Seasonal Shopping (Spring/Summer) - UK - October 2016
“Whilst retail spending during the Spring/Summer months is typically lower than that of autumn and winter, there are some important events in the calendar that retailers can use to encourage consumer spending. Easter continues to be the largest event, worth an estimated £550 million in 2016. However, the date of the bank holiday weekend often impacts sales and as a result, Mother’s Day gift spending equalled that of Easter in 2016.”
– Samantha Dover, Retail Analyst
This report examines the following issues:
- How can retailers encourage greater Father’s Day spending?
- Tapping into the different seasonal buying behaviours of men and women
- Can retailers leverage other product categories to drive Easter sales?
Overall, despite a slight decline in average spending across the majority of the Spring/Summer events, the market size for all increased. This is the result of greater numbers of consumers buying gift products for Valentine’s Day, Mother’s Day and Father’s Day – offsetting the marginal dip in average spend. Easter was the exception to this trend, with a marginal increase in average spending. However, likely due to the timing of the event in 2016, growth in the number of consumers buying gifts was slower than the other three Spring/Summer events.
This Report covers the four major events in the Spring/Summer months: Easter, Mother’s and Father’s Day and Valentine’s Day. Valentine’s Day technically falls in the winter season but has been included within this Report because of the timing of our consumer research.
For each of these events we provide an estimated market size along with in-depth consumer research, which focuses on:
- Which products consumers are purchasing for each of these events.
- Where consumers are shopping for each of these events.
- On average how much consumers spend on gifts for these events.
- What the key drivers are when purchasing gifts for these events.
- Consumer attitudes and buying behaviour in relation to gift purchasing for these events.
What you get
This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
* This is a sample representation of the report layout and does not reflect the research included in this report.
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