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Restaurant Beverage Trends - UK - December 2009

This report assesses consumers’ attitudes towards drinks in restaurants and looks at the underlying motivations and influential factors behind consumers’ purchasing habits in this area.

  • As a result of the recession, six in ten consumers have altered their eating-out habits to some extent. Yet four in ten consumers have not.
  • The majority of consumers (60%) haven’t changed their out-of-home drinking habits. Operators should not rely on price promotions alone, instead focusing on expanding the flexibility of their menus to maximise revenues in the current tough trading environment.
  • One in five consumers order tap rather than bottled water and fewer than one in ten only ever order the house wine. This is in line with consumer’s grocery shopping habits during the recession as they did not automatically trade down to own-label products when the economic downturn began, instead sticking to brands they knew and trusted.
  • For one in ten diners, drinks menus influence their choice of venue. This factor is ranked higher than recommendations by food critics/ guides/ media reviews and the use of ethical products. Recommendations of how to match drinks to food could help to make a drinks menus an even more significant factor in consumers choice of restaurant.
  • Nearly half of diners tend to drink the same thing regardless of what they’re eating compared to less than one in three who choose drinks based on the dish/meal being ordered.
  • More than one in three diners argue that soft drinks are overpriced in restaurants, although fewer than one in ten believe that there are not enough alcoholic beverage choices at most restaurants.

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Table of contents

  1. Issues in the Market

      • Main issues
        • Definition
          • Consumer research
            • Abbreviations
            • Future Opportunities

                • Making drinking more ‘experiential’
                  • Selling ceremony
                    • The appeal of the ritual
                      • Playing the authenticity card
                        • Dine like a real Indian…
                          • …Spaniard, Greek
                          • Market in Brief

                            • Economic environment
                              • Decreased alcohol consumption
                                • Operators’ financial results
                                  • Wine & Measures Act 1985 – reform on non-pre-packaged alcohol
                                    • What does this mean for the trade?
                                      • Consumer research findings
                                      • Internal Market Environment

                                        • Key points
                                          • Decreased alcohol consumption
                                            • Consumers expect more, but don’t want to pay more
                                              • Figure 1: Trends in attitudes towards foods, 2004-09
                                            • Recent menu additions
                                            • Broader Market Environment

                                              • Key points
                                                • Impact of the economic downturn on consumers
                                                  • Figure 2: Trends in the impact of the economic downturn on consumers, January-September 2009
                                                • Consumers’ attitudes towards their own financial situation
                                                  • Figure 3: Trends in how respondents would describe their financial situation, February-September 2009
                                                • Consumer confidence
                                                  • Figure 4: Trends in consumer sentiment for the coming year, January-September 2009
                                              • Impact of the Recession on Eating Out

                                                • Key points
                                                  • Declining enthusiasm for ‘splashing out’
                                                    • Figure 5: Trends in eating out habits, 2005-09
                                                  • Changing consumer spending behaviour?
                                                      • Figure 6: Impact of economic downturn on eating out, March 2009
                                                      • Figure 7: How the amount of drinking out of home has changed in the past 12 months, April 2009
                                                      • Figure 8: Impact of recession on drinking habits when dining out at restaurants or pubs, by detailed demographics, October 2009
                                                    • Are consumers trading down when it comes to drinks orders?
                                                      • Figure 9: Attitudes towards eating out, March 2009
                                                      • Figure 10: Impact of recession on pub visiting, April 2009
                                                    • Promotions
                                                      • Operators’ financial results
                                                      • Alcoholic Drinks

                                                        • Key points
                                                          • Wine & Measures Act 1985
                                                            • Wine & Measures Act 1985 – reform on non-pre-packaged alcohol
                                                              • What does this mean for the trade?
                                                                • To schooner or not to schooner, that is the question
                                                                  • Operational considerations of wine by the glass
                                                                    • Servings in practice
                                                                      • Carafes and wine by the glass
                                                                        • Tasting flights
                                                                          • BYO
                                                                            • Recommendations
                                                                            • Soft Drinks

                                                                              • Key points
                                                                                • Tap versus bottled water
                                                                                  • Soft drinks
                                                                                    • Caffeine buzz
                                                                                      • Teatime
                                                                                      • When Alcoholic Beverages Are Ordered

                                                                                        • Key points
                                                                                            • Figure 11: When an alcoholic beverage at a restaurant is drunk, October 2009
                                                                                          • Battle of the sexes
                                                                                            • The enthusiasm of youth
                                                                                              • ‘Ritual element’
                                                                                                • Dinner out versus night out
                                                                                                    • Figure 12: Reasons to eat out in restaurants/order a takeaway, April 2009
                                                                                                • Attitudes towards Restaurant Beverages

                                                                                                  • Key points
                                                                                                      • Figure 13: Attitudes towards drinking habits, October 2009
                                                                                                    • Food pairing
                                                                                                      • Influencing venue choice
                                                                                                        • Figure 14: Factors for choosing where to eat out, April 2009
                                                                                                      • Soft drinks pricing concerns
                                                                                                      • Targeting Opportunities for Restaurant Beverages

                                                                                                        • Key points
                                                                                                          • Bingeing Boozers
                                                                                                            • Wine Buffs
                                                                                                              • Withdrawn Pensioners
                                                                                                                • Low Spirited
                                                                                                                • Appendix – Impact of the Recession on Eating Out

                                                                                                                    • Figure 16: Selected attitudes towards eating out, by detailed demographics, March 2009
                                                                                                                • Appendix – When Alcoholic Beverages Are Ordered

                                                                                                                    • Figure 17: When an alcoholic beverage at a restaurant is drunk, by detailed demographics, October 2009
                                                                                                                    • Figure 18: When an alcoholic beverage at a restaurant is drunk, by when an alcoholic beverage at a restaurant is drunk, October 2009
                                                                                                                • Appendix – Attitudes towards Restaurant Beverages

                                                                                                                    • Figure 19: Attitudes towards drinking habits, by detailed demographics, October 2009
                                                                                                                    • Figure 20: Attitudes towards drinking habits, by when an alcoholic beverage at a restaurant is drunk, October 2009
                                                                                                                    • Figure 21: Attitudes towards drinking habits, by attitudes towards drinking habits, October 2009
                                                                                                                    • Figure 22: When an alcoholic beverage at a restaurant is drunk, by attitudes towards drinking habits, October 2009
                                                                                                                • Appendix – Targeting Opportunities for Restaurant Beverages

                                                                                                                    • Figure 23: Restaurant beverage target groups, by detailed demographics, 2009
                                                                                                                    • Figure 24: Restaurant beverage target groups, by trends in different occasions when drink alcohol, 2009
                                                                                                                    • Figure 25: Restaurant beverage target groups, by trends in frequency of going out for a meal in a restaurant, 2009
                                                                                                                    • Figure 26: Restaurant beverage target groups, by trends in agreement with statements on drinking, 2009

                                                                                                                Companies Covered

                                                                                                                • Advertising Standards Authority
                                                                                                                • Aldi Stores Ltd (UK & Ireland)
                                                                                                                • Asda Group Ltd
                                                                                                                • British Beer and Pub Association
                                                                                                                • British Market Research Bureau (BMRB)
                                                                                                                • Fortnum & Mason Plc
                                                                                                                • J. Sainsbury
                                                                                                                • JD Wetherspoon
                                                                                                                • Krispy Kreme UK
                                                                                                                • Lidl (UK)
                                                                                                                • Marks & Spencer
                                                                                                                • McDonald's Restaurants Limited (UK)
                                                                                                                • Pizza Hut
                                                                                                                • PizzaExpress Limited
                                                                                                                • Red Bull UK
                                                                                                                • Tesco Plc
                                                                                                                • Whyte & Mackay Ltd
                                                                                                                • Wm Morrison Supermarkets

                                                                                                                Restaurant Beverage Trends - UK - December 2009

                                                                                                                £1,995.00 (Excl.Tax)