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Consumer Research Reports: In-depth Market Analysis & Consumer Trends

To get access to critical analysis, studies and recommendations across a range of categories and consumer markets around the world, we provide you with business-critical information through our detailed consumer reports. 

Each consumer report offers the primary research and in-depth data found in our market data reports alongside expert insights, trend analysis and market forecasting to give you the decision-making information and competitive analysis you need. 

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  1. Dining Out in 2018 - US - December 2017

    "Restaurant sales are predicted to grow; however, on a more micro-level restaurants are struggling to maintain relevancy, with consumers faced with a variety of options to choose from when dining out. Chain and independent restaurants each play a vital role in meeting consumer dining preferences ...

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    US $3,995.00 (Excl.Tax)
    Consumer Report
    December 2017
    US
  2. Marketing to Young Parents - China - December 2017

    “Chinese mums and dads have a higher tendency to share household responsibilities and a willingness to encourage independence in their children (and themselves) than previous generations have. Educational high-tech tools (eg language learning and financial management) and taking care of pets are ...

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    US $3,990.00 (Excl.Tax)
    Consumer Report
    December 2017
    China
  3. Natural, Organic and Ethical Toiletries - UK - December 2017

    “Ethical considerations are very closely connected to perceptions of natural/organic, with consumers associating brands with a strong natural/organic positioning as being ethical. Ethics are important to the consumer particularly when using a brand for the first time, highlighting the importance ...

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    US $2,648.76 (Excl.Tax)
    Consumer Report
    December 2017
    UK
  4. Condiments - US - December 2017

    "Condiments and dressings are substantial and diverse categories with extremely high penetration driven by consumer loyalty to brands and product types, along with healthy reputations for adaptability, affordability, and variety. As these mature categories struggle to grow sales, getting back to ...

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    US $3,995.00 (Excl.Tax)
    Consumer Report
    December 2017
    US
  5. The Budget Shopper - Canada - December 2017

    Although most engage in budget-seeking behaviours, the majority of Canadians tend to keep an eye on their finances rather than stick to a strict budget. The flexibility in approach to monitoring their finances leads to some flexibility when shopping and receptiveness to deals found while engaging ...

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    US $3,995.00 (Excl.Tax)
    Consumer Report
    December 2017
    Canada
  6. Hispanics and Healthy Lifestyles - US - December 2017

    "In spite of higher overweight and obesity rates, Hispanics have a generally positive outlook on their personal health. Hispanics take pride in their health but are not necessarily willing to make changes to ensure a healthier life. A combination of complacency and confidence could prevent ...

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    US $3,995.00 (Excl.Tax)
    Consumer Report
    December 2017
    US
  7. Consumers and General Insurance - UK - December 2017

    “Consumers are still extremely price sensitive when it comes to selecting a general insurance provider, as many see no reason to automatically renew with their existing insurer/s. However, the rollout of more loyalty schemes may help brands to improve retention and gain a valuable and regular ...

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    US $2,914.30 (Excl.Tax)
    Consumer Report
    December 2017
    UK
  8. Wearable Technology - US - December 2017

    "The year 2017 was a disappointing year for wearable tech. Marquee brands have seen unfortunate reversals of fortune, including declines at Fitbit, GoPro, and Garmin. However, on the basis of burgeoning sales of smartwatches, hearables, and high-end fitness bands with LED (light-emitting diode) ...

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    US $3,995.00 (Excl.Tax)
    Consumer Report
    December 2017
    US
  9. Mass Merchandisers - US - December 2017

    Nearly all consumers shop mass merchandisers and growth is expected to continue, but loyalty is generally low among mass shoppers, even among some of those who shop the channel the most frequently. As pressure increases from competition outside the channel, mass merchandisers need to address ...

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    US $3,995.00 (Excl.Tax)
    Consumer Report
    December 2017
    US
  10. Black Consumers and Non-Alcoholic Beverages - US - December 2017

    Black consumers are estimated to spend $10.9 billion dollars on non-alcoholic beverages in 2017, a 2.3% increase vs 2016. Carbonated beverages rank first in sales among Black households, even while these consumers switch to healthier as well as naturally sweet beverages to quench their thirst and ...

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    US $3,995.00 (Excl.Tax)
    Consumer Report
    December 2017
    US
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