Sorry for interrupting, this website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Learn more
Accept & Close

Seasonal Shopping (Autumn/Winter) - UK - April 2015

This report will help you to uncover opportunities and understand the key issues affecting your market. How? By giving you instant access to analysis and critical recommendations. It will also challenge routine thinking by providing fresh, new perspectives that energizes your thought processes.

Mintel research sources can include exclusive consumer data, brand/company research and insights from key trade members. This means that we provide you with the complete picture and robust information you need to make the decisions to drive your business forward.

To subscribe to Mintel events, please email bigconversations@mintel.com.

This report focuses on the seasonal events of the Autumn – Back-to-school, Halloween and Bonfire Night and we also look briefly at Christmas. The main themes of the report are to look into what people buy for these seasonal events and where they buy it. Using that data, comments by the retailers themselves and analysis of National Statistics, we have developed estimates of the boost to spending for each of these events.

As the consumer research makes clear, these events are important for retailers, but especially the food retailers for which they provide an excuse for event-specific merchandise which can fill space devoted to seasonal merchandise (mainly Easter, Summer, Christmas).

 

What you get

What's included

Why buy from us?

Succeed

Our reports will provide you with market data, consumer research and competitive intelligence to succeed in your market.

Instant Access

Buy now and you'll have instant access to the information you need to make the right decisions.

Opportunities

Find out what's next in the markets that matter to you: where opportunities lie and what challenges you will face.

Trusted

A business Superbrand, Mintel is a source you can trust. We have been defining and refining the Market Intelligence mix since 1972.

Table of contents

  1. Introduction

      • Definitions
        • Financial definitions
          • VAT
            • Abbreviations
            • Executive Summary

                • Market size
                  • Figure 1: Estimated retail value of spending on Bonfire Night, Halloween and back-to-school, Autumn 2014
                • Innovation
                  • Retail sales across the year
                    • Figure 2: Retail sales (including VAT), by month, Aug 2013-Jan 2015
                  • Online retailing across the year
                    • Figure 3: Online retail sales, by month, 2014
                  • The consumer
                    • Halloween and Bonfire Night
                      • Figure 4: Purchasers of products/on events for Halloween or Bonfire night, Autumn 2014
                    • Back-to-school products purchased
                      • Figure 5: Products bought for back-to-school, November 2014
                    • Amount spent on back-to-school
                      • Figure 6: Amount spent on back-to-school products, by age group, November 2014
                    • Retailers used for back-to-school
                      • Figure 7: Retailers used when purchasing back-to-school products, November 2014
                    • Christmas and Black Friday
                      • What we think
                      • Issues and Insights

                          • Is Halloween replacing Bonfire Night?
                            • The facts
                              • The implications
                                • To what extent are these seasonal events the invention of the supermarkets?
                                  • The facts
                                    • The implications
                                      • Are all promotions a good idea?
                                        • The facts
                                          • The implications
                                          • Trend Application

                                              • Hungry Planet
                                                • Return to the Experts
                                                  • Life Hacking
                                                  • Market Size

                                                    • Key points
                                                      • Retail sales
                                                          • Figure 8: Range of proportions of annual retail sales by month, 1996-2014
                                                        • Impact of seasonal events
                                                          • The Christmas build up
                                                            • Food retailers
                                                              • Halloween
                                                                • Bonfire Night
                                                                  • Back-to-school
                                                                    • Figure 9: Seasonal events market size estimates, Autumn 2014
                                                                • Retail Sales Across the Year

                                                                  • Key points
                                                                    • Last two months take 20% of annual sales
                                                                      • Figure 10: Retail sales (including VAT), by month, Aug 2013-Jan 2015
                                                                    • Retail sales by sector
                                                                      • Food retailers
                                                                        • Figure 11: Food retailers: Retail sales (including VAT), by month, Aug 2013-Jan 2015
                                                                      • Clothing and footwear specialists
                                                                        • Figure 12: Clothing and footwear specialists: Retail sales (including VAT), by month, Aug 2013-Jan 2015
                                                                      • Household goods specialists
                                                                        • Figure 13: Household goods specialists: Retail sales (including VAT), by month, Aug 2013-Jan 2015
                                                                        • Figure 14: Household goods specialists: Retail sales (including VAT), by month, Aug 2013-Jan 2015
                                                                      • Upcoming 2015 seasonal events
                                                                      • Online Retailing Across the Year

                                                                        • Key points
                                                                          • December remains the biggest month for online retailing
                                                                            • Figure 15: Online retail sales, by month, 2014
                                                                          • Autumn/Winter in focus
                                                                            • Figure 16: Online retail sales, by month, Aug-Dec 2014
                                                                          • Online sales as a percentage of all retail
                                                                            • Figure 17: Online retail sales as a percentage of all retail sales, by month, Aug 2013-Jan 2015
                                                                          • Online and all retail sales in value terms
                                                                            • Figure 18: Value of online retail sales and total retail sales (including VAT), by month, Aug 13-Jan 15
                                                                          • Online retail sales by sector
                                                                            • Figure 19: Online retail sales as a percentage of all retail sales, monthly, Aug 13-Jan-15
                                                                          • A two-year view
                                                                            • Figure 20: Value of online retail sales and total retail sales (including VAT), by month, Aug 13-Jan 15
                                                                            • Figure 21: Online retail sales as a percentage of all retail sales, by month, Aug 2013-Jan 2015
                                                                          • Online visitor numbers
                                                                            • Figure 22: Retail websites: unique visitor numbers, by month, by product/category, Aug 2013-Dec 2014
                                                                          • Autumn/Winter in focus
                                                                            • Figure 23: Retail websites: unique visitor numbers, by month, by product/category, Aug-Jan 2013/14
                                                                            • Figure 24: Retail websites: unique visitor numbers, by month, all retail, Aug-Dec 2013/14
                                                                        • Who’s Innovating?

                                                                          • Key points
                                                                            • Catering for back-to-school
                                                                              • Halloween activities
                                                                                • Christmas countdown event
                                                                                  • Digital Christmas list app
                                                                                    • Figure 25: Argos Christmas list app
                                                                                  • Christmas adverts
                                                                                    • Figure 26: Marks & Spencer Christmas advert 2014
                                                                                  • Black Friday investments
                                                                                    • Beacon technology
                                                                                    • Advertising Spend Across the Year

                                                                                      • Key points
                                                                                        • November sees the most advertising activity
                                                                                          • Figure 27: Main media advertising spend by all retailers, by month, 2014
                                                                                          • Figure 28: Main media advertising spend by all retailers, distribution by month, 2014
                                                                                        • Advertising spend more volatile than retail sales
                                                                                          • Figure 29: Main media advertising spend by all retail and all retail sales by month, 2014
                                                                                        • Autumn/Winter in focus
                                                                                          • Figure 30: Main media advertising spend by all retailers, Aug-Dec 2013-14
                                                                                          • Figure 31: Selected leading retailers’ advertising spend on back-to-school products, 2013-14
                                                                                          • Figure 32: Selected leading retailers’ advertising spend on Halloween products, 2013-14
                                                                                          • Figure 33: Selected leading retailers’ advertising spend on fireworks around Bonfire Night, 2013-14
                                                                                        • Two-year view
                                                                                          • Figure 34: Main media advertising spend by all retailers, Aug 2012-Dec 2014
                                                                                      • The Consumer – Halloween and Bonfire Night

                                                                                        • Key points
                                                                                          • What do people buy
                                                                                              • Figure 35: Purchasers of products/on events for Halloween or Bonfire Night, Autumn 2014
                                                                                            • Who buys what?
                                                                                                • Figure 36: Proportions buying products for Halloween or Bonfire Night, by age, Autumn 2014
                                                                                              • Halloween
                                                                                                  • Figure 37: Profile of product buyers for Halloween, October 2014
                                                                                                • Bonfire Night
                                                                                                  • Figure 38: Profile of product buyers for Bonfire Night, November 2014
                                                                                                • Repertoire analysis
                                                                                                    • Figure 39: Numbers of different types of products bought for Halloween and Bonfire night, Autumn 2014
                                                                                                  • Where people shopped
                                                                                                    • Halloween
                                                                                                        • Figure 40: Profile of buyers for Halloween, by where they bought, October 2014
                                                                                                      • Bonfire Night
                                                                                                      • The Consumer – Products Bought for Back-to-School

                                                                                                        • Key points
                                                                                                          • What we asked
                                                                                                            • School uniform and shoes are bought by two-thirds
                                                                                                              • Figure 41: Products bought for back-to-school, November 2014
                                                                                                            • More products bought for primary school-age children
                                                                                                              • Figure 42: Products bought for back-to-school, by age of child, November 2014
                                                                                                          • The Consumer – Amount Spent on Back-to-School Products

                                                                                                            • Key points
                                                                                                              • What we asked
                                                                                                                • Just under £90 spent on school uniform
                                                                                                                  • Figure 43: Amount spent on back-to-school products, November 2014
                                                                                                                • Parents aged 35-44 spend the most
                                                                                                                    • Figure 44: Amount spent on back-to-school products, by age group, November 2014
                                                                                                                  • ABs spend the most on clothing
                                                                                                                    • Figure 45: Amount spent on back-to-school products, by socio-economic group, November 2014
                                                                                                                  • Those in urban locations spend slightly more
                                                                                                                    • Figure 46: Amount spent on back-to-school products, by socio-economic group, November 2014
                                                                                                                • The Consumer – Retailers Used for Back-to-School

                                                                                                                  • Key points
                                                                                                                    • What we asked
                                                                                                                      • Supermarkets favoured for back-to-school
                                                                                                                        • Figure 47: Retailers used when purchasing back-to-school products, November 2014
                                                                                                                    • The Consumer – Christmas and Black Friday

                                                                                                                      • Key points
                                                                                                                        • Christmas demand
                                                                                                                            • Figure 48: UK retail sales growth, 2014
                                                                                                                          • Black Friday
                                                                                                                            • Christmas shopping behaviour

                                                                                                                            Companies Covered

                                                                                                                            To learn more about the companies covered in this report please contact us.

                                                                                                                            Seasonal Shopping (Autumn/Winter) - UK - April 2015

                                                                                                                            US $2,940.64 (Excl.Tax)