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Roadside Catering - UK - October 2014

The prevalence of major fast food providers, such as McDonald’s and Burger King, and traditional preconceptions about the quality of the food served in them, has meant that roadside outlets have become synonymous with unhealthy, lower-quality foods. Going forward, roadside service stations and restaurants could alter this perception and bolster usage by increasing their healthy food offering, as well as continuing to improve the quality of the food they offer.”
- Jack Duckett, Consumer Lifestyles Analyst

 

This report looks at the following areas: 

  • Challenging the ‘unhealthy’ fast food culture of MSAs
  • Boosting usage amongst older consumers

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Table of contents

  1. Introduction

      • Products covered in this report
        • Abbreviations
        • Executive Summary

            • Roadside catering market sees limited growth in real terms
              • Figure 1: Best- and worst-case forecast for the UK roadside catering market, 2009-19
            • Market drivers
              • Companies, brands and innovation
                • Figure 2: Roadside service stations and roadside restaurants, by number of sites, 2010 and 2014
              • Nearly four in five stop at roadside service stations for food/drink
                • Figure 3: Reasons for stopping at roadside service stations, August 2014
              • Convenience the key reason behind choice of service station
                • Figure 4: Reasons for stopping at particular service station, August 2014
              • Branded offerings prove most popular
                • Figure 5: Types of food/drink consumers look for, August 2014
              • Four in five agree food is overpriced
                • Figure 6: Attitudes towards roadside service stations and restaurants, August 2014
              • What we think
              • Issues and Insights

                  • Challenging the ‘unhealthy’ fast food culture of MSAs
                    • The facts
                      • The implications
                        • Boosting usage amongst older consumers
                          • The facts
                            • The implications
                            • Trend Application

                                • Trend: Locavore
                                  • Trend: Help Me Help Myself
                                    • Futures Trend: OId Gold
                                    • Market Drivers

                                      • Key points
                                        • Growth in elderly and juvenile populations creates growth prospects
                                          • Figure 7: Trends in the age structure of the UK population, 2009-19
                                        • Car ownership remains high
                                          • Figure 8: Ownership of cars, February 2014
                                        • Price of petrol
                                          • Figure 9: Price of petrol, January 2012-August 2014
                                        • Changes in signage legislation
                                          • Disposable income on the up
                                            • Figure 10: Trends in how respondents would describe their financial situation, June 2009-June 2014
                                          • Deaths from drink-driving on the rise
                                            • Figure 11: Deaths from drink-driving in Britain, 2006-12
                                        • Who’s Innovating?

                                          • Key points
                                            • Westmorland Group offers alternative service station
                                              • Figure 12: Westmorland Gloucester services launch, August 2014
                                            • High street outlets shift into roadside catering market
                                              • Premium supermarkets become major attraction
                                                • Shift towards ethnic food outlets
                                                  • JD Wetherspoon opens first roadside service station pub
                                                    • Healthy eating initiatives
                                                    • Market Size and Forecast

                                                      • Key points
                                                        • Roadside catering market sees limited growth in real terms
                                                          • Figure 13: UK roadside catering market, 2009-19
                                                        • Market trajectory set to continue
                                                          • Figure 14: Best- and worst-case forecast for the UK roadside catering market, 2009-19
                                                        • Forecast Methodology
                                                        • Market Share

                                                          • Key points
                                                            • Little Chef continues to contract
                                                              • Figure 15: Roadside service stations and roadside restaurants, by number of sites, 2010 and 2014
                                                            • Moto dominates roadside service station market
                                                              • Other operators steal share from the big three MSAs
                                                              • Companies and Products

                                                                • MSAs – Major Players
                                                                  • Moto Hospitality
                                                                    • Background
                                                                      • Financials and strategy
                                                                        • Figure 16: Key financials for Moto Holdings Limited, 2012 and 2013
                                                                      • Product range and innovation
                                                                        • Welcome Break
                                                                          • Background
                                                                            • Financials and strategy
                                                                              • Figure 17: Key financials for Welcome Break Limited, 2011/12 and 2012/13
                                                                            • Product range and innovation
                                                                              • Roadchef
                                                                                • Background
                                                                                  • Financials and strategy
                                                                                    • Figure 18: Key financials for Roadchef Limited, 2012 and 2013
                                                                                  • Product range and innovation
                                                                                    • Smaller MSAs
                                                                                      • Evergreen Extra MSA Group Ltd
                                                                                        • Background
                                                                                          • Financials and strategy
                                                                                            • Product range and innovation
                                                                                              • Non-MSAs
                                                                                                • Little Chef
                                                                                                  • Background
                                                                                                    • Financials and strategy
                                                                                                      • Product range and innovation
                                                                                                      • The Consumer – Usage and Reasons for Stopping at Roadside Service Stations and Restaurants

                                                                                                        • Key points
                                                                                                          • Younger adults prove bigger users of roadside services and restaurants
                                                                                                            • Figure 19: Proportion of consumers who have stopped at roadside service station in last 12 months, August 2014
                                                                                                          • Domestic travel boosts usage of roadside services by the most affluent
                                                                                                            • Nearly four in five stop at roadside service stations for food/drink
                                                                                                              • Figure 20: Reasons for stopping at roadside service stations, August 2014
                                                                                                            • Younger consumers more likely to want on-the-go food and drink
                                                                                                              • Figure 21: Reasons for stopping at roadside service stations, stopping for food/drink, by age, August 2014
                                                                                                            • Opportunity to convert more stoppers into shoppers
                                                                                                              • Roadside supermarkets offer convenience
                                                                                                              • The Consumer – Factors Influencing Choice of Service Station

                                                                                                                • Key points
                                                                                                                  • Convenience the key reason behind choice of service station
                                                                                                                    • Figure 22: Reasons for stopping at particular service station, August 2014
                                                                                                                  • Men more likely to plan ahead where to stop
                                                                                                                    • Figure 23: Reasons for stopping at particular service station, by gender, August 2014
                                                                                                                  • Nearly a third influenced by the brand of retailers/food outlets
                                                                                                                  • The Consumer – Popular Types of Food and Drink

                                                                                                                    • Key points
                                                                                                                      • The convenience of branded offerings proves most popular
                                                                                                                        • Figure 24: Types of food/drink consumers look for, August 2014
                                                                                                                      • Men seek energy-boosting products
                                                                                                                        • People seek special offers to overcome high prices
                                                                                                                          • One in five seek premium food and drink offering
                                                                                                                          • The Consumer – Attitudes towards Roadside Service Stations and Restaurants

                                                                                                                            • Key points
                                                                                                                              • Four in five agree food is overpriced
                                                                                                                                • Figure 25: Attitudes towards roadside service stations and restaurants, August 2014
                                                                                                                              • Older consumers against alcohol being sold in roadside service stations
                                                                                                                                • Figure 26: Agreement with the statement “It is not appropriate for roadside service stations to serve alcohol”, by age, August 2014
                                                                                                                              • Increasing the range of food types: premiumisation and ethnicity
                                                                                                                                • Consumer emphasis on health extends to roadside service stations
                                                                                                                                • The Consumer – Interest in Menu Options

                                                                                                                                  • Key points
                                                                                                                                    • Demand for healthy options
                                                                                                                                      • Figure 27: Interest in menu options, August 2014
                                                                                                                                    • Younger consumer show biggest interest in new flavours
                                                                                                                                      • Figure 28: Proportion of adults likely to try foods in roadside service stations/roadside restaurants, by age, August 2014
                                                                                                                                    • Consumers have high expectations for burgers and pizzas
                                                                                                                                      • Targeted ethnic flavours

                                                                                                                                      Companies Covered

                                                                                                                                      • Burger King UK Ltd
                                                                                                                                      • Costa
                                                                                                                                      • Days Inns Worldwide Inc.
                                                                                                                                      • Greggs Plc
                                                                                                                                      • HJ Heinz Company UK
                                                                                                                                      • KFC Corporation
                                                                                                                                      • Krispy Kreme UK
                                                                                                                                      • Leon
                                                                                                                                      • Little Chef
                                                                                                                                      • Marks & Spencer
                                                                                                                                      • McDonald's Corporation
                                                                                                                                      • Moto
                                                                                                                                      • RoadChef Motorways Limited
                                                                                                                                      • Starbucks Corporation
                                                                                                                                      • Wagamama Ltd
                                                                                                                                      • Waitrose
                                                                                                                                      • Welcome Break Group Ltd

                                                                                                                                      Roadside Catering - UK - October 2014

                                                                                                                                      £1,995.00 (Excl.Tax)