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US Market Research

Mintel provide a range of market reports for US, across a number of industries and sectors. Available reports can include:

Market Data Reports for US

Mintel’s market data reports will provide you with a comprehensive overview of the market size and share in US. Market data reports also provide a 5 year forecast for the sector and include data on socio-economic data for US.

Consumer Research Reports for US

Mintel’s consumer reports deliver insight and expert analysis into key consumer trends and behaviour in your marketplace, in addition to an overview of the market data and key brands operating in US. Mintel’s consumer reports provide you with easily digestible information to guide your future innovation and move your business forward.

  1. Retail Banking and Credit Unions - US - February 2015

    Retail Banking and Credit Unions - US - February 2015

    “The banking industry is becoming increasingly competitive and new entrants into the market are largely technologically-based alternatives. Millennials are the prime target of these upstart companies, as well as everyone else, and the country’s changing demographics are providing a growing new ...

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  2. Private Label Foods: What's Driving Purchase? - US - February 2015

    Private Label Foods: What's Driving Purchase? - US - February 2015

    “Improvements made to the quality and varieties of store brand foods have not gone unnoticed by consumers. However, there is opportunity to increase category participation among older consumers, and to introduce more premium product lines featuring organic, non-GMO, and/or vegetarian products ...

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  3. Mobile Phones - US - February 2015

    Mobile Phones - US - February 2015

    “Mobile phone brands will face a mounting pressure to lower prices in light of greater competition globally and approaching smartphone market saturation in the US.”
    – Bryant Harland, Technology and Media Analyst

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  4. Hispanic Millennials - US - February 2015

    Hispanic Millennials - US - February 2015

    “To improve the odds of getting noticed, it is important for marketers to learn as much as they can about Hispanic Millennials to be able to gain relevance by connecting with them in culture.”
    – Juan Ruiz, Senior Multicultural Analyst

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  5. Outdoor Enthusiasts - US - February 2015

    Outdoor Enthusiasts - US - February 2015

    “The outdoor recreation market has remained stable over the past several years with about half of Americans aged six and older participating in outdoor activities. However, participants are engaging in these activities infrequently, spending most of their leisure time watching TV or on the ...

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  6. Automotive Innovations - US - February 2015

    Automotive Innovations - US - February 2015

    “User convenience and driver distraction collide as smartphones become more and more a part of the in-car experience. Safety comes first for consumers, even in an area of increasing access to in-car apps and smartphone integration.”
    – Tim Healey, Research Analyst – Automotive

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  7. OTC Sleep Aids - US - February 2015

    OTC Sleep Aids - US - February 2015

    “Building market share may require more granular outreach to consumers and targeted marketing to address the different needs, interests and concerns of young, active, tech-savvy 18-35-year-olds; busy parents and aging baby boomers. Key opportunities may lie in areas such as promoting natural ...

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  8. Living Room Hardware - US - January 2015

    Living Room Hardware - US - January 2015

    “Having become acclimated to a touch-based and cloud-oriented experience on tablets and smartphones, consumers are expected to yearn for a similar experience in their living room.”
    – Billy Hulkower, Senior Technology and Media Analyst

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  9. Consumers and the Economic Outlook - US - February 2015

    Consumers and the Economic Outlook - US - February 2015

    “Consumers are optimistic about their financial situation but still skeptical of the future of the economy. Their perspective seems to reflect a cognitive dissonance considering the economic conditions do impact their personal finances.” – Monica Staco, Financial Services Manager

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  10. Nail Color and Care - US - January 2015

    Nail Color and Care - US - January 2015

    "Opportunities exist in the nearly $2 billion category for brands and retailers to offer women ways to simplify the nail maintenance process as well as products that address concerns about nail health and ingredient safety." - Shannon Romanowski, Senior Beauty & Personal Care Analyst

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