Salty Snacks - US - April 2016
"The salty snacks market continues to perform well, especially as the popularity of snacking continues. The meat snacks and popcorn segments continue to drive much of this growth, fueled by strong product innovation, and positive health perceptions. Health and indulgence remain a key theme as product flavor is a key purchase driver, yet consumers place importance on ingredient transparency. The category is poised for continued growth with wider distribution from additional retail channels; however, there remains competition from other snack categories, including snack bars, chips, and chocolate, as well as foodservice options."
- Amanda Topper, Senior Food Analyst
This report discusses the following key topics:
- Salty snacks continue steady growth
- Salty snacks purchased mostly for personal consumption
- Snack flavor, packaging type, most influential on future purchases
This Report covers the following segments:
- Corn snacks
- Meat snacks
- Cheese snacks.
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