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Consumer Research Reports: In-depth Market Analysis & Consumer Trends

To get access to critical analysis, studies and recommendations across a range of categories and consumer markets around the world, we provide you with business-critical information through our detailed consumer reports. 

Each consumer report offers the primary research and in-depth data found in our market data reports alongside expert insights, trend analysis and market forecasting to give you the decision-making information and competitive analysis you need. 

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  1. Low-cost Carriers in Asia - February 2017

    “While China offers the greatest potential for LCC development in Asia, protectionism and regulatory constraints remain a major impediment for LCCs that operate in the market.”

    This report looks at the following areas:

    • Which are the leading LCCs in the region?
    • What is the market share of LCCs in the ...

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    £295.00 (Excl.Tax)
    Consumer Report
    February 2017
    Asia
  2. Haitao Shopping - China - February 2017

    “Despite rapid growth, the Haitao market is expected to peak soon within China’s overall online retail market. More foreign brands are establishing local online presence, while Haitao is more important for market newcomers to make a name for themselves. As more foreign brands crowd the market, ...

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    £3,170.69 (Excl.Tax)
    Consumer Report
    February 2017
    China
  3. Marketing to Over-55s - China - February 2017

    “Three misconceptions about senior consumers: assuming they tend to live the old fashioned way and thus think less about improvement and would pay more for premium or advanced product features just because they can afford and not recognising the diversity of the senior consumers in terms of their ...

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    £3,170.69 (Excl.Tax)
    Consumer Report
    February 2017
    China
  4. Instant Noodles - China - January 2017

    “The instant noodle category is facing great challenges as demographic changes are reshaping the main consumer group of the category. Manufacturers should take action and respond to consumers’ upgraded needs to stay competitive. A multi-brand strategy and clear positioning will enable more precise ...

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    £3,170.69 (Excl.Tax)
    Consumer Report
    January 2017
    China
  5. Casual Dining - China - January 2017

    “Although the casual dining market is enjoying healthy growth, the market remains fragmented – and is expected to be even more so as more new brands are created featuring unique themes. To differentiate from others, brands should define a focus that is relevant and be able to provide unique ...

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    £3,170.69 (Excl.Tax)
    Consumer Report
    January 2017
    China
  6. Haircare - China - January 2017

    “International brands are continuously investing in consumer education while Chinese brands are making less effort in this aspect. But education is what Chinese consumers need as they are not as sophisticated as manufacturers think. The popularity of imported products from South Korea and Japan ...

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    £3,170.69 (Excl.Tax)
    Consumer Report
    January 2017
    China
  7. Consumer Snacking Trends - China - January 2017

    “Globally, meat-based snacks have moved into the spotlight in the last year owing to consumers’ high interests in protein-rich snacks. The category has been a part of traditional Chinese snacks for centuries but has rarely been positioned as a high-protein snack. Featuring its protein level and ...

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    £3,170.69 (Excl.Tax)
    Consumer Report
    January 2017
    China
  8. £3,170.69 (Excl.Tax)
    Consumer Report
    January 2017
    China
  9. Air Care - China - January 2017

    “The mixed segment performance in air care is a reflection of changes in consumer demand in the category. While pure odour eliminating air fresheners will remain as the bulk of the market, future growth drivers are products that go beyond and address indoor air pollution or improve the mental ...

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    £3,170.69 (Excl.Tax)
    Consumer Report
    January 2017
    China
  10. Oral Hygiene - China - December 2016

    “The increase in electric toothbrush adoption and the success of local brands selling premium pharmaceutical toothpaste products clearly shows the trend that Chinese consumers are not only just paying more attention on oral care, but are also spending to upgrade. This underlines the importance of ...

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    £3,170.69 (Excl.Tax)
    Consumer Report
    December 2016
    China
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