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Consumer Research Reports: In-depth Market Analysis & Consumer Trends

To get access to critical analysis, studies and recommendations across a range of categories and consumer markets around the world, we provide you with business-critical information through our detailed consumer reports. 

Each consumer report offers the primary research and in-depth data found in our market data reports alongside expert insights, trend analysis and market forecasting to give you the decision-making information and competitive analysis you need. 

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  1. Books and e-books - UK - June 2017

    “The print book revival continues as consumers, young and old, demonstrate an appreciation for being able to tangibly own and read physical content. In contrast, the e-books market has stagnated, indicating that innovation is needed to regenerate excitement around the format and more distinctly ...

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    US $2,583.33 (Excl.Tax)
    Consumer Report
    June 2017
    UK
  2. Music and Other Audio - CDs, Streaming, Downloads & Podcasts - UK - May 2017

    “After price the factor that has the most influence on which subscription streaming service people choose is sound quality. Sound quality offers a clear way for streaming services to establish a premium tier option that capitalises on more invested music listeners. Improved data and broadband ...

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    US $2,583.33 (Excl.Tax)
    Consumer Report
    May 2017
    UK
  3. Hispanics' News Consumption - US - April 2017

    Hispanics enjoy following the news. However, since Hispanics’ lives tend to orbit around content consumption and the competitive landscape is becoming increasingly fragmented due to the internet, news providers need to find ways to stand out and appeal to Hispanic consumers. Gaining and ...

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    US $3,995.00 (Excl.Tax)
    Consumer Report
    April 2017
    US
  4. Digital Trends Spring - UK - April 2017

    “The smartphone market can no longer rely on new owners for revenue growth, particularly as new entrants are now most likely to be over-55s, who are usually more price sensitive. This means that, more than ever, handset manufacturers need to provide existing smartphone owners with compelling ...

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    US $2,583.33 (Excl.Tax)
    Consumer Report
    April 2017
    UK
  5. Bundled Communications Services - UK - March 2017

    “With the launch of Sky Mobile in January 2017, the big four bundle providers now all offer quad-play options. Data flexibility will be an important promotional feature as providers look to attract increasingly data-hungry consumers. Providers can also utilise their exclusive TV content to help ...

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    US $2,583.33 (Excl.Tax)
    Consumer Report
    March 2017
    UK
  6. Digital Advertising - UK - March 2017

    “Ad personalisation through user input is key to boosting engagement; particularly as many consumers are showing interest in ad-blocking. But there isn’t necessarily a one-size-fits-all solution to balance personalisation and intrusiveness, as individual users have different attitudes towards ...

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    US $2,583.33 (Excl.Tax)
    Consumer Report
    March 2017
    UK
  7. National Newspapers - UK - February 2017

    “Heightened controversy over the spread of fake news and misinformation in 2016 has presented established national newspaper brands with an opportunity to reaffirm to the public the important role they play in terms of offering reliable journalism.”
    – Rebecca McGrath, Senior Media Analyst

    This ...

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    US $2,583.33 (Excl.Tax)
    Consumer Report
    February 2017
    UK
  8. Television Advertising - US - February 2017

    "Twenty years after the launch of Netflix, and more than a decade since the launch of YouTube, advertisers continue to increase spending on television commercials, with sales estimated at $81 billion in 2016. Growth continues because the television commercial remains the pièce de résistance for ...

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    US $3,995.00 (Excl.Tax)
    Consumer Report
    February 2017
    US
  9. US $1,417.92 (Excl.Tax)
    Consumer Report
    January 2017
    Ireland
  10. Sport and the Media - UK - January 2017

    “There are signs that major media players, including Facebook, Twitter and Amazon, are looking to make significant plays in regards to live sport broadcasting over the coming years. Live sport could offer these platforms a powerful differentiating feature within competitive marketplaces, while ...

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    US $2,583.33 (Excl.Tax)
    Consumer Report
    January 2017
    UK
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