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Scandinavia Outbound - April 2013

Scandinavian outbound travel has been growing at a strong pace in recent years, with each nation registering double-digit growth in outbound trips between 2007 and 2011. The global recession inevitably took its toll, causing a substantial drop in outbound travel in 2009, when 24 million trips were made. However, Scandinavians have strong travel aspirations and as economies recovered in 2010, so did demand for foreign travel

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Table of contents

  1. Introduction

    • Data Sources

      • Market Drivers

        • Population
          • Denmark
            • Norway
              • Sweden
                • Figure 1: Mid-year population in Scandinavia, 1950-2050
              • Scandinavia’s ageing population
                • Figure 2: Scandinavia’s mid-year population by age, 2010 and 2050
              • Economy
                • Denmark
                  • Norway
                    • Sweden
                      • Figure 3: Scandinavian GDP statistics, 2007-12
                    • Exchange rates
                      • Denmark
                        • Norway
                          • Sweden
                            • Figure 4: Selected exchange rates against Scandinavian currencies, 2008-12
                          • Tourism balance
                            • Figure 5: Scandinavia’s tourism balance, by country, 2008-11
                        • Outbound Tourism

                          • Arrivals
                            • Figure 6: Scandinavian outbound travel market, 2007-11
                          • Destinations
                            • Europe
                              • Scandinavia
                                  • Figure 7: Outbound travel to Scandinavian destinations, 2008-12
                                • Spain
                                    • Figure 8: Outbound Scandinavian travel to Spain, 2008-12
                                  • Germany
                                    • Turkey
                                      • Figure 9: Scandinavian outbound travel to Turkey, 2008-12
                                    • UK
                                        • Figure 10: Scandinavian outbound travel to the UK, 2007-11
                                      • Other Europe
                                        • Long-haul destinations
                                          • Egypt
                                            • Thailand
                                              • Figure 10: Scandinavian outbound travel to Thailand, 2008-12
                                            • US
                                            • Market Characteristics

                                              • Pre-booking behaviour and booking methods
                                                • Travel agents used by fewer travellers
                                                  • Travel e-commerce
                                                    • Figure 11: Outbound travel from Denmark by organisation of trip, 2008-11
                                                    • Figure 12: Outbound travel from Sweden by organisation of trip, 2008-11
                                                  • Demographics
                                                    • Figure 13: Scandinavian outbound trips by age demographic, 2011
                                                    • Figure 14: Norwegian outbound tourists by age demographic, 2010-11
                                                  • Scandinavian e-commerce profile
                                                    • Figure 15: Demographic profile of Norwegians purchasing travel & holiday accommodation over the Internet for private use, 2012
                                                  • Purpose of visit
                                                    • Figure 16: Norwegian outbound trips by destination and purpose of visit, 2011
                                                    • Figure 17: Scandinavian outbound travel to Thailand by purpose of travel, 2011
                                                  • Expenditure
                                                    • Figure 18: Scandinavian outbound trip expenditure, 2007-11
                                                  • Expenditure in Spain
                                                    • Figure 19: Expenditure trends by Nordic tourists in Spain, 2008-12
                                                  • Length of stay
                                                    • Figure 20: Scandinavian outbound travel by length of trip, 2011
                                                  • Seasonality
                                                    • Figure 21: Scandinavian outbound trips by month, 2011
                                                • Transport

                                                  • Overviews
                                                    • Denmark
                                                      • Figure 22: Outbound holiday trips from Denmark by mode of transport, 2008-11
                                                    • Norway
                                                      • Figure 23: Outbound holiday trips from Norway by mode of transport, 2008-11
                                                    • Sweden
                                                      • Figure 24: Outbound trips from Sweden by mode of transport, 2008-11
                                                    • Air
                                                      • Leading Scandinavian airlines
                                                        • SAS Group
                                                          • Norwegian Air Shuttle ASA
                                                            • Other airlines
                                                              • Bankruptcies change the competitive field
                                                                • Road
                                                                  • Rail
                                                                    • Sea
                                                                    • Accommodation

                                                                          • Figure 25: Scandinavian outbound trips by main type of accommodation, 2011
                                                                          • Figure 26: Accommodation choices of Swedish outbound tourists in Denmark, 2011-12
                                                                          • Figure 27: Accommodation choices of Norwegian outbound tourists in Denmark, 2011-12
                                                                      • Tour Operators and Travel Agencies

                                                                          • Tour operators
                                                                            • Kuoni Nordic
                                                                              • Thomas Cook Northern Europe
                                                                                • TUI Northern Europe
                                                                                  • Travel agencies
                                                                                  • What Next?

                                                                                    Companies Covered

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                                                                                    Scandinavia Outbound - April 2013

                                                                                    £295.00 (Excl.Tax)