manage pest ...

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  10. Shaving and Hair Removal Products - US - September 2014

    Shaving and Hair Removal Products - US - September 2014

    “Today’s shaving and hair removal product consumer wants convenience and economy. Although the biggest innovations came in cartridge razors, the only segment to grow in the last two years was disposable razors, as consumers demonstrate a continual willingness to use products that are “good enough” ...

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