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Consumer Research Reports: In-depth Market Analysis & Consumer Trends

To get access to critical analysis, studies and recommendations across a range of categories and consumer markets around the world, we provide you with business-critical information through our detailed consumer reports. 

Each consumer report offers the primary research and in-depth data found in our market data reports alongside expert insights, trend analysis and market forecasting to give you the decision-making information and competitive analysis you need. 

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  1. Insurance - China - July 2017

    “China contributes over half of the world’s insurance market growth, which is mainly driven by the strong wealth management demand of domestic investors. But that’s just part of the story. Insurance buyers, especially young people, have started to recognise insurance’s true value of risk ...

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    US $3,990.00 (Excl.Tax)
    Consumer Report
    July 2017
    China
  2. On-trade Alcoholic Drinks - China - July 2017

    “China’s on-trade alcohol market is undergoing a decline due to consumers’ rising health concerns. Brands should try to associate their alcohol products with modern and healthier occasions to encourage more orders. There can also be an opportunity for special home-made alcoholic drinks as ...

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    US $3,990.00 (Excl.Tax)
    Consumer Report
    July 2017
    China
  3. Laundry and Fabric Care - China - July 2017

    “Even though the laundry and fabric care market in China has been saturated with steady demand, brands are investing in new product development to keep consumers engaged and trading up to products with additional functions and concentrated liquid detergents. However, fabric conditioners and ...

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    US $3,990.00 (Excl.Tax)
    Consumer Report
    July 2017
    China
  4. Colour Cosmetics - China - July 2017

    “There is strong consensus that using make-up is a useful technique to boost confidence and at the same time to show respect for others. Particularly for middle-age women in their 30s and mums, being a charming individual with independence and maturity drives them to wear make-up every day. This ...

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    US $3,990.00 (Excl.Tax)
    Consumer Report
    July 2017
    China
  5. RTD Alcoholic Drinks - China - June 2017

    “China’s RTD alcoholic drinks market is estimated to be slowly recovering in 2017 in both volume and value sales from its significant fall in 2016. Companies and brands were relying too much on marketing and ignoring the products per se, which contributed to the market’s sudden rise as well as ...

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    US $3,990.00 (Excl.Tax)
    Consumer Report
    June 2017
    China
  6. Ice Cream - China - June 2017

    “The challenges from non-retail channels urge ice cream manufacturers to bring more excitement, by emphasising naturalness and authenticity. In the meantime, consumers are still looking for indulgence, which should not be compromised. There is scope for ice cream as a mood food with a premium ...

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    US $3,990.00 (Excl.Tax)
    Consumer Report
    June 2017
    China
  7. Chocolate Confectionary - China - June 2017

    “Chinese consumers primarily consume chocolate to enhance the mood rather than as a snack, so making chocolate more snack-like should potentially expand the usage. Manufacturers can include popular healthy snack foods such as nuts, dried fruits, or puffed grains to not only add flavour and health ...

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    US $3,990.00 (Excl.Tax)
    Consumer Report
    June 2017
    China
  8. Digital Trends - China - June 2017

    “Consumers are more selective and have higher requirements on compelling features of digital products, but this does not stop them from trying new, innovative but less mature technologies, eg smart home appliances. Multiple functions and portability are two main purchase triggers. Interestingly, ...

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    US $3,990.00 (Excl.Tax)
    Consumer Report
    June 2017
    China
  9. Bodycare - China - June 2017

    “Bodycare in China has long been all about moisturising and lack of innovation. But consumers are asking for more than pure moisturising, as they demonstrate various demands for body skin improvements and particularly high earners have opted for advanced products like body treatment oil rather ...

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    US $3,990.00 (Excl.Tax)
    Consumer Report
    June 2017
    China
  10. Marketing to Mintropolitans - China - June 2017

    “Despite their strong self-confidence and positive attitude towards future, Mintropolitans are more emotionally stressed than the rest of consumers. They acknowledge the importance of purchasing ethical brands, but the underlying reason is less of an altruistic act but more about self-protection ...

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    US $3,990.00 (Excl.Tax)
    Consumer Report
    June 2017
    China
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