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Savory and Sweet Spreads - US - September 2010

The $6.5 billion market for sweet and savory spreads faces significant limitations due to its near saturation, as over 90% of households use peanut butter or jam/jelly/preserves and over 80% use butter. Mintel’s report both analyzes these challenges and identifies opportunities for growth. Report insights include:

  • Why organics are not growing sales as fast as non-organics in natural food channels
  • How acquisitions of natural and organic food companies can create opportunities but also backlash
  • Why FDMx sales of butter are declining, even as reported use among survey respondents grows
  • The degree of brand loyalty among peanut butter consumers in times of economic recession
  • How the bad economy is driving household sizes up, as well as likely consumption of sweet and savory spreads
  • How savory spreads usage patterns with blacks vary from other racial ethnic groups, while Hispanics and Asians usage of sweet spreads is different from other groups
  • Why trends in household usage shows increases in butter, while margarine usage has declined
  • How younger adults perceive the healthfulness of butter and margarine and why increased education about usage is necessary

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Table of contents

  1. Scope and Themes

    • What you need to know
      • Definition
        • Data sources
          • Sales data
            • Consumer survey data
              • Advertising clips
                • Abbreviations and terms
                  • Abbreviations
                    • Terms
                    • Executive Summary

                      • Overview
                        • Factors affecting usage include household size and race/ethnicity
                          • Obesity, peanut allergies, and recalls create challenges
                            • Market leaders and segment trends
                              • Butter
                                • Margarine and table spreads
                                  • Peanut butter and other nut butters
                                    • Jams, jellies, preserves, and fruit butters
                                      • Honey
                                        • Retail channel performance
                                          • Innovations ramp up even as risk is greater
                                            • Household and consumer use of savory and sweet spreads
                                              • Kids’ and teens’ usage of sweet spreads
                                                • Race/ethnicity distinguishes differences in usage
                                                • Insights and Opportunities

                                                  • Focus on simplicity
                                                    • Less is more
                                                      • Value-added
                                                        • New ways to use old foods – jelly for dessert and dinner
                                                          • Figure 1: Usage occasions for sweet spreads, July 2010
                                                        • Expanding usage of peanut butter among Hispanics and Asians
                                                          • Better utilize multi-media to send marketing messages
                                                            • Find the sweet (or savory) spot for ingredient listings
                                                              • Supermarket retailers can regain control with unique connections
                                                              • Inspire Insights

                                                                  • Trend: Fit or fat
                                                                  • Market Size and Forecast

                                                                    • Key points
                                                                      • Market ebbing after 2008 sales jump
                                                                        • Sales and forecast of savory and sweet spreads
                                                                          • Figure 2: Total U.S. retail sales of savory and sweet spreads, at current prices, 2005-15
                                                                          • Figure 3: Total U.S. retail sales of savory and sweet spreads, at inflation-adjusted prices, 2005-15
                                                                        • Walmart sales
                                                                        • Market Drivers

                                                                          • Unemployment and household budgets
                                                                            • Figure 4: Unemployment rate, 16 years and over, January 2000-July 2010
                                                                          • Household size affects usage
                                                                            • Figure 5: Household usage of sweet and savory spreads, by size of household, February 2009-March 2010
                                                                          • Race/Hispanic origin and food preferences
                                                                            • Figure 6: Hispanic and Asian households, by size, 2009
                                                                            • Figure 7: Population, by race and Hispanic origin, 2005-15
                                                                            • Figure 8: Household type, by race and Hispanic origin of householder, 2009
                                                                          • Obesity and health
                                                                            • Figure 9: Age-adjusted prevalence of being overweight, obese, or extremely obese, among adults aged 20 or older, 1988-2008
                                                                          • Peanut allergies and peanut butter recalls deter usage
                                                                          • Competitive Context

                                                                            • Key points
                                                                              • Global food demand affects U.S. pricing for foods made with grain or milk
                                                                                • Figure 10: Consumer Price Index, food at home, U.S. city average, 2000-10
                                                                              • Closer to natural movement improves butter’s image
                                                                                • Value-added in everything from honey to peanut butter creates competition
                                                                                  • Organic, natural, hormone-free create multiple price points
                                                                                    • Figure 11: Impact of sustainable product claims on purchase decision, May/June 2010
                                                                                • Segment Performance

                                                                                  • Key points
                                                                                    • Sales of savory and sweet spreads in FDMx
                                                                                      • Figure 12: FDMx sales of savory and sweet spreads, by segment, 2008-10
                                                                                  • Segment Performance—Butter

                                                                                    • Key points
                                                                                      • Growing private label presence and butter as a commodity
                                                                                        • Figure 13: FDMx sales in dollars/volume, 2005-2009
                                                                                      • Making butter healthier and more natural
                                                                                        • Sales and forecast of butter
                                                                                          • FDMx sales and forecast of butter, 2005-15
                                                                                            • Figure 14: FDMx sales and forecast of butter, 2005-15
                                                                                        • Segment Performance—Margarine and Table Spreads

                                                                                          • Key points
                                                                                            • Private label has little effect on sales of margarine/table spreads
                                                                                              • Making margarine more natural
                                                                                                • Sales and forecast of margarine and table spreads
                                                                                                  • FDMx sales and forecast of margarine and table spreads, 2005-15
                                                                                                    • Figure 15: FDMx sales and forecast of margarine and table spreads, 2005-15
                                                                                                • Segment Performance—Peanut Butter and Other Nut Butters

                                                                                                  • Key points
                                                                                                    • Peanut butter volume sales decline through FDMx
                                                                                                      • Private label offering organics and brands offering alternatives to tree nuts
                                                                                                        • Sales and forecast of peanut butter and other nut butters
                                                                                                          • FDMx sales and forecast of peanut butter and other nut butters, 2005-15
                                                                                                            • Figure 16: FDMx sales and forecast of peanut butter and other nut butters, 2005-15
                                                                                                        • Segment Performance—Jams, Jellies, Preserves, and Fruit Butters

                                                                                                          • Key points
                                                                                                            • FDMx volume sales decline, dollar sales grow slightly
                                                                                                              • Hot and spicy pepper jelly/jam aim to take sweet spreads beyond breakfast and sandwiches
                                                                                                                • Sales and forecast of jams, jellies, preserves, and fruit butters
                                                                                                                  • FDMx sales and forecast of jams, jellies, preserves, and fruit butters, 2005-15
                                                                                                                    • Figure 17: FDMx sales and forecast of jams, jellies, preserves, and fruit butters, 2005-15
                                                                                                                • Segment Performance—Honey

                                                                                                                  • Key points
                                                                                                                    • Fits the demand for simple, natural products
                                                                                                                      • Sales and forecast of honey
                                                                                                                        • FDMx sales and forecast of honey, 2005-15
                                                                                                                          • Figure 18: FDMx sales and forecast of honey, 2005-15
                                                                                                                      • Retail Channels

                                                                                                                        • Key points
                                                                                                                          • Supermarkets’ grip loosens, but the segment can regain its grasp
                                                                                                                            • Sales of savory and sweet spreads, by channel
                                                                                                                              • Figure 19: Total U.S. sales of savory and sweet spreads, by channel, 2008 and 2010
                                                                                                                          • Retail Channels—Supermarkets

                                                                                                                            • Key points
                                                                                                                              • Sales growth and decline the story in recent years
                                                                                                                                • Supermarket/food stores’ sales of savory and sweet spreads
                                                                                                                                  • Figure 20: Total U.S. supermarket/food stores’ sales of savory and sweet spreads, 2005-10
                                                                                                                              • Retail Channels—Other Retailers

                                                                                                                                • Key points
                                                                                                                                  • Other retail outlets sweep up
                                                                                                                                    • Other retailers’ sales of savory and sweet spreads
                                                                                                                                      • Figure 21: Total U.S. other retailers’ sales of savory and sweet spreads, 2005-10
                                                                                                                                  • Retail Channels—Natural Foods Supermarkets

                                                                                                                                    • Key points
                                                                                                                                      • Performance is strong despite trading down from organics
                                                                                                                                        • Figure 22: Natural supermarket sales of savory and sweet spreads, at current prices, 2008-10
                                                                                                                                        • Figure 23: Natural supermarket sales of savory and sweet spreads, at inflation-adjusted prices, 2008-10
                                                                                                                                      • Natural channel sales by segment
                                                                                                                                        • Figure 24: Natural supermarket sales of savory and sweet spreads, by segment, 2008-10
                                                                                                                                      • Leading brands dominate with many small brands growing too
                                                                                                                                        • Imports thrive in jams and preserves sector
                                                                                                                                          • Natural channel sales of savory and sweet spreads by organic content
                                                                                                                                            • Figure 25: Natural supermarket sales of savory and sweet spreads, by organic, 2008-10
                                                                                                                                          • Segment performance by organic content
                                                                                                                                          • Leading Companies

                                                                                                                                            • Key points
                                                                                                                                              • Big brands contend with private label
                                                                                                                                                • Unilever’s sweet spot
                                                                                                                                                  • J.M. Smucker ups the ante
                                                                                                                                                    • FDMx sales of savory and sweet spreads by manufacturer
                                                                                                                                                      • Figure 26: Select manufacturer FDMx sales of savory and sweet spreads, 2009-10
                                                                                                                                                  • Brand Share—Butter

                                                                                                                                                    • Key points
                                                                                                                                                      • Brands play second fiddle to private label
                                                                                                                                                        • Land O’Lakes dominates
                                                                                                                                                          • Manufacturer and brand sales of butter
                                                                                                                                                            • Figure 27: Leading FDMx brand sales and market share of butter, 2009-10
                                                                                                                                                        • Brand Share—Margarine and Table Spreads

                                                                                                                                                          • Key points
                                                                                                                                                            • Unilever controls more than half the segment, but slips
                                                                                                                                                              • Smart Balance strengthened with omega-3s
                                                                                                                                                                • Land O’Lakes gains
                                                                                                                                                                  • Manufacturer and brand sales of margarine and table spreads
                                                                                                                                                                    • Figure 28: Leading FDMx brand sales and market share of margarine and table spreads, 2009-10
                                                                                                                                                                • Brand Share—Peanut Butter and Other Nut Butters

                                                                                                                                                                  • Key points
                                                                                                                                                                    • Can Peter Pan fully recover?
                                                                                                                                                                      • Convenience in packaging and usage
                                                                                                                                                                        • Skip(py) to natural
                                                                                                                                                                          • Manufacturer and brand sales of peanut butter and other nut butters
                                                                                                                                                                            • Figure 29: Leading FDMx brand sales and market share of peanut butter and other nut butters, 2009-10
                                                                                                                                                                        • Brand Share—Jams, Jellies, Preserves and Fruit Butters

                                                                                                                                                                          • Key points
                                                                                                                                                                            • Growing interest in specialty items
                                                                                                                                                                              • Private label contributes to segment growth
                                                                                                                                                                                • Manufacturer and brand sales of jams, jellies, preserves, and fruit butters
                                                                                                                                                                                  • Figure 30: Leading FDMx brand sales and market share of jam, jelly, preserves, and fruit butter, 2009-10
                                                                                                                                                                              • Brand Share—Honey

                                                                                                                                                                                • Key points
                                                                                                                                                                                  • Sweet opportunity for many players
                                                                                                                                                                                    • Manufacturer and brand sales of honey
                                                                                                                                                                                      • Figure 31: Leading FDMx brand sales and market share of honey, 2009-10
                                                                                                                                                                                  • Innovations and Innovators

                                                                                                                                                                                    • Key points
                                                                                                                                                                                      • New product innovation trends in savory/sweet spreads sector
                                                                                                                                                                                        • Total new innovations by category and subcategory
                                                                                                                                                                                          • Figure 32: Total new innovations, by category and subcategory, 2005-10
                                                                                                                                                                                        • A time for healthier options
                                                                                                                                                                                            • Figure 33: Product and packaging claims, by category, 2005-10
                                                                                                                                                                                          • Retailers pressing with innovation
                                                                                                                                                                                            • Figure 34: Private label and name brand launches in savory and sweet spreads, 2005-10
                                                                                                                                                                                            • Figure 35: Product launches across the top 20 companies in savory and sweet spreads, 2005-10
                                                                                                                                                                                          • Innovations
                                                                                                                                                                                            • Private label
                                                                                                                                                                                              • Natural/organic
                                                                                                                                                                                                • Convenience
                                                                                                                                                                                                • Brand and Marketing Strategies

                                                                                                                                                                                                  • Opportunities for innovation and development
                                                                                                                                                                                                    • Manufacturer developments
                                                                                                                                                                                                      • A natural fit for Skippy
                                                                                                                                                                                                        • A Smart Balancing Act
                                                                                                                                                                                                          • Sales supported with consistent web messaging
                                                                                                                                                                                                            • Three-tier spreads strategy
                                                                                                                                                                                                              • Television advertising
                                                                                                                                                                                                                • Savory spreads tap lifestyle choices
                                                                                                                                                                                                                  • Figure 36: Smart Balance Buttery Spreads Women running, man at refrigerator television ad, 2009
                                                                                                                                                                                                                • Dancing with the groceries
                                                                                                                                                                                                                  • Figure 37: I Can’t Believe It’s Not Butter Megan Mullally and male employee dance and sing television ad, 2009
                                                                                                                                                                                                                • Smucker’s sweet spreads market with heart
                                                                                                                                                                                                                  • Motherly love
                                                                                                                                                                                                                    • Figure 38: Jif Mom sends college girl package with love. television ad, 2009
                                                                                                                                                                                                                  • When I was a kid…
                                                                                                                                                                                                                    • Figure 39: Smucker’s Tim practices his name. Richard does, too. television ad, 2009
                                                                                                                                                                                                                  • The influence of social media
                                                                                                                                                                                                                  • Household Consumption of Savory and Sweet Spreads

                                                                                                                                                                                                                    • Key points
                                                                                                                                                                                                                      • Usage of savory and sweet spreads
                                                                                                                                                                                                                          • Figure 40: Household usage of sweet and savory spreads, by key demographics, February 2009-March 2010
                                                                                                                                                                                                                        • Trends in spreads usage
                                                                                                                                                                                                                          • Figure 41: Spreads usage, by type of spread, 2004-09
                                                                                                                                                                                                                        • Personal usage of savory spreads
                                                                                                                                                                                                                          • Figure 42: Usage of savory spreads, by household income, July 2010
                                                                                                                                                                                                                        • Personal usage of sweet spreads
                                                                                                                                                                                                                          • Figure 43: Personal usage of sweet spreads, by household income, July 2010
                                                                                                                                                                                                                      • Kids’ and Teens’ Usage of Peanut Butter and jelly

                                                                                                                                                                                                                        • Key points
                                                                                                                                                                                                                          • Peanut butter and jam usage among kids and teens
                                                                                                                                                                                                                            • Kids aged 6-11
                                                                                                                                                                                                                              • Figure 44: Peanut butter usage, among kids 6-11, by gender, November 2008-December 2009
                                                                                                                                                                                                                              • Figure 45: Jam usage, among kids 6-11, by gender, November 2008-December 2009
                                                                                                                                                                                                                            • Teens aged 12-17
                                                                                                                                                                                                                              • Figure 46: Peanut butter usage, among teens 12-17, by gender, November 2008-December 2009
                                                                                                                                                                                                                              • Figure 47: Jam usage, among teens 12-17, by gender, November 2008-December 2009
                                                                                                                                                                                                                          • How and When Consumers Use Spreads

                                                                                                                                                                                                                            • Key points
                                                                                                                                                                                                                              • Usage of spreads for baking and cooking
                                                                                                                                                                                                                                  • Figure 48: Usage of various spreads for baking, by age, July 2010
                                                                                                                                                                                                                                  • Figure 49: Usage of various spreads for cooking, by age, July 2010
                                                                                                                                                                                                                                • Usage of savory spreads with bread/toast/sandwiches
                                                                                                                                                                                                                                    • Figure 50: Usage of various savory spreads with bread/toast/sandwiches, by age, July 2010
                                                                                                                                                                                                                                  • Usage occasions for sweet spreads
                                                                                                                                                                                                                                      • Figure 51: Usage occasions for various sweet spreads, July 2010
                                                                                                                                                                                                                                  • Consumer Attitudes Toward Spreads

                                                                                                                                                                                                                                    • Key points
                                                                                                                                                                                                                                      • Attitudes towards butter and margarine
                                                                                                                                                                                                                                          • Figure 52: Attitudes toward butter and margarine, by age, July 2010
                                                                                                                                                                                                                                        • Health and positioning attributes that matter most to spreads consumers
                                                                                                                                                                                                                                            • Figure 53: Important health claims and product attributes, by age, July 2010
                                                                                                                                                                                                                                        • Impact of Race and Hispanic Origin

                                                                                                                                                                                                                                          • Key points
                                                                                                                                                                                                                                            • Race/ethnicity offer challenges and opportunities to the market
                                                                                                                                                                                                                                              • Peanut butter
                                                                                                                                                                                                                                                • Figure 54: Peanut butter usage, by race/Hispanic origin, February 2009-March 2010
                                                                                                                                                                                                                                              • Jams, jellies, and preserves
                                                                                                                                                                                                                                                • Figure 55: Jams, jellies, and preserves usage, by race/Hispanic origin, February 2009-March 2010
                                                                                                                                                                                                                                                • Figure 56: Jams, jellies, and preserves usage, by brands/frequency, and by race/Hispanic origin, February 2009-March 2010
                                                                                                                                                                                                                                              • Butter
                                                                                                                                                                                                                                                • Figure 57: Butter usage, by race/Hispanic origin, February 2009-March 2010
                                                                                                                                                                                                                                              • Margarine
                                                                                                                                                                                                                                                  • Figure 58: Margarine usage, by race/Hispanic origin, February 2009-March 2010
                                                                                                                                                                                                                                                • Use of spreads for cooking
                                                                                                                                                                                                                                                  • Figure 59: Usage of spreads for cooking, by race/Hispanic origin, July 2010
                                                                                                                                                                                                                                                • Attitudes towards butter and margarine
                                                                                                                                                                                                                                                  • Figure 60: Attitudes towards butter and margarine, by race/Hispanic origin, July 2010
                                                                                                                                                                                                                                              • Cluster Analysis

                                                                                                                                                                                                                                                  • Stickers
                                                                                                                                                                                                                                                    • Demographics
                                                                                                                                                                                                                                                      • Characteristics
                                                                                                                                                                                                                                                        • Opportunity
                                                                                                                                                                                                                                                          • Tubbers
                                                                                                                                                                                                                                                            • Demographics
                                                                                                                                                                                                                                                              • Characteristics
                                                                                                                                                                                                                                                                • Opportunity
                                                                                                                                                                                                                                                                  • Spreaders
                                                                                                                                                                                                                                                                    • Demographics
                                                                                                                                                                                                                                                                      • Characteristics
                                                                                                                                                                                                                                                                        • Opportunity
                                                                                                                                                                                                                                                                          • Cluster characteristics
                                                                                                                                                                                                                                                                            • Figure 61: Spreads clusters, July 2010
                                                                                                                                                                                                                                                                            • Figure 62: Usage of savory spreads, by spreads clusters, July 2010
                                                                                                                                                                                                                                                                            • Figure 63: Attitudes towards butter and margarine, by spreads clusters, July 2010
                                                                                                                                                                                                                                                                            • Figure 64: Personal usage of sweet spreads, by spreads clusters, July 2010
                                                                                                                                                                                                                                                                          • Cluster demographics
                                                                                                                                                                                                                                                                            • Figure 65: Spreads clusters, by gender, July 2010
                                                                                                                                                                                                                                                                            • Figure 66: Spreads clusters, by age group, July 2010
                                                                                                                                                                                                                                                                            • Figure 67: Spreads clusters, by household income, July 2010
                                                                                                                                                                                                                                                                            • Figure 68: Spreads clusters, by race, July 2010
                                                                                                                                                                                                                                                                            • Figure 69: Spreads clusters, by Hispanic origin, July 2010
                                                                                                                                                                                                                                                                          • Cluster methodology
                                                                                                                                                                                                                                                                          • Custom Consumer Groups

                                                                                                                                                                                                                                                                            • Key points
                                                                                                                                                                                                                                                                              • Personal usage of savory spreads
                                                                                                                                                                                                                                                                                  • Figure 70: Usage of various savory spreads, by gender and age, July 2010
                                                                                                                                                                                                                                                                                  • Figure 71: Usage of various savory spreads, by gender and household income, July 2010
                                                                                                                                                                                                                                                                                • Attitudes towards butter and margarine
                                                                                                                                                                                                                                                                                    • Figure 72: Attitudes toward butter and margarine, by gender and age, July 2010
                                                                                                                                                                                                                                                                                    • Figure 73: Attitudes towards butter and margarine, by gender and household income, July 2010
                                                                                                                                                                                                                                                                                  • Personal usage of sweet spreads
                                                                                                                                                                                                                                                                                      • Figure 74: Personal usage of various sweet spreads, by gender and age, July 2010
                                                                                                                                                                                                                                                                                      • Figure 75: Personal usage of various sweet spreads, by gender and household income, July 2010
                                                                                                                                                                                                                                                                                    • Health and positioning attributes that matter most to spreads consumers
                                                                                                                                                                                                                                                                                        • Figure 76: Important health claims and product attributes, by gender and age, July 2010
                                                                                                                                                                                                                                                                                        • Figure 77: Important health claims and product attributes, by gender and household income, July 2010
                                                                                                                                                                                                                                                                                    • IRI/Builders—Key Household Purchase Measures

                                                                                                                                                                                                                                                                                        • Refrigerated butter
                                                                                                                                                                                                                                                                                          • Consumer insights on key purchase measures – refrigerated butter
                                                                                                                                                                                                                                                                                            • Brand map
                                                                                                                                                                                                                                                                                              • Figure 78: Brand map, selected brands of refrigerated butter, buying rate, by household penetration, 2009*
                                                                                                                                                                                                                                                                                            • Brand leader characteristics
                                                                                                                                                                                                                                                                                              • Key purchase measures
                                                                                                                                                                                                                                                                                                • Figure 79: Key purchase measures for the top brands of refrigerated butter, by household penetration, 2009*
                                                                                                                                                                                                                                                                                              • Margarine/spreads/butter blends
                                                                                                                                                                                                                                                                                                • Consumer insights on key purchase measures – margarine/spreads/butter blends
                                                                                                                                                                                                                                                                                                  • Brand map
                                                                                                                                                                                                                                                                                                    • Figure 80: Brand map, selected brands of margarines/spreads/butter blends, buying rate, by household penetration, 2009*
                                                                                                                                                                                                                                                                                                  • Brand leader characteristics
                                                                                                                                                                                                                                                                                                    • Key purchase measures
                                                                                                                                                                                                                                                                                                      • Figure 81: Key purchase measures for the top brands of margarines/spreads/butter blends, by household penetration, 2009*
                                                                                                                                                                                                                                                                                                    • Peanut butter
                                                                                                                                                                                                                                                                                                      • Consumer insights on key purchase measures – peanut butter
                                                                                                                                                                                                                                                                                                        • Brand map
                                                                                                                                                                                                                                                                                                          • Figure 82: Brand map, selected brands of peanut butter, buying rate, by household penetration, 2009*
                                                                                                                                                                                                                                                                                                        • Brand leader characteristics
                                                                                                                                                                                                                                                                                                            • Figure 83: Key purchase measures for the top brands of peanut butter, by household penetration, 2009*
                                                                                                                                                                                                                                                                                                        • Appendix: Other Useful Consumer Tables

                                                                                                                                                                                                                                                                                                          • Usage of savory spreads
                                                                                                                                                                                                                                                                                                            • Figure 84: Usage of various savory spreads, by age, July 2010
                                                                                                                                                                                                                                                                                                          • Usage of spreads for baking
                                                                                                                                                                                                                                                                                                            • Figure 85: Usage of various spreads for baking, by household income, July 2010
                                                                                                                                                                                                                                                                                                          • Usage of savory spreads with bread/toast/sandwiches
                                                                                                                                                                                                                                                                                                            • Figure 86: Usage of various savory spreads with bread/toast/sandwiches, by household income, July 2010
                                                                                                                                                                                                                                                                                                          • Attitudes towards butter and margarine
                                                                                                                                                                                                                                                                                                            • Figure 87: Attitudes towards butter and margarine, by household income, July 2010
                                                                                                                                                                                                                                                                                                          • Health and positioning attributes that matter most to spreads consumers
                                                                                                                                                                                                                                                                                                            • Figure 88: Important health claims and product attributes, by household income, July 2010
                                                                                                                                                                                                                                                                                                          • Important health claims and product attributes
                                                                                                                                                                                                                                                                                                            • Figure 89: Important health claims and product attributes, by race/Hispanic origin, July 2010
                                                                                                                                                                                                                                                                                                        • Appendix: Trade Associations

                                                                                                                                                                                                                                                                                                          Companies Covered

                                                                                                                                                                                                                                                                                                          • American Butter Institute
                                                                                                                                                                                                                                                                                                          • American Heart Association, Inc.
                                                                                                                                                                                                                                                                                                          • American Institute of Food Distribution
                                                                                                                                                                                                                                                                                                          • American Medical Association (AMA)
                                                                                                                                                                                                                                                                                                          • Asthma and Allergy Foundation of America (AAFA)
                                                                                                                                                                                                                                                                                                          • Cabot Creamery Cooperative, Inc.
                                                                                                                                                                                                                                                                                                          • Centers for Disease Control and Prevention
                                                                                                                                                                                                                                                                                                          • ConAgra Foods, Inc
                                                                                                                                                                                                                                                                                                          • Dairy Farmers of America Inc.
                                                                                                                                                                                                                                                                                                          • Dean Foods Company
                                                                                                                                                                                                                                                                                                          • Facebook, Inc.
                                                                                                                                                                                                                                                                                                          • Ferrero U.S.A. Inc.
                                                                                                                                                                                                                                                                                                          • Food Lion
                                                                                                                                                                                                                                                                                                          • Food Marketing Institute
                                                                                                                                                                                                                                                                                                          • General Mills Inc
                                                                                                                                                                                                                                                                                                          • Giant Eagle
                                                                                                                                                                                                                                                                                                          • Grocery Manufacturers of America (GMA)
                                                                                                                                                                                                                                                                                                          • Häagen-Dazs
                                                                                                                                                                                                                                                                                                          • Harris Teeter, Inc
                                                                                                                                                                                                                                                                                                          • International Dairy Foods Association
                                                                                                                                                                                                                                                                                                          • International Food Information Council Foundation (IFIC)
                                                                                                                                                                                                                                                                                                          • International Olive Oil Council (IOOC)
                                                                                                                                                                                                                                                                                                          • Juice Products Association
                                                                                                                                                                                                                                                                                                          • Keller's Creamery LP
                                                                                                                                                                                                                                                                                                          • Knight-Ridder Inc.
                                                                                                                                                                                                                                                                                                          • Kraft Foods Inc. (U.S.A.)
                                                                                                                                                                                                                                                                                                          • Land O'Lakes Inc.
                                                                                                                                                                                                                                                                                                          • McNeil Consumer Nutritionals UK Ltd
                                                                                                                                                                                                                                                                                                          • National Association of Margarine Manufacturers (NAMM)
                                                                                                                                                                                                                                                                                                          • National Cheese Institute
                                                                                                                                                                                                                                                                                                          • National Grape Cooperative Association Inc.
                                                                                                                                                                                                                                                                                                          • National Honey Board
                                                                                                                                                                                                                                                                                                          • Organic Valley Family of Farms
                                                                                                                                                                                                                                                                                                          • Private Label Manufacturers Association (PLMA)
                                                                                                                                                                                                                                                                                                          • Roundy's, Inc
                                                                                                                                                                                                                                                                                                          • Shaw's Supermarkets, Inc
                                                                                                                                                                                                                                                                                                          • Sioux Honey Association
                                                                                                                                                                                                                                                                                                          • Small Planet Foods Inc. (Cascadian Farms)
                                                                                                                                                                                                                                                                                                          • Starbucks Corporation
                                                                                                                                                                                                                                                                                                          • Supervalu Inc
                                                                                                                                                                                                                                                                                                          • T. Marzetti Company
                                                                                                                                                                                                                                                                                                          • Target Corporation
                                                                                                                                                                                                                                                                                                          • The J. M. Smucker Company
                                                                                                                                                                                                                                                                                                          • The Kroger Co.
                                                                                                                                                                                                                                                                                                          • Tillamook County Creamery Association
                                                                                                                                                                                                                                                                                                          • TiVo Inc
                                                                                                                                                                                                                                                                                                          • Trader Joe's Company Inc
                                                                                                                                                                                                                                                                                                          • Twitter, Inc.
                                                                                                                                                                                                                                                                                                          • U.S. Bureau of Labor Statistics
                                                                                                                                                                                                                                                                                                          • U.S. Bureau of the Census
                                                                                                                                                                                                                                                                                                          • U.S. Department of Agriculture
                                                                                                                                                                                                                                                                                                          • Unilever USA
                                                                                                                                                                                                                                                                                                          • United Natural Foods, Inc.
                                                                                                                                                                                                                                                                                                          • United Soybean Board (USB)
                                                                                                                                                                                                                                                                                                          • Walmart Stores (USA)
                                                                                                                                                                                                                                                                                                          • Welch Foods Inc., A Cooperative
                                                                                                                                                                                                                                                                                                          • Whole Foods Market Inc
                                                                                                                                                                                                                                                                                                          • Winn-Dixie Stores

                                                                                                                                                                                                                                                                                                          Savory and Sweet Spreads - US - September 2010

                                                                                                                                                                                                                                                                                                          £3,174.67 (Excl.Tax)