Researching and Buying Technology Products - UK - June 2013
“Younger consumers are more likely than older consumers to shop across online and in-store channels. In the years to come, as the 25-34s mature they are likely to keep these shopping habits, making a multichannel approach the standard way to research and buy technology. This evolution of the technology shopper makes it important that retailers and brands ensure full integration between their stores and their digital portals; an holistic approach to retail channels, treating them as multiple paths to a brand that the consumer could travel interchangeably, rather than separate pipelines with little to no crossover, will ultimately yield rewards.”
– Samuel Gee, Technology Analyst
Some questions answered in this report include:
- Should tablets and smartphones be grouped together or is this causing confusion for consumers?
- What impact will online competitors have on bricks-and-mortar retailers?
- Are the next generation of shoppers likely to be multichannel?
- How can retailers play an important part in providing unbiased information to shoppers?
The process of researching and purchasing technology has changed drastically in the last few years.
Pure-play online retailers have always held an advantage in pure price terms (as they do not have to build the cost of overheads and staff into their prices), and the advent of the social web led swiftly to the rise of the eminently informed consumer.
Shoppers can now get their research and purchasing done without ever leaving the digital space – so what is it that still attracts them to stores, which account for a greater proportion of technology purchases in 2013 than digital destinations?
This report looks at where consumers purchase their technology, how they research technology before they buy it, their attitudes towards researching and buying technology, how they research and buy technology on smartphones and tablets and what would make consumers purchase technology more in-store.
What you get
This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
* This is a sample representation of the report layout and does not reflect the research included in this report.
Why buy from us?
Our reports will provide you with market data, consumer research and competitive intelligence to succeed in your market.
Buy now and you'll have instant access to the information you need to make the right decisions.
Find out what's next in the markets that matter to you: where opportunities lie and what challenges you will face.
A business Superbrand, Mintel is a source you can trust. We have been defining and refining the Market Intelligence mix since 1972.