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Consumer Research Reports: In-depth Market Analysis & Consumer Trends

To get access to critical analysis, studies and recommendations across a range of categories and consumer markets around the world, we provide you with business-critical information through our detailed consumer reports. 

Each consumer report offers the primary research and in-depth data found in our market data reports alongside expert insights, trend analysis and market forecasting to give you the decision-making information and competitive analysis you need. 

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  1. Attitudes towards Low- and Non-alcoholic Drink - UK - February 2017

    “Consumers have been cutting back on the amount of alcohol they drink for financial and health reasons and this presents a big opportunity for low-alcohol and non-alcoholic/alcohol-free beers, ciders and wines. Negative taste perceptions, low product visibility and limited promotional support are ...

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    £1,995.00 (Excl.Tax)
    Consumer Report
    February 2017
    UK
  2. Bebidas Mistas - Brasil - Janeiro 2017

    “O consumidor brasileiro vem buscando opções mais saudáveis e o mercado vem respondendo bem com as bebidas mistas. Essa nova categoria consegue aportar o melhor dos mundos de cada bebida em um só produto, como combinar o gás do refrigerante com a naturalidade dos sucos, ou os benefícios funcionais ...

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    £3,174.67 (Excl.Tax)
    Consumer Report
    January 2017
    Brazil
  3. Bottled Water - US - January 2017

    "The bottled water market saw sales increase from 2015-16. Healthy living trends, consumer interest in hydration, as well as the development of new flavored, sparkling, and enhanced bottled water variations have been key drivers. Future growth will hinge on capitalizing on consumer interest in ...

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    £3,174.67 (Excl.Tax)
    Consumer Report
    January 2017
    US
  4. Cider - UK - January 2017

    “Interest in authenticity can be further mined by brands by providing more information about the ingredients and processes used by their skilled cider makers. Importantly, it needs to be spelled out how these factors contribute to products’ signature taste profile, highlighting the flavour as ...

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    £1,995.00 (Excl.Tax)
    Consumer Report
    January 2017
    UK
  5. Mixed Beverages - Brazil - January 2017

    "Brazilian consumers are looking for healthier options of non-alcoholic drinks, and the market has been meeting this demand with mixed beverages. This new category can bring together the best of different segments into one product, for example, combining the sparkling element of CSDs with the ...

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    £3,174.67 (Excl.Tax)
    Consumer Report
    January 2017
    Brazil
  6. Beverage Packaging Trends - US - January 2017

    61% of US adults aged 22+ purchase alcohol for off-premise consumption. While dollar sales in most alcohol segments are on the rise, securing appeal in a competitive marketplace requires aligning with consumer preferences. Two thirds of alcohol buyers indicate paying attention to package format, ...

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    £3,174.67 (Excl.Tax)
    Consumer Report
    January 2017
    US
  7. Attitudes towards Sugar & Sweeteners - UK - January 2017

    “Facing increased pressure from multiple sides to cut sugar, both retailers and food and drink manufacturers will need to demonstrate their commitment to improving public health. While the widespread suspicions of artificial sweeteners present a significant challenge, consumers’ openness to ...

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    £1,995.00 (Excl.Tax)
    Consumer Report
    January 2017
    UK
  8. Hispanics and Alcoholic Beverages - US - December 2016

    "Hispanics’ expenditures on alcoholic beverages have experienced significant growth over the past five years due to improving economic conditions that allow for increasing expenditures on discretionary items. Despite this, Hispanics’ share of expenditures on alcoholic beverages under index ...

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    £3,174.67 (Excl.Tax)
    Consumer Report
    December 2016
    US
  9. Sugar and Sweeteners - US - December 2016

    Dollar sales of sugar and sweeteners fell from 2011-16. Three category segments (sugar, sugar substitutes, and syrup) experienced overall declines, due to the stigmatization of sugar, and concerns about artificial sweeteners. Improving the perception of the category is in order. The honey segment ...

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    £3,174.67 (Excl.Tax)
    Consumer Report
    December 2016
    US
  10. RTD Alcoholic Beverages - US - December 2016

    "RTD (ready-to-drink) alcoholic beverages make up a small share of alcohol sales. Fortunately, declines among prepared spirits-based cocktails and wine coolers may be slowing. The category delivers on convenience, with the highest percentage of participants turning to RTDs over other alcohol types ...

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    £3,174.67 (Excl.Tax)
    Consumer Report
    December 2016
    US
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