Road Trips in Europe - June 2012
The most popular destinations for a road trip are France, Germany, Italy, Spain and the UK. Europe’s network of fast motorways make it easy to get around, but road trippers, whether they are following an itinerary designed by a tour company or travelling independently, favour secondary roads and the dozens of designated tourist routes around the continent.
Travelling by road is becoming less hazardous. European Commission (EC) figures show that fatalities on European highways are dropping, due to better road maintenance and safety features such as the use of daytime running lights (mandatory in all new cars after February 2011). In 2006, the seat-belt law was modified to include lorries, coaches and long-distance buses.
Although Europe has good public transport systems, the car is king. EC figures show that in 2009 (the most recent year available), the number of cars registered within the EU-27 totalled 236.1 million, representing one vehicle for almost half of Europe’s population. Road trips are not, however, confined to travelling by cars. Holidaymakers (both domestic and international) explore Europe’s highways and byways in a variety of vehicles, from motorbikes to caravans.
This report can help you:
- Identify opportunities for growth
- Increase your market intelligence quickly and easily
- Strategise consumer targeting
- Translate consumer trends into business drivers
- Pin-point threats and adjust your business plans accordingly
What you get
This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
* This is a sample representation of the report layout and does not reflect the research included in this report.
Why buy from us?
Our reports will provide you with market data, consumer research and competitive intelligence to succeed in your market.
Buy now and you'll have instant access to the information you need to make the right decisions.
Find out what's next in the markets that matter to you: where opportunities lie and what challenges you will face.
A business Superbrand, Mintel is a source you can trust. We have been defining and refining the Market Intelligence mix since 1972.