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Consumer Research Reports: In-depth Market Analysis & Consumer Trends

To get access to critical analysis, studies and recommendations across a range of categories and consumer markets around the world, we provide you with business-critical information through our detailed consumer reports. 

Each consumer report offers the primary research and in-depth data found in our market data reports alongside expert insights, trend analysis and market forecasting to give you the decision-making information and competitive analysis you need. 

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  1. Home Meal Replacement - Canada - October 2017

    "HMR’s growth reflects an increase in the importance of convenience in how Canadians get and prepare their food. This Report examines consumers’ usage and perception of HMR in the Canadian market, helping retailers identify opportunities in the space. This Report also explores what foods consumers ...

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    US $3,995.00 (Excl.Tax)
    Consumer Report
    October 2017
    Canada
  2. Live Events - Canada - October 2017

    "Canadians are active attendees of live events, with many reporting having gone to at least one event in the past year. Availability to tickets is perceived to be an issue, with affordability and tickets selling quickly being cited as barriers preventing consumers from attending events. Positively ...

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    US $3,995.00 (Excl.Tax)
    Consumer Report
    October 2017
    Canada
  3. Yogurt and Yogurt Drinks - Canada - September 2017

    "Yogurt’s longer-term growth in the Canadian market is a broader reflection of what consumers are demanding from what they eat and drink. Yogurt is perceived, by many, to be healthy, tasty and convenient. As a category, yogurt has a history of producing innovations that capitalize on emerging ...

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    US $3,995.00 (Excl.Tax)
    Consumer Report
    September 2017
    Canada
  4. Pay TV and Streaming Services - Canada - September 2017

    "The market for pay TV cable and satellite has been on the decline for several years now, while pay TV via the internet has seen substantial growth in the past five years. This represents an adjustment of how consumers consume media, thus brands in the category are putting an emphasis on online ...

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    US $3,995.00 (Excl.Tax)
    Consumer Report
    September 2017
    Canada
  5. Nutritional and Performance Drinks - Canada - September 2017

    "Just under half of Canadians (45%) are buying nutritional and performance drinks/mixes. Purchasers are driven by an interest in increasing energy and rehydration. While taste and flavours shake out as the top factors considered for purchase, protein content and functionality are also key factors ...

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    US $3,995.00 (Excl.Tax)
    Consumer Report
    September 2017
    Canada
  6. Loyalty and Rewards in Financial Services - Canada - August 2017

    “Consumers generally understand and appreciate the concept of sharing data in exchange for value so the challenge for loyalty programs is to better understand what specific customers want in exchange for their data.”  
    –    Sanjay Sharma, Senior Financial Services Analyst

    This report will look at ...

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    US $3,995.00 (Excl.Tax)
    Consumer Report
    August 2017
    Canada
  7. Attitudes toward Gaming - Canada - August 2017

    The video game console hardware market has not seen growth in volume sales for several years. However, this represents an evolution of the video game market where brands in the category are putting emphasis on software and online services. The rise of mobile gaming (ie smartphones, tablets) is ...

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    US $3,995.00 (Excl.Tax)
    Consumer Report
    August 2017
    Canada
  8. Retailer Loyalty Programs - Canada - August 2017

    Memberships in loyalty programs are high with 91% of consumers claiming to belong to a program, with the greatest engagement seen in categories that meet staple needs. Shifting household structures and consumer shopping habits means that traditional points collection methods may lose relevance. ...

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    US $3,995.00 (Excl.Tax)
    Consumer Report
    August 2017
    Canada
  9. Bakery Products: Bread - Canada - July 2017

    "Canadians are eating less bread according to market estimates from Mintel Market Sizes with just over a third of bread consumers agreeing they “try to limit the amount of bread they eat”. With this market softness bread manufacturers have innovated to address consumers’ concerns from a ...

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    US $3,995.00 (Excl.Tax)
    Consumer Report
    July 2017
    Canada
  10. Life Insurance - Canada - July 2017

    “The life insurance industry is embracing FinTech at a slower pace relative to banking but the shift towards increasing digitisation is spawning innovation and changing business processes.”

    - Sanjay Sharma, Senior Financial Services Analyst

    This report will cover the following areas:

    • Around three in ...

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    US $3,995.00 (Excl.Tax)
    Consumer Report
    July 2017
    Canada
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