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Consumer Research Reports: In-depth Market Analysis & Consumer Trends

To get access to critical analysis, studies and recommendations across a range of categories and consumer markets around the world, we provide you with business-critical information through our detailed consumer reports. 

Each consumer report offers the primary research and in-depth data found in our market data reports alongside expert insights, trend analysis and market forecasting to give you the decision-making information and competitive analysis you need. 

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  1. Artisan Food – Attitudes to Provenance - Ireland - November 2017

    “Provenance remains important for Irish consumers when it comes to food.  Indeed, ‘Made in’, ‘Made by’ and ‘Made since’ all matter to consumers as they tell the story behind the product.  In short, provenance signals all the things that consumers care about – quality, animal welfare and ...

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    US $1,453.83 (Excl.Tax)
    Consumer Report
    November 2017
    Ireland
  2. Savings & Retirement Planning - Ireland - November 2017

    “With precautionary saving being the leading motivation behind both NI and RoI consumers' saving activity, it is evident that Irish consumers are conscious of the need to prepare for the future. Despite this, there is a clear deficit between awareness of the need to prepare and actual preparation ...

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    US $1,453.83 (Excl.Tax)
    Consumer Report
    November 2017
    Ireland
  3. Soft Drinks - Ireland - November 2017

    “Sugar content continues to be the dominant theme in the soft drinks market, with the April 2018 introduction of the sugar tax/ levy likely to disrupt consumer drinking habits somewhat.  Moving forward we are likely to see an increased shift to diet/ low-sugar variants.”

    – Brian O’Connor, Senior ...

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    US $1,453.83 (Excl.Tax)
    Consumer Report
    November 2017
    Ireland
  4. Brexit - One Year Later - Ireland - October 2017

    “The depreciation of Sterling since the UK’s vote to leave the EU provides significant growth opportunities for the NI tourism sector post-Brexit.  Operators could therefore look to invest in growing their capacity and developing their offering to attract more visitors from RoI and key overseas ...

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    US $1,453.83 (Excl.Tax)
    Consumer Report
    October 2017
    Ireland
  5. Ice Cream & Desserts - Ireland - October 2017

    “In 2018, the Irish ice cream and dessert market is forecast for further growth, despite the growing national obesity concern and a general healthy living trend witnessed in recent years. Although many accept this category as a sweet treat for indulging, innovation lies in developing ‘healthier’ ...

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    US $1,453.83 (Excl.Tax)
    Consumer Report
    October 2017
    Ireland
  6. Current Accounts & Brand Loyalty - Ireland - October 2017

    “Despite the centrality of a current account to a consumer's financial life, it is not a product that provokes strong feelings or opinions. Rather, there is a distinct sense of apathy and inertia. Consumers don't feel any particular bond or connection with their provider, nor would they be overly ...

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    US $1,453.83 (Excl.Tax)
    Consumer Report
    October 2017
    Ireland
  7. Healthy Lifestyles (Sugar & smoking focus) - Ireland - September 2017

    “Almost half of Irish consumers believe they are healthier than they were a year ago, indicating the trend towards healthier lifestyles across Ireland. However, obesity rates remain high and physical activity is low among Irish consumers. This reflects that healthy habits are hard to adopt and ...

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    US $1,453.83 (Excl.Tax)
    Consumer Report
    October 2017
    Ireland
  8. Poultry & Poultry Substitutes - Ireland - September 2017

    “The Irish poultry market continues to perform well with strong demand for chicken products helping to drive sales. Going forward, an opportunity exists to promote turkey as a healthier alternative due to consumer concerns over fat. Poultry producers will also need to address the demand for ...

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    US $1,453.83 (Excl.Tax)
    Consumer Report
    September 2017
    Ireland
  9. Gaming - Ireland - September 2017

    “While mobile gaming is an increasingly profitable sector of the market, possible issues lie in the increased proliferation of ‘clone’ games, leaving three quarters of Irish consumers feeling many mobile games are similar, while consumers are more inclined to note they don’t enjoy mobile games as ...

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    US $1,453.83 (Excl.Tax)
    Consumer Report
    September 2017
    Ireland
  10. Milk and Cream - Ireland - September 2017

    “Milk production and sales have bounced back in 2017 from the turmoil caused by the end of the milk quotas in 2015. While milk usage among Irish consumers remains high, the potential for Brexit to interrupt milk processing on both sides of the border remains a threat to the prosperity of the market.”

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    US $1,453.83 (Excl.Tax)
    Consumer Report
    September 2017
    Ireland
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