Residential Flooring - US - March 2012
With the economy strengthening and the potential for significant pent-up demand in the home renovation market, the flooring market may at last be emerging from five years of declining sales. At this key juncture, this report offers a comprehensive evaluation of the state of the market, examining underlying drivers, segment performance, significant innovations, and major marketing strategies. It analyzes the performance and marketing strategies of major suppliers and retailers, examining how they are currently reaching out to consumers, and probes the best opportunities for market growth in the five years ahead. Exclusive, up-to-date consumer research is analyzed by major demographic groups and by custom groups to examine:
- Which flooring is most widely owned and recently purchased
- Which groups intend to purchase flooring in the year ahead
- Where consumers turn for information prior to purchase
- What factors they weigh most heavily in selecting flooring
- Where consumers purchase their flooring
- Which groups are most likely to seek professional help with installation
- How consumers feel about available choices, eco-friendly products, and antimicrobial flooring.
What you get
This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
* This is a sample representation of the report layout and does not reflect the research included in this report.
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