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Consumer Research Reports: In-depth Market Analysis & Consumer Trends

To get access to critical analysis, studies and recommendations across a range of categories and consumer markets around the world, we provide you with business-critical information through our detailed consumer reports. 

Each consumer report offers the primary research and in-depth data found in our market data reports alongside expert insights, trend analysis and market forecasting to give you the decision-making information and competitive analysis you need. 

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  1. Fruit - US - June 2017

    "The fruit market continues to experience sustained growth due to its near universal consumption and an increased interest in healthy fresh snacks among consumers. Though the fruit market as a whole is growing, the canned/jarred fruit segment faces year-over-year declines as consumers perceive ...

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    US $3,995.00 (Excl.Tax)
    Consumer Report
    June 2017
    US
  2. Snacking in Foodservice - US - June 2017

    "The definition of a snack can vary from person to person and without a clear direction to follow, foodservice operators can position snacking from a variety of angles. With more consumers adopting a snacking mentality, foodservice operators need to determine how they can design a menu that offers ...

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    US $3,995.00 (Excl.Tax)
    Consumer Report
    June 2017
    US
  3. Warehouse Clubs - US - June 2017

    "Warehouse clubs have been successful of convincing a large amount of people to pay an annual fee to shop at their stores. Sales continue to increase YOY (year-over-year) and the forecast ahead looks bright. These consumer advocates find that, based on their shopping habits and needs, the value ...

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    US $3,995.00 (Excl.Tax)
    Consumer Report
    June 2017
    US
  4. Frequent Travel Programs - US - June 2017

    "The travel market continues to benefit from a strong US economy and continued interest in travel. Many adults are enrolled in a frequent travel program, with frequent flyer and hotel loyalty/rewards programs boasting the highest memberships. As travel loyalty programs innovate to provide a wider ...

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    US $3,995.00 (Excl.Tax)
    Consumer Report
    June 2017
    US
  5. Oral Care - US - June 2017

    "In a category with slow but steady sales growth and high penetration, factors such as brand, benefits, and costs have the greatest influence in purchase decisions. To maximize growth potential, stakeholders should leverage a need for sensitivity products, products offering a variety of benefits, ...

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    US $3,995.00 (Excl.Tax)
    Consumer Report
    June 2017
    US
  6. Cookware - US - June 2017

    "Cookware sales have remained slow amid high household penetration, yet steady growth is likely attributed to consumers’ generally positive attitudes toward cooking and baking at home. While adults find health and creative benefits to the process, there is interest in furthering their skills in ...

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    US $3,995.00 (Excl.Tax)
    Consumer Report
    June 2017
    US
  7. Marketing to Millennials - US - June 2017

    "The Millennial generation is aged 23-40 in 2017, with many on the precipice of major life decisions. As this generation contemplates buying a home, getting married, and having children, these lifestyle changes will likely have them reconsidering their purchase habits. At this stage, Millennials ...

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    US $3,995.00 (Excl.Tax)
    Consumer Report
    June 2017
    US
  8. Beauty and Personal Care Accessories - US - June 2017

    "The BPC (beauty and personal care) accessories market experienced gains in 2017 (est), driven by strong consumer interest and increased availability of make-up brushes and sponges. Going forward, brands can nurture interest in make-up brushes by positioning themselves as experts and providing ...

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    US $3,995.00 (Excl.Tax)
    Consumer Report
    June 2017
    US
  9. Teen and Tween Gaming - US - June 2017

    “An overwhelming majority of teens and tweens aged 10-17 have played video games in the last three months. A majority of them are not beholden to any one gaming device or genre of video game. While girls are significantly more likely to enjoy games typically found on mobile devices, boys tend to ...

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    US $3,995.00 (Excl.Tax)
    Consumer Report
    June 2017
    US
  10. Energy Drinks - US - May 2017

    "The energy drink category has shown strong growth from 2011-16, with sales forecast to increase through 2021. The segment has benefited from offering functional benefits with strong appeal to Millennials, parents, Hispanics, and men 18-34. Competition is growing however from sports drinks, ...

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    US $3,995.00 (Excl.Tax)
    Consumer Report
    May 2017
    US
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