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Consumer Research Reports: In-depth Market Analysis & Consumer Trends

To get access to critical analysis, studies and recommendations across a range of categories and consumer markets around the world, we provide you with business-critical information through our detailed consumer reports. 

Each consumer report offers the primary research and in-depth data found in our market data reports alongside expert insights, trend analysis and market forecasting to give you the decision-making information and competitive analysis you need. 

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  1. Food Storage and Trash Bags - US - February 2017

    "Food storage and trash bag products experienced flat sales in 2016, benefiting from consumers’ reliance on food storage products and trash bags for household food prep and food disposal needs. However, due to the highly functional nature of the category, brands are challenged with boosting ...

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    £3,174.67 (Excl.Tax)
    Consumer Report
    February 2017
    US
  2. Household Paper Products - UK - February 2017

    “Purchasing household paper products tends to be a habitual process, meaning that brands need to work to break habits in order to increase sales. There are consumer concerns about the environment in this category, suggesting that there may be scope to increase interest in recycled or alternative ...

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    £1,995.00 (Excl.Tax)
    Consumer Report
    February 2017
    UK
  3. Major Household Appliances - US - February 2017

    "Innovation in the category and a healthy housing market has led to continued sales momentum in major household appliances. Mid-range brands have the highest current ownership among respondents, while higher-end brands have elevated ownership among young adults and higher earners. Replacement is ...

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    £3,174.67 (Excl.Tax)
    Consumer Report
    February 2017
    US
  4. Household Care Packaging Trends - US - January 2017

    "Packaging and design continue to become more important in mature and highly functional household care product categories. Packaging serves as a way to stand out among competitors as well as communicate product value and information. Packaging is also a key component in shaping a consumer’s ...

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    £3,174.67 (Excl.Tax)
    Consumer Report
    January 2017
    US
  5. Air Care - China - January 2017

    “The mixed segment performance in air care is a reflection of changes in consumer demand in the category. While pure odour eliminating air fresheners will remain as the bulk of the market, future growth drivers are products that go beyond and address indoor air pollution or improve the mental ...

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    £3,170.69 (Excl.Tax)
    Consumer Report
    January 2017
    China
  6. Accessorising the Home - UK - January 2017

    “Choice of home accessories can be a way of expressing emotions, building fond memories into a home and adding personality to a room. Shoppers will look for their perfect accessory – just right – explaining why so many seek something a little out of the ordinary. But price matters too – the ...

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    £1,995.00 (Excl.Tax)
    Consumer Report
    January 2017
    UK
  7. European Retail Rankings - December 2016

    This report provides a snapshot of the leading retailers in Europe, ranked by 2015 revenues translated into Euros at the average rate ruling through the year. We cover the Top 350 European retailers and include country and sector sections, which detail those of the top 350 companies that are ...

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    £1,995.00 (Excl.Tax)
    Consumer Report
    December 2016
    Europe
  8. Household Cleaning Equipment - US - December 2016

    "Sales of household cleaning equipment have experienced marginal growth due to inflation and price competition. Cleaning equipment used in lighter cleaning continues to be more frequently used, as spot cleaning gains wider acceptance as the norm in housecleaning. This shift coincides with a ...

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    £3,174.67 (Excl.Tax)
    Consumer Report
    December 2016
    US
  9. Small Kitchen Appliances - US - December 2016

    "After years of stable gains, small kitchen appliance sales remained relatively flat due in part to the struggling beverage making appliance segment. Going forward, product innovations that focus on design and function, as well as a stabilizing beverage maker segment, may help restore category ...

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    £3,174.67 (Excl.Tax)
    Consumer Report
    December 2016
    US
  10. Home Storage Solutions - UK - December 2016

    “The UK’s homes are getting smaller, but people have more and more possessions. Home storage has become an integral part of every home, serving to help households run smoothly, take control of their surroundings and keep on top of clutter. By storing things better, tasks around the home, including ...

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    £1,995.00 (Excl.Tax)
    Consumer Report
    December 2016
    UK
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