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Consumer Research Reports: In-depth Market Analysis & Consumer Trends

To get access to critical analysis, studies and recommendations across a range of categories and consumer markets around the world, we provide you with business-critical information through our detailed consumer reports. 

Each consumer report offers the primary research and in-depth data found in our market data reports alongside expert insights, trend analysis and market forecasting to give you the decision-making information and competitive analysis you need. 

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  1. Premium Brands - UK - October 2017

    “Brands considered innovative tend to generate a stronger reputation for being worth paying more for among consumers, suggesting that being noted for innovation can help to add value not only to individual products, but also to the brand as whole. Investing in research and development can be a ...

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    US $2,672.70 (Excl.Tax)
    Consumer Report
    October 2017
    UK
  2. Healthy Lifestyles - US - October 2017

    "The majority of adults (90%) consider their overall lifestyle to be somewhat or very healthy. However, perceptions differ from reality as few hold themselves to strict health standards while weight-related health issues, such as obesity and diabetes, continue to rise. Though many adults say they ...

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    US $3,995.00 (Excl.Tax)
    Consumer Report
    October 2017
    US
  3. Movie Theaters - US - October 2017

    Movie theaters face stiff competition from other content providers for consumers’ leisure time and dollars. However, total movie theater revenues are estimated to reach $17.2 billion in 2017, representing a 23.1% increase from 2012-17. As ticket prices rise and theater menus expand, Mintel ...

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    US $3,995.00 (Excl.Tax)
    Consumer Report
    October 2017
    US
  4. Fragrâncias - Brasil - Setembro 2017

    “O mercado de perfumes no Brasil é único: a força das vendas das marcas nacionais é muito grande, o que faz com que a categoria garanta as vendas no varejo, apesar da crise econômica brasileira. Porém, a categoria ainda deve vencer alguns obstáculos, como a falsificação de produtos e a dificuldade ...

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    US $3,995.00 (Excl.Tax)
    Consumer Report
    September 2017
    Brazil
  5. Marketing to Hispanic Moms - US - September 2017

    "There are nearly 7 million Hispanic moms in the US, who live for their families. Household chores monopolize most of their time at home, regardless of whether or not they work full-time. Even if they would welcome help, they tend to be hesitant to ask for it. Shouldering the sometimes-thankless ...

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    US $3,995.00 (Excl.Tax)
    Consumer Report
    September 2017
    US
  6. Marketing to Sports Fans - US - September 2017

    "85% of US adults follow at least one sport. The most passionate sports fans, Avid Fans, almost never miss a game/event for the sport/team they follow and account for more than half of sport fans (43%) or 109 million adults. America’s sport of choice is football, which attracts the most fans and ...

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    US $3,995.00 (Excl.Tax)
    Consumer Report
    September 2017
    US
  7. Marketing to Moms - US - September 2017

    "The 43 million moms in the US are an important segment for marketers to understand, as they are often making purchases for the entire household. Although some family dynamics have changed – with more women having children without getting married, having children later in life, and having fewer ...

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    US $3,995.00 (Excl.Tax)
    Consumer Report
    September 2017
    US
  8. Cruises - US - September 2017

    "The US cruise market continues to grow at a steady pace. As new ships enter the water with greater capacity and innovations, more passengers are cruising. Converting interest into action among adults who have never cruised is the key to passenger growth. Cruisers want personalized experiences ...

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    US $3,995.00 (Excl.Tax)
    Consumer Report
    September 2017
    US
  9. The Leisure Outlook - UK - August 2017

    “Leisure activities are driven by younger Millennials and parents of under-16s. Eating at pubs is a popular leisure activity, yet so is staying-in and ordering a takeaway. As the pay squeeze intensifies, more people are turning to free activities such as museums and galleries. Meanwhile, people ...

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    US $2,672.70 (Excl.Tax)
    Consumer Report
    August 2017
    UK
  10. The Ethical Brand - UK - August 2017

    “The ethical perception of brands is generally improving, even within sectors that have previously struggled with negative connotations, such as financial services. These rising standards mean that there is little room for complacency among brands. Anyone content to merely maintain the status quo ...

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    US $2,940.64 (Excl.Tax)
    Consumer Report
    August 2017
    UK
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