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Salads and Salad Dressings - UK - August 2009

Mintel last reported on the salad and salad accompaniments markets in 2007, since when, these markets have faced rising costs and tighter consumer budgets in the economic downturn. While the focus on healthy eating continues to benefit the market, consumer action lags behind changing attitudes.

The prepared salads market grew by 4% in 2008, to an estimated £823 million. The poor summer weather hampered volume growth, while price inflation contributed to growth in value terms. The salad accompaniments market posted a similar performance, growing by 4% to £210 million, fuelled by a strong performance by mayonnaise and growth in salad cream, largely driven by brand activity.

While price inflation is now easing, it continued to support value growth in salads in the first half of 2009. The warmer weather boosted demand in early months of the summer, hampered again by rain in July and August, with growth for the year expected at around 3%, to £848 million. While mayonnaise is expected to continue to post healthy growth in 2009, given the more moderate expected growth in the other categories, overall growth for salad accompaniments is estimated to be in the region of 3%, to £216 million.

Key themes
  • How have changing attitudes towards healthy eating impacted on the salad and salad dressing market?

  • What are the differences across demographic groups on perceptions and use of salad and salad dressings?

  • Which trends dominate new product development and how do these reflect the broader market?

  • How will salads and salad dressings perform as the economic downturn continues?

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Table of contents

  1. Issues in the Market

      • Key themes
        • Definitions
          • Abbreviations
          • Future Opportunities

            • Facilitating good intentions
              • Potential for a more tailored approach
                • Guiding the nomadic explorer through the salad aisle
                • Market in Brief

                  • Healthy growth ahead
                    • Leafy salads and mayonnaise dominate
                      • Excitement in accompaniments NPD, value in salads
                        • Heinz & Hellmann lead accompaniments, own-labels dominate salads
                          • Healthy attitudes, actions lag behind
                            • Versatile salads, engaged 55+
                            • Internal Market Environment

                              • Key points
                                • 5-a-day still far away
                                    • Figure 1: Index of household food consumption, per person per week, of selected vegetables in Great Britain, 1990-2007
                                    • Figure 2: Agreement that “I should do a lot more about my health ", by selected demographics, 2008
                                    • Figure 3: Agreement that “I do not eat enough fruit and vegetables ", by selected demographics, April 2009
                                    • Figure 4: Fruit and vegetable eating habits, by gender, age and socio-economic group, April 2009
                                  • Keeping it natural
                                      • Figure 5: Attitudes towards local and organic food, 2008
                                    • Few food scares for salads
                                      • Wet summers dampen salads
                                        • Figure 6: UK mean summer temperature, rainfall and sunshine and retail sales of salad, 2004-08
                                      • Grow your own – growing but small
                                      • Broader Market Environment

                                        • Key points
                                          • Growth in ABs and over-65s is good news for leafy salads
                                            • A nation of slimmers
                                              • Figure 7: Percentage of obese and overweight children and adults in UK, by age, 2003 and 2010
                                              • Figure 8: Attitudes towards healthy lifestyles and eating habits, 2008
                                            • Convenience is here to stay
                                              • Food inflation impacts on salads and accompaniments
                                                • Figure 9: UK producer price of oilseed rape, eggs and lettuce, January 2004-May 2009
                                                • Figure 10: UK retail price of lettuce, cucumber and tomatoes, January 2004-May 2009
                                            • Competitive Context

                                              • Key points
                                                • Figure 11: Usage of competing products, 2004-08
                                                • Figure 12: Indexed growth in retail value sales of competing markets, 2004-08
                                                • Figure 13: Performance of competing markets, 2004-08
                                              • Salads within the vegetable market
                                                • Figure 14: UK retail value sales of fresh vegetables (excluding potatoes), by type, 2004-08
                                              • Salads as ready meals
                                                • Salads in the lunchtime market
                                                  • Health push in school meals could benefit salads
                                                    • Oils and vinegars as salad accompaniment
                                                    • Strengths and Weaknesses

                                                      • Strengths
                                                        • Weaknesses
                                                        • Who’s Innovating?

                                                          • Key points
                                                            • Salads
                                                              • 2009 sees a shift towards filling salads
                                                                • Steps towards value
                                                                  • Convenience and variety
                                                                    • Underlining the goodness
                                                                      • Salad dressings, creams and mayonnaise
                                                                        • NPD accelerates in 2008 and 2009
                                                                            • Figure 15: NPD activity, by product type within the UK salad accompaniments market, 2007-08
                                                                          • Flavoured mayos
                                                                            • Superfood ingredients
                                                                              • Exotic and premium flavours spice up salads
                                                                                • Packaging – big and small to combat downturn
                                                                                  • Beyond salad
                                                                                  • Market Size and Forecast

                                                                                    • Key points
                                                                                      • Prepared salads
                                                                                          • Figure 16: UK retail value sales of prepared salads, at current and constant prices, 2004-14
                                                                                          • Figure 17: UK retail value sales of prepared salads, by type, at current prices, 2004-14
                                                                                        • Salad accompaniments
                                                                                            • Figure 18: UK retail value sales of salad accompaniments, at current and constant prices, 2004-14
                                                                                            • Figure 19: UK retail value sales of salad accompaniments, by type, at current prices, 2004-14
                                                                                          • Factors used in the forecast
                                                                                          • Segment Performance

                                                                                            • Key points
                                                                                              • Salads
                                                                                                • Figure 20: UK retail value sales of prepared salads, by type, 2007-09
                                                                                              • Damp summers hamper leafy salads
                                                                                                • Food trends in salad’s favour
                                                                                                  • Product innovation supports growth
                                                                                                    • Figure 21: UK retail value sales of pre-packed salads, by type 2007-09
                                                                                                    • Figure 22: UK retail value sales of dressed salads, by type 2007 and 2009
                                                                                                  • Organic lost steam in 2008
                                                                                                      • Figure 23: UK retail value sales of organic fruit and vegetables, by sector, 2006-08
                                                                                                    • Salad accompaniments
                                                                                                      • Figure 24: UK retail value sales of salad accompaniments, by sector, 2007-09
                                                                                                    • Mayonnaise continues to outperform
                                                                                                      • Salad cream holds its ground
                                                                                                        • Limited support hampers salad dressings
                                                                                                          • Figure 25: Value share of reduced fat/reduced calorie salad accompaniments, by sector, 2005, 2007 and 2009
                                                                                                      • Market Share

                                                                                                          • Pre-packed salads
                                                                                                            • Figure 26: Brands’ retail value shares in pre-packed salads, 2006-08
                                                                                                          • Dressed salads
                                                                                                            • Mayonnaise
                                                                                                              • Figure 27: Brands’ retail value shares in mayonnaise, 2006-08
                                                                                                            • Salad cream
                                                                                                              • Figure 28: Brands’ retail value shares in salad cream, 2006-08
                                                                                                            • Salad dressings
                                                                                                              • Figure 29: Brands’ retail value shares in salad dressings, 2006-08
                                                                                                          • Companies and Products

                                                                                                            • Manufacturers and brands
                                                                                                              • Figure 30: Leading companies in the salads and salad dressing market and their brands*, 2009
                                                                                                            • Major players
                                                                                                              • Bakkavör
                                                                                                                • Baxters
                                                                                                                  • Bespoke Foods
                                                                                                                    • Heinz
                                                                                                                      • Kraft Foods UK
                                                                                                                        • Nature’s Way Foods
                                                                                                                          • RH Amar
                                                                                                                            • Soleco
                                                                                                                              • The English Provender Company
                                                                                                                                • Unilever
                                                                                                                                • Brand Communication and Promotion

                                                                                                                                  • Key points
                                                                                                                                    • Salads
                                                                                                                                      • Figure 31: Main monitored media advertising expenditure on prepared salads, 2004-08
                                                                                                                                    • Salad accompaniments
                                                                                                                                      • Figure 32: Main monitored media advertising expenditure on salad accompaniments, 2004-08
                                                                                                                                    • Marketing themes
                                                                                                                                    • Channels to Market

                                                                                                                                      • Key points
                                                                                                                                        • Grocery multiples dominate
                                                                                                                                          • … despite independents’ efforts
                                                                                                                                            • Figure 33: UK retail value sales of prepared salads, by outlet type, 2007-09
                                                                                                                                            • Figure 34: UK retail value sales of salad accompaniments, by outlet type, 2007-09
                                                                                                                                          • M&S and Waitrose shoppers most willing to pay more
                                                                                                                                            • Leading food retailers’ market shares of all food retail
                                                                                                                                              • Figure 35: Leading UK food retailers’ market shares of all food retail, 2008/09
                                                                                                                                            • Own-labels dominate salads, brands strong in accompaniments
                                                                                                                                            • The Consumer – Usage

                                                                                                                                              • Key points
                                                                                                                                                • Salad occasions
                                                                                                                                                    • Figure 36: Salad eating occasions, April 2009
                                                                                                                                                    • Figure 37: Consumers that do not eat salads*, by selected demographics, April 2009
                                                                                                                                                  • Types of salad
                                                                                                                                                      • Figure 38: Types of pre-packed and prepared salads eaten in last six months, April 2009
                                                                                                                                                    • From scratch to snacks – age and socio-economic preferences
                                                                                                                                                      • Types of salad dressing
                                                                                                                                                        • Figure 39: Main types of salad dressings eaten, April 2009
                                                                                                                                                        • Figure 40: Types of salad dressings eaten, April 2009
                                                                                                                                                      • Mayonnaise still strong on salad
                                                                                                                                                        • Keeping it light or bare
                                                                                                                                                          • More variety with age
                                                                                                                                                              • Figure 41: Type of salad dressings eaten, by demographics, April 2009
                                                                                                                                                          • The Consumer – Attitudes Towards Salads and Salad Dressings

                                                                                                                                                            • Key points
                                                                                                                                                                • Figure 42: Attitudes towards salads and salad dressings, April 2009
                                                                                                                                                              • Health a key driver
                                                                                                                                                                • Price a minor issue
                                                                                                                                                                  • The salad adventure
                                                                                                                                                                  • The Consumer – Target Groups

                                                                                                                                                                    • Key points
                                                                                                                                                                        • Figure 43: Target groups for salads and salad dressings, April 2009
                                                                                                                                                                      • Health-driven
                                                                                                                                                                        • Salad enthusiasts
                                                                                                                                                                          • Self-preparers
                                                                                                                                                                            • Apathetic
                                                                                                                                                                                • Figure 44: Attitudes to salads and salad dressings, by target groups, April 2009
                                                                                                                                                                                • Figure 45: Target groups, by demographics, April 2009
                                                                                                                                                                            • Appendix – Internal Market Environment

                                                                                                                                                                                • Figure 46: Household food consumption, per person per week, of selected vegetables in Great Britain, 1990-2007
                                                                                                                                                                                • Figure 47: Trends in healthy lifestyles and eating habits, 2004-08
                                                                                                                                                                                • Figure 48: Healthy lifestyles and eating habits, by demographics, 2008
                                                                                                                                                                                • Figure 49: Selected fruit/vegetables eating habits, April 2009
                                                                                                                                                                                • Figure 50: Trends in healthy lifestyles and eating habits, 2004-08
                                                                                                                                                                                • Figure 51: Most popular healthy lifestyles and eating habits, by demographics, 2008
                                                                                                                                                                            • Appendix – Broader Market Environment

                                                                                                                                                                                • Figure 52: Structure of the UK population, by age, 1994-14
                                                                                                                                                                                • Figure 53: Structure of the UK population, by socio-economic group, 2004-14
                                                                                                                                                                            • Appendix – Market Size and Forecast

                                                                                                                                                                                • Figure 54: UK retail value sales of pre-packed salads, at current and constant prices, 2004-14
                                                                                                                                                                                • Figure 55: UK retail value sales of dressed salads, at current and constant prices, 2004-14
                                                                                                                                                                                • Figure 56: UK retail value sales of mayonnaise, at current and constant prices, 2004-14
                                                                                                                                                                                • Figure 57: UK retail value sales of salad cream, at current and constant prices, 2004-14
                                                                                                                                                                                • Figure 58: UK retail value sales of salad dressing, at current and constant prices, 2004-14
                                                                                                                                                                            • Appendix – The Consumer – Usage

                                                                                                                                                                              • Occasions
                                                                                                                                                                                • Figure 59: Salad eating occasions, April 2009
                                                                                                                                                                                • Figure 60: Salad eating occasions, by demographics, April 2009
                                                                                                                                                                                • Figure 61: Salad eating occasions, by demographics, April 2009 (continued)
                                                                                                                                                                                • Figure 62: Repertoire of salad eating occasions, April 2009
                                                                                                                                                                                • Figure 63: Repertoire of salad eating occasions, by demographics, April 2009
                                                                                                                                                                                • Figure 64: Repertoire of salad eating occasions, by salad eating occasions, April 2009
                                                                                                                                                                              • Types of salad eaten
                                                                                                                                                                                • Figure 65: Types of prepared salads eaten in last six months, April 2009
                                                                                                                                                                                • Figure 66: Types of prepared salads eaten in last six months, by demographics, April 2009
                                                                                                                                                                                • Figure 67: Types of prepared salads eaten in last six months, by demographics, April 2009 (continued)
                                                                                                                                                                                • Figure 68: Types of prepared salads eaten in last six months, by demographics, April 2009 (continued)
                                                                                                                                                                                • Figure 69: Repertoire of types of prepared salads eaten in last six months, April 2009
                                                                                                                                                                                • Figure 70: Types of prepared salads eaten in last six months, by repertoire of types of pre-packed and prepared salads eaten in last six months, April 2009
                                                                                                                                                                                • Figure 71: Repertoire of types of prepared salads eaten in last six months, by demographics, April 2009
                                                                                                                                                                              • Types of salad dressing
                                                                                                                                                                                • Figure 72: Types of salad dressings eaten, April 2009
                                                                                                                                                                                • Figure 73: Main types of salad dressings eaten, by demographics, April 2009
                                                                                                                                                                                • Figure 74: Types of salad dressings eaten, by demographics, April 2009
                                                                                                                                                                                • Figure 75: Types of salad dressings eaten, by demographics, April 2009 (continued)
                                                                                                                                                                                • Figure 76: Types of salad dressings eaten, by demographics, April 2009 (continued)
                                                                                                                                                                                • Figure 77: Repertoire of types of salad dressings eaten, April 2009
                                                                                                                                                                                • Figure 78: Types of salad dressings eaten, by repertoire of types of salad dressings eaten, April 2009
                                                                                                                                                                                • Figure 79: Repertoire of types of salad dressings eaten, by demographics, April 2009
                                                                                                                                                                            • Appendix – The Consumer – Attitudes towards Salads and Salad Dressings

                                                                                                                                                                                • Figure 80: Attitudes towards salads and salad dressings, April 2009
                                                                                                                                                                                • Figure 81: Attitudes towards salads and salad dressings, by demographics, April 2009
                                                                                                                                                                                • Figure 82: Attitudes towards salads and salad dressings, by demographics, April 2009 (continued)
                                                                                                                                                                                • Figure 83: Attitudes towards health and healthy lifestyles, by salad eating occasions, April 2009
                                                                                                                                                                                • Figure 84: Attitudes towards health and healthy lifestyles, by salad eating occasions, April 2009 (continued)
                                                                                                                                                                                • Figure 85: Attitudes towards eating habits by salad eating occasions, April 2009
                                                                                                                                                                                • Figure 86: Attitudes towards eating habits, by salad eating occasions, April 2009 (continued)
                                                                                                                                                                                • Figure 87: Attitudes towards health and healthy lifestyles, by types of salad dressings eaten, April 2009
                                                                                                                                                                                • Figure 88: Attitudes towards health and healthy lifestyles, by types of salad dressings eaten, April 2009 (continued)
                                                                                                                                                                                • Figure 89: Attitudes towards health and healthy lifestyles, by types of salad dressings eaten, April 2009 (continued)
                                                                                                                                                                            • Appendix – Target Groups

                                                                                                                                                                                • Figure 90: Target groups, by demographics, April 2009
                                                                                                                                                                                • Figure 91: Salad occasions, by target groups, April 2009
                                                                                                                                                                                • Figure 92: Types of pre-packed and prepared salads eaten in last six months, by target groups, April 2009
                                                                                                                                                                                • Figure 93: Repertoire of pre-packed and prepared salads eaten in last six months, by target groups, April 2009
                                                                                                                                                                                • Figure 94: Types of salad dressings eaten, by target groups, April 2009
                                                                                                                                                                                • Figure 95: Repertoire of types of salad dressings eaten, by target groups, April 2009
                                                                                                                                                                                • Figure 96: Grocery shopping habits, by target groups, April 2009
                                                                                                                                                                                • Figure 97: Attitudes towards health and healthy lifestyles, by target groups, April 2009
                                                                                                                                                                                • Figure 98: Eating habits, by target groups, April 2009

                                                                                                                                                                            Companies Covered

                                                                                                                                                                            • Advertising Standards Authority
                                                                                                                                                                            • Aldi Stores Ltd (UK & Ireland)
                                                                                                                                                                            • Asda Group Ltd
                                                                                                                                                                            • Baxters Food Group [Baxters of Speyside]
                                                                                                                                                                            • Bespoke Foods Ltd
                                                                                                                                                                            • British Market Research Bureau (BMRB)
                                                                                                                                                                            • British Sky Broadcasting Group plc (BSkyB)
                                                                                                                                                                            • Budgens Stores Ltd - retail sales
                                                                                                                                                                            • Channel 4
                                                                                                                                                                            • Co-operative Group
                                                                                                                                                                            • Department for Environment, Food & Rural Affairs
                                                                                                                                                                            • Department of Health
                                                                                                                                                                            • Ella's Kitchen Ltd
                                                                                                                                                                            • English Provender Company
                                                                                                                                                                            • Florette UK
                                                                                                                                                                            • Food Standards Agency
                                                                                                                                                                            • Freeview
                                                                                                                                                                            • Government Actuary's Department (GAD)
                                                                                                                                                                            • Hazeldene Foods Ltd
                                                                                                                                                                            • HJ Heinz Company UK
                                                                                                                                                                            • HP Foods Ltd
                                                                                                                                                                            • Innocent Drinks Ltd
                                                                                                                                                                            • J. Sainsbury
                                                                                                                                                                            • Kingfisher UK & Ireland
                                                                                                                                                                            • Kraft Foods UK
                                                                                                                                                                            • Kühne [Kuehne]
                                                                                                                                                                            • Langmead Farms ltd
                                                                                                                                                                            • Lidl (UK)
                                                                                                                                                                            • Marks & Spencer
                                                                                                                                                                            • Mary Berry & Daughter
                                                                                                                                                                            • mmO2 plc
                                                                                                                                                                            • Nandos UK
                                                                                                                                                                            • Nature’s Way Foods Ltd
                                                                                                                                                                            • Netto Foodstores Ltd
                                                                                                                                                                            • Newman's Own Inc.
                                                                                                                                                                            • Ocean Spray Cranberries, Inc
                                                                                                                                                                            • Orange plc (UK)
                                                                                                                                                                            • PizzaExpress Limited
                                                                                                                                                                            • RH Amar & Co. Ltd.
                                                                                                                                                                            • Soil Association
                                                                                                                                                                            • Soléco
                                                                                                                                                                            • Somerfield
                                                                                                                                                                            • Spar UK Ltd
                                                                                                                                                                            • T-Mobile (UK) Ltd
                                                                                                                                                                            • Tesco Plc
                                                                                                                                                                            • The Danish Dairy Board
                                                                                                                                                                            • Unilever Bestfoods UK Ltd
                                                                                                                                                                            • Virgin Media Ltd
                                                                                                                                                                            • Virgin Mobile
                                                                                                                                                                            • Vitacress Salads Ltd
                                                                                                                                                                            • Vodafone Group Plc (UK)
                                                                                                                                                                            • Wagamama Ltd
                                                                                                                                                                            • Waitrose
                                                                                                                                                                            • Warburtons
                                                                                                                                                                            • Weight Watchers Ltd. (UK)
                                                                                                                                                                            • Wm Morrison Supermarkets

                                                                                                                                                                            Salads and Salad Dressings - UK - August 2009

                                                                                                                                                                            £1,995.00 (Excl.Tax)