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Consumer Research Reports: In-depth Market Analysis & Consumer Trends

To get access to critical analysis, studies and recommendations across a range of categories and consumer markets around the world, we provide you with business-critical information through our detailed consumer reports. 

Each consumer report offers the primary research and in-depth data found in our market data reports alongside expert insights, trend analysis and market forecasting to give you the decision-making information and competitive analysis you need. 

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  1. National Newspapers - UK - February 2017

    “Heightened controversy over the spread of fake news and misinformation in 2016 has presented established national newspaper brands with an opportunity to reaffirm to the public the important role they play in terms of offering reliable journalism.”
    – Rebecca McGrath, Senior Media Analyst

    This ...

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    US $2,478.79 (Excl.Tax)
    Consumer Report
    February 2017
    UK
  2. Television Advertising - US - February 2017

    "Twenty years after the launch of Netflix, and more than a decade since the launch of YouTube, advertisers continue to increase spending on television commercials, with sales estimated at $81 billion in 2016. Growth continues because the television commercial remains the pièce de résistance for ...

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    US $3,995.00 (Excl.Tax)
    Consumer Report
    February 2017
    US
  3. US $1,360.54 (Excl.Tax)
    Consumer Report
    January 2017
    Ireland
  4. Sport and the Media - UK - January 2017

    “There are signs that major media players, including Facebook, Twitter and Amazon, are looking to make significant plays in regards to live sport broadcasting over the coming years. Live sport could offer these platforms a powerful differentiating feature within competitive marketplaces, while ...

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    US $2,478.79 (Excl.Tax)
    Consumer Report
    January 2017
    UK
  5. Magazines - UK - December 2016

    “Consumers are more likely than ever to be accessing content one article at a time via social media or search, weakening the appeal of printed collections of content. The popularity of digital channels is pushing publishers towards multimedia content as users of digital channels expect video, ...

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    US $2,478.79 (Excl.Tax)
    Consumer Report
    December 2016
    UK
  6. Digital Trends Winter - UK - December 2016

    “The launch of Google’s premium Pixel and Pixel XL handsets in September will not have made things any easier for Apple and Samsung at the upper end of the smartphone market, while challenger brands like Huawei and OnePlus are releasing ever-more competitive handsets in terms of performance at ...

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    US $2,478.79 (Excl.Tax)
    Consumer Report
    December 2016
    UK
  7. Cinemas - UK - November 2016

    “The industry as a whole is looking in good stead to continue to grow as more and more innovation from technology and the independent sector keep movie goers keen to visit the cinema. Developments in 3D and 4D technology are likely to draw in crowds of children and hard-core movie fans, while the ...

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    US $2,478.79 (Excl.Tax)
    Consumer Report
    November 2016
    UK
  8. Hispanics' Attitudes Toward Advertising - US - November 2016

    "Hispanics consume media content using a variety of devices. They expect advertising to be entertaining, as they prefer ads that are engaging and tell a story. This creates a challenge for advertisers, as they may have more success resonating with Hispanics if they can fit their narratives into ...

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    US $3,995.00 (Excl.Tax)
    Consumer Report
    November 2016
    US
  9. Digital Trends Autumn - UK - October 2016

    “Parents are not necessarily the first consumer group that comes to mind when thinking about targets for new technology, but they actually emerge throughout our consumer research as key targets for a number of sectors, both in terms of intention to purchase or upgrade products and interest in the ...

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    US $2,478.79 (Excl.Tax)
    Consumer Report
    October 2016
    UK
  10. TV Viewing Habits - UK - October 2016

    “Binge watching is increasingly becoming the preferred method for watching TV series, particularly among younger viewers. However, for select TV series having a stalled release structure can still bring major gains in terms of boosting profile, anticipation and engagement as social media becomes ...

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    US $2,478.79 (Excl.Tax)
    Consumer Report
    October 2016
    UK
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