Sorry for interrupting, this website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Learn more
Accept & Close

Sanitary Protection - Europe - September 2010

Feminine hygiene and sanitary protection markets in Western Europe have slowed down in recent years due to negative demographic trends, commoditisation of certain product categories (such as towels) and the impact of the recession. Eastern European markets have been more dynamic as a result of the growing purchasing power and demand for branded products.

The sanitary protection market is evolving throughout Europe with panty liners emerging as the new driver of growth thanks to their more modern image and their growing appeal among all female age groups. However, reduced consumer spending in response to the current recession has led to trading down and fierce price competition, thus further reducing profit margins and forcing manufacturers to invest more in public education and product support.

European FMCG reports - now new and improved!

In response to increased demand and client feedback, Mintel European FMCG reports now cover more market sectors on a Pan-European scale and are enhanced with even more consumer and market analysis. In 2010, we will publish more than 60 reports across five key FMCG categories, providing insight into the major European markets including the UK, Germany, France, Italy and Spain.

All you need to know about your market

Each title explores a specific sector on a Pan-European scale and helps you stay on top of market sizes, shares and forecasts, consumer trends, brand news and product innovation.

How we do it

Using Mintel’s Global New Products Database (GNPD), the reports look at new product development trends and launches in Europe including country, product and claim comparison. In addition, the new reports provide market size and share information,allowing cross-market analysis and forecasts. Consumer research has been enhanced with TGI Europe and Toluna data.

What you get

What's included

Why buy from us?

Succeed

Our reports will provide you with market data, consumer research and competitive intelligence to succeed in your market.

Instant Access

Buy now and you'll have instant access to the information you need to make the right decisions.

Opportunities

Find out what's next in the markets that matter to you: where opportunities lie and what challenges you will face.

Trusted

A business Superbrand, Mintel is a source you can trust. We have been defining and refining the Market Intelligence mix since 1972.

Table of contents

  1. Issues in the Market

      • Key themes
        • Definition
          • Consumer research
            • Abbreviations
            • Market in Brief

              • Feminine sanitary protection markets struggle in the recession
                • Market value is eroded through price promotions and the rise of own-label
                  • Innovation remains crucial in dealing with demographic changes
                    • Companies focus on high-spending young age groups
                      • Taking taboos out of the equation
                      • European Market Size and Forecast

                        • Key points
                          • Sanitary Protection
                            • Figure 1: Retail value sales of sanitary protection, by country, 2004-13
                            • Figure 2: Retail value sales of sanitary protection, by country, 2004-13
                            • Figure 3: Retail volume sales of sanitary protection, by country, 2004-13
                            • Figure 4: Feminine hygiene, by value in local currency, 2004-14
                            • Figure 5: Feminine hygiene, by volume, 2004-14
                            • Figure 6: Feminine hygiene, spend per capita (population), 2004-08
                            • Figure 7: Feminine hygiene, volume consumption per capita (population), 2004-08
                            • Figure 8: Sanitary protection, spend per capita, by country, 2004-08
                        • Market Segmentation

                          • Key points
                            • Sanitary protection
                              • Figure 9: Market segmentation, by value, Austria, 2008
                              • Figure 10: Market segmentation, by value, France, 2008
                              • Figure 11: Market segmentation, by volume, Poland, 2008
                              • Figure 12: Market segmentation, by value, Poland, 2008
                            • Towels lead in terms of value share, thanks to the introduction of the leading global brands into the market in recent years; this is also helping panty liners and tampons.
                              • Figure 13: Market segmentation, by volume, Spain, 2008
                              • Figure 14: Market segmentation, by value, Spain, 2008
                              • Figure 15: Germany: Feminine hygiene, market segmentation, by value, 2008
                              • Figure 16: Italy: Feminine hygiene, market segmentation, by volume, 2009
                              • Figure 17: Italy: Feminine hygiene, market segmentation, by value, 2009
                              • Figure 18: UK: Feminine hygiene, market segmentation, by value, 2008
                          • Companies and Product Innovation

                            • Key points
                              • Figure 19: Percentage of new product launches, by region, 2009
                              • Figure 20: Percentage of new product launches, by European country, 2009
                              • Figure 21: Percentage of new product launches by sub-category, by the ‘Big 5’ European countries, 2009
                              • Figure 22: Percentage of new product launches by top five claims, by the ‘Big 5’ European countries 2009
                            • France – Sanitary protection
                                • Figure 23: Percentage of new product development, by sub-category, France, 2006-09
                                • Figure 24: Top five claims on new product development, France, 2006-09
                              • Most innovative products
                                • Germany – Sanitary protection
                                    • Figure 25: Percentage of new product development, by sub-category, Germany, 2006-09
                                    • Figure 26: Top five claims on new product development, Germany, 2006-09
                                  • Most innovative products
                                    • Italy – Sanitary protection
                                        • Figure 27: Percentage of new product development, by sub-category, Italy, 2006-09
                                        • Figure 28: Top five claims on new product development, Italy, 2006-09
                                      • Most innovative products
                                        • Spain – Sanitary protection
                                            • Figure 29: Percentage of new product development, by sub-category, Spain, 2006-09
                                            • Figure 30: Top five claims on new product development, Spain, 2006-09
                                          • Most innovative products
                                            • UK – Sanitary protection
                                                • Figure 31: Percentage of new product development, by sub-category, UK, 2006-09
                                                • Figure 32: Top five claims on new product development, UK, 2006-09
                                              • Most innovative products
                                              • The Consumer

                                                • Key points
                                                  • Feminine hygiene products
                                                    • Figure 33: Use of feminine hygiene products, by country, 2009
                                                    • Figure 34: Frequency of use of towels, by country, 2009
                                                    • Figure 35: Frequency of use of tampons, by country, 2009
                                                    • Figure 36: Frequency of use of panty liners, by country, 2009
                                                    • Figure 37: Types of towels used, by country, 2009
                                                    • Figure 38: Types of tampon used, by country, 2009
                                                    • Figure 39: Types of panty liners used, by country, 2009
                                                    • Figure 40: Kinds of tampon used, by country, 2009
                                                    • Figure 41: Frequency of use of sanitary towels for small urine losses/urinary incontinence, by country, 2009
                                                    • Figure 42: Trends in use of feminine hygiene products, France, 2005-09
                                                    • Figure 43: Trends in use of feminine hygiene products, Germany, 2005-09
                                                    • Figure 44: Trends in use of Feminine Hygiene Products, Spain, 2005-09
                                                    • Figure 45: Trends in use of feminine hygiene products, GB, 2005-09
                                                    • Figure 46: Trends in use of sanitary towels for small urine losses/urinary incontinence, Spain, 2007-09
                                                • Appendix – Demographics

                                                    • Figure 47: Use feminine hygiene products, by demographics, France, 2009
                                                    • Figure 48: Frequency of use of towels, by demographics, France, 2009
                                                    • Figure 49: Frequency of use of tampons, by demographics, France, 2009
                                                    • Figure 50: Frequency of use of panty liners, by demographics, France, 2009
                                                    • Figure 51: Use feminine hygiene products, by demographics, Germany, 2009
                                                    • Figure 52: Frequency of use of towels, by demographics, Germany, 2009
                                                    • Figure 53: Frequency of use of tampons, by demographics, Germany, 2009
                                                    • Figure 54: Frequency of use of panty liners, by demographics, Germany, 2009
                                                    • Figure 55: Use feminine hygiene products, by demographics, Spain, 2009
                                                    • Figure 56: Frequency of use of towels, by demographics, Spain, 2009
                                                    • Figure 57: Frequency of use of tampons, by demographics, Spain, 2009
                                                    • Figure 58: Frequency of use of panty liners, by demographics, Spain, 2009
                                                    • Figure 59: Use feminine hygiene products, by demographics, GB, 2009
                                                    • Figure 60: Frequency of use of towels, by demographics, GB, 2009
                                                    • Figure 61: Frequency of use of tampons, by demographics, GB, 2009
                                                    • Figure 62: Frequency of use of panty liners, by demographics, GB, 2009
                                                    • Figure 63: Frequency of use of sanitary towels for small urine losses/urinary incontinence, by demographics, Spain, 2009
                                                    • Figure 64: Agreement with lifestyle statements, by country, 2009
                                                • Appendix – Market Size and Forecast Data

                                                    • Figure 65: Retail value sales of sanitary protection, by country, 2004-13
                                                    • Figure 66: Retail value sales of sanitary protection, by country, 2004-13
                                                    • Figure 67: Retail volume sales of sanitary protection, by country, 2004-13
                                                    • Figure 68: Feminine hygiene, by value in local currency, 2004-14
                                                    • Figure 69: Feminine hygiene, by volume, 2004-14
                                                    • Figure 70: Feminine hygiene, spend per capita (population), 2004-08
                                                    • Figure 71: Feminine hygiene, volume consumption per capita (population), 2004-08
                                                    • Figure 72: Sanitary protection, spend per capita, by country, 2004-08

                                                Sanitary Protection - Europe - September 2010

                                                US $2,534.51 (Excl.Tax)