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US Market Research

Mintel provide a range of market reports for US, across a number of industries and sectors. Available reports can include:

Market Data Reports for US

Mintel’s market data reports will provide you with a comprehensive overview of the market size and share in US. Market data reports also provide a 5 year forecast for the sector and include data on socio-economic data for US.

Consumer Research Reports for US

Mintel’s consumer reports deliver insight and expert analysis into key consumer trends and behaviour in your marketplace, in addition to an overview of the market data and key brands operating in US. Mintel’s consumer reports provide you with easily digestible information to guide your future innovation and move your business forward.

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  1. Hispanics' News Consumption - US - April 2017

    Hispanics enjoy following the news. However, since Hispanics’ lives tend to orbit around content consumption and the competitive landscape is becoming increasingly fragmented due to the internet, news providers need to find ways to stand out and appeal to Hispanic consumers. Gaining and ...

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    US $3,995.00 (Excl.Tax)
    Consumer Report
    April 2017
    US
  2. Television Advertising - US - February 2017

    "Twenty years after the launch of Netflix, and more than a decade since the launch of YouTube, advertisers continue to increase spending on television commercials, with sales estimated at $81 billion in 2016. Growth continues because the television commercial remains the pièce de résistance for ...

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    US $3,995.00 (Excl.Tax)
    Consumer Report
    February 2017
    US
  3. Hispanics' Attitudes Toward Advertising - US - November 2016

    "Hispanics consume media content using a variety of devices. They expect advertising to be entertaining, as they prefer ads that are engaging and tell a story. This creates a challenge for advertisers, as they may have more success resonating with Hispanics if they can fit their narratives into ...

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    US $3,995.00 (Excl.Tax)
    Consumer Report
    November 2016
    US
  4. Internet Radio - US - October 2016

    "The use of internet-based music services is closing in on traditional means of listening to music, including terrestrial radio and personal libraries. The finding, alongside clear distinctions in how younger listeners use streaming services suggests that over the next decade streaming services ...

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    US $3,995.00 (Excl.Tax)
    Consumer Report
    October 2016
    US
  5. Televisions - US - August 2016

    "New televisions are pushing the boundaries on screen sizes and resolutions, and these attributes do capture consumer interest. However, many brands have struggled to maintain revenue in light of tight competition and market saturation. The maturation of smart televisions will bring new challenges ...

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    US $3,995.00 (Excl.Tax)
    Consumer Report
    August 2016
    US
  6. Hispanics' Content Consumption and Sharing - US - August 2016

    "In addition to broadcast television, the internet provides Hispanics with countless options for consuming and sharing content. Hispanic households own a variety of devices, which allows them to have more control over what, when, and where they watch content; larger devices may be used with ...

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    US $3,995.00 (Excl.Tax)
    Consumer Report
    August 2016
    US
  7. Content Consumption: TV and Movies - US - August 2016

    "Understanding how consumers watch movies and TV, how much they spend, what providers they use, and what drives their behavior is critical for companies hoping to reach them – including both producers and distributors of video content as well as advertisers who leverage that content. In this ...

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    US $3,995.00 (Excl.Tax)
    Consumer Report
    August 2016
    US
  8. Advertising: Mobile, TV and Internet - US - July 2016

    "The advertising landscape is more complex than ever as consumers now relate to ads across television, online, and mobile platforms. Consumers can be influenced by marketing messages, but only if the message is received over the most strategic platform."

    - Billy Hulkower, Senior Technology Analyst

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    US $3,995.00 (Excl.Tax)
    Consumer Report
    July 2016
    US
  9. Family Entertainment - US - January 2016

    "Preliminary 2014 data suggests that the number of births ticked upward for the first time since 2007. Though the increase was small it effectively ended a three-year streak of birth rates at historic lows. There is a possibility that the increase is the initiation of a “baby bounce,” or an ...

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    US $3,995.00 (Excl.Tax)
    Consumer Report
    January 2016
    US
  10. Staying Informed - How you Get the News - US - December 2015

    "The balance of power in news media has shifted as consumers realize that non-news organizations can add valuable insight and coverage of events. The rise of social media as a news platform has empowered this trend by giving anyone and everyone an opportunity to broadcast opinions, but brands also ...

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    US $3,995.00 (Excl.Tax)
    Consumer Report
    December 2015
    US
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