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Consumer Research Reports: In-depth Market Analysis & Consumer Trends

To get access to critical analysis, studies and recommendations across a range of categories and consumer markets around the world, we provide you with business-critical information through our detailed consumer reports. 

Each consumer report offers the primary research and in-depth data found in our market data reports alongside expert insights, trend analysis and market forecasting to give you the decision-making information and competitive analysis you need. 

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  1. Marketing to Hispanic Moms - US - September 2017

    "There are nearly 7 million Hispanic moms in the US, who live for their families. Household chores monopolize most of their time at home, regardless of whether or not they work full-time. Even if they would welcome help, they tend to be hesitant to ask for it. Shouldering the sometimes-thankless ...

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    US $3,995.00 (Excl.Tax)
    Consumer Report
    September 2017
    US
  2. Marketing to Moms - US - September 2017

    "The 43 million moms in the US are an important segment for marketers to understand, as they are often making purchases for the entire household. Although some family dynamics have changed – with more women having children without getting married, having children later in life, and having fewer ...

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    US $3,995.00 (Excl.Tax)
    Consumer Report
    September 2017
    US
  3. Cruises - US - September 2017

    "The US cruise market continues to grow at a steady pace. As new ships enter the water with greater capacity and innovations, more passengers are cruising. Converting interest into action among adults who have never cruised is the key to passenger growth. Cruisers want personalized experiences ...

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    US $3,995.00 (Excl.Tax)
    Consumer Report
    September 2017
    US
  4. Marketing to Sports Fans - US - September 2017

    "85% of US adults follow at least one sport. The most passionate sports fans, Avid Fans, almost never miss a game/event for the sport/team they follow and account for more than half of sport fans (43%) or 109 million adults. America’s sport of choice is football, which attracts the most fans and ...

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    US $3,995.00 (Excl.Tax)
    Consumer Report
    September 2017
    US
  5. The Leisure Outlook - UK - August 2017

    “Leisure activities are driven by younger Millennials and parents of under-16s. Eating at pubs is a popular leisure activity, yet so is staying-in and ordering a takeaway. As the pay squeeze intensifies, more people are turning to free activities such as museums and galleries. Meanwhile, people ...

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    US $2,570.96 (Excl.Tax)
    Consumer Report
    August 2017
    UK
  6. The Ethical Brand - UK - August 2017

    “The ethical perception of brands is generally improving, even within sectors that have previously struggled with negative connotations, such as financial services. These rising standards mean that there is little room for complacency among brands. Anyone content to merely maintain the status quo ...

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    US $2,828.70 (Excl.Tax)
    Consumer Report
    August 2017
    UK
  7. Airlines - UK - August 2017

    “Airlines have enjoyed strong growth over the past two years. Cheap oil has kept fuel bills down, and the savings enabled airlines to cut fares. However, Brexit is casting a shadow on the industry. There are concerns over the Open Skies Agreement, airline ownership rules and declining consumer ...

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    US $2,570.96 (Excl.Tax)
    Consumer Report
    August 2017
    UK
  8. Pregnancy and Health - US - August 2017

    "The US continues to experience low birth rates. Despite this, pregnancy specific products that address the nutritional and physical needs of pregnant women continue to roll out. Pregnancy related attitudes and ailments will drive the need for functional products that can give women the peace of ...

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    US $3,995.00 (Excl.Tax)
    Consumer Report
    August 2017
    US
  9. Millennial Dads - US - August 2017

    "There are an estimated 22 million Millennial dads in the US, aged 23-40. The majority of this population has kids under the age of 12, although a growing number are seeing their kids enter their tween/teen years. As this young group becomes fathers, they are taking a different path than the ...

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    US $3,995.00 (Excl.Tax)
    Consumer Report
    August 2017
    US
  10. The Natural Consumer - US - August 2017

    "Interest in natural living is largely driven by consumers’ desire to improve their health and to feel better. While Natural Consumers are committed now and in the future to natural living, they aren’t entirely sure what “natural” means. The perceived high cost of natural products and already ...

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    US $3,995.00 (Excl.Tax)
    Consumer Report
    August 2017
    US
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