Savings - Ireland - January 2013
“The cost of living continues to increase, household debt is still quite high and interest remains low; but despite all this, Irish consumers are still making frequent deposits into their savings accounts. Moving forward the value of the savings market will continue to grow as more Irish consumers reject living on credit, and embrace living within their means.”
– Brian O’Connor, Production Manager
Some questions answered in this report include:
- How loyal are Irish consumers to banks?
- Can the savings market flourish in a low interest environment?
- What are the main factors considered by Irish consumers when picking a savings account?
- What are the key alternatives to savings accounts?
- What toll has the economic downturn taken on savings?
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* This is a sample representation of the report layout and does not reflect the research included in this report.
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