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US Market Research

Mintel provide a range of market reports for US, across a number of industries and sectors. Available reports can include:

Market Data Reports for US

Mintel’s market data reports will provide you with a comprehensive overview of the market size and share in US. Market data reports also provide a 5 year forecast for the sector and include data on socio-economic data for US.

Consumer Research Reports for US

Mintel’s consumer reports deliver insight and expert analysis into key consumer trends and behaviour in your marketplace, in addition to an overview of the market data and key brands operating in US. Mintel’s consumer reports provide you with easily digestible information to guide your future innovation and move your business forward.

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  1. Content Consumption: TV and Movies - US - October 2017

    "The focus of both the mainstream press and much research on the video market is often negative, with projections of massive declines in pay TV subscriptions or losses to studio revenue as households subscribe to online services instead of buying individual movies. It is true that single ...

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    US $3,995.00 (Excl.Tax)
    Consumer Report
    October 2017
    US
  2. Movie Theaters - US - October 2017

    Movie theaters face stiff competition from other content providers for consumers’ leisure time and dollars. However, total movie theater revenues are estimated to reach $17.2 billion in 2017, representing a 23.1% increase from 2012-17. As ticket prices rise and theater menus expand, Mintel ...

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    US $3,995.00 (Excl.Tax)
    Consumer Report
    October 2017
    US
  3. Digital Advertising - US - August 2017

    "Propelled by growth in mobile and social, digital ad sales in total increased by more than 20% annually from 2014-17, but rapid growth in mobile and social is stunting other opportunities, particularly considering that desktop remains the primary platform for browsing and streaming video among ...

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    US $3,995.00 (Excl.Tax)
    Consumer Report
    August 2017
    US
  4. Hispanics' News Consumption - US - April 2017

    Hispanics enjoy following the news. However, since Hispanics’ lives tend to orbit around content consumption and the competitive landscape is becoming increasingly fragmented due to the internet, news providers need to find ways to stand out and appeal to Hispanic consumers. Gaining and ...

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    US $3,995.00 (Excl.Tax)
    Consumer Report
    April 2017
    US
  5. Television Advertising - US - February 2017

    "Twenty years after the launch of Netflix, and more than a decade since the launch of YouTube, advertisers continue to increase spending on television commercials, with sales estimated at $81 billion in 2016. Growth continues because the television commercial remains the pièce de résistance for ...

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    US $3,995.00 (Excl.Tax)
    Consumer Report
    February 2017
    US
  6. Hispanics' Attitudes Toward Advertising - US - November 2016

    "Hispanics consume media content using a variety of devices. They expect advertising to be entertaining, as they prefer ads that are engaging and tell a story. This creates a challenge for advertisers, as they may have more success resonating with Hispanics if they can fit their narratives into ...

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    US $3,995.00 (Excl.Tax)
    Consumer Report
    November 2016
    US
  7. Internet Radio - US - October 2016

    "The use of internet-based music services is closing in on traditional means of listening to music, including terrestrial radio and personal libraries. The finding, alongside clear distinctions in how younger listeners use streaming services suggests that over the next decade streaming services ...

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    US $3,995.00 (Excl.Tax)
    Consumer Report
    October 2016
    US
  8. Televisions - US - August 2016

    "New televisions are pushing the boundaries on screen sizes and resolutions, and these attributes do capture consumer interest. However, many brands have struggled to maintain revenue in light of tight competition and market saturation. The maturation of smart televisions will bring new challenges ...

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    US $3,995.00 (Excl.Tax)
    Consumer Report
    August 2016
    US
  9. Hispanics' Content Consumption and Sharing - US - August 2016

    "In addition to broadcast television, the internet provides Hispanics with countless options for consuming and sharing content. Hispanic households own a variety of devices, which allows them to have more control over what, when, and where they watch content; larger devices may be used with ...

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    US $3,995.00 (Excl.Tax)
    Consumer Report
    August 2016
    US
  10. Content Consumption: TV and Movies - US - August 2016

    "Understanding how consumers watch movies and TV, how much they spend, what providers they use, and what drives their behavior is critical for companies hoping to reach them – including both producers and distributors of video content as well as advertisers who leverage that content. In this ...

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    US $3,995.00 (Excl.Tax)
    Consumer Report
    August 2016
    US
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