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Retail Venue Catering - UK - January 2018

“The UK’s love of eating out is providing opportunities for retailers to move into this sector. The boundaries of retail venue catering are increasingly being pushed with a simple supermarket café likely to become a thing of the past. Consumers are used to eating out regularly and in a bid to create experiences in their leisure time are attracted to new developments.”

– Helen Fricker, Senior Leisure Analyst

This report examines the following issues:

  • How can venues overcome consumers’ negative perceptions of catering facilities?
  • Where and what sort of innovation should be explored?

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Table of contents

  1. Overview

    • What you need to know
      • Products covered in this Report
      • Executive Summary

          • The market
            • Growth of the eating out market
              • Busy lifestyles
                • Popularity of healthy eating and food trends
                  • Rise in online retailing
                    • Companies and brands
                      • Supermarkets
                        • Convenience stores
                          • Department stores
                            • The health movement continues
                              • Surprising sectors moving into foodservice
                                • Delivery and takeaway developments
                                  • Department stores tapping into lunch and evening market while supermarkets go for on-trade
                                    • Fashion stores increasingly having cafés
                                      • Logical brand extensions
                                        • Bringing products to life
                                          • Supermarkets partnering with other brands
                                            • Shopping malls continue to expand food offer
                                              • The consumer
                                                • Tesco and M&S most used supermarket and department store
                                                  • Figure 1: Grocery stores used in last six months, October 2017
                                                  • Figure 2: Department stores visited in last six months, October 2017
                                                • Two thirds of adults use retail venue catering facilities with potential to convert more
                                                  • Figure 3: Retail venue catering facility usage and future usage consideration, October 2017
                                                • Unplanned and dining in most common
                                                  • Figure 4: Retail venue catering facility usage planning and food/drink consumption behaviour, October 2017
                                                • Store environment can be enhanced
                                                  • Food offer viewed as limited but hot food offer appeals
                                                    • Divided opinion on unified branding
                                                      • Figure 5: Attitudes towards retail venue catering facilities, October 2017
                                                    • Consumers want fresh and flexible options
                                                      • Figure 6: Retail venue catering facility enticements, October 2017
                                                    • Young Innovators a target for increased use
                                                      • Figure 7: Attitudes towards retail venue catering facilities, cluster analysis, October 2017
                                                    • What we think
                                                    • Issues and Insights

                                                      • How can venues overcome consumers’ negative perceptions of catering facilities?
                                                        • The facts
                                                          • The implications
                                                            • Where and what sort of innovation should be explored?
                                                              • The facts
                                                                • The implications
                                                                • The Market – What You Need to Know

                                                                  • Growth of the eating out market
                                                                    • Busy lifestyles
                                                                      • Healthy eating boom
                                                                        • Food trends
                                                                          • Rise in online retailing
                                                                          • Market Drivers

                                                                            • Eating out market
                                                                              • Busy lifestyles
                                                                                • Growth of healthy eating
                                                                                  • Food trends
                                                                                    • Rise in online shopping
                                                                                    • Companies and Brands – What You Need to Know

                                                                                      • Supermarkets
                                                                                        • Convenience stores
                                                                                          • Department stores
                                                                                            • The health movement continues
                                                                                              • Surprising sectors moving into foodservice
                                                                                                • Delivery and takeaway developments
                                                                                                  • Department stores aim for lunch and evening market while supermarkets go for on-trade
                                                                                                    • Fashion stores increasingly having cafés
                                                                                                      • Logical brand extensions
                                                                                                        • Bringing products to life
                                                                                                          • Supermarkets partnering with other brands
                                                                                                            • Shopping malls continue to expand food offer
                                                                                                            • Retail Venue Segments and Brands

                                                                                                              • Supermarkets
                                                                                                                • Figure 8: Leading grocery retailers: store numbers, 2012-16
                                                                                                                • Figure 9: Leading grocery retailers: net sales, 2012-16
                                                                                                              • Convenience stores
                                                                                                                • Figure 10: Leading convenience stores, share of all c-store sales, 2012/13-2016/17
                                                                                                                • Figure 11: Leading c-stores, outlets, 2012/13-2016/17
                                                                                                              • Department stores
                                                                                                                • Figure 12: Top department stores’ market shares, 2015 and 2016
                                                                                                                • Figure 13: Leading department stores’ market shares, 2012-16
                                                                                                            • Launch Activity and Innovation

                                                                                                              • The health movement continues
                                                                                                                • Surprising sectors moving into foodservice
                                                                                                                  • Delivery and takeaway developments
                                                                                                                    • Department stores tapping into lunch and evening trade
                                                                                                                      • Fashion stores increasingly having cafés
                                                                                                                        • Logical brand extensions
                                                                                                                          • Bringing products to life
                                                                                                                            • Supermarkets partnering with other brands
                                                                                                                              • Moving in on the on-trade
                                                                                                                                • Shopping malls continue to expand food offer
                                                                                                                                • The Consumer – What You Need to Know

                                                                                                                                  • Tesco and M&S most used supermarket and department store
                                                                                                                                    • Two thirds of adults use retail venue catering facilities
                                                                                                                                      • Great potential for more catering facilities
                                                                                                                                        • Room to convert non-users
                                                                                                                                          • Unplanned and dining in most common
                                                                                                                                            • Store environment can be enhanced
                                                                                                                                              • Food offer viewed as limited but hot food offer appeals
                                                                                                                                                • Divided opinion on unified branding
                                                                                                                                                  • Consumers want fresh and flexible options
                                                                                                                                                    • Young Innovators a target for increased use
                                                                                                                                                    • Grocery and Department Store Usage

                                                                                                                                                      • Tesco most used supermarket but discounters closing in
                                                                                                                                                        • Figure 14: Grocery stores used in last six months, October 2017
                                                                                                                                                      • M&S most visited department store
                                                                                                                                                        • Figure 15: Department stores visited in last six months, October 2017
                                                                                                                                                    • Retail Venue Catering Facility Usage and Consideration

                                                                                                                                                      • Two thirds of adults use retail venue catering facilities
                                                                                                                                                        • Figure 16: Retail venue catering facility usage, by age and gender, October 2017
                                                                                                                                                        • Figure 17: Retail venue catering facility usage, by gender, October 2017
                                                                                                                                                      • Great potential for more catering facilities
                                                                                                                                                          • Figure 18: Retail venue catering facility usage and future usage consideration, October 2017
                                                                                                                                                        • Room to convert non-users
                                                                                                                                                          • Figure 19: Retail venue catering facility future usage consideration, by current usage, October 2017
                                                                                                                                                      • Visit Planning and Food Consumption Behaviour

                                                                                                                                                        • Unplanned and dining in most common
                                                                                                                                                            • Figure 20: Retail venue catering facility usage planning and food/drink consumption behaviour, October 2017
                                                                                                                                                            • Figure 21: Planning behaviour of retail venue catering facility users, by age, October 2017
                                                                                                                                                        • Attitudes towards Retail Venue Catering Facilities

                                                                                                                                                          • Store environment can be enhanced
                                                                                                                                                              • Figure 22: Attitudes towards retail venue catering environment, October 2017
                                                                                                                                                            • Food offer viewed as limited
                                                                                                                                                              • Hot food takeaway appeals to busy consumers
                                                                                                                                                                • Figure 23: Retail venue catering – CHAID – Tree output, October 2017
                                                                                                                                                              • Quality and healthiness can be improved
                                                                                                                                                                  • Figure 24: Attitudes towards retail venue catering food offer, October 2017
                                                                                                                                                                • Innovate with caution
                                                                                                                                                                    • Figure 25: Attitudes towards retail venue catering innovations, October 2017
                                                                                                                                                                  • Divided opinion on unified branding
                                                                                                                                                                    • Figure 26: Attitudes towards retail venue catering branding, October 2017
                                                                                                                                                                • Retail Venue Catering Facility Enticements

                                                                                                                                                                  • Consumers want fresh and flexible options
                                                                                                                                                                      • Figure 27: Retail venue catering facility enticements, October 2017
                                                                                                                                                                    • Females more open to enticements
                                                                                                                                                                      • Figure 28: Retail venue catering facility enticements, by gender, October 2017
                                                                                                                                                                    • Younger more tempted by customisation and self-service options
                                                                                                                                                                      • Brand key for younger consumers
                                                                                                                                                                      • Cluster Analysis

                                                                                                                                                                        • Young Innovators a target for increased use
                                                                                                                                                                          • Figure 29: Attitudes towards retail venue catering facilities, cluster analysis, October 2017
                                                                                                                                                                        • Typical characteristics of each group
                                                                                                                                                                          • Unconcerned Conventionalists
                                                                                                                                                                            • Unsatisfied Traditionalists
                                                                                                                                                                              • Young Innovators
                                                                                                                                                                                • Content Brand Loyalists
                                                                                                                                                                                  • Figure 30: Retail venue catering use, by cluster groups, October 2017
                                                                                                                                                                                  • Figure 31: Net agreement to attitudes towards retail venue catering facilities, by cluster groups, October 2017
                                                                                                                                                                                • Young Innovators can be enticed to use venues more
                                                                                                                                                                                  • Figure 32: Retail venue catering facility enticements, By Cluster Groups, October 2017
                                                                                                                                                                              • Appendix – Data Sources, Abbreviations and Supporting Information

                                                                                                                                                                                  • Abbreviations
                                                                                                                                                                                    • Consumer research methodology
                                                                                                                                                                                      • CHAID Methodology
                                                                                                                                                                                        • Figure 33: Retail venue catering – CHAID – Table output, Attitudes related to retail venue catering facilities, October 2017
                                                                                                                                                                                        • Figure 34: Retail venue catering – CHAID – Table output, Retail venue catering facility enticements, October 2017
                                                                                                                                                                                      • Cluster analysis group definitions
                                                                                                                                                                                        • Innovation
                                                                                                                                                                                          • Negative perceptions
                                                                                                                                                                                            • Branding

                                                                                                                                                                                            Retail Venue Catering - UK - January 2018

                                                                                                                                                                                            US $2,693.85 (Excl.Tax)