Sorry for interrupting, this website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Learn more
Accept & Close

Seasonal Shopping (Spring/Summer) - UK - October 2016

“Whilst retail spending during the Spring/Summer months is typically lower than that of autumn and winter, there are some important events in the calendar that retailers can use to encourage consumer spending. Easter continues to be the largest event, worth an estimated £550 million in 2016. However, the date of the bank holiday weekend often impacts sales and as a result, Mother’s Day gift spending equalled that of Easter in 2016.”
– Samantha Dover, Retail Analyst

This report examines the following issues:

  • How can retailers encourage greater Father’s Day spending?
  • Tapping into the different seasonal buying behaviours of men and women
  • Can retailers leverage other product categories to drive Easter sales?

Overall, despite a slight decline in average spending across the majority of the Spring/Summer events, the market size for all increased. This is the result of greater numbers of consumers buying gift products for Valentine’s Day, Mother’s Day and Father’s Day – offsetting the marginal dip in average spend. Easter was the exception to this trend, with a marginal increase in average spending. However, likely due to the timing of the event in 2016, growth in the number of consumers buying gifts was slower than the other three Spring/Summer events.

This Report covers the four major events in the Spring/Summer months: Easter, Mother’s and Father’s Day and Valentine’s Day. Valentine’s Day technically falls in the winter season but has been included within this Report because of the timing of our consumer research.

For each of these events we provide an estimated market size along with in-depth consumer research, which focuses on:

  • Which products consumers are purchasing for each of these events.
  • Where consumers are shopping for each of these events.
  • On average how much consumers spend on gifts for these events.
  • What the key drivers are when purchasing gifts for these events.
  • Consumer attitudes and buying behaviour in relation to gift purchasing for these events.

What you get

What's included

Why buy from us?

Succeed

Our reports will provide you with market data, consumer research and competitive intelligence to succeed in your market.

Instant Access

Buy now and you'll have instant access to the information you need to make the right decisions.

Opportunities

Find out what's next in the markets that matter to you: where opportunities lie and what challenges you will face.

Trusted

A business Superbrand, Mintel is a source you can trust. We have been defining and refining the Market Intelligence mix since 1972.

Table of contents

  1. Overview

    • What you need to know
      • Areas covered in this Report
      • Executive Summary

          • The market
            • Market sizes for the major seasonal events
              • Figure 1: Estimated Spring/Summer seasonal events market size (inc. VAT), 2016
            • Market size breakdown
              • Figure 2: Estimated breakdown in retail sales of products purchased for Spring/Summer events, 2016
            • Retail sales across the year
              • Figure 3: Value of all retail sales (excl. fuel) at current prices, non-seasonally adjusted, by month, 2014-16
            • Online retail sales across the year
              • Figure 4: Value of all online retail sales at current prices, non-seasonally adjusted, by month, 2014-16
            • The consumer
              • Mother’s Day replaces Easter as most purchased for event
                • Figure 5: Purchasing of products and services, by event, August 2016
              • Flowers dominate Mother’s Day gifting
                • Figure 6: Type of products/services purchased, by event, August 2016
              • Consumers most likely to buy multiple gifts for Valentine’s Day
                • Figure 7: Repertoire of products and services purchased for events in 2016, August 2016
              • How much do people spend?
                • Figure 8: Average amount spent on gift products for Spring/Summer events in 2016, August 2016
              • Product quality drives gift purchasing
                • Figure 9: Key drivers in gift purchasing for Spring/Summer events, August 2016
              • Consumers prefer to buy gifts from trusted retailers
                • Figure 10: Buying behaviours for seasonal gift purchasing, August 2016
              • What we think
              • Issues and Insights

                • How can retailers encourage greater Father’s Day spending?
                  • The facts
                    • The implications
                      • Tapping into the different seasonal buying behaviours of men and women
                        • The facts
                          • The implications
                            • Can retailers leverage other product categories to drive Easter sales?
                              • The facts
                                • The implications
                                • The Market – What You Need to Know

                                  • Valentine’s Day spending catches up to Easter
                                    • Early Easter results in slowed product consumption
                                      • Father’s Day spending remains lower than Mother’s Day
                                        • Retail sales reach £168 billion in Spring/Summer 2016
                                          • Online sales continue to rise during the Spring/Summer season
                                          • Market Size

                                            • Valentine’s Day spending equals Easter in 2016
                                              • Figure 11: Estimated Spring/Summer seasonal events market size (inc. VAT), 2016
                                            • Confectionery drives Easter spending
                                              • Figure 12: Estimated breakdown in retail sales of products purchased for Spring/Summer events, 2016
                                              • Figure 13: Estimated breakdown in retail sales of products purchased for Spring/Summer events (inc. VAT), 2016
                                          • Advertising Spend across the Year

                                            • November is the biggest month for retail advertising
                                              • Figure 14: Recorded above-the-line, online display and direct mail total advertising expenditure by all retailers, by month, 2015
                                              • Figure 15: Recorded above-the-line, online display and direct mail total advertising expenditure by all retailers, monthly as a % of total spending, 2015
                                              • Figure 16: Recorded above-the-line, online display and direct mail total advertising expenditure by all retailers, by advertising method, 2015
                                              • Figure 17: Recorded above-the-line, online display and direct mail total advertising expenditure by all retailers, 2012-15
                                            • Spring/Summer advertising in focus
                                              • Figure 18: Recorded above-the-line, online display and direct mail total advertising expenditure by all retailers during the spring and summer months, 2014-16
                                              • Figure 19: Recorded above-the-line, online display and direct mail total advertising expenditure by all retailers during the spring and summer months (Mar-Aug), by media type, 2012-16
                                            • Supermarket spending on Easter
                                              • Figure 20: Recorded above-the-line, online display and direct mail total advertising expenditure on Easter products by selected leading supermarket retailers, 2012-16
                                            • A note on adspend
                                            • Retail Sales across the Year

                                              • Seasonal retail sales
                                                • Figure 21: Value of all retail sales (excl. fuel) at current prices, non-seasonally adjusted, by season, 2015
                                                • Figure 22: Value of all retail sales (excl. fuel) at current prices, non-seasonally adjusted, by month, 2014 and 2015
                                                • Figure 23: Value of leading category retail sales at current prices, non-seasonally adjusted, by month, 2014 and 2015
                                                • Figure 24: Annual percentage change in all retail sales (excl. fuel) at current prices, non-seasonally adjusted, by month, 2014 and 2015
                                              • Spring/Summer months in focus
                                                • Figure 25: Value of retail sales (excl. fuel) at current prices, non-seasonally adjusted, by Spring/Summer months, 2014-16
                                                • Figure 26: Annual percentage change in all retail sales (excl. fuel) at current prices, non-seasonally adjusted, by month, 2016
                                                • Figure 27: Annual percentage change in leading category retail sales at current prices, non-seasonally adjusted, by month, 2016
                                            • Online Retail Sales across the Year

                                              • Seasonal retail sales online
                                                • Figure 28: Value of all online retail sales at current prices, non-seasonally adjusted, by season, 2015
                                                • Figure 29: Value of all online retail sales at current prices, non-seasonally adjusted, by month, 2014 and 2015
                                                • Figure 30: Online retail sales as a percentage of all retail sales, by month, 2014 and 2015
                                                • Figure 31: Online retail sales as a percentage of all retail sales, by category, by month, 2014 and 2015
                                              • Spring/Summer months in focus
                                                • Figure 32: Value of online retail sales at current prices, non-seasonally adjusted, by Spring/Summer months, 2014-16
                                                • Figure 33: Annual percentage change in all online retail sales at current prices, non-seasonally adjusted, by month, 2016
                                            • Launch Activity and Innovation

                                              • Seasonal campaigns get social
                                                • Easter gets a premium makeover
                                                  • Engaging consumers with seasonal experiences
                                                    • Singling out the singles
                                                      • The light-hearted approach continues
                                                        • Getting personal
                                                          • Extending brand identity with new product launches
                                                            • Home grown
                                                            • The Consumer – What You Need to Know

                                                              • Mother’s Day is the most purchased for event
                                                                • Products continue to dominate seasonal shopping
                                                                  • Consumers most likely to buy multiple gifts for Valentine’s Day
                                                                    • Supermarket retailers attract the most seasonal shoppers
                                                                      • In-store spending outweighs online
                                                                        • Consumers spend the least on Father’s Day
                                                                          • Product quality drives gift purchasing
                                                                            • People prefer to buy gifts from trusted brands and retailers
                                                                            • Spring/Summer Events – Who Buys What?

                                                                              • Mother’s Day becomes the biggest Spring/Summer event
                                                                                • Figure 34: Purchasing of products and services, by event, August 2016
                                                                              • Gift products dominate Easter spending
                                                                                • Figure 35: Type of products/services purchased, by event, August 2016
                                                                              • Gift products purchased for each event
                                                                                • Figure 36: Gift products purchased, by event, august 2016
                                                                              • Other products and services purchased
                                                                                • Figure 37: Other products and services purchased for Spring/Summer events in 2016, August 2016
                                                                              • Females are more likely to buy gifts for seasonal events
                                                                                • Figure 38: Any gift purchasing for events in 2016, by gender, August 2016
                                                                              • Valentine’s Day purchasing peaks amongst older Millennials
                                                                                • Figure 39: Any gift purchasing for events in 2016, by age, August 2016
                                                                              • Repertoire of seasonal buying
                                                                                • Figure 40: Repertoire of products and services purchased for seasonal events in 2016, August 2016
                                                                            • Spring/Summer Events – Where Do Consumers Shop?

                                                                              • Supermarkets are the most used retailers for seasonal shopping
                                                                                  • Figure 41: Retailers used to buy gift products for seasonal events in 2016, August 2016
                                                                                • Where consumers shop for Valentine’s Day
                                                                                    • Figure 42: Retailers used to purchase gifts for Valentine’s Day 2016, August 2016
                                                                                    • Figure 43: Retailers used to purchase gifts for Valentine’s Day 2016, by products purchased for Valentine’s Day, August 2016
                                                                                  • Where consumers shop for Mother’s Day and Father’s Day
                                                                                      • Figure 44: Retailers used to purchase gifts for Mother’s and Father’s Day 2016, August 2016
                                                                                      • Figure 45: Retailers used to purchase gifts for Mother’s Day 2016, by products purchased for Mother’s Day, August 2016
                                                                                      • Figure 46: Retailers used to purchase gifts for Father’s Day 2016, by products purchased for Father’s Day, August 2016
                                                                                    • Where consumers shop for Easter products
                                                                                        • Figure 47: Retailers used to purchase gifts for Easter 2016, August 2016
                                                                                        • Figure 48: Retailers used to purchase gifts for Easter 2016, by products purchased for Easter, August 2016
                                                                                      • Online vs in-store
                                                                                        • Figure 49: Where consumers shopped for products for Spring/Summer events in 2016, August 2016
                                                                                        • Figure 50: Where consumers shopped for gift products for the seasonal events in 2016, August 2016
                                                                                    • Gift Purchasing – How Much Do Consumers Spend?

                                                                                      • The average amount consumers spend
                                                                                        • Figure 51: Average amount spent on gift products for Spring/Summer events in 2016, August 2016
                                                                                      • Encouraging consumers to spend more
                                                                                        • Men continue to be the biggest spenders
                                                                                          • Figure 52: Average amount spent on gift products for Spring/Summer events in 2016, by gender, August 2016
                                                                                        • Consumers aged 25-34 spend the most
                                                                                          • Figure 53: Average amount spent on gift products for Spring/Summer events in 2016, by age, August 2016
                                                                                        • Urban dwellers spend significantly more
                                                                                          • Figure 54: Average amount spent on gift products for Spring/Summer events in 2016, by location, August 2016
                                                                                        • Parents have highest expenditure
                                                                                          • Figure 55: Average amount spent on gift products for Spring/Summer events in 2016, by guardianship of children, August 2016
                                                                                        • Average spending by socio-economic status
                                                                                          • Figure 56: Average amount spent on gift products for Spring/Summer events in 2016, by socio-economic group, August 2016
                                                                                      • Gift Purchasing – Key Drivers

                                                                                        • Consumers prioritise product quality when shopping for gifts
                                                                                            • Figure 57: Most important factors when purchasing seasonal products, August 2016
                                                                                          • Women are more likely to be swayed by promotions
                                                                                            • Figure 58: Most important factors when purchasing seasonal products, by gender, August 2016
                                                                                          • Purchasing priorities are consistent across seasonal events
                                                                                            • Figure 59: Most important factors when purchasing seasonal products, by event, August 2016
                                                                                          • Over-45s need choice and convenience
                                                                                            • Figure 60: Most important factors when purchasing seasonal products, by age, August 2016
                                                                                        • Gift Purchasing – Buying Behaviour

                                                                                          • Consumers shop around for the best-priced gifts
                                                                                              • Figure 61: Attitudes towards purchasing and receiving gifts, August 2016
                                                                                            • Last-minute shoppers
                                                                                                • Figure 62: Consumer agreement with the statement ‘I often leave shopping for gifts until the last minute’, by gender, August 2016
                                                                                                • Figure 63: Consumer agreement with the statement ‘I often leave shopping for gifts until the last minute’, by age, August 2016
                                                                                                • Figure 64: Consumer agreement with the statement ‘I often leave shopping for gifts until the last minute’, by location, August 2016
                                                                                              • Women are more likely to browse online
                                                                                                • Figure 65: Consumer agreement with the statement ‘I spend more time browsing for gifts when I shop online’, by gender, August 2016
                                                                                              • Young consumers most likely to spend more on local produce and personalised gifts
                                                                                                  • Figure 66: Consumer agreement with the statements ‘I would spend more on gifts that are made or produced locally (eg locally grown flowers)’ and ‘I am willing to pay more for personalised gifts (eg monogrammed accessories)’, by gender, August 2016
                                                                                                • Millennials favour experience gifting
                                                                                                    • Figure 67: Consumer agreement with the statement ‘I would rather spend money on an experience than a gift (eg a meal out, concert tickets)’, by age, August 2016
                                                                                                • CHAID Analysis

                                                                                                  • Methodology
                                                                                                    • Gift experiences appeal to Valentine’s Day consumers
                                                                                                      • Figure 68: Seasonal shopping – CHAID – Tree output, August 2016
                                                                                                      • Figure 69: Seasonal shopping – CHAID – Table output, August 2016
                                                                                                  • Appendix – Data Sources, Abbreviations and Supporting Information

                                                                                                      • Data sources
                                                                                                        • Market sizes
                                                                                                          • VAT
                                                                                                            • Abbreviations
                                                                                                              • Consumer research methodology

                                                                                                              Seasonal Shopping (Spring/Summer) - UK - October 2016

                                                                                                              US $2,914.30 (Excl.Tax)