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Consumer Research Reports: In-depth Market Analysis & Consumer Trends

To get access to critical analysis, studies and recommendations across a range of categories and consumer markets around the world, we provide you with business-critical information through our detailed consumer reports. 

Each consumer report offers the primary research and in-depth data found in our market data reports alongside expert insights, trend analysis and market forecasting to give you the decision-making information and competitive analysis you need. 

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  1. Social Networking - Ireland - May 2017

    “Irish consumers are warier of fake news compared to 12 months ago. This indicates that they are becoming increasingly sceptical of content posted to social networks and they think these platforms need to do more to prevent fake news from spreading. Improving detection and removal processes will ...

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    US $1,417.92 (Excl.Tax)
    Consumer Report
    May 2017
    Ireland
  2. Car Insurance - Ireland - May 2017

    "Having experienced almost explosive growth over the past couple of years as a result of very significant price increases, the private car insurance market is in line for more moderate year-on-year growth over the coming years. For the most part, growth in the sector will stem from increased ...

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    US $1,417.92 (Excl.Tax)
    Consumer Report
    May 2017
    Ireland
  3. Cheese - Ireland - May 2017

    “Cheese continues to remain important to the Irish diet, with only 5% of NI and 4% of RoI consumers not eating cheese in the last three months. While Brexit has dampened the NI market, interest in specialty cheese in RoI has helped drive value. Moving forward, protein will continue to be a key ...

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    US $1,417.92 (Excl.Tax)
    Consumer Report
    May 2017
    Ireland
  4. Convenience Store Retailing - Ireland - April 2017

    “The convenience retailing market is set for growth as top-up shopping seems to fit well with the busy lifestyles of Irish consumers. In line with this, c-store retailers have replicated Applegreen’s success in creating added value through the addition of food franchises in-store. This trend is ...

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    US $1,417.92 (Excl.Tax)
    Consumer Report
    April 2017
    Ireland
  5. Automotive Retailing - Ireland - April 2017

    “The Brexit’s effects can already be felt on both sides of the borders, with new car registration levels in the year to date down compared to 2016. Further to this, the shift in the £/€ exchange rate has seen a surge in RoI consumers importing used cars from NI and the wider UK.”
    – Brian O’Connor, ...

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    US $1,417.92 (Excl.Tax)
    Consumer Report
    April 2017
    Ireland
  6. Sports Nutrition - Ireland - April 2017

    “Recognising the health benefits of regular physical activity, Irish consumers are exercising two to three times a week. This points to a strong market for sports nutrition brands to target and focusing on how their products aid rapid recovery between frequent exercise will pique active Irish ...

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    US $1,417.92 (Excl.Tax)
    Consumer Report
    April 2017
    Ireland
  7. Chilled vs. Frozen - Consumer Preferences - Ireland - March 2017

    “The frozen food market has remained resilient after consumer confidence took a hit following the horsemeat scandal in 2013 with market value expected to experience growth over 2017. Indeed, premiumisation has challenged quality perceptions and brought much added value to the frozen food market. ...

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    US $1,417.92 (Excl.Tax)
    Consumer Report
    March 2017
    Ireland
  8. Online and Mobile Retailing - Ireland - March 2017

    “Despite looking for lower delivery costs, Irish consumers are interested in paying an annual or monthly postage fee to have goods delivered the next day. Such an approach offers consumers both immediacy and cost savings. Retailers will need to be very clear about how the savings of the upfront ...

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    US $1,417.92 (Excl.Tax)
    Consumer Report
    March 2017
    Ireland
  9. Mortgages - Ireland - March 2017

    "Having been turned upside-down and inside-out by the financial crisis and ensuing economic recession, the mortgage market in Ireland has somewhat stabilized, but with the Brexit presenting a threat to consumer confidence in 2017, this may see willingness to buy a house decline once again."

    Brian O’

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    US $1,417.92 (Excl.Tax)
    Consumer Report
    March 2017
    Ireland
  10. Wine - Ireland - February 2017

    “With consumers still experiencing anxiety in the wake of the Brexit vote and political turmoil in 2016, confidence remains low, affecting the willingness of Irish consumers to drink wine outside of the home. Moving forward into 2017, consumers are likely to remain reserved with their spending on ...

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    US $1,417.92 (Excl.Tax)
    Consumer Report
    February 2017
    Ireland
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