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Consumer Research Reports: In-depth Market Analysis & Consumer Trends

To get access to critical analysis, studies and recommendations across a range of categories and consumer markets around the world, we provide you with business-critical information through our detailed consumer reports. 

Each consumer report offers the primary research and in-depth data found in our market data reports alongside expert insights, trend analysis and market forecasting to give you the decision-making information and competitive analysis you need. 

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  1. Cider - UK - January 2018

    “Smaller servings are a promising means for cider companies to attract custom in both the off- and on-trade. These should appeal to the health-conscious through lower alcohol units and calories, and also financially through a lower item price. This latter is arguably especially needed given the ...

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    US $2,693.85 (Excl.Tax)
    Consumer Report
    January 2018
    UK
  2. Beer - UK - December 2017

    “A likely growth segment in the coming years is low- and non-alcoholic beers. While decidedly niche, high profile launches from Heineken and Budweiser over the past year are helping to raise its profile and buoy growth.”

    – Kiti Soininen, Category Director, Food and Drink

    This report examines the ...

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    US $2,693.85 (Excl.Tax)
    Consumer Report
    December 2017
    UK
  3. Retail Drivers - Brazil - December 2017

    “Low price is a major influencing factor among Brazilian consumers, but retailers can explore other ways to appeal to them. Shopping centers and stores capable of creating a pleasant experience, with high-quality customer service and comfortable environment, have great potential to attract ...

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    US $3,995.00 (Excl.Tax)
    Consumer Report
    December 2017
    Brazil
  4. Impulsionadores de Vendas no Varejo - Brasil - Dezembro 2017

    “O preço baixo é muito levado em consideração, porém varejistas podem explorar outras maneiras de atrair consumidores. Locais de compras capazes de criarem uma experiência agradável, com qualidade de atendimento e um ambiente de compras confortável, têm maior potencial para ganhar a atenção do ...

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    US $3,995.00 (Excl.Tax)
    Consumer Report
    December 2017
    Brazil
  5. Beer - China - December 2017

    “Lack of an official definition will not prevent craft beer from further proliferating in the market. Instead, this will allow market players – both small and large – to be creative crafting the product and marketing the concept.”

    – Laurel Gu, Research Director, Food and Drink

    This report looks at ...

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    US $3,990.00 (Excl.Tax)
    Consumer Report
    December 2017
    China
  6. Hispanics and Non-Alcoholic Beverages - US - December 2017

    "Hispanic expenditures on non-alcoholic beverages continue to grow at a healthy pace. The challenge for brands in the different categories is to promote trial as Hispanics may not proactively do so due to their satisfaction with the beverages they currently drink. As the markets mature and become ...

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    US $3,995.00 (Excl.Tax)
    Consumer Report
    December 2017
    US
  7. White Spirits and RTDs - UK - December 2017

    “Recommendations, either from friends/family or from drinks professionals, are pivotal in bringing new users to white spirits. Shared discounts and marketing themed around shared knowledge offer viable means for companies to persuade people to recommend their products. The influence of bartenders ...

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    US $2,693.85 (Excl.Tax)
    Consumer Report
    December 2017
    UK
  8. RTD Alcoholic Beverages - US - December 2017

    "45% of US adults drink RTD (ready-to-drink) alcoholic beverages. While 26% of category participants report drinking more RTDs in the past year, adoption by new consumers has stalled. The category trails behind other alcohol types in both consumption and sales, and is relegated to “also drink” ...

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    US $3,995.00 (Excl.Tax)
    Consumer Report
    December 2017
    US
  9. White Spirits - US - December 2017

    "Distilled spirits (white and dark) are expected to flourish, growing 11% through 2022 with white spirits making up majority of volume sold. Sales of white spirits will maintain forward momentum as interest in craft, premium spirits, and cocktails grows. While vodka’s versatile flavor profile has ...

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    US $3,995.00 (Excl.Tax)
    Consumer Report
    December 2017
    US
  10. Black Consumers and Non-Alcoholic Beverages - US - December 2017

    Black consumers are estimated to spend $10.9 billion dollars on non-alcoholic beverages in 2017, a 2.3% increase vs 2016. Carbonated beverages rank first in sales among Black households, even while these consumers switch to healthier as well as naturally sweet beverages to quench their thirst and ...

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    US $3,995.00 (Excl.Tax)
    Consumer Report
    December 2017
    US
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