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Consumer Research Reports: In-depth Market Analysis & Consumer Trends

To get access to critical analysis, studies and recommendations across a range of categories and consumer markets around the world, we provide you with business-critical information through our detailed consumer reports. 

Each consumer report offers the primary research and in-depth data found in our market data reports alongside expert insights, trend analysis and market forecasting to give you the decision-making information and competitive analysis you need. 

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  1. Marketing to Young Parents - China - December 2017

    “Chinese mums and dads have a higher tendency to share household responsibilities and a willingness to encourage independence in their children (and themselves) than previous generations have. Educational high-tech tools (eg language learning and financial management) and taking care of pets are ...

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    US $3,990.00 (Excl.Tax)
    Consumer Report
    December 2017
    China
  2. Consumer Attitudes towards Beauty Devices - China - November 2017

    “Credibility is particularly important in beauty device market. It highlights the key areas to pay attention to – proved result, safety assurance, reliable purchase channel and believable recommendation from people they know or from professionals. Having said this, the prudent attitude is unlikely ...

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    US $3,990.00 (Excl.Tax)
    Consumer Report
    November 2017
    China
  3. Car Aftermarket - China - November 2017

    “Car maintainers in China are maturing, together with their cars – the average length of driving reaches 3.5 years in 2017. They now prefer independent auto shops for minor maintenance and quick repair. Female car owners in their 20s worth being paid more attention to, given their higher ...

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    US $3,990.00 (Excl.Tax)
    Consumer Report
    November 2017
    China
  4. Health Supplements - China - November 2017

    “Growth in the health supplements market in China shows real promise, as health has never been more important to consumers. Consumers start to take supplements as a preventive measure, resulting in higher usage frequency. When introducing imported products, brands and companies should know more ...

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    US $3,990.00 (Excl.Tax)
    Consumer Report
    November 2017
    China
  5. Marketing to Teens - China - November 2017

    “Although academic achievement is the top priority, the growing level of entrepreneurship enables teens to feel less stressed about their grades. They (and their parents) are less keen to follow the traditional route from school to a job for life before retiring. New opportunities lie in financial ...

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    US $3,990.00 (Excl.Tax)
    Consumer Report
    November 2017
    China
  6. Theme Parks - China - November 2017

    “In China theme park market, 2016 will be the marker – the year when international theme park brands and domestic brands began to compete directly with the opening of Shanghai Disneyland. Faced with this game-changing competition, domestic brands need to further consolidate their existing ...

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    US $3,990.00 (Excl.Tax)
    Consumer Report
    November 2017
    China
  7. Music and Video Streaming - China - November 2017

    “Holding a considerable user base, video and audio streaming service operators are now facing the challenge of converting free users to paid users, preferably long-term subscribers. For video streaming, exclusive contents and interactive features are key drivers for payment, while for music ...

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    US $3,990.00 (Excl.Tax)
    Consumer Report
    November 2017
    China
  8. Wine - China - October 2017

    “The retail value market growth remains slow but is slight faster than its volume growth. Mid-range wines are triggered and could be the next big thing. This does not mean consumers are avoiding premium wine, but means trading up for quality is as important as value-for-money from consumers’ ...

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    US $3,990.00 (Excl.Tax)
    Consumer Report
    October 2017
    China
  9. Fast Food - China - October 2017

    “As food delivery has changed what convenience means, fast food brands need to establish other competitiveness than speedy services or convenient locations. Premiumisation is now the key word in the industry, whether in terms of food offerings, store designs or ordering and payment process. In ...

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    US $3,990.00 (Excl.Tax)
    Consumer Report
    October 2017
    China
  10. Consumer Attitudes towards Beauty Services - China - October 2017

    “Relaxation and instant results are the perceived advantages of beauty services and should be further strengthened to compete against the rise of home-use beauty devices, which are considered better at saving time and being convenient to use. Perceptions of safety will be a key battle ground, with ...

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    US $3,990.00 (Excl.Tax)
    Consumer Report
    October 2017
    China
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