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Consumer Research Reports: In-depth Market Analysis & Consumer Trends

To get access to critical analysis, studies and recommendations across a range of categories and consumer markets around the world, we provide you with business-critical information through our detailed consumer reports. 

Each consumer report offers the primary research and in-depth data found in our market data reports alongside expert insights, trend analysis and market forecasting to give you the decision-making information and competitive analysis you need. 

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  1. Activities of Toddlers and Preschoolers - US - February 2017

    "Parents are continually confronted with new and different ways to engage with their children: parenting apps help track and advise; digital content offers the possibility of cognitive development; and animated books bring kids’ stories to life on a tablet. However, despite digital innovations, ...

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    £3,174.67 (Excl.Tax)
    Consumer Report
    February 2017
    US
  2. Marketing to Women - UK - February 2017

    “There is a temptation for many marketers to view women as ‘mothers’ or ‘mums-to-be’, but more diverse lifestyles mean that starting a family is not as strong an aspiration for today’s young women as it once was. Brands could therefore benefit from meeting demands for strong, independent female ...

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    £1,995.00 (Excl.Tax)
    Consumer Report
    February 2017
    UK
  3. Estilo de Vida dos Millennials - Brasil - Janeiro 2017

    "A geração dos millennials ainda está atrás em termos de sustentabilidade e hábitos alimentares saudáveis, em comparação às gerações anteriores, já que as pessoas tendem a adotar hábitos mais saudáveis e sustentáveis à medida que envelhecem. Há espaço para as marcas ajudarem os millennials, ...

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    £3,174.67 (Excl.Tax)
    Consumer Report
    January 2017
    Brazil
  4. Lifestyles of Young Families - US - January 2017

    "Work-life balance is something that all families strive for, but it is a particular challenge for families with kids under the age of 12. With young kids in the household, parents spend a lot of hands-on time making meals, helping with homework, and coordinating activities. As kids gain ...

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    £3,174.67 (Excl.Tax)
    Consumer Report
    January 2017
    US
  5. Marketing to Millennials - Brazil - January 2017

    “Sustainability and healthy eating habits are areas in which Millennials still lag behind other previous generations, as people tend to adopt more sustainable and healthier habits as they age. There is room for brands to tap in to help Millennials adopt healthier and sustainable habits, especially ...

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    £3,174.67 (Excl.Tax)
    Consumer Report
    January 2017
    Brazil
  6. Leisure Review - UK - December 2016

    “Social media has become increasingly image-based, which leisure venues need to take into account as they look to utilise social media for promotion and engagement. Leisure venues should be looking to offer creative, visually rich experiences that people will want to post pictures and videos of ...

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    £1,995.00 (Excl.Tax)
    Consumer Report
    December 2016
    UK
  7. Attitudes towards Weddings - UK - December 2016

    “Nearly half of all adults have attended at least one part of a wedding/civil partnership celebration in the last three years, presenting opportunities for retailers to tap into the need for gifts and new clothes amongst future guests. The charity sector could also look to benefit from stronger ...

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    £2,195.00 (Excl.Tax)
    Consumer Report
    December 2016
    UK
  8. Marketing to Mums - China - December 2016

    “Modern Chinese women are more confident than ever. But when they become mums, their life is no longer the same and they feel somewhat disoriented and helpless. New mums will see the world from a new perspective and learn how to walk the crooked path of motherhood independently. They are not ...

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    £3,170.69 (Excl.Tax)
    Consumer Report
    December 2016
    China
  9. Childrenswear - UK - November 2016

    “The growing tween and teen population presents opportunities for the sector, particularly for retailers that offer the latest trends in age-appropriate styles because over half of children aged 10-14 want their clothes to be fashionable. Young fashion retailers are in a good position to target ...

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    £1,995.00 (Excl.Tax)
    Consumer Report
    November 2016
    UK
  10. Marketing to Students - China - October 2016

    “Today’s Chinese university students are more independent financially and mentally. They make sensible and value-driven purchases and like brands that speak their minds. Showing off is not a primary pursuit. They intend to live free from societal pressure and competition. To achieve greater ...

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    £3,170.69 (Excl.Tax)
    Consumer Report
    October 2016
    China
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