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£ 3,695 (Excl.Tax)
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£ 3,695 (Excl.Tax)
US Market Research
Mintel’s US market research reports combine global insights with local market knowledge to provide in-depth market intelligence and detailed insights into American consumers and key industries.
You may also access our United States reports on our dedicated Mintel North America Reports store.
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Related to: 'US'
Younger men lead in adoption and interest. Meanwhile, gen AI implementation will drive innovation but will turn some tracking-averse consumers off.Jenni Nelson, Consumer Insights Analyst, Tech, Media & Entertainment
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Hispanic consumers of all incomes are drawn to the value offered by mass merchandisers and now is the time to draw less brand loyal and more discerning consumers.Stefanie Kundakjian, Research Analyst
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With a growing interest in fresh, high-quality fast food, QSRs will benefit from improving and innovating for convenience and health amidst growing competition.
Pooja Lal, Research Analyst
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Travel demand continues to remain strong. However, high demand and inflation have pushed prices higher, and these rising costs make TLPs all the more appealing.
Mike Gallinari, Senior Travel & Leisure Analyst
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Non-alcoholic beverages play versatile roles for consumers ranging from functional to indulgent, but have room to grow in new dayparts and occasions.
Varchasvi, Research Analyst
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Inflation's compression of consumer budgets has caused a prioritization of cost over choice of doctors when selecting coverage, driving consideration of switching.
Patrick Rahlfs, Senior Research Analyst
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Black and Hispanic car buyers – a growing segment of car buyers – prioritize cultural identity and value, often seeking reliable and economical vehicles.Gabe Sanchez, Automotive Analyst
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Elevated food prices are having an impact on food- and drink-related behaviors but food consumers still place value on health, convenience and enjoyment.John Owen, Associate Director - Food and Retail
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The gaming industry moves fast, with new trends outpacing development. Live service games can be a costly risk that must be treated as more than a revenue source.
Brian Benway, Senior Tech and Gaming Analyst
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Teens and tweens spend their days juggling both formal and informal activities, making them a key audience for on-the-go solutions and mental wellbeing reminders.Lisa Dubina, Senior Culture and Identity Analyst
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Rising prices and busy routines increasingly put quality nutrition at odds with daily life, blurring snack and meal spaces and giving shortcuts like nutrition drinks an added edge.
Adriana Chychula, Analyst - Food, Drink & Nutrition
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Mobile retailing is a growing, vital part of retail. Bridging the gap between physical and digital worlds, it adds convenience and elevates the shopping experience.
Katie Hansen, Senior Analyst, Retail & eCommerce
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