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Consumer Research Reports: In-depth Market Analysis & Consumer Trends

To get access to critical analysis, studies and recommendations across a range of categories and consumer markets around the world, we provide you with business-critical information through our detailed consumer reports. 

Each consumer report offers the primary research and in-depth data found in our market data reports alongside expert insights, trend analysis and market forecasting to give you the decision-making information and competitive analysis you need. 

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  1. Snacking Preferences of Black Consumers - US - February 2017

    Blacks love to eat snacks. Snacks can fill an emotional void or be a means to incorporate better eating habits into their diets. Black women with kids are the primary decision maker when it comes to buying snacks, since she is doing so as part of her regular grocery shopping trip to mass ...

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    £3,174.67 (Excl.Tax)
    Consumer Report
    February 2017
    US
  2. Marketing to Men - UK - February 2017

    “Marketing aimed at men continues to be heavily focused on high-achieving sportsmen and well-groomed male models, offering the brands behind them little differentiation in the minds of those they are targeting. This paves the way for brands to take a different approach in their campaigns, such as ...

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    £2,195.00 (Excl.Tax)
    Consumer Report
    February 2017
    UK
  3. Investment Trends - US - February 2017

    "The investment world is being buffeted by several disruptive trends. One is the rise of robo-advisers, which provide algorithm-based investment advice without the help of humans. These allow lower minimum balances, have lower trading costs, and often even offer access to humans. Demographics are ...

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    £3,174.67 (Excl.Tax)
    Consumer Report
    February 2017
    US
  4. Marketing to Over-55s - China - February 2017

    “Three misconceptions about senior consumers: assuming they tend to live the old fashioned way and thus think less about improvement and would pay more for premium or advanced product features just because they can afford and not recognising the diversity of the senior consumers in terms of their ...

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    £3,170.69 (Excl.Tax)
    Consumer Report
    February 2017
    China
  5. Ride Sharing and Alternate Transportation - US - February 2017

    "Ride sharing services as an industry is a relatively recent innovation which has exploded in use and popularity in recent years. Ride sharing services have popped up across the globe, available now in practically every major metropolitan area. Due to advances in smartphone technology and ...

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    £3,174.67 (Excl.Tax)
    Consumer Report
    February 2017
    US
  6. First Aid - US - February 2017

    The first aid category is experiencing flat sales in 2016 due to declines in foot care and an overall value-driven mindset among consumers. Future growth is projected to be modest as consumers continue to seek out products that provide value, durability, and functionality, and a shopping ...

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    £3,174.67 (Excl.Tax)
    Consumer Report
    February 2017
    US
  7. Major Household Appliances - US - February 2017

    "Innovation in the category and a healthy housing market has led to continued sales momentum in major household appliances. Mid-range brands have the highest current ownership among respondents, while higher-end brands have elevated ownership among young adults and higher earners. Replacement is ...

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    £3,174.67 (Excl.Tax)
    Consumer Report
    February 2017
    US
  8. Outdoor Entertaining - US - February 2017

    "A desire to socialize, coupled with enjoyment for hosting others motivates 71% of adults with outdoor space to entertain guests outdoors. Growth in adjacent markets such as outdoor furniture and grills bodes well for the future of outdoor entertaining since the vast majority of outdoor ...

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    £3,174.67 (Excl.Tax)
    Consumer Report
    February 2017
    US
  9. Mobile Gaming - UK - February 2017

    “Although growth in mobile gaming revenue is expected to continue in 2017, opportunities for developers to enter the market are limited without a significant marketing spend, or the perfect storm of novel but accessible gameplay and familiar IP that Pokémon Go had.”
    – Mark Flowers, Consumer ...

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    £1,995.00 (Excl.Tax)
    Consumer Report
    February 2017
    UK
  10. Children's Clothing - US - February 2017

    This report will help you to uncover opportunities and understand the key issues affecting your market. How? By giving you instant access to analysis and critical recommendations. It will also challenge routine thinking by providing fresh, new perspectives that energizes your thought processes.

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    £3,174.67 (Excl.Tax)
    Consumer Report
    February 2017
    US
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