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Sandwiches and Lunchtime Foods - UK - May 2011

  • How has the economy affected sandwich and lunchtime sales?
  • What are consumers’ attitudes towards lunch out-of-home?
  • How can menu and flavour innovation help drive sales?
  • How can introducing an element of fun help freshen up promotions?

The different sections of the report examine the type of food commonly used at lunchtime by adults, with a focus on sandwiches, as they represent an important part of the market, as well as the attitudes and preferences that consumers have towards lunchtime meals and snacks. This report also takes a look at the changing consumption patterns around lunchtime foods, as well as manufacturers’ efforts to position their products as convenient and healthy lunchtime solutions.

Value figures throughout the report are at retail selling prices (rsp) unless otherwise stated. Market sizes at 2011 prices are calculated using Mintel’s food deflator. Crown copyright material is reproduced with the permission of the Controller of HMSO and the Queen’s Printer for Scotland.

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Table of contents

  1. Introduction

      • Definition
        • Abbreviations
        • Executive Summary

            • The market
              • Figure 1: Market size and forecast of sandwiches, best and worst case scenarios, 2005-15
            • Market factors
              • Figure 2: Agreement with selected eating habits statements, by sandwich bar usage, 2010
              • Figure 3: Unemployment rate, 2005-15
            • Companies, brands and innovation
              • Foodservice sandwich brands
                • Foodservice brands – other lunchtime foods
                  • Food manufacturers
                    • Innovation
                      • Figure 4: NPD activity in sandwiches, wraps and salads, % by company, 2008-11
                    • The consumer
                      • Where consumers eat lunch
                        • How often do consumers make their own lunch?
                          • Figure 5: Frequency of bringing lunch from home, March 2011
                        • Lunchtime food choices
                          • Figure 6: Type of food eaten for lunch on weekdays, March 2011
                        • Where do consumers buy lunch out-of-home?
                          • Figure 7: Where lunch is bought on weekdays, March 2011
                        • Attitudes towards lunch during the week
                          • Figure 8: Attitudes towards buying lunch on weekdays, March 2011
                        • What we think?
                        • Issues in the Market

                            • How has the economy affected sandwich and lunchtime sales?
                              • What are consumers’ attitudes towards lunch out-of-home?
                                • How can menu and flavour innovation help drive sales?
                                  • How can introducing an element of fun help freshen up promotions?
                                  • Future Opportunities

                                      • The next step in convenient retailing
                                        • Maximising the functional food trend in the foodservice environment
                                        • Internal Market Environment

                                          • Key points
                                            • Grazing trends
                                              • Figure 9: Agreement with selected eating habits statements, by sandwich bar usage, 2010
                                            • Health concerns
                                              • Figure 10: Agreement with selected healthy lifestyle statements, by sandwich bar usage, 2010
                                            • Negative press
                                              • Allergies/intolerances
                                                • Ethical concerns
                                                  • Figure 11: Agreement with selected healthy lifestyle statements, by sandwich bar usage, 2010
                                              • Broader Market Environment

                                                • Key points
                                                  • Dark clouds ahead?
                                                    • Figure 12: GFK NOP Consumer Confidence Index, January 2007-April 2011
                                                    • Figure 13: Consumer expenditure, at current and constant prices, 2005-15
                                                  • Operators having to balance rising costs versus consumers sensitive to price increases
                                                    • Working population
                                                      • Figure 14: Unemployment rate, 2005-15
                                                      • Figure 15: Consumer spending priorities, January 2011-April 2011
                                                      • Figure 16: Agreement with selected lifestyle statements, by sandwich bar usage, 2010
                                                    • Aging population is an issue for the market
                                                      • Figure 17: Trends in the age structure of the UK population, 2005-15
                                                      • Figure 18: Forecast adult population trends, by lifestage, 2005-15
                                                  • Who’s Innovating?

                                                    • Key points
                                                      • New concepts
                                                        • Menu additions
                                                          • Half and half
                                                            • Trend for chunky soups
                                                              • Trend in simple sarnies – but what makes them successful compared to the failure of M&S’s jam one?
                                                                • Awards
                                                                  • British Sandwich Designer of the Year
                                                                    • British Sandwich Industry Awards (the ‘Sammies’)
                                                                    • Market Size and Forecast for Sandwiches

                                                                      • Key points
                                                                        • Is the sandwich market mature?
                                                                          • Figure 19: UK retail value sales of sandwiches, 2005-15
                                                                          • Figure 20: Consumer eating habits, June 2009-March 2011
                                                                        • Going forward
                                                                          • Figure 21: Market size and forecast of sandwiches, best and worst case scenarios, 2005-15
                                                                        • Examples of financial performance
                                                                          • Up
                                                                            • Middle of the road
                                                                              • Down
                                                                                • Methodology
                                                                                • Companies and Products – Foodservice Brands – Sandwiches

                                                                                  • Key points
                                                                                    • Figure 22: Selected sandwich foodservice brands, 2011
                                                                                  • Bagel Factory
                                                                                    • Baguette Express
                                                                                      • Benugo
                                                                                        • Birleys
                                                                                          • Cooks the Bakery
                                                                                            • EAT
                                                                                              • Greggs
                                                                                                • Martins Bakers & Sandwich Makers
                                                                                                  • Pret A Manger
                                                                                                    • Philpotts
                                                                                                      • Spianata & Co
                                                                                                        • Subway
                                                                                                          • Treats Sandwich Bars
                                                                                                            • Upper Crust
                                                                                                            • Companies and Products – Foodservice Brands – Other Lunchtime Foods

                                                                                                              • Key points
                                                                                                                • Figure 23: Selected lunch foodservice brands, 2011
                                                                                                              • Abokado
                                                                                                                • Canteen
                                                                                                                  • Chilango
                                                                                                                    • Itsu
                                                                                                                      • Farm Collective
                                                                                                                        • Leon
                                                                                                                          • Patisserie Valerie
                                                                                                                            • Paul
                                                                                                                              • Piada
                                                                                                                                • Pod
                                                                                                                                  • Salad Factory
                                                                                                                                    • Square Pie
                                                                                                                                      • Sumo Salad
                                                                                                                                        • Tossed
                                                                                                                                          • Wasabi
                                                                                                                                          • Companies and Products – Food Manufacturer Brands

                                                                                                                                            • Key point
                                                                                                                                              • Buckingham Foods
                                                                                                                                                • Cranks
                                                                                                                                                  • Cranswick
                                                                                                                                                    • Greencore
                                                                                                                                                      • Natures Way Foods
                                                                                                                                                        • Northern Foods
                                                                                                                                                          • Raynor Foods
                                                                                                                                                            • Samworth Brothers
                                                                                                                                                              • Uniq
                                                                                                                                                              • Usage of Sandwich Bars

                                                                                                                                                                • Key points
                                                                                                                                                                  • Sandwich bar use falls marginally
                                                                                                                                                                    • Figure 24: Trends in frequency of visiting sandwich bar, 2006-10
                                                                                                                                                                  • Takeaway more popular than eat in
                                                                                                                                                                    • Figure 25: Trends in sit in or takeaway in a sandwich bar, 2006-10
                                                                                                                                                                • Where Consumers Eat Lunch

                                                                                                                                                                  • Key point
                                                                                                                                                                    • Is lunch a ‘joyless experience’?
                                                                                                                                                                        • Figure 26: Where lunch is eaten on weekdays, March 2011
                                                                                                                                                                    • How Often Do Consumers Make Their Own Lunch?

                                                                                                                                                                      • Key points
                                                                                                                                                                          • Figure 27: Frequency of bringing lunch from home, March 2011
                                                                                                                                                                        • In- versus out-of-home innovations
                                                                                                                                                                        • Lunchtime Food Choices

                                                                                                                                                                          • Key points
                                                                                                                                                                              • Figure 28: Type of food eaten for lunch on weekdays, March 2011
                                                                                                                                                                            • Sandwiches – the resurgence of classic flavours (with a twist)
                                                                                                                                                                              • Sandwich categories
                                                                                                                                                                                • Life beyond sandwiches
                                                                                                                                                                                  • Demographic differences
                                                                                                                                                                                  • Where Do Consumers Buy Lunch Out-Of-Home?

                                                                                                                                                                                    • Key points
                                                                                                                                                                                        • Figure 29: Where lunch is bought on weekdays, March 2011
                                                                                                                                                                                      • Demographic differences
                                                                                                                                                                                      • Attitudes Towards Lunch During The Week

                                                                                                                                                                                        • Key points
                                                                                                                                                                                          • Lunch – a highly price sensitive market
                                                                                                                                                                                            • Figure 30: Attitudes towards buying lunch on weekdays, March 2011
                                                                                                                                                                                          • Cost issues
                                                                                                                                                                                            • Health issues
                                                                                                                                                                                            • Sandwiches and Lunchtime Foods – Target Groups

                                                                                                                                                                                              • Key points
                                                                                                                                                                                                • Figure 31: Sandwiches and lunchtime foods target groups, March 2011
                                                                                                                                                                                              • Cut-price Consumers
                                                                                                                                                                                                • Home Bodies
                                                                                                                                                                                                  • Treats for Students
                                                                                                                                                                                                    • Packed Lunchers
                                                                                                                                                                                                    • Appendix – Usage of Sandwich Bars

                                                                                                                                                                                                        • Figure 32: Frequency of visiting sandwich bar, by detailed demographics, 2010
                                                                                                                                                                                                        • Figure 33: Sit in or takeaway in a sandwich bar, by detailed demographics, 2010
                                                                                                                                                                                                    • Appendix – Where Consumers Eat Lunch

                                                                                                                                                                                                      • At home
                                                                                                                                                                                                        • Figure 34: Lunch eaten at home on weekdays, by detailed demographics, March 2011
                                                                                                                                                                                                      • At work (desk)
                                                                                                                                                                                                        • Figure 35: Lunch eaten at work desk weekdays, by detailed demographics, March 2011
                                                                                                                                                                                                      • At work (canteen)
                                                                                                                                                                                                        • Figure 36: Lunch eaten at work in a canteen on weekdays, by detailed demographics, March 2011
                                                                                                                                                                                                      • At a coffee shop/sandwich bar
                                                                                                                                                                                                        • Figure 37: Lunch eaten at a coffee shop/sandwich bar on weekdays, by detailed demographics, March 2011
                                                                                                                                                                                                      • At a pub or restaurant
                                                                                                                                                                                                        • Figure 38: Lunch eaten at a pub or restaurant on weekdays, by detailed demographics, March 2011
                                                                                                                                                                                                      • On the move
                                                                                                                                                                                                        • Figure 39: Lunch eaten at eat on the move on weekdays, by detailed demographics, March 2011
                                                                                                                                                                                                      • Other
                                                                                                                                                                                                        • Figure 40: Lunch eaten at other, on weekdays, by detailed demographics, March 2011
                                                                                                                                                                                                    • Appendix – How Often Do Consumers Make Their Own Lunch?

                                                                                                                                                                                                        • Figure 41: Frequency of bringing lunch from home, by detailed demographics, March 2011
                                                                                                                                                                                                        • Figure 42: Frequency of bringing lunch from home, by most popular attitudes towards buying lunch on weekdays, March 2011
                                                                                                                                                                                                        • Figure 43: Frequency of bringing lunch from home, by next most popular attitudes towards buying lunch on weekdays, March 2011
                                                                                                                                                                                                        • Figure 44: Frequency of bringing lunch from home, by other attitudes towards buying lunch on weekdays, March 2011
                                                                                                                                                                                                    • Appendix – Lunchtime Food Choices

                                                                                                                                                                                                        • Figure 45: Most popular type of food eaten for lunch on weekdays, by detailed demographics, March 2011
                                                                                                                                                                                                        • Figure 46: Next most popular type of food eaten for lunch on weekdays, by detailed demographics, March 2011
                                                                                                                                                                                                        • Figure 47: Other type of food eaten for lunch on weekdays, by detailed demographics, March 2011
                                                                                                                                                                                                        • Figure 48: Least popular type of food eaten for lunch on weekdays, by detailed demographics, March 2011
                                                                                                                                                                                                        • Figure 49: Type of food eaten for lunch on weekdays, by frequency of bringing lunch from home, March 2011
                                                                                                                                                                                                        • Figure 50: Type of food eaten for lunch on weekdays, by most popular type of food eaten for lunch on weekdays, March 2011
                                                                                                                                                                                                        • Figure 51: Type of food eaten for lunch on weekdays, by next most popular type of food eaten for lunch on weekdays, March 2011
                                                                                                                                                                                                        • Figure 52: Type of food eaten for lunch on weekdays, by other type of food eaten for lunch on weekdays, March 2011
                                                                                                                                                                                                        • Figure 53: Type of food eaten for lunch on weekdays, by least popular type of food eaten for lunch on weekdays, March 2011
                                                                                                                                                                                                    • Appendix – Where Do Consumers Buy Lunch Out-Of-Home?

                                                                                                                                                                                                        • Figure 54: Where lunch is bought on weekdays, by detailed demographics, March 2011
                                                                                                                                                                                                        • Figure 55: Where lunch is bought on weekdays, by frequency of bringing lunch from home, March 2011
                                                                                                                                                                                                    • Appendix – Attitudes Towards Lunch During The Week

                                                                                                                                                                                                        • Figure 56: Most popular attitudes towards buying lunch on weekdays, by detailed demographics, March 2011
                                                                                                                                                                                                        • Figure 57: Next most popular attitudes towards buying lunch on weekdays, by detailed demographics, March 2011
                                                                                                                                                                                                        • Figure 58: Other attitudes towards buying lunch on weekdays, by detailed demographics, March 2011
                                                                                                                                                                                                        • Figure 59: Frequency of bringing lunch from home, by most popular attitudes towards buying lunch on weekdays, March 2011
                                                                                                                                                                                                        • Figure 60: Frequency of bringing lunch from home, by next most popular attitudes towards buying lunch on weekdays, March 2011
                                                                                                                                                                                                        • Figure 61: Frequency of bringing lunch from home, by other attitudes towards buying lunch on weekdays, March 2011
                                                                                                                                                                                                        • Figure 62: Type of food eaten for lunch on weekdays, by most popular attitudes towards buying lunch on weekdays, March 2011
                                                                                                                                                                                                        • Figure 63: Type of food eaten for lunch on weekdays, by next most popular attitudes towards buying lunch on weekdays, March 2011
                                                                                                                                                                                                        • Figure 64: Type of food eaten for lunch on weekdays, by other attitudes towards buying lunch on weekdays, March 2011
                                                                                                                                                                                                        • Figure 65: Where lunch is bought on weekdays, by most popular attitudes towards buying lunch on weekdays, March 2011
                                                                                                                                                                                                        • Figure 66: Where lunch is bought on weekdays, by next most popular attitudes towards buying lunch on weekdays, March 2011
                                                                                                                                                                                                        • Figure 67: Where lunch is bought on weekdays, by other attitudes towards buying lunch on weekdays, March 2011
                                                                                                                                                                                                        • Figure 68: Attitudes towards buying lunch on weekdays, by most popular attitudes towards buying lunch on weekdays, March 2011
                                                                                                                                                                                                        • Figure 69: Attitudes towards buying lunch on weekdays, by next most popular attitudes towards buying lunch on weekdays, March 2011
                                                                                                                                                                                                        • Figure 70: Attitudes towards buying lunch on weekdays, by other attitudes towards buying lunch on weekdays, March 2011
                                                                                                                                                                                                    • Appendix – Sandwiches and Lunchtime Foods – Target Groups

                                                                                                                                                                                                        • Figure 71: Sandwiches and lunchtime foods target groups, by detailed demographics, March 2011
                                                                                                                                                                                                        • Figure 72: Sandwiches and lunchtime foods target groups, by where lunch is eaten on weekdays, March 2011
                                                                                                                                                                                                        • Figure 73: Sandwiches and lunchtime foods target groups, by frequency of bringing lunch from home, March 2011
                                                                                                                                                                                                        • Figure 74: Sandwiches and lunchtime foods target groups, by type of food eaten for lunch on weekdays, March 2011
                                                                                                                                                                                                        • Figure 75: Sandwiches and lunchtime foods target groups, by where lunch is bought on weekdays, March 2011
                                                                                                                                                                                                        • Figure 76: Sandwiches and lunchtime foods target groups, by attitudes towards buying lunch on weekdays, March 2011

                                                                                                                                                                                                    Companies Covered

                                                                                                                                                                                                    • Asda Group Ltd
                                                                                                                                                                                                    • Benugo
                                                                                                                                                                                                    • Bradgate Bakeries
                                                                                                                                                                                                    • British Retail Consortium
                                                                                                                                                                                                    • British Sandwich Association
                                                                                                                                                                                                    • Buckingham Foods Ltd
                                                                                                                                                                                                    • Café Ritazza
                                                                                                                                                                                                    • Costa
                                                                                                                                                                                                    • English Provender Company
                                                                                                                                                                                                    • Food Standards Agency
                                                                                                                                                                                                    • Ginsters
                                                                                                                                                                                                    • Greencore Group plc
                                                                                                                                                                                                    • Greggs Plc
                                                                                                                                                                                                    • HJ Heinz Company UK
                                                                                                                                                                                                    • Itsu
                                                                                                                                                                                                    • J. Sainsbury
                                                                                                                                                                                                    • KFC Corporation
                                                                                                                                                                                                    • Leon
                                                                                                                                                                                                    • Marks & Spencer
                                                                                                                                                                                                    • McDonald's Restaurants Limited (UK)
                                                                                                                                                                                                    • Millies Cookies (Retail) Ltd
                                                                                                                                                                                                    • New Covent Garden Food Co
                                                                                                                                                                                                    • O'Briens Irish Sandwich Bars Ltd
                                                                                                                                                                                                    • PizzaExpress Limited
                                                                                                                                                                                                    • Pret A Manger
                                                                                                                                                                                                    • Selfridges Retail Ltd
                                                                                                                                                                                                    • Solway Foods Limited
                                                                                                                                                                                                    • Subway
                                                                                                                                                                                                    • Tesco Plc
                                                                                                                                                                                                    • Uniq Plc
                                                                                                                                                                                                    • Upper Crust Products Ltd
                                                                                                                                                                                                    • Victoria and Albert Museum
                                                                                                                                                                                                    • Waitrose
                                                                                                                                                                                                    • Walkers Snack Foods Limited
                                                                                                                                                                                                    • Weight Watchers Ltd. (UK)
                                                                                                                                                                                                    • Westbury Street Holdings
                                                                                                                                                                                                    • WH Smith PLC
                                                                                                                                                                                                    • Wm Morrison Supermarkets
                                                                                                                                                                                                    • Zizzi

                                                                                                                                                                                                    Sandwiches and Lunchtime Foods - UK - May 2011

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