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Retailing in Emerging Markets - Europe - May 2009

Retailing in Emerging Markets - Europe - May 2009

This report covers nine markets that we consider to be the emerging markets in Europe: eight in Central and Eastern Europe plus Turkey. Previous editions of this report have also included Slovenia, but we now feel that this is sufficiently developed to no longer be included as an emerging market.

We also looked at including markets such as Ukraine, FYROM and Serbia but feel that it is still too early to include these markets in the same context. However, we will continue to review this....

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This report covers nine markets that we consider to be the emerging markets in Europe: eight in Central and Eastern Europe plus Turkey. Previous editions of this report have also included Slovenia, but we now feel that this is sufficiently developed to no longer be included as an emerging market.

We also looked at including markets such as Ukraine, FYROM and Serbia but feel that it is still too early to include these markets in the same context. However, we will continue to review this.

The Czech Republic, Hungary and Poland are not included in this report as they are covered in detail in our standard retail sector reports. Please see:

- DIY Retailing in Europe – January 2008

- Electrical Retailing in Europe – May 2008

- Clothing Retailing in Europe – September 2008

- Food Retailing in Europe – November 2008

- Home Shopping in Europe – March 2009

- Telecoms Retailing in Europe – April 2009.

In each country section, we have endeavoured to cover the leading retailers, including private companies, public companies and co-operatives. We have included major and mini profiles of the leading retailers in these markets – we have covered the leading retailer in each country and have selected others that we believe are important on a regional basis or are of particular interest. It is not necessarily intended to represent the largest retailers in the region, nor to provide exhaustive coverage.


Market in Brief


Market size and performance


Leading retailers


Highly fragmented markets


Consolidation and M&A opportunities


The future


Summary and Outlook


Report scope


Technical notes


Summary and outlook


Population


Figure 1: Emerging markets: Population, 2004-08

Populations in decline

Figure 2: Emerging markets: Population change, 2004-08

GDP and economic growth


Dynamic economies

Figure 3: Emerging markets: GDP growth (local currency, current prices), 2004-08

Low GDP/capita

Figure 4: Emerging markets: GDP per capita, 2008

Consumer spending


Figure 5: Emerging markets: Consumer spending per capita, 2008

Retail sales and forecasts


Figure 6: Emerging markets: Retail sales forecasts, 2004-13

Future

Figure 7: Emerging markets: Historical and forecast growth rates (local currency), 2004-08 and 2009-13 (f)

2009 downturn and the expected recovery

Figure 8: Emerging markets: Forecast 2009 retail sales performance and expected year of recovery

Past

Retail sales per capita

Figure 9: Emerging markets: Retail sales per capita, 2008

Retailer concentration


Figure 10: Emerging markets: Top five retailers’ share of all retail sales, 2008

Baltics

Russia and Turkey

The Balkans

Slovakia

Leading retailers


Russia leading the way

X5 retail group – the largest retailer

The others

Figure 11: Leading retailers in emerging markets, 2008

Three to watch

Market shares

Figure 12: Leading retailers in the emerging markets, market shares, 2008

Bulgaria


Market in brief


The future


The consumer and retail markets


Retail competitive landscape


SWOT


Strengths


Weaknesses


Opportunities


Threats


Retail market size and forecast


Key points


Economic outlook


Retail forecasts


Figure 13: Bulgaria: Retail sales forecasts, 2004-13

Past


Retail competitor analysis


Key points


Kaufland the market leader in Bulgaria

Rewe invest in expansion

Piccadilly looks to develop multi-format strategy

The discounters are coming!

Other developments

Figure 14: Bulgaria: Identified retailers, 2007/08

Market shares


Figure 15: Bulgaria: Leading retailers market shares, 2008

Market in context


Key points


Consumer spending growth


Figure 16: Bulgaria: Consumer expenditure, 1999-2008

Figure 17: Bulgaria: Average annual expenditure per household, 2004-08

Broader market environment


Key points


Population


Figure 18: Bulgaria: Population trends, 2004-08

Figure 19: Bulgaria: Population, by age group and gender, 2008

Strong economic growth


Figure 20: Bulgaria: Gross domestic product, 1995-2008

Inflation continues to slow


Figure 21: Bulgaria: Consumer price index, 2004-08

Croatia


Market in brief


The future


Retail market


Retailer competitive landscape


SWOT


Strengths


Weaknesses


Opportunities


Threats


Retail market size and forecast


Key points


Economic outlook


Retail sales trends and forecasts


Figure 22: Croatia: Retail sales forecasts, 2004-13

The past


Non-food outstrips food retailing

Few signs of retail consolidation

Figure 23: Croatia retail trade: Business, outlet and employee numbers, 2004-08

Figure 24: Croatia Retail trade: Business outlet and employee numbers by sector, 2004 and 2008

Retail competitor analysis


Key points


Agrokor still dominates

International grocers building scale

But not the clothing retailers

DIY starting to develop

Figure 25: Croatia: Leading retailers, 2007/08

Market shares


Figure 26: Croatia: Leading retailers market shares, 2007/08

Market in context


Key points


Significant upside for clothing


Figure 27: Croatia: Average annual personal consumption per household, 2003-07

2008 price rises


Figure 28: Croatia: Consumer prices, 2002-08

Figure 29: Croatia: Consumer price index on goods and services, 1998-2008

Food and drink prices drive up topline inflation


Figure 30: Croatia: Consumer price index on select goods, 2007-08

Broader market environment


Key points


Population


Figure 31: Croatia: Population trends, 2003-08

Figure 32: Croatia: Population, by age group and gender, mid-2008*

Economic growth decelerates in 2008


Figure 33: Croatia: Gross domestic product, 2000-08

Consumer spending contracts in the final quarter of last year


Figure 34: Croatia: Final household consumption, 2000-08

Unemployment


Estonia


Market in brief


The future


The retail market


Retailer competitive landscape


SWOT


Strengths


Weaknesses


Opportunities


Threats


Retail market size and forecast


Key points


Economic outlook


Consumer outlook


Retail sales trends and forecasts


Figure 35: Estonia: Retail sales forecasts, 2004-13

The past


Non-food ahead of food overall

Figure 36: Estonia: Retail sales by type of retailer, 2004-08

Signs of retail consolidation

Figure 37: Estonia: Retail enterprises by sector, 2002-06

Figure 38: Estonia: Retail employment by sector, 2002-06

Retail competitor analysis


Key points


Figure 39: Estonia: Identified food retailers, 2008

Figure 40: Estonia: Identified clothing and department store retailers, 2008

Figure 41: Estonia: Identified DIY, electricals and furniture retailers, 2008

Figure 42: Estonia: Other identified retailers, 2008

Market shares


Figure 43: Estonia: Leading retailers’ market shares, 2008

Market in context


Key points


Discretionary items bloom in boom


Figure 44: Estonia: Detailed breakdown of spending on consumer goods, 2003-07

Services and food drive inflation


Figure 45: Estonia: Consumer price index, 1998-2008

Food, drink and fuel drive up topline inflation


Figure 46: Estonia: Change of the consumer price index, by commodity groups, 2007-08

Broader market environment


Key points


Population


Figure 47: Estonia: Population trends, 2004-09

Figure 48: Estonia: Population, by age group and gender, 2009

End of the boom


Figure 49: Estonia: Gross domestic product, 2000-08

Consumer spending contracts


Figure 50: Estonia: Final household consumption, 2000-08

U-turn in unemployment


Figure 51: Estonia: Number of unemployed, 1997-2008

Latvia


Market in brief


The future


The retail market


Retailer competitive landscape


SWOT


Strengths


Weaknesses


Opportunities


Threats


Retail market size and forecast


Key points


Economy to contract in 2009


Consumer outlook dreary


Retail sales trends and forecasts


Figure 52: Latvia: Retail sales forecasts, 2004-13

The past


Non-food ahead of food overall

Consolidation limited to food and health retail

Figure 53: Latvia: Retail enterprises by sector, 2003-06

Figure 54: Latvia: Retail outlets, 2003-07

Figure 55: Latvia: Retail employment by sector, 2003-06

Retail competitor analysis


Key points


Figure 56: Latvia: Identified food retailers, 2008

Figure 57: Latvia: Identified clothing retailers, 2008

Figure 58: Latvia: Identified household goods retailers, 2008

Figure 59: Latvia: Other identified retailers, 2008

Market shares


Figure 60: Latvia: Leading retailers’ market shares, 2008

Market in context


Key points


Discretionary items bloom in boom


Figure 61: Latvia: Detailed breakdown of household consumption expenditure, 2003-07

Internal capacity constraints drive inflation


Figure 62: Latvia: Consumer price index, goods and services, 2000-08

Figure 63: Latvia: Consumer price index change, by selected commodity groups, 2007-08

Broader market environment


Key points


Population


Figure 64: Latvia: Population trends, 2004-09

Figure 65: Latvia: Population, by age group and gender, 2008

Downturn takes hold


Figure 66: Latvia: Gross domestic product, 1998-2008

Consumer boom ends in 2008


Figure 67: Latvia: Final household consumption, 1998-2008

Unemployment jumps in 2008


Figure 68: Latvia: Unemployment rate (%), 2002-08

Lithuania


Market in brief


The future


The retail market


Retailer competitive landscape


SWOT


Strengths


Weaknesses


Opportunities


Threats


Retail market size and forecast


Key points


Economy to contract in 2009


Consumer outlook dreary


Retail sales trends and forecasts


Figure 69: Lithuania: Retail sales forecasts, 2004-13

The past


Food ahead of non-food overall

Consolidation advances

Figure 70: Lithuania: Retail enterprises, 2004-08

Figure 71: Lithuania: Retail outlets, 2003-07

Figure 72: Lithuania: Retail outlets’ sales area, 2003-07

Retail competitor analysis


Key points


Figure 73: Lithuania: Identified food retailers, 2008

Figure 74: Lithuania: Identified clothing retailers, 2008

Figure 75: Lithuania: Identified health and beauty retailers, 2008

Figure 76: Lithuania: Identified household goods retailers, 2008

Figure 77: Lithuania: Other identified retailers, 2008

Market shares


Figure 78: Lithuania: Leading retailers’ market shares, 2008

Market in context


Key points


Discretionary goods gain in boom


Figure 79: Lithuania: Detailed breakdown of household consumption expenditure, 2003-07

Inflation accelerating steadily


Figure 80: Lithuania: consumer prices, 2000-08

Figure 81: Lithuania: Change of the consumer price index by selected commodity groups, 2007-08

Broader market environment


Key points


Population


Figure 82: Lithuania: Population trends, 2004-09

Figure 83: Lithuania: Population, by age group and gender, 2008

Economy’s steam runs out in 2008


Figure 84: Lithuania: Gross domestic product, 2000-08

Consumer boom cools in 2008


Figure 85: Lithuania: Final household consumption, 1998-2008

Unemployment u-turn in 2008


Figure 86: Lithuania: Unemployment rate (%), 2002-08

Romania


Market in brief


The future


The consumer and retail markets


Retailer competitor landscape


SWOT


Strengths


Weaknesses


Opportunities


Threats


Retail market size and forecast


Key points


Economic outlook


Retail forecasts


Figure 87: Romania: Retail sales and forecasts, 2004-13

Past


Sales trends

Retail enterprise data

Figure 88: Romania: Retail enterprises by sector, 1999-2006

Retail competitor analysis


Key points


Retail infrastructure changing

Hypermarkets well suited to the market

German hard discounters yet to move in

Acquisitions producing some consolidation

Domestic retailers prominent in electricals…

…furniture and health & beauty

Other major non-food sectors starting to develop

Figure 89: Romania: Identified retailers, 2007/08

Market shares


Figure 90: Romania: Leading retailers’ estimated market shares, 2008

Market in context


Key points


Consumer spending soars across the board


Figure 91: Romania: Breakdown of consumer spending, 2002-06

Consumer prices


Figure 92: Romania: Consumer prices, 2000-08

Figure 93: Romania: Consumer prices by select consumer goods categories, 2004-08

Broader market environment


Key points


Population


Figure 94: Romania: Population trends, 2003-09

Figure 95: Romania: Population by age, 1999 and 2008

Strong economic growth


Figure 96: Romania: Gross domestic product, 2000-08

Driven by consumer spending


Figure 97: Romania: Consumer expenditure, 2000-08

Unemployment falling


Figure 98: Romania: Unemployment rate, 1999-2008

Russia


Market in brief


The future


The retail market


Retailer competitive landscape


SWOT


Strengths


Weaknesses


Opportunities


Threats


Retail market size and forecast


Key points


Economic outlook


Consumer outlook


Retail sales trends and forecasts


Figure 99: Russia: Retail sales forecasts, 2004-13

The past


Non-food outstrips food overall

Figure 100: Russia: Retail sales, by commodity, 1999 and 2003-07

Organised retail steadily gaining

Figure 101: Russia: Share of unorganised retail in all retail, 2002-08

Figure 102: Russia: Number of markets and trade places, 2005-08

Figure 103: Russia: Retail establishments by sector, 2005-08

Figure 104: Russia: Retail employment, 1996, 2000 and 2004-07

Retail competitor analysis


Key points


Figure 105: Leading food retailers in Russia, 2008

Figure 106: Russia: Identified electricals retailers in Russia, 2008

Figure 107: Russia: Identified DIY and furniture retailers in Russia, 2009

Figure 108: Russia: Identified health and beauty retailers in Russia, 2008

Figure 109: Russia: Identified clothing retailers in Russia, 2008

Figure 110: Russia: Other identified retailers in Russia, 2008

Market shares


Figure 111: Russia: Leading retailers’ market shares, 2008

Market in context


Key points


Necessities lose in boom


Figure 112: Russia: Proportion of household budget spend by category, 2003-07

Inflation still high


Figure 113: Russia: Consumer price index on select goods, 2002-08

Broader market environment


Key points


Population


Figure 114: Russia: Population trends, 2004-09

Figure 115: Russia: Population, by age group and gender, 2008

Figure 116: Russia: Population of major cities, 2004 and 2006-07

Economy decelerates in late 2008


Figure 117: Russia: Gross domestic product, 2000-08

Consumer spending contracts


Figure 118: Russia: Final household consumption, 2000-08

Unemployment


Figure 119: Russia: Number of unemployed, 2003-09

Slovak Republic


Market in brief


The future


The consumer and retail markets


Retail competitive landscape


SWOT


Strengths


Weaknesses


Opportunities


Threats


Retail market size and forecast


Key points


Economic outlook


Retail forecasts


Figure 120: Slovak Republic: Breakdown of retail sales, 2004-13

Past


Non-food sectors boomed as discretionary spending picked up

Foreign owned outlets growing fastest

Figure 121: Slovak Republic: Outlet numbers, 2002-06

Retail competitor analysis


Key points


Coop Jednota Slovensko keeps its nose in front

Tesco knocking on the Coop’s door

Internationalisation develops retail infrastructure and consumer choice

Foreign influx improves non-food experience too

But not all multinationals have stayed

Figure 122: Slovak Republic: Identified retailers, 2007/08

Market shares


Figure 123: Slovak Republic: Leading retailers’ estimated market shares, 2007 and 2008

Market in context


Key points


Furnishings and home maintenance boom


Figure 124: Slovak Republic: Detailed breakdown of consumer expenditure, 2004-08

Inflation falls from historically high levels


Figure 125: Slovak Republic: Consumer prices, 2003-08

Food and drink prices drive up topline inflation


Figure 126: Slovak Republic: Consumer price index on select goods, 2000 and 2002-08

Broader market environment


Key points


Population


Figure 127: Slovak Republic: Population trends, 2004-08

Figure 128: Slovak Republic: Population, by age group and gender, 2007

Strong economic growth


Figure 129: Slovak Republic: Gross domestic product, 2000-08

Consumer spending remains robust throughout 2008


Figure 130: Slovak Republic: Consumer expenditure, 1998-2008

Falling unemployment rate


Figure 131: Slovak Republic: Unemployment rate, 1994-2008

Turkey


Market in brief


The future


The consumer and retail market


Retailer competitor landscape


SWOT


Strengths


Weaknesses


Opportunities


Threats


Retail market size and economic forecast


Key points


Economic outlook


Retail market size


Figure 132: Turkey: Estimated retail sales, 2004-08

Retail competitor analysis


Key points


Retail infrastructure changing

Local players also

Modernisation underpinned by new shopping malls

Food retailers at the vanguard

Migros could be compromised

Tesco could close the gap on Carrefour

Non-food development boosted by shopping malls

Figure 133: Identified retailers in the Turkey, 2007/08

Market shares


Figure 134: Turkey: Leading retailers’ market shares, 2008

Market in context


Key points


Consumer spending growth slows as inflation falls


Figure 135: Turkey: Detailed breakdown of consumer expenditure at current prices, 2004-08

Consumer prices on the rise


Figure 136: Turkey: Consumer prices, 2003-08

Food pushes up topline figure for goods


Figure 137: Turkey: Consumer prices by select consumer goods categories, 2006-08

Broader market environment


Key points


Population


Figure 138: Turkey: Population by gender, 2001-08

Figure 139: Turkey: Population by age, 1998 and 2007

Strong economic growth


Figure 140: Turkey: Gross domestic product, 1998-2008

Consumer spending a key driver


Figure 141: Turkey: Consumer expenditure, 1998-2008

Unemployment rising


Figure 142: Turkey: Unemployment rate, by age, 2006-08

Agrokor (Konzum)


Figure 143: Konzum: Sales as share of all retail sales in Croatia, 2003-07

Strategic evaluation


History


Financial performance


Figure 144: Konzum Croatia: Financial performance, 2003-07

Store portfolio


Retail offering


Market positioning

Product offer

Brands

Advertising and marketing

e-commerce

Altex


Figure 145: Altex: Sales as share of all retail sales in Romania, 2006-08

Strategic evaluation


History


Financial performance


Figure 146: Altex: Financial performance, 2003 and 2006-08

2008 interims

Store portfolio


Figure 147: Altex: Group outlet data, 2004-08

Retail offering


Market positioning

Product offer

Brands

e-commerce and home shopping

Auchan


Strategic evaluation


History


Financial performance


Figure 148: Auchan: Group financial performance, 2004-08

Store portfolio


Figure 149: Auchan: Store numbers in Central and Eastern Europe, 2004-08

Retail offering


Market positioning

Brands

Figure 150: Auchan: Own brands in Central/Eastern Europe, 2008

Product offer

e-commerce and home shopping

BIM


History


Financial performance


Figure 151: BIM: Group financial performance, 2004-08

Store portfolio


Figure 152: BIM: Outlet data, 2004-08

Retail offering


Carrefour


Recent history


Financial performance


Figure 153: Carrefour: Group financial performance, 2004-08

Store portfolio


Figure 154: Carrefour: Outlet data, 2004-08

Retail offering


Market positioning

Brands

Product offer

Pricing

Co-op Jednota Slovensko


Figure 155: Co-op Jednota slovensko: Sales as share of all retail sales in Slovakia, 2003-07

Strategic evaluation


History


Financial performance


Figure 156: Coop Jednota Slovensko: Financial performance, 2003-07

Store portfolio


Figure 157: Coop Jednota Slovensko: Retail network by store type, 2003-07

Retail offering


Product offer

Own brand

Advertising and marketing

Dixy Retail Group


Strategic evaluation


History


Financial performance


Figure 158: Dixy Group: Financial performance, 2004-08

Figure 159: Dixy Group: Sales by store format, 2005-08

Store portfolio


Figure 160: Dixy Group: Total outlet numbers, 2004-08

Figure 161: Dixy Group: Store formats, 2008

Retail offering


Market positioning

Brands

Product offer

Figure 162: Dixy Group: Product offer by store format, 2008

Figure 163: Dixy Group: Product offer, by category, 2008

Pricing

Eldorado


Strategic evaluation


History


Financial performance


Figure 164: Eldorado: Sales, 2004-08

Store portfolio


Figure 165: Eldorado: Outlet numbers, 2004-08

Retail offering

Market positioning

Brands

Product offer

Pricing

Advertising and marketing

Operational issues

e-commerce and home shopping

Etk


Strategic evaluation


History


Financial performance


Figure 166: ETK: Group sales, 2004-08

Store portfolio


Figure 167: ETK: Outlet data, 2004-08

Figure 168: ETK: Outlet data, by store format, 2004, 2006 and 2008

Retail offering


Market positioning

Product offer and brands

Advertising and marketing

e-commerce and home shopping

Euroset


Strategic evaluation


History


Financial performance


Figure 169: Euroset: Sales performance, 2004-08

Store portfolio


Figure 170: Euroset: Total outlet numbers, 2004-08

Figure 171: Euroset: Outlet numbers, by country, December 2007

Retail offering


Market positioning

Brands

Product offer

Pricing

Operational issues

e-commerce and home shopping

Kesko


Strategic evaluation


Recent history


Figure 172: Kesko: Group presence in Eastern Europe by brand, 2008

Financial performance


Figure 173: Kesko: Group sales performance, 2004-08

Store portfolio


Figure 174: Kesko: Outlet data, 2004-08

Retail offering


Market positioning

Brands

Product offer

Operational issues

e-commerce and home shopping

Kopeyka


Strategic evaluation


History


Financial performance


Figure 175: Kopeyka: Financial performance, 2004-08

Store portfolio


Figure 176: Kopeyka: Outlet data, 2004-08

Retail offering


Market positioning

Brands

Product offer

Operational issues

e-commerce and home shopping

Lenta


Strategic evaluation


History


Financial performance


Figure 177: Lenta: Sales performance, 2004-08

Store portfolio


Figure 178: Lenta Hypermarket: Outlet data, 2004-08

Retail offering


Market positioning

Brands

Product offer

Pricing

Operational issues

Advertising and marketing

e-commerce and home shopping

M.Video


Strategic evaluation


History


Financial performance


Figure 179: M.Video: Financial performance, 2004-08

Figure 180: M.Video: Sales and stores, by region, 2008

Store portfolio


Figure 181: M.Video: Outlet numbers, 2004-08

Figure 182: M.Video: Outlets, by major town, 2008

Retail offering


Market positioning

Brands

Product offer

Figure 183: M.Video: Product offer, by category, 2008

Pricing

Advertising and marketing

e-commerce and home shopping

Magnit


Strategic evaluation


History


Financial performance


Figure 184: Magnit: Financial performance, 2004-08

Store portfolio

Figure 185: Magnit: Outlet data, 2004-08

Figure 186: Magnit: Store portfolio, by federal district, 2008

Retail offering


Market positioning

Figure 187: Magnit customer structure, 2008

Brands

Figure 188: Magnit: Share of private-label products in sales, 2004-08

Product offer

Figure 189: Magnit: Sales by department, 2006

Pricing

Operational issues

e-commerce and home shopping

Maxima


Figure 190: Maxima Lithuania: Sales as share of all retailers’ sales in Lithuania, 2004-08

Strategic evaluation


Recent history


Financial performance


Figure 191: MAXIMA: Group financial performance, 2004-08

Store portfolio


Figure 192: MAXIMA: Outlet data, 2004-08

Retail offering


Market positioning

Brands

Figure 193: Maxima: Own brands

Pricing and product offer

Advertising and marketing

e-commerce and home shopping

Mercator


Figure 194: Mercator Croatia: Sales as share of all retail sales in Croatia, 2005-08

Strategic evaluation


History


Financial performance


Figure 195: Mercator: Group financial performance, 2005-08

Store portfolio


Figure 196: Mercator: Group outlet data*, 2004-08

Figure 197: Mercator: Outlet data, by country, 2008

Figure 198: Mercator: Outlet data, by type, 2008

Retail offering


Market positioning

Product offer

Pricing

Brands

Advertising and marketing

e-commerce and home shopping

Merkur


Strategic evaluation


History


Financial performance


Figure 199: Merkur Group: Financial performance, 2003-07

Figure 200: Merkur Group: Sales, by division, 2006 and 2007

Store portfolio


Figure 201: Merkur: Store numbers, by country, 2006 and 2008

Retail offering


Market positioning

Product offer

Brands

Advertising and marketing

e-commerce and home shopping

Migros Türk


Strategic evaluation


Recent history


Financial performance


Figure 202: Migros Türk: Group financial performance, 2004-08

Store portfolio


Figure 203: Migros Türk: Outlet data, 2004-08

Retail offering


Brand/retail positioning

Products

Loyalty card

e-commerce

Real (METRO)


Strategic evaluation


History


Financial performance


Figure 204: Real: Group financial performance, 2003-08

Store portfolio


Figure 205: Real: Store data, 2003-08

Retail offering


Market positioning

Brands

Product offer

Pricing

Operational issues

e-commerce and home shopping

Figure 206: Real: Company websites, 2009

Rewe


Figure 207: Rewe Croatia: Sales as share of all retail sales in Croatia, 2003-07

Figure 208: Rewe Slovakia: Sales as share of all retail sales in Slovakia, 2003-07

Figure 209: Rewe Romania: Sales as share of all retail sales in Romania, 2003-07

Strategic evaluation


Recent history


Financial performance


Figure 210: Rewe: Estimated retail sales, 2003-07

Figure 211: Rewe: Estimated retail sales, by country, 2007

Store portfolio


Figure 212: Rewe: Outlet data, 2003-07

Figure 213: Rewe: Summary of retail fascia, by market, 2008

Retail offering


Market positioning

Brands

Product offer

Pricing

Loyalty card

e-commerce and home shopping

Rimi Baltic (ICA Group)


Strategic evaluation


History


Financial performance


Figure 214: Rimi Baltic: Group financial performance, 2004-08

Figure 215: Rimi Baltic: Store sales, by country, 2006-08

Figure 216: Rimi Baltic: Annual sales growth in comparable stores, 2007 and 2008

Store portfolio


Figure 217: Rimi Baltic: Outlet data, 2004-08

Figure 218: Rimi Baltic: Outlet data, by format, 2008

Retail offering


Market positioning

Figure 219: Rimi Baltic: Market positioning by format, 2008

Brands

Product offer

Advertising and marketing

e-commerce and home shopping

Schwarz Group


Strategic evaluation


Recent history


Financial performance


Figure 220: Schwarz Group: Estimated group financial performance, 2007/08

Store portfolio


Figure 221: Schwarz Group: Emerging markets outlet data, 2007/08

Retail offering


Market positioning

Brands and product offer

Pricing

Tesco


Strategic evaluation


History


Financial performance


Figure 222: Tesco Plc: Group and Central/eastern Europe financial performance, 2004-2008

Figure 223: Tesco (Slovakia): Sales as share of all retail sales in Slovakia, 2004-08

Store portfolio


Figure 224: Tesco Plc: Group and Central/Eastern Europe outlet data, 2004/05-2008/09

Figure 225: Tesco: Central/Eastern Europe store formats, 2008/09

Figure 226: Tesco: Central/Eastern Europe planned new stores and space, 2009/10

Retail offering


Market positioning

Brands

Product offer

Pricing and sourcing

e-commerce and home shopping

X5 Retail Group


Strategic evaluation


History


Financial performance


Figure 227: X5 Retail Group: Group financial performance, 2004-08

Store portfolio


Figure 228: X5 Retail Group: Outlet data, 2004-08

Retail offering


Market positioning and product offer

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Mintel Group Ltd.
11 Pilgrim Street, London, EC4V 6RN
Registered in England: Number 1475918.

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