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Roadside Catering - UK - July 2010

Despite the inroads made by the increased role of brands at Motorway Service Areas (MSAs), the market remains dogged by consumers’ preconceived ideas of the high prices, poor quality and overall poor value for money available, the latter being particularly significant during a period of economic instability.

  • During the recession, increased competition from petrol station forecourts, which are well placed to tap into the trend for convenience and lower sales value purchases, has impacted sales growth.
  • One way in which motorway service areas (MSAs) can differentiate themselves from the generic offer of snacks and confectionery available at petrol stations is through stocking a range of more innovative and imaginative snacking products such as those found at sandwich retailer EAT.
  • Perception continues to be MSAs’ biggest issue with a fifth of consumers believing that the food/drink offered at these sites is poor both in range and quality.
  • MSAs can exploit the fact that 4 in 10 people already stop at them for food and drink and develop their role as part of the travelling ‘experience’ by introducing a range of affordable luxuries and treats such as a ‘car picnic’ of teas/coffees and afternoon tea to takeaway.
  • Fast service is the key criteria for consumers stopping at MSAs for food and drink, as highlighted by the fact that coffee shops are the most popular foodservice outlets used. MSAs looking to tap into this trend should look to partner with other made to order service propositions such as ice cream and smoothie bars.
  • The proposed "eco" MSA at Matson on the M5 suggests one way in which operators could harness consumer interest in local and green issues through more sympathetic landscaping and a food offer inclding home made, organic and local foods.

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Table of contents

  1. Issues in the Market

      • Definition
        • Abbreviations
        • Future Opportunities

          • Luxury on the road
            • ‘Mais c’est vraiment bon, ça…!’ (Hey, this is actually good!)
              • Fresh and local
                • A bite of Cornwall, a spoonful of Somerset
                • Market in Brief

                    • Food retailers gaining ground in roadside catering
                      • In-house coffee brands being phased out in favour of high street names
                        • Consumer perceptions
                        • Internal Market Environment

                          • Key points
                            • Businessmen swapping face-to-face client meetings for conference calls
                              • Figure 1: Trips and distance per person per year, by purpose, 2006-08
                            • Traffic levels in decline for two consecutive years
                              • Figure 2: Road traffic, by road class, by billion vehicle kilometres, 2004-08
                              • Figure 3: Average daily motor vehicle flow* for major sections of the motorway network, 2004 and 2008
                            • Seasonal demand
                              • Figure 4: Average daily traffic flows, by month, 2004-08
                            • Parking charges
                              • Car trends
                                • Figure 5: UK car parc* and new car registration, 2006-10
                                • Figure 6: Proportion of households who own cars, 2004-09
                                • Figure 7: Attitudes towards cars, 2005-09
                              • Domestic tourism
                                • Figure 8: Domestic holidays, volume and expenditure, 2004-14
                                • Figure 9: Main method of transport used during holidays/short breaks, 2009
                              • Fuel prices
                                • Figure 10: Crude oil prices, 2005-10*
                            • Broader Market Environment

                              • Key points
                                • Consumer confidence rising but fragile
                                  • Figure 11: GfK NOP Consumer Confidence Index, 1988-2010
                                • An aging population
                                  • Figure 12: Forecast adult population trends, by lifestage, 2005-15
                                • Grab ‘n’ go society
                                  • Figure 13: Consumers who snack, 2009
                                  • Figure 14: Frequency of snacking, 2009*
                                  • Figure 15: Reasons for snacking, 2009
                              • Competitive Context

                                • Key points
                                  • Petrol forecourts
                                    • Statistics
                                      • Trends
                                        • Consumer spending priorities
                                          • Figure 16: Consumers' spending priorities, November 2009-June 2010
                                        • The eating out market by sector
                                          • Figure 17: Eating out market*, by sector, 2005-09
                                      • Strengths and Weaknesses in the Market

                                        • Strengths
                                          • Weaknesses
                                          • Who’s Innovating?

                                            • Key points
                                              • Environmentally-friendly initiatives
                                                • Electric cars at Little Chef
                                                  • Green MSA
                                                    • A changing MSA portfolio
                                                      • Welcome Break teams up with Starbucks
                                                        • … and targets A-roads
                                                          • Menu changes continue
                                                            • Technology lending a helping hand
                                                              • Barking mad
                                                              • Market Size and Forecast

                                                                • Key points
                                                                  • Tough times continue in the roadside catering market
                                                                    • Figure 18: Roadside catering market, 2005-15
                                                                • Market Share

                                                                  • Key point
                                                                    • Figure 19: Motorway service areas, by number of sites, 2010
                                                                • Companies and Products

                                                                  • Key points
                                                                    • MSAs – Major players
                                                                      • Moto Hospitality
                                                                          • Figure 20: Moto outlets and foodservice brands, May 2010
                                                                          • Figure 21: Key financials for Moto Holdings Limited, 2008-09
                                                                        • Welcome Break
                                                                            • Figure 22: Welcome break outlets and foodservice brands, May 2010
                                                                            • Figure 23: Key financials for Welcome Break Limited, 2008-09
                                                                          • Roadchef
                                                                              • Figure 24: Roadchef outlets and foodservice brands, May 2010
                                                                              • Figure 25: Key financials for Roadchef Limited, 2007 and 2009
                                                                            • MSAs – Smaller players
                                                                              • Extra Motorway Services Ltd
                                                                                  • Figure 26: Extra Motorway Services outlets and foodservice brands, May 2010
                                                                                • Westmorland/Tebay Motorway Services
                                                                                  • Non MSAs
                                                                                    • Little Chef
                                                                                      • OK Diner
                                                                                        • Wild Bean Café
                                                                                        • Reasons to Stop at Roadside Services

                                                                                          • Key points
                                                                                            • Reasons to stop at roadside services
                                                                                              • Figure 27: Main reasons to stop at roadside services, April 2010
                                                                                            • Demographic profiles
                                                                                            • What Roadside Services do Consumers Use?

                                                                                              • Key points
                                                                                                  • Figure 28: Roadside services that consumers use, April 2010
                                                                                                • Demographic profiles
                                                                                                • Attitudes Towards Roadside Services

                                                                                                  • Key points
                                                                                                      • Figure 29: Attitudes towards roadside catering facilities, April 2010
                                                                                                    • Demographic profiles
                                                                                                    • Targeting Opportunities

                                                                                                      • Key points
                                                                                                        • Figure 30: Roadside catering target groups, April 2010
                                                                                                      • Unimpressed/Brand Seekers
                                                                                                        • Quick Nap-ers
                                                                                                          • Committed Slow Travelers
                                                                                                            • Packed Lunch-ers
                                                                                                              • Apathetic
                                                                                                              • Appendix – Broader Market Environment

                                                                                                                  • Figure 31: Snacking habits, by demographics, 2009*
                                                                                                                  • Figure 32: Frequency of snacking, by demographics, 2009*
                                                                                                                  • Figure 33: Frequency of snacking, by demographics, 2009*
                                                                                                              • Appendix – Reasons to Stop at Roadside Services

                                                                                                                  • Figure 34: Most popular main reasons to stop at roadside services, by detailed demographics, April 2010
                                                                                                                  • Figure 35: Next most popular main reasons to stop at roadside services, by detailed demographics, April 2010
                                                                                                                  • Figure 36: Main reasons to stop at roadside services, by main reasons to stop at roadside services, April 2010
                                                                                                                  • Figure 37: Main reasons to stop at roadside services, by next most popular main reasons to stop at roadside services, April 2010
                                                                                                              • Appendix – What Roadside Services do Consumers Use?

                                                                                                                  • Figure 38: Most popular roadside services that consumers use, by detailed demographics, April 2010
                                                                                                                  • Figure 39: Next most popular roadside services that consumers use, by detailed demographics, April 2010
                                                                                                                  • Figure 40: Most popular main reasons to stop at roadside services, by roadside services that consumers use, April 2010
                                                                                                                  • Figure 41: Next most popular main reasons to stop at roadside services, by roadside services that consumers use, April 2010
                                                                                                                  • Figure 42: Most popular roadside services that consumers use, by roadside services that consumers use, April 2010
                                                                                                                  • Figure 43: Next most popular roadside services that consumers use, by roadside services that consumers use, April 2010
                                                                                                              • Appendix – Attitudes Towards Roadside Services

                                                                                                                  • Figure 44: Most popular attitudes towards roadside catering facilities, by detailed demographics, April 2010
                                                                                                                  • Figure 45: Next most popular attitudes towards roadside catering facilities, by detailed demographics, April 2010
                                                                                                                  • Figure 46: Most popular attitudes towards roadside catering facilities, main reasons to stop at roadside services, April 2010
                                                                                                                  • Figure 47: Next most popular attitudes towards roadside catering facilities, main reasons to stop at roadside services, April 2010
                                                                                                                  • Figure 48: Most popular roadside services that consumers use, by attitudes towards roadside catering facilities, April 2010
                                                                                                                  • Figure 49: Next most popular roadside services that consumers use, by a ttitudes towards roadside catering facilities, April 2010
                                                                                                                  • Figure 50: Most popular attitudes towards roadside catering facilities, by attitudes towards roadside catering facilities, April 2010
                                                                                                                  • Figure 51: Next most popular attitudes towards roadside catering facilities, by attitudes towards roadside catering facilities, April 2010
                                                                                                              • Appendix –Targeting Opportunities

                                                                                                                  • Figure 52: Roadside catering target groups, by detailed demographics, April 2010
                                                                                                                  • Figure 53: Main reasons to stop at roadside services, by target groups, April 2010
                                                                                                                  • Figure 54: Roadside services that consumers use, by target groups, April 2010
                                                                                                                  • Figure 55: Attitudes towards roadside catering facilities, by target groups, April 2010

                                                                                                              Companies Covered

                                                                                                              • Asda Group Ltd
                                                                                                              • Barclaycard
                                                                                                              • Ben & Jerry's (UK)
                                                                                                              • British Market Research Bureau (BMRB)
                                                                                                              • Burger King UK Ltd
                                                                                                              • Co-operative Group
                                                                                                              • Costa
                                                                                                              • Days Inns Worldwide Inc.
                                                                                                              • First Motorway Services
                                                                                                              • Gfk NOP
                                                                                                              • J. Sainsbury
                                                                                                              • Kantar Media
                                                                                                              • KFC Ltd (UK)
                                                                                                              • Krispy Kreme UK
                                                                                                              • Mamas & Papas Ltd
                                                                                                              • Marks & Spencer
                                                                                                              • McDonald's Restaurants Limited (UK)
                                                                                                              • Pizza Hut
                                                                                                              • Research in Motion Uk Ltd.
                                                                                                              • Somerfield
                                                                                                              • Starbucks Coffee Company UK Ltd
                                                                                                              • Tesco Plc
                                                                                                              • Vodafone Group Plc (UK)
                                                                                                              • Wagamama Ltd
                                                                                                              • Waitrose
                                                                                                              • Welcome Break Group Ltd
                                                                                                              • Westmorland Motorway Services Limited
                                                                                                              • WH Smith PLC
                                                                                                              • Wm Morrison Supermarkets

                                                                                                              Roadside Catering - UK - July 2010

                                                                                                              £1,995.00 (Excl.Tax)