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Salty Snacks - Brazil - March 2015

"The salty snacks category has great potential to continue growing in the country, both from consumers’ and the industry’s point of view. This is because consumers are increasingly pressed for time, prioritizing quick foods, such as salty snacks, and the industry, influenced by sporting events taking place in Brazil, is compelled to invest more in production and product innovation in the category."
– Naira Sato, Food and Drink Analyst

In this report, we will answer some key questions, such as:

  • It is possible to increase consumption of peanuts/other nuts by socioeconomic group AB?
  • How can salty snacks stand out in the “afternoon snack” consumption occasion?
  • How can women aged 16-24 be influenced to see salty snacks more as a healthy option?
  • Are there opportunities to increase consumption of salty snacks with sauces/dips?
Mintel forecasts that the salty snack category has the potential to grow in Brazil. Despite the pessimistic economic situation, the increasing demand for faster and more convenient food options benefits the salty snack category in Brazil. In addition, consumption of salty snacks during sporting events, such as the World Cup and the Olympic Games, encourages the national industry to invest more in product launches and higher production levels. Considering these opportunities, it is possible to generate growth in the salty snacks market in Brazil.
 

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Table of contents

  1. Introduction

      • Definition
        • Snacks market
          • Abbreviations and currency
          • Executive Summary

              • The market
                • Figure 1: Forecast of Brazil value sales of salty snacks, 2009-19
              • Companies, brands, and innovation
                • PepsiCo leads the market with a diverse product portfolio
                  • Figure 2: Company's shares in the Brazil salty snack retail market, by value, 2014
                • The consumer
                  • Premium and gourmet segments can increase consumption of peanuts/other nuts by socioeconomic group AB
                    • Figure 3: Frequency of eating salty snacks, by socioeconomic group, January 2015
                  • High-protein snacks could help strengthen the positioning of salty snacks between meals
                    • Figure 4: Consumption occasions of salty snacks, by age group and by occasions "as an afternoon snack" and "at school/work", January 2015
                  • Products positioned as “zero” could be seen as healthier by women aged 16-24
                    • Figure 5: Opinions about salty snacks, by gender and age group 16-24, January 2015
                  • Salty snacks with sauce sachets could boost consumption among young adults
                    • Figure 6: Attitudes toward eating salty snacks, by attitude “I would buy more salty snacks if they came with a sauce sachet (eg ketchup, mayonnaise)”, by age group, January 2015
                  • What we think
                  • Issues and Insights

                      • Is it possible to encourage male consumers to buy other types of salty snacks, other than peanuts/other nuts?
                        • Could salty snacks with premium flavors, inspired by restaurant dishes, boost consumption among young people?
                          • How can companies improve the perception of salty snacks as a healthy option?
                          • Trend Application

                            • Trend: Transumers
                              • Trend: Middle Class Heroes
                                • Trend: Never Say Die
                                • Who is Innovating?

                                  • Key points
                                    • There is opportunity to increase the selection of potato snacks available in Brazil
                                      • Figure 7: Share of potato snacks launches in the salty snacks category, Japan and Brazil, 2011-14
                                    • Exploring other healthy aspects could boost consumption of salty snacks
                                      • Figure 8: Share of healthy snacks in the salty snacks category, US and Brazil, 2011-14
                                  • Market and Forecast

                                    • Key points
                                      • World Cup combined with the “Festas Juninas” drove growth in the category in 2014
                                        • Figure 9: Retail sales of salty snacks, Brazil, by value and volume, 2009-19
                                      • Demand for convenience and the Olympic Games could drive growth in the next few years
                                        • Figure 10: Forecast of Brazil value sales of salty snacks, 2009-19
                                        • Figure 11: Forecast of brazil volume sales of salty snacks, 2009-19
                                      • Forecast methodology
                                      • Market Share

                                        • Key points
                                          • Diverse portfolio has a positive effect on the PepsiCo’s market leadership
                                            • Figure 12: Company's shares in the Brazil salty snack retail market, by value, 2013-14
                                            • Figure 13: Company's shares in the Brazil salty snack retail market, by volume, 2013-14
                                        • Companies and Brands

                                          • PepsiCo
                                            • General Mills/Yoki
                                              • Santa Helena
                                                • Dori
                                                • The Consumer – Frequency of Eating Salty Snacks

                                                  • Key points
                                                    • Peanuts and other types of nuts are the most popular salty snacks in Brazil
                                                      • Figure 14: Frequency of eating salty snacks, January 2015
                                                    • Peanuts/other types of nuts with a premium/gourmet position can increase consumption by socioeconomic group AB
                                                      • Figure 15: Frequency of eating salty snacks, by socioeconomic group, January 2015
                                                    • Regional flavors can strengthen the image of salty snacks and boost consumption of the category
                                                      • Figure 16: Frequency of consumption of salty snacks , by region, January 2015
                                                  • The Consumer – Consumption Occasions of Salty Snacks

                                                    • Key points
                                                      • Focus on new occasions could increase consumption of salty snacks in Brazil
                                                        • Figure 17: Consumption occasions of salty snacks, January 2015
                                                      • High-protein snacks could be positioned as the ideal snack for between meals
                                                        • Figure 18: Consumption occasions of salty snacks, by age group and by occasions "as an afternoon snack" and "at school/work", January 2015
                                                      • Nut mixes could have higher consumption levels in the morning among over 55s
                                                        • Figure 19: Consumption occasions of salty snacks, by age group and by occasion "as a morning snack", January 2015
                                                    • The Consumer – Opinions About Salty Snacks

                                                      • Key points
                                                        • There is a perception that salty snacks may not be good for the health
                                                          • Figure 20: Opinions about salty snacks, January 2015
                                                        • Products with “zero” claim can help improve perception of salty snacks being healthy by women aged 16-24
                                                          • Figure 21: Opinions about salty snacks, by gender and by age group 16-24, January 2015
                                                        • Unusual flavors could increase brand loyalty by socioeconomic group C2A consumers
                                                          • Figure 22: Opinions about salty snacks, by socioeconomic group, January 2015
                                                      • The Consumer – Attitudes toward Eating Salty Snacks

                                                        • Key points
                                                          • There is an opportunity for new flavors in the salty snacks category in Brazil
                                                            • Figure 23: Attitudes in relation to consumption of salty snacks , January 2015
                                                          • Snacks with sauce sachets can boost consumption among young adults
                                                            • Figure 24: Attitudes in relation to consumption of salty snacks, "buy more snacks that come with a sachet of sauce (ex. ketchup, mayonnaise) ", by age group, January 2015
                                                          • Consumers aged 55+ are the ones most interested in vegetable snacks
                                                            • Figure 25: Attitudes in relation to consumption of salty snacks, "I would be interested to try more snacks of plants, such as cabbage, manioc, sweet potatoes, etc. ", by age group, January 2015

                                                        Companies Covered

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                                                        Salty Snacks - Brazil - March 2015

                                                        US $3,995.00 (Excl.Tax)