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Consumer Research Reports: In-depth Market Analysis & Consumer Trends

To get access to critical analysis, studies and recommendations across a range of categories and consumer markets around the world, we provide you with business-critical information through our detailed consumer reports. 

Each consumer report offers the primary research and in-depth data found in our market data reports alongside expert insights, trend analysis and market forecasting to give you the decision-making information and competitive analysis you need. 

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  1. Oral Care - US - June 2017

    "In a category with slow but steady sales growth and high penetration, factors such as brand, benefits, and costs have the greatest influence in purchase decisions. To maximize growth potential, stakeholders should leverage a need for sensitivity products, products offering a variety of benefits, ...

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    US $3,995.00 (Excl.Tax)
    Consumer Report
    June 2017
    US
  2. Health and Fitness Clubs - US - May 2017

    "Health and fitness club revenues increased from 2011-16 but are expected to soften some into the future, a result of the markets’ heavy dependence on adults aged 18-34 and competition from digital fitness tools. However, consumers’ continued focus on health and wellness will keep the market ...

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    US $3,995.00 (Excl.Tax)
    Consumer Report
    May 2017
    US
  3. Cough, Cold, Flu and Allergy Remedies - UK - May 2017

    “Modern lifestyles are continuing to take their toll on consumer health. A need to power through at work not only increases the demand for products that can alleviate the symptoms of coughs and colds, but also helps spread those coughs and colds through the workplace, whilst climate change and ...

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    US $2,583.33 (Excl.Tax)
    Consumer Report
    May 2017
    UK
  4. Sports Nutrition - Ireland - April 2017

    “Recognising the health benefits of regular physical activity, Irish consumers are exercising two to three times a week. This points to a strong market for sports nutrition brands to target and focusing on how their products aid rapid recovery between frequent exercise will pique active Irish ...

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    US $1,417.92 (Excl.Tax)
    Consumer Report
    April 2017
    Ireland
  5. Vitaminas e Suplementos - Brasil - Abril 2017

    "Marcas de vitaminas, minerais e suplementos podem se beneficiar se conscientizarem os consumidores de que, apesar de seus melhores esforços, é provável que não estejam consumindo todos os nutrientes que necessitam, mas que podem solucionar este problema com os produtos da categoria. As vitaminas ...

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    US $3,995.00 (Excl.Tax)
    Consumer Report
    April 2017
    Brazil
  6. Made to Order Smoothies - US - April 2017

    "Within the smoothie category, certain legacy elements remain a key area of focus for consumers, such as a focus on fruit and traditional bases like yogurt and dairy milk. However, functional health trends in the beverage space are driving the category forward and creating new areas of ...

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    US $3,995.00 (Excl.Tax)
    Consumer Report
    April 2017
    US
  7. Cough, Cold, Flu and Allergy Remedies - US - April 2017

    "US sales of OTC cough, cold, flu, and allergy remedies have had healthy growth for the past few years, yet slowed from 2015-16. A mild cold/flu season, effective flu vaccines, and more moderate success in Rx-to-OTC switches is likely to have tempered market growth. Mintel expects growth to ...

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    US $3,995.00 (Excl.Tax)
    Consumer Report
    April 2017
    US
  8. Nutrition and Performance Drinks - US - April 2017

    "Mintel forecasts the nutritional and performance drink category to continue modest growth into 2021. While the category benefits from consumers’ focus on a healthy lifestyle, a wide array of food and drink categories are stepping up the pressure by adding similar functional and health elements. ...

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    US $3,995.00 (Excl.Tax)
    Consumer Report
    April 2017
    US
  9. Vitamins and Supplements - Brazil - April 2017

    “Vitamin, mineral, and supplement brands can benefit from reminding consumers of how, despite their best efforts, they may be falling short with nutrition, but can turn to these products for a solution.Blurring with food and drink as well as using healthy and natural ingredients in product ...

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    US $3,995.00 (Excl.Tax)
    Consumer Report
    April 2017
    Brazil
  10. Healthy Dining Trends - US - March 2017

    "Health is becoming less of a section on a menu and is gradually becoming an overarching lifestyle experience at restaurants. As restaurants continue to use claims focused on real, natural food the overall health message is becoming less about what you can’t have, and instead is focused on ...

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    US $3,995.00 (Excl.Tax)
    Consumer Report
    March 2017
    US
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