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Consumer Research Reports: In-depth Market Analysis & Consumer Trends

To get access to critical analysis, studies and recommendations across a range of categories and consumer markets around the world, we provide you with business-critical information through our detailed consumer reports. 

Each consumer report offers the primary research and in-depth data found in our market data reports alongside expert insights, trend analysis and market forecasting to give you the decision-making information and competitive analysis you need. 

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  1. Oral Hygiene - China - December 2016

    “The increase in electric toothbrush adoption and the success of local brands selling premium pharmaceutical toothpaste products clearly shows the trend that Chinese consumers are not only just paying more attention on oral care, but are also spending to upgrade. This underlines the importance of ...

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    £3,235.48 (Excl.Tax)
    Consumer Report
    December 2016
    China
  2. Outbound Travel - China - December 2016

    “Chinese outbound travellers are becoming more demanding than ever before. The most popular outbound travel themes are romantic getaways and family trips. Consumers take their travel inspiration from a variety of sources including films and books, meaning marketers can also leverage various ...

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    £3,235.48 (Excl.Tax)
    Consumer Report
    December 2016
    China
  3. Wearable Technology - China - December 2016

    “Health monitoring is the major appeal of smart wristbands and smartwatches, and family-related features show potential to attract purchase. Brands should offer unique functions and entry-level products to motivate purchase. VR/AR technology can be an effective marketing communication channel to ...

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    £3,235.48 (Excl.Tax)
    Consumer Report
    December 2016
    China
  4. Coffee Houses - China - December 2016

    “The out-of-home coffee market is expected to continue robust growth although coffee houses may face increasing competition from non-specialist coffee places. As brands target more locations and go premium, they must bear in mind that experience is what matters the most.”
    –    Summer Chen, Research ...

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    £3,235.48 (Excl.Tax)
    Consumer Report
    December 2016
    China
  5. Sugar Confectionery - China - December 2016

    “To win over the more health-conscious consumers, brands need to invest more efforts in communicating ingredients, sweeteners and nutrition, and make gum products more relevant for urbanites that concern about dental health. Besides, targeting females by strengthening credible benefit and the ...

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    £3,235.48 (Excl.Tax)
    Consumer Report
    December 2016
    China
  6. Beer - China - December 2016

    “Chinese consumer spending has been hit by the economic slowdown; beer sales in China are also slowing, essentially caused by premiumisation (quality over quantity which has resulted in reduced volume sales) and unfavourable weather (eg a rainy summer and severe flooding influenced levels of beer ...

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    £3,235.48 (Excl.Tax)
    Consumer Report
    December 2016
    China
  7. Marketing to Mums - China - December 2016

    “Modern Chinese women are more confident than ever. But when they become mums, their life is no longer the same and they feel somewhat disoriented and helpless. New mums will see the world from a new perspective and learn how to walk the crooked path of motherhood independently. They are not ...

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    £3,235.48 (Excl.Tax)
    Consumer Report
    December 2016
    China
  8. Sauces and Seasoning - China - November 2016

    “Chinese consumers’ concern of their salt intake has increased significantly in the last three years: 22% of the surveyed consumers indicated eating less salt in 2014, and up to 48% have tried to limit their salt intake in 2016. However, according to Mintel GNPD, sauce and seasoning products with ...

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    £3,235.48 (Excl.Tax)
    Consumer Report
    November 2016
    China
  9. Cheese - China - November 2016

    "The cheese market in China has been growing in a relatively flat pace compared to few years ago, due to the fall in global dairy prices. Low imported price has gained more room for brands to invest in awareness building and run promotions to push trials and consumption in order to compete for ...

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    £3,235.48 (Excl.Tax)
    Consumer Report
    November 2016
    China
  10. Supermarkets and Hypermarkets - China - November 2016

    “The disruptive growth of online grocery retailing is seriously challenging the supermarket and hypermarket sector. It can offer chain store retailers greater reach, and they have the advantage of logistics and existing customer bases of often loyal consumers. But, in order to face the online ...

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    £3,235.48 (Excl.Tax)
    Consumer Report
    November 2016
    China
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