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Salty Snacks - Brazil - February 2016

"In 2015 most of the food and drink categories suffered with the inflation increase in Brazil, including the salty snacks category. However salty snacks have an opportunity to keep its place in the consumer shopping basket by positioning itself as a convenient and healthy food".
– Naira Sato, Food and Drink Analyst

This report discusses the following key topics:

  • Flavored grains and seeds in limited editions could appeal to Brazilians
  • Salad kits with vegetable snacks could be an option for healthy, fast meals
  • Nuts’ functional benefits could appeal to women aged 45+

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Table of contents

  1. Overview

      • Definition
      • Executive Summary

          • The market
            • Economic recession impacts Brazil’s salty snacks market in 2015
              • Figure 1: Forecast of Brazil retail sales of salty snacks, by value, 2010-20
            • Key players
              • Figure 2: Companies' shares in the Brazil retail salty snacks market, by value, 2014
            • The consumer
              • Salty snacks consumption declines in the last 12 months
                • Figure 3: Salty snacks consumption, November 2015
              • Vegetable snacks with functional benefits could appeal to AB consumers
                • Figure 4: Interest in salty snacks, by socioeconomic group, November 2015
              • Seeds could be marketed as a healthy snack option for women
                • Figure 5: Perception of health benefits of salty snacks, November 2015
              • Economy sizes could be offered in other DE group favored locations
                • Figure 6: Attitudes towards salty snacks, November 2015
              • What we think
              • Issues and Insights

                • Flavored grains and seeds in limited editions could appeal to Brazilians
                  • The facts
                    • The implications
                      • Salad kits with vegetable snacks could be an option for healthy, fast meals
                        • The facts
                          • The implications
                            • Nuts’ functional benefits could appeal to women aged 45+
                              • The facts
                                • The implications
                                • The Market – What You Need to Know

                                  • Conservative growth forecast for the category
                                    • High inflation and unemployment affect salty snacks consumption
                                    • Market Size and Forecast

                                      • Salty snacks market suffers negative impact in 2015
                                        • Figure 7: Retail salty snacks market, by value and volume, 2010-20
                                      • Economic recession generates opportunities
                                        • Figure 8: Forecast of Brazil retail sales of salty snacks, by value, 2010-20
                                        • Figure 9: Forecast of Brazil retail sales of salty snacks, by volume, 2010-20
                                    • Market Drivers

                                      • Inflation reaches highest rate in 13 years
                                        • Unemployment rise and income drop harm purchasing power
                                          • Hypertension creates demand for products with less sodium
                                          • Key Players – What You Need to Know

                                            • Gluten-free salty snacks could use grains, seeds and vegetables
                                              • Brazilians’ health could boost demand for products with less sodium
                                                • PepsiCo relaunches Elma Chips brand
                                                • Market Share

                                                  • PepsiCo leads the market of salty snacks
                                                    • Figure 10: Companies' shares in the Brazil retail salty snacks market, by value, 2013-14
                                                    • Figure 11: Companies' shares in the Brazil retail salty snacks market, by volume, 2013-14
                                                • Who's Innovating?

                                                  • Opportunity for gluten-free salty snacks products
                                                    • Figure 12: New launches of ‘gluten-free’ products, by top 5 countries, 2012-15
                                                  • Himalayan and light salts offer less sodium in salty snacks
                                                    • Figure 13: New launches of ‘less/no sodium’ products, by top 5 countries, 2012-15
                                                • The Consumer – What You Need to Know

                                                  • Brazilians are consuming fewer salty snacks
                                                    • High concentration of fibers and/or proteins enhances benefits of satiety
                                                      • Greater variety of packaging sizes could maintain consumption
                                                      • Salty Snacks Consumption

                                                        • Salty snacks consumption declines in the last 12 months
                                                          • Figure 14: Salty snacks consumption, November 2015
                                                        • Healthy snacks are already part of Brazilian consumption
                                                          • Figure 15: Salty snacks consumption, November 2015
                                                        • Wholegrain snacks with differentiated flavors could appeal to women
                                                          • Figure 16: Consumption of some types of salty snacks, by gender, November 2015
                                                      • Interest in Salty Snacks

                                                        • Snack mix stimulates experimentation of different products and flavors
                                                          • Figure 17: Interest in salty snacks, November 2015
                                                        • Multi-grain concept for breads could be more used in salty snacks
                                                          • Vegetable snacks with functional benefits could appeal to AB consumers
                                                            • Figure 18: Interest in salty snacks, by socioeconomic group, November 2015
                                                        • Perception of Healthy Benefits of Salty Snacks

                                                          • There is room for other snacks to eat before/after physical activities
                                                            • Figure 19: Perception of health benefits of salty snacks, November 2015
                                                          • Benefits of satiety could be better promoted by high protein/fiber snacks
                                                            • Figure 20: Perception of health benefits of salty snacks, November 2015
                                                          • Seeds could be marketed as a healthy snack option for women
                                                            • Figure 21: Perception of health benefits of salty snacks, November 2015
                                                        • Attitudes towards Salty Snacks

                                                          • Smaller sizes could maintain the loyalty of consumers
                                                            • Figure 22: Attitudes towards salty snacks, November 2015
                                                          • Economy sizes could be offered in other DE group favored locations
                                                            • Figure 23: Attitudes towards salty snacks, November 2015
                                                          • Salty snacks could be positioned as a practical/fast option for parties
                                                            • Figure 24: Attitudes towards salty snacks, November 2015
                                                        • Appendix – Market Size and Forecast

                                                            • Figure 25: Retail salty snacks market, by value and volume, 2010-20
                                                        • Appendix – Methodology and Definitions

                                                          • Fan chart forecast
                                                            • Abbreviations

                                                            Companies Covered

                                                            To learn more about the companies covered in this report please contact us.

                                                            Salty Snacks - Brazil - February 2016

                                                            £3,277.28 (Excl.Tax)