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Russia Outbound - November 2011

Russia is undergoing rapid changes – structurally, socially, economically and politically. Having diverged from its socialist roots, it has readily embraced capitalism, and living standards for the majority of its citizens have improved significantly in the last 20 years. Gross domestic product (GDP) per capita now stands at US$9,148 versus US$2,980 in 2003 – an increase of 207%. GDP per capita for Russia is about 6.3% higher than the global average of US$8,600 cited by the World Bank. However, its economy is still wholly reliant on commodities such as oil, and any downward shift in commodity values could therefore have a devastating effect on Russia’s economic prospects.

Crucially, Russia is home to a growing number of affluent middle-class individuals as well as millionaires and billionaires, who form the bulk of Russian travellers heading overseas, whether on business or for leisure. Indeed, about half of Europe’s millionaires are Russian and Russia is now home to 101 billionaires. It still lags behind its Cold War rival the US, who has 413 billionaires, as estimated by Forbes Rich List. Russia is home to 140 million consumers and is the most prosperous of the BRIC countries (Brazil, Russia, India and China). It is apparent that Russia has a lot of potential, and the outbound market will certainly grow in the immediate future.

However, the pace of growth could be capped, due to the anticipated decline in the number of individuals aged 25-54 years – who are the most inclined to journey abroad – over the next 40 years. Year-on-year growth in the Russian outbound market has been relatively robust, hovering around 10.2% between 2004-10. Between 2010-11, according to the Russian Federal Statistics Service (Rosstat), the number of Russians heading overseas jumped by 32%, signalling a recovery in the market after the steep decline in 2009 due to the recessionary effect of the global financial crisis.

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Table of contents

  1. Introduction

    • Data Sources

      • Market Drivers

        • Population
            • Figure 1: Mid-year population estimates for Russia, 1950-2050
            • Figure 2: Mid-year population estimates for Russia, by age and gender, 2011 and 2050
          • Economy
            • Figure 3: Russia’s real GDP growth and unemployment, 2003-10
          • Exchange rates
            • Figure 4: Selected exchange rates against the Russian Rouble, 2004-10
          • Tourism balance
            • Figure 5: Russia’s tourism balance, 2004-10
        • Outbound Tourism

            • Arrivals
              • Figure 6: Outbound tourism from Russia, 2004-10
            • Destinations
              • CIS countries
                • Figure 7: Outbound tourism from Russia to CIS destinations, 2004-10
              • Non-CIS Europe
                  • Figure 8: Outbound tourism from Russia to selected non-CIS European destinations, 2005-10
                • Africa and the Middle East
                  • Figure 9: Number of trips taken by Russians to selected Middle East destinations, 2005-10
                • Asia Pacific
                    • Figure 10: Number of trips taken by Russians to select Asia-Pacific destinations, 2005-10
                  • Americas
                    • Figure 11: Number of trips taken by Russians to selected destinations in the Americas, 2005-10
                • Market Characteristics

                    • Pre-booking behaviour and booking methods
                      • Demographics
                        • The ultra wealthy
                          • Young professionals
                            • Emerging middle-class families
                              • Purpose of visit
                                • Figure 12: Number of trips taken by Russians to selected Asia-Pacific destinations, by purpose of visit, 2004-09
                              • Expenditure
                                • Length of stay
                                  • Seasonality
                                  • Transport

                                      • Air
                                        • Figure 13: Number of international passengers carried between CIS and non-CIS destinations, Jan-Jun 2010 and 2011
                                      • Airports
                                        • Airlines
                                          • Figure 14: Market share of major Russian airlines, by international passenger traffic, 2009 and 2010
                                        • Road
                                          • Rail
                                            • Sea
                                              • Cruising
                                              • Accommodation

                                                • Tour Operators and Travel Agencies

                                                      • Figure 15: Turnover of major travel companies in Russia, 2008 and 2009
                                                  • What Next?

                                                    Companies Covered

                                                    To learn more about the companies covered in this report please contact us.

                                                    Russia Outbound - November 2011

                                                    £295.00 (Excl.Tax)