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Consumer Research Reports: In-depth Market Analysis & Consumer Trends

To get access to critical analysis, studies and recommendations across a range of categories and consumer markets around the world, we provide you with business-critical information through our detailed consumer reports. 

Each consumer report offers the primary research and in-depth data found in our market data reports alongside expert insights, trend analysis and market forecasting to give you the decision-making information and competitive analysis you need. 

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  1. Marketing to Millennials - Brazil - January 2017

    “Sustainability and healthy eating habits are areas in which Millennials still lag behind other previous generations, as people tend to adopt more sustainable and healthier habits as they age. There is room for brands to tap in to help Millennials adopt healthier and sustainable habits, especially ...

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    £3,239.54 (Excl.Tax)
    Consumer Report
    January 2017
    Brazil
  2. Leisure Review - UK - December 2016

    “Social media has become increasingly image-based, which leisure venues need to take into account as they look to utilise social media for promotion and engagement. Leisure venues should be looking to offer creative, visually rich experiences that people will want to post pictures and videos of ...

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    £1,995.00 (Excl.Tax)
    Consumer Report
    December 2016
    UK
  3. Attitudes towards Weddings - UK - December 2016

    “Nearly half of all adults have attended at least one part of a wedding/civil partnership celebration in the last three years, presenting opportunities for retailers to tap into the need for gifts and new clothes amongst future guests. The charity sector could also look to benefit from stronger ...

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    £2,195.00 (Excl.Tax)
    Consumer Report
    December 2016
    UK
  4. Marketing to Mums - China - December 2016

    “Modern Chinese women are more confident than ever. But when they become mums, their life is no longer the same and they feel somewhat disoriented and helpless. New mums will see the world from a new perspective and learn how to walk the crooked path of motherhood independently. They are not ...

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    £3,235.48 (Excl.Tax)
    Consumer Report
    December 2016
    China
  5. Childrenswear - UK - November 2016

    “The growing tween and teen population presents opportunities for the sector, particularly for retailers that offer the latest trends in age-appropriate styles because over half of children aged 10-14 want their clothes to be fashionable. Young fashion retailers are in a good position to target ...

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    £1,995.00 (Excl.Tax)
    Consumer Report
    November 2016
    UK
  6. Marketing to Students - China - October 2016

    “Today’s Chinese university students are more independent financially and mentally. They make sensible and value-driven purchases and like brands that speak their minds. Showing off is not a primary pursuit. They intend to live free from societal pressure and competition. To achieve greater ...

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    £3,235.48 (Excl.Tax)
    Consumer Report
    October 2016
    China
  7. Men's Personal Care - US - October 2016

    The men’s personal care market is expected to reach $4.4 billion in 2016, representing growth of 15% when looking at the period from 2011-16. However, sales growth has slowed in recent years as the category stabilized and has been impacted by competition from a growing number of male-specific and ...

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    £3,239.54 (Excl.Tax)
    Consumer Report
    October 2016
    US
  8. Marketing to Black Moms - US - September 2016

    "Black moms are the information gatekeepers, product and service decision makers, and the representative of her household. Although she is stretched across her parental and personal responsibilities, she takes comfort in knowing that her village – headed by her mom – will serve as a guidepost and ...

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    £3,239.54 (Excl.Tax)
    Consumer Report
    September 2016
    US
  9. Marketing to Parents - Canada - September 2016

    "As parents are more likely to be working full time than ever before, the approach to parenting necessitates a certain level of independence from their children. The result is a greater respect afforded to their children, evidenced by greater input from children on family activities. This comes ...

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    £3,239.54 (Excl.Tax)
    Consumer Report
    September 2016
    Canada
  10. Marketing to Hispanic Moms - US - September 2016

    "Hispanic moms are devoted to their families and their homes. They feel they are doing a good job as mothers. They recognize there are challenges associated with motherhood and managing their households. However, unacculturated Hispanics seem to welcome those challenges and be mentally ready to ...

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    £3,239.54 (Excl.Tax)
    Consumer Report
    September 2016
    US
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