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Consumer Research Reports: In-depth Market Analysis & Consumer Trends

To get access to critical analysis, studies and recommendations across a range of categories and consumer markets around the world, we provide you with business-critical information through our detailed consumer reports. 

Each consumer report offers the primary research and in-depth data found in our market data reports alongside expert insights, trend analysis and market forecasting to give you the decision-making information and competitive analysis you need. 

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  1. Consumers and the Economic Outlook - US - January 2018

    "Economic improvement continued at a relatively steady clip as a new presidential administration took office at the beginning of the year. While there have been natural catastrophes and tragedies throughout the US, the economy has generally remained stable and any expert predictions continue to be ...

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    US $2,500.00 (Excl.Tax)
    Consumer Report
    January 2018
    US
  2. International Food Trends - US - January 2018

    "International cuisines, flavors, and ingredients continue to be an area of opportunity in both foodservice and retail. Young consumers in particular represent a key opportunity as they show high interest in international foods but lack the skills required to actually cook international cuisine at ...

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    US $3,995.00 (Excl.Tax)
    Consumer Report
    January 2018
    US
  3. Beverage Blurring - US - January 2018

    10% of US adults drink hybrid/fusion drinks in a typical day. While this is dwarfed by more commonly consumed drinks, such as water (81%), carbonated soft drinks (44%), and juice (43%), it’s not a bad showing. Good taste drives consumers’ beverage choices. And while hybrid drinks can capture ...

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    US $3,995.00 (Excl.Tax)
    Consumer Report
    January 2018
    US
  4. Marketing to Middle Americans - US - January 2018

    Middle Americans make up nearly half of the population and reflect the average in terms of their household income and level of education. This group is crucial for marketers to understand, given their size, but they can be hard to define because their attitudes and behaviors occupy a middle ground ...

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    US $3,995.00 (Excl.Tax)
    Consumer Report
    January 2018
    US
  5. Black Consumers' Content Consumption and Sharing - US - January 2018

    "In spite of factors that could limit entertainment options, Black consumers make video content a priority in their leisure time. Although there is interest in sharing thoughts and experiences, consumption of content seems to be a preference over creation. Live TV is a particularly important ...

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    US $3,995.00 (Excl.Tax)
    Consumer Report
    January 2018
    US
  6. Seasonal Dining Trends - US - January 2018

    Seasonal menu items are associated with a positive, treat-based sentiment, which makes them a key focus for foodservice operators. However, with retail maintaining an edge when it comes to seasonal purchases across a variety of categories, foodservice operators need to understand the preferences ...

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    US $3,995.00 (Excl.Tax)
    Consumer Report
    January 2018
    US
  7. Hispanics and American Culture and Identity - US - January 2018

    "Hispanics will continue to gravitate toward biculturalism. Communications technology such as social media allows US Hispanics to stay connected with family members in other countries. Meanwhile, the sizable and relatively young market creates opportunities in the US for Hispanics to keep their ...

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    US $3,995.00 (Excl.Tax)
    Consumer Report
    January 2018
    US
  8. Nail Color and Care - US - January 2018

    The nail care and color market has declined since 2014, with substantial losses in the key segment, nail color. While category engagement is struggling as a whole, consumer concern around the damage of frequent polishing and growing interest in ingredient formulations is evident in the success of ...

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    US $3,995.00 (Excl.Tax)
    Consumer Report
    January 2018
    US
  9. The Arts and Crafts Consumer - US - January 2018

    "Participation in the arts and crafts space remains stable. In 2017, many adults participated in at least one type of arts and crafts activity, with painting/drawing/coloring as the most popular type. The market is propelled by young, female crafters who are motivated to make projects for ...

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    US $3,995.00 (Excl.Tax)
    Consumer Report
    January 2018
    US
  10. Household Paper Products - US - January 2018

    "The US household paper market has shown only modest growth since 2012, due to limited usage among younger generations of discretionary products, more premium private label offerings, and challenges in differentiation in a highly functional category. Expanding appeal to younger, dynamic consumer ...

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    US $3,995.00 (Excl.Tax)
    Consumer Report
    January 2018
    US
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