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Consumer Research Reports: In-depth Market Analysis & Consumer Trends

To get access to critical analysis, studies and recommendations across a range of categories and consumer markets around the world, we provide you with business-critical information through our detailed consumer reports. 

Each consumer report offers the primary research and in-depth data found in our market data reports alongside expert insights, trend analysis and market forecasting to give you the decision-making information and competitive analysis you need. 

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  1. Attitudes toward Gaming - Canada - August 2017

    The video game console hardware market has not seen growth in volume sales for several years. However, this represents an evolution of the video game market where brands in the category are putting emphasis on software and online services. The rise of mobile gaming (ie smartphones, tablets) is ...

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    US $3,995.00 (Excl.Tax)
    Consumer Report
    August 2017
    Canada
  2. Breakfast Cereals - UK - August 2017

    “Fragmented eating habits have added to the woes of RTE cereals, with many cereal eaters skipping breakfast or snacking instead. Offering branded sweet snacks suited to eating on the go other than the well-established cereal bars would allow companies to better capitalise on consumer snacking ...

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    US $2,583.33 (Excl.Tax)
    Consumer Report
    August 2017
    UK
  3. Burger and Chicken Restaurants - UK - August 2017

    “Parents are vital to burger and chicken restaurants as the population of 0-14 year-olds grows. Brands are focusing on non-core items to boost snacking occasions, while diners want to see less sugar, fat and salt in burger and chicken meals. Yet the sector is experiencing the halo effect, with ...

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    US $2,583.33 (Excl.Tax)
    Consumer Report
    August 2017
    UK
  4. Coffee and Sandwich Shops - Ireland - August 2017

    “Usage of coffee and sandwich shops has remained strong between 2016 and 2017 despite the increasing costs of coffee and Brexit impacting upon consumer confidence. The need for convenient hot drink and food options will help to sustain the market throughout 2017, while the need for healthier ...

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    US $1,417.92 (Excl.Tax)
    Consumer Report
    August 2017
    Ireland
  5. Black Haircare - US - August 2017

    "The Black haircare market is in transition, as soft sales growth is wedged between two, very different consumer trends. One, a booming natural and regimen-focused product segment vs the precipitous sales free-fall of relaxers, which were formerly anchor products for several heritage brands. Black ...

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    US $3,995.00 (Excl.Tax)
    Consumer Report
    August 2017
    US
  6. Marketing to the Over-55s - UK - August 2017

    “Age-related stereotypes continue to pervade the advertising landscape, with depictions of the over-55s often perpetuating a model of senior life that is at odds with how most 55+-year-olds see themselves. Campaigns that align their representation of older people more closely with the age group’s ...

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    US $2,842.31 (Excl.Tax)
    Consumer Report
    August 2017
    UK
  7. Home Laundry Products - US - August 2017

    "Home laundry products are a mature category in which price competition between leading brands continues to dampen sales growth. Innovations in format and scent are proving important drivers for category growth, as consumers are driven by scent and convenient, all-in-one formulas. Product safety ...

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    US $3,995.00 (Excl.Tax)
    Consumer Report
    August 2017
    US
  8. Music Concerts and Festivals - UK - August 2017

    “Technology is helping to increase spend while at events and cashless payment in the form of wristbands is likely to become fully available. Consumers are seeking out more experiences than material possessions which is benefitting the music festival and concert market.”
    – Helen Fricker, Senior ...

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    US $2,583.33 (Excl.Tax)
    Consumer Report
    August 2017
    UK
  9. B2B E-Commerce - UK - August 2017

    “The e-commerce market is reported to account for 17% of all business, with EDI accounting for 9.8% and 7.2% derived from website sales. The website share of all business is growing while the share accounted for by EDI is declining, reflecting the nature of business conducted through the media. ...

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    US $1,288.43 (Excl.Tax)
    Consumer Report
    August 2017
    UK
  10. Hispanics and Household Products - US - August 2017

    "Hispanics’ expenditures on household products such as household surface cleaners, dishwashing products, and laundry detergent showed moderate growth from 2012 to 2017. These are mature categories in which Hispanics exhibit high levels of satisfaction and limited motivation to change. As ...

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    US $3,995.00 (Excl.Tax)
    Consumer Report
    August 2017
    US
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