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Consumer Research Reports: In-depth Market Analysis & Consumer Trends

To get access to critical analysis, studies and recommendations across a range of categories and consumer markets around the world, we provide you with business-critical information through our detailed consumer reports. 

Each consumer report offers the primary research and in-depth data found in our market data reports alongside expert insights, trend analysis and market forecasting to give you the decision-making information and competitive analysis you need. 

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  1. Consumers and the Economic Outlook - US - January 2018

    "Economic improvement continued at a relatively steady clip as a new presidential administration took office at the beginning of the year. While there have been natural catastrophes and tragedies throughout the US, the economy has generally remained stable and any expert predictions continue to be ...

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    US $2,500.00 (Excl.Tax)
    Consumer Report
    January 2018
    US
  2. Beverage Blurring - US - January 2018

    10% of US adults drink hybrid/fusion drinks in a typical day. While this is dwarfed by more commonly consumed drinks, such as water (81%), carbonated soft drinks (44%), and juice (43%), it’s not a bad showing. Good taste drives consumers’ beverage choices. And while hybrid drinks can capture ...

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    US $3,995.00 (Excl.Tax)
    Consumer Report
    January 2018
    US
  3. Ethnic Restaurants and Takeaways - UK - January 2018

    “Much of ethnic restaurants and takeaways’ growth will come from businesses driving existing store performances on the back of strong brand management, menu development and home delivery options. ‘Foodism’ continues to fuel demand for new flavours found in ethnic cuisines, specifically among ...

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    US $2,693.85 (Excl.Tax)
    Consumer Report
    January 2018
    UK
  4. Feminine Hygiene and Sanitary Protection Products - UK - January 2018

    “There is a quiet revolution ongoing in the incontinence products segment. The stigma around incontinence appears to be fading, products are advertised on primetime TV, and brands are creating new designs that are more stylish and sophisticated. As the population ages, incontinence products are ...

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    US $2,693.85 (Excl.Tax)
    Consumer Report
    January 2018
    UK
  5. Haircare - China - January 2018

    “The premiumisation of shampoos and conditioners actually poses threats to the development of hair treatment products. With more and more shampoos including advanced claims such as scalp care, nourishing or aromatherapy, consumers may feel no need to employ extra products. Brands need to make more ...

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    US $3,990.00 (Excl.Tax)
    Consumer Report
    January 2018
    China
  6. Cider - UK - January 2018

    “Smaller servings are a promising means for cider companies to attract custom in both the off- and on-trade. These should appeal to the health-conscious through lower alcohol units and calories, and also financially through a lower item price. This latter is arguably especially needed given the ...

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    US $2,693.85 (Excl.Tax)
    Consumer Report
    January 2018
    UK
  7. Marketing to Middle Americans - US - January 2018

    Middle Americans make up nearly half of the population and reflect the average in terms of their household income and level of education. This group is crucial for marketers to understand, given their size, but they can be hard to define because their attitudes and behaviors occupy a middle ground ...

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    US $3,995.00 (Excl.Tax)
    Consumer Report
    January 2018
    US
  8. Black Consumers' Content Consumption and Sharing - US - January 2018

    "In spite of factors that could limit entertainment options, Black consumers make video content a priority in their leisure time. Although there is interest in sharing thoughts and experiences, consumption of content seems to be a preference over creation. Live TV is a particularly important ...

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    US $3,995.00 (Excl.Tax)
    Consumer Report
    January 2018
    US
  9. Retail Venue Catering - UK - January 2018

    “The UK’s love of eating out is providing opportunities for retailers to move into this sector. The boundaries of retail venue catering are increasingly being pushed with a simple supermarket café likely to become a thing of the past. Consumers are used to eating out regularly and in a bid to ...

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    US $2,693.85 (Excl.Tax)
    Consumer Report
    January 2018
    UK
  10. Unsecured Loans - UK - January 2018

    “The unsecured loans market has experienced continuing growth over the last five years due to strong consumer confidence and record-low interest rates. However, looking ahead concern over rising levels of household debt has resulted in government intervention which may slow growth in this market”.

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    US $2,693.85 (Excl.Tax)
    Consumer Report
    January 2018
    UK
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