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Consumer Research Reports: In-depth Market Analysis & Consumer Trends

To get access to critical analysis, studies and recommendations across a range of categories and consumer markets around the world, we provide you with business-critical information through our detailed consumer reports. 

Each consumer report offers the primary research and in-depth data found in our market data reports alongside expert insights, trend analysis and market forecasting to give you the decision-making information and competitive analysis you need. 

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  1. Pregnancy and Health - US - August 2017

    "The US continues to experience low birth rates. Despite this, pregnancy specific products that address the nutritional and physical needs of pregnant women continue to roll out. Pregnancy related attitudes and ailments will drive the need for functional products that can give women the peace of ...

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    US $3,995.00 (Excl.Tax)
    Consumer Report
    August 2017
    US
  2. Marketing to the Over-55s - UK - August 2017

    “Age-related stereotypes continue to pervade the advertising landscape, with depictions of the over-55s often perpetuating a model of senior life that is at odds with how most 55+-year-olds see themselves. Campaigns that align their representation of older people more closely with the age group’s ...

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    US $2,842.31 (Excl.Tax)
    Consumer Report
    August 2017
    UK
  3. Millennial Dads - US - August 2017

    "There are an estimated 22 million Millennial dads in the US, aged 23-40. The majority of this population has kids under the age of 12, although a growing number are seeing their kids enter their tween/teen years. As this young group becomes fathers, they are taking a different path than the ...

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    US $3,995.00 (Excl.Tax)
    Consumer Report
    August 2017
    US
  4. Marketing to Millennials - US - June 2017

    "The Millennial generation is aged 23-40 in 2017, with many on the precipice of major life decisions. As this generation contemplates buying a home, getting married, and having children, these lifestyle changes will likely have them reconsidering their purchase habits. At this stage, Millennials ...

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    US $3,995.00 (Excl.Tax)
    Consumer Report
    June 2017
    US
  5. Marketing to the iGeneration - US - May 2017

    Although there are no official start or end dates for a generation, Mintel uses the rise and fall of annual births to demarcate one group from the next. The iGeneration, named for the influence that technology (particularly Apple technology) and the customization of goods and services has had on ...

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    US $3,995.00 (Excl.Tax)
    Consumer Report
    May 2017
    US
  6. Marketing to Older and Younger Millennials - UK - April 2017

    “While Millennials have been at the forefront of a physical health revolution in recent years, their mental health has fared less well. A growing number of studies have cited social media as the dominant factor behind the generation’s self-esteem crisis; however, their ardent usage of these ...

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    US $2,842.31 (Excl.Tax)
    Consumer Report
    April 2017
    UK
  7. Baby Boomers versus Millennials - March 2017

    “In addressing the question about which market is more important – Baby Boomers versus Millennials – the travel industry needs to take into account lifestyle factors that impact both markets. For Boomers these include: greater longevity due to improvements in health care juxtaposed with chronic ...

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    US $382.00 (Excl.Tax)
    Consumer Report
    March 2017
    International
  8. Disposable Baby Products - US - March 2017

    "Sales growth of disposable baby products has reached a five-year high in 2016, driven by training pants, natural brands, and private label. Future sales are projected to grow annually as parents continue to value the safety and gentleness of these products, brand name, product efficacy, and value."

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    US $3,995.00 (Excl.Tax)
    Consumer Report
    March 2017
    US
  9. Single Lifestyles - US - March 2017

    "In the US, singles account for a growing number of adults due to a steady number of marriages and a growing population. In 2016, 48% of adults age 15+ identified as single – nearly 123.5 million – and 44.1% are under age 30. Singles are active and mobile and often participate in “couples” ...

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    US $3,995.00 (Excl.Tax)
    Consumer Report
    March 2017
    US
  10. Saving and Investing for Children - Canada - March 2017

    “Making Personal Financial management tools more appealing and useful might be a helpful stimulus to motivate parents to save small amounts regularly to enhance RESP contributions.”
    – Sanjay Sharma, Senior Financial Services Analyst

    This Report discusses the following key topics:

    • Around three in ...

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    US $3,995.00 (Excl.Tax)
    Consumer Report
    March 2017
    Canada
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