RTD Smoothies - US - December 2012
“The RTD smoothie category is characterized by low market penetration, especially in comparison to that of made-to-order smoothies. The good news for RTD smoothie makers is that they can use the heightened consumer exposure to smoothie brought about by the popularity of fast-food smoothies to increase consumer awareness of RTD products.”
– Sarah Day Levesque, Food and Beverage Analyst
Some questions answered in this report include:
- How can the RTD smoothie industry increase market penetration?
- How can the industry better target users and non-users?
- How can RTD smoothies use general smoothie trends to their advantage?
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