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Consumer Research Reports: In-depth Market Analysis & Consumer Trends

To get access to critical analysis, studies and recommendations across a range of categories and consumer markets around the world, we provide you with business-critical information through our detailed consumer reports. 

Each consumer report offers the primary research and in-depth data found in our market data reports alongside expert insights, trend analysis and market forecasting to give you the decision-making information and competitive analysis you need. 

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  1. Loyalty and Rewards in Financial Services - Canada - August 2017

    “Consumers generally understand and appreciate the concept of sharing data in exchange for value so the challenge for loyalty programs is to better understand what specific customers want in exchange for their data.”  
    –    Sanjay Sharma, Senior Financial Services Analyst

    This report will look at ...

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    US $3,995.00 (Excl.Tax)
    Consumer Report
    August 2017
    Canada
  2. Yogurt and Yogurt Drinks - US - August 2017

    The yogurt and yogurt drink category is expected to decrease 2.5% in 2017 to become an estimated $8.5 billion category. Spoonable yogurt is expected to see the biggest sales decline of just over 4%, while yogurt drinks continue their growth boom with another year of double digit growth (14%); ...

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    US $3,995.00 (Excl.Tax)
    Consumer Report
    August 2017
    US
  3. Attitudes toward Gaming - Canada - August 2017

    The video game console hardware market has not seen growth in volume sales for several years. However, this represents an evolution of the video game market where brands in the category are putting emphasis on software and online services. The rise of mobile gaming (ie smartphones, tablets) is ...

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    US $3,995.00 (Excl.Tax)
    Consumer Report
    August 2017
    Canada
  4. Winter Holiday Shopping - US - August 2017

    "There’s an optimistic outlook for the upcoming winter holiday season, with growth expected to continue and most consumers planning to spend more or make no changes to their winter holiday spending. Consumers are doing more holiday shopping online and that has changed other shopping preferences, ...

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    US $3,995.00 (Excl.Tax)
    Consumer Report
    August 2017
    US
  5. Hispanics and Household Products - US - August 2017

    "Hispanics’ expenditures on household products such as household surface cleaners, dishwashing products, and laundry detergent showed moderate growth from 2012 to 2017. These are mature categories in which Hispanics exhibit high levels of satisfaction and limited motivation to change. As ...

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    US $3,995.00 (Excl.Tax)
    Consumer Report
    August 2017
    US
  6. Home Laundry Products - US - August 2017

    "Home laundry products are a mature category in which price competition between leading brands continues to dampen sales growth. Innovations in format and scent are proving important drivers for category growth, as consumers are driven by scent and convenient, all-in-one formulas. Product safety ...

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    US $3,995.00 (Excl.Tax)
    Consumer Report
    August 2017
    US
  7. Black Haircare - US - August 2017

    "The Black haircare market is in transition, as soft sales growth is wedged between two, very different consumer trends. One, a booming natural and regimen-focused product segment vs the precipitous sales free-fall of relaxers, which were formerly anchor products for several heritage brands. Black ...

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    US $3,995.00 (Excl.Tax)
    Consumer Report
    August 2017
    US
  8. Millennial Dads - US - August 2017

    "There are an estimated 22 million Millennial dads in the US, aged 23-40. The majority of this population has kids under the age of 12, although a growing number are seeing their kids enter their tween/teen years. As this young group becomes fathers, they are taking a different path than the ...

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    US $3,995.00 (Excl.Tax)
    Consumer Report
    August 2017
    US
  9. The Insurance Purchase Decision - US - August 2017

    "Insurance is not a product consumers particularly like to buy, and they don’t typically switch companies once they have purchased what they need. Insurers need to find new customers where possible, often among young people or those who are entering a new lifestage. Once they get a new customer, ...

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    US $3,995.00 (Excl.Tax)
    Consumer Report
    August 2017
    US
  10. Retailer Loyalty Programs - Canada - August 2017

    Memberships in loyalty programs are high with 91% of consumers claiming to belong to a program, with the greatest engagement seen in categories that meet staple needs. Shifting household structures and consumer shopping habits means that traditional points collection methods may lose relevance. ...

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    US $3,995.00 (Excl.Tax)
    Consumer Report
    August 2017
    Canada
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