Sorry for interrupting, this website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Learn more
Accept & Close

Seasonal Shopping - UK - August 2014

“For store-based retailers facing competition from online-only rivals, seasonal occasions provide opportunities to make their shops destinations. Seasonally-themed ranges, merchandising and in-store events can provide shoppers with reasons to visit their stores.”
- John Mercer, Retail Analyst
This report looks at the following issues:

  • How can retailers boost spending on seasonal events?
  • Spending on retail versus leisure services
  • Cynicism doesn’t stop shoppers spending
  • In a multichannel world, calendar occasions can drive in-store interest

 

What you get

What's included

Why buy from us?

Succeed

Our reports will provide you with market data, consumer research and competitive intelligence to succeed in your market.

Instant Access

Buy now and you'll have instant access to the information you need to make the right decisions.

Opportunities

Find out what's next in the markets that matter to you: where opportunities lie and what challenges you will face.

Trusted

A business Superbrand, Mintel is a source you can trust. We have been defining and refining the Market Intelligence mix since 1972.

Table of contents

  1. Introduction

      • Definitions
        • Financial definitions
          • VAT
            • Abbreviations
            • Executive Summary

                • Market sizes
                  • Figure 1: Estimated retail sales of products bought especially for seasonal events (including VAT), 2013/14
                • What they buy, major spring and autumn occasions
                  • Figure 2: The consumer: Percentage spending money on any goods or services for occasions in 2013/14, June 2014
                  • Figure 3: The consumer: What they spent money on – Valentine’s Day 2014, June 2014
                  • Figure 4: The consumer: What they spent money on – Mothers’ Day 2014, June 2014
                  • Figure 5: The consumer: What they spent money on – Easter 2014, June 2014
                • Where they shop, from Valentine’s to New Year’s
                  • Figure 6: The consumer: Proportion who purchased products for seasonal events in 2013/14, June 2014
                  • Figure 7: The consumer: Types of retailers used, by occasion, as proportion of all respondents, June 2014
                • How much they spend, by occasion
                  • Easter attitudes and behaviour
                    • Figure 8: Easter - attitudes and behaviour – first statements, June 2014
                    • Figure 9: Easter - attitudes and behaviour – further statements, June 2014
                  • What they do on bank holidays
                    • Figure 10: Activities on public holidays, June 2014
                  • How the weather and sporting events impact on shopping
                    • Figure 11: The consumer: Shopping and the weather, June 2014
                    • Figure 12: The consumer: Shopping and major sporting events, June 2014
                  • What we think
                  • Issues and Insights

                      • How can retailers boost spending on seasonal events?
                        • The facts
                          • The implications
                            • Spending on retail versus leisure services
                              • The facts
                                • The implications
                                  • Cynicism doesn’t stop shoppers spending
                                    • The facts
                                      • The implications
                                        • In a multichannel world, calendar occasions can drive in-store interest
                                          • The facts
                                            • The implications
                                            • Trend Applications

                                                • Trend: Let’s Make a Deal
                                                  • Trend: Life Hacking
                                                    • Mintel futures: Old Gold
                                                    • Market Sizes – Seasonal Events

                                                      • Key points
                                                        • Back-to-school, Mothers’ Day and Easter are biggest events
                                                          • Figure 13: Estimated retail sales of products bought especially for seasonal events (including VAT), 2013/14
                                                        • Retail sales data
                                                            • Figure 14: Monthly retail sales (including VAT), January 2013-May 2014
                                                          • Christmas gains worth 5% of annual retail sales
                                                            • Easter in focus
                                                              • Figure 15: Estimated retail sales of products bought especially for Easter (including VAT), 2014
                                                            • Methodology
                                                            • Retail Sales Across the Year

                                                              • Key points
                                                                • Final three months of the year take 29% of annual retail sales
                                                                  • Figure 16: Retail sales, distribution by month, 2013
                                                                • Month by month
                                                                    • Figure 17: Retail sales (including VAT), by month, January 2013-May 2014
                                                                    • Figure 18: Retail sales (including VAT), by month, January 2012-May 2014
                                                                  • Retail sales by sector
                                                                    • Food retail
                                                                      • Figure 19: Food retailers: retail sales (including VAT), by month, January 2013-May 2014
                                                                    • Clothing and footwear specialists
                                                                      • Figure 20: Clothing and footwear specialists: retail sales (including VAT), by month, January 2013-May 2014
                                                                    • Household goods sectors
                                                                        • Figure 21: Household goods specialists: Retail sales (including VAT), by month, January 2013-May 2014
                                                                        • Figure 22: Household goods specialists: retail sales (including VAT), by month, January 2013-May 2014
                                                                      • DIY in detail
                                                                          • Figure 23: DIY and hardware specialists: retail sales (including VAT), by month, January 2012-May 2014
                                                                      • Online Retailing Across The Year

                                                                        • Key points
                                                                          • December the biggest month for online retailing
                                                                            • Figure 24: Online retail sales, distribution by month, 2013
                                                                          • Online retail sales 2013 and 2014
                                                                            • Figure 25: Online retail sales as percentage of all retail sales, monthly, January 2013-May 2014
                                                                            • Figure 26: Value of online retail sales and total retail sales (including VAT), monthly, January 2013-May 2014
                                                                          • Online retail sales by sector
                                                                            • Figure 27: Online retail sales as percentage of all retail sales, monthly, January 2013-May 2014
                                                                          • A two-year view
                                                                            • Figure 28: Online retail sales as percentage of all retail sales, monthly, January 2012-May 2014
                                                                            • Figure 29: Value of online retail sales and total retail sales (including VAT), monthly, January 2012-May 2014
                                                                          • Visitor numbers 2013 and 2014
                                                                              • Figure 30: Retail websites: unique visitor numbers, by month, by product category/retail sector, June 2013-May 2014
                                                                              • Figure 31: Retail websites: unique visitor numbers, by month, by product category/retail sector, January 2013-May 2014
                                                                            • A two-year view
                                                                              • Figure 32: Retail websites: Unique visitor numbers, by month, by product category, January 2012-May 2014
                                                                          • Advertising Spend Across the Year

                                                                            • Key points
                                                                              • November the biggest advertising month for retailers
                                                                                • Figure 33: Main media advertising spend by all retail, distribution by month, 2013
                                                                              • Christmas peak, spring boom and a summer lull
                                                                                • Figure 34: Main media advertising spend by all retail, by month, January-December 2013
                                                                              • Ad spend more volatile than retail sales
                                                                                • Figure 35: Main media advertising spend by all retail and all retail sales, by month January-December 2013
                                                                              • A two-year view
                                                                                • Figure 36: Main media advertising spend by all retail, by month, January 2012-June 2014
                                                                            • The Consumer – What They Spend on for Seasonal Events

                                                                              • Key points
                                                                                • What we asked
                                                                                  • Easter and Mothers’ Day most popular for spending
                                                                                      • Figure 37: The consumer: Percentage spending money on any goods or services for occasions, June 2014
                                                                                    • Spring events – Valentine’s, Mothers’ Day, Easter
                                                                                      • Figure 38: The consumer: What they spent money on – Valentine’s Day 2014, June 2014
                                                                                      • Figure 39: The consumer: What they spent money on – Mothers’ Day 2014, June 2014
                                                                                      • Figure 40: The consumer: What they spent money on – Easter 2014, June 2014
                                                                                    • Autumn events – Halloween and bonfire night
                                                                                        • Figure 41: The consumer: What they spent money on – Halloween 2013, June 2014
                                                                                        • Figure 42: The consumer: What they spent money on – bonfire night 2013, June 2014
                                                                                      • Demographics: Easter and Halloween
                                                                                        • Easter in detail
                                                                                            • Figure 43: The consumer: What they spent money on – Easter 2014, by average age/affluence, June 2014
                                                                                            • Figure 44: The consumer: What they spent money on – Easter 2014, by presence of children, June 2014
                                                                                          • Halloween in detail
                                                                                            • Figure 45: The consumer: What they spent money on – Halloween 2013, by average age/affluence, June 2014
                                                                                            • Figure 46: The consumer: What they spent money on – Halloween 2013, by age group, June 2014
                                                                                            • Figure 47: The consumer: What they spent money on – Halloween 2013, by presence of children, June 2014
                                                                                            • Figure 48: The consumer: What they spent money on – Halloween 2013, by location, June 2014
                                                                                          • Online focus group
                                                                                          • The Consumer – Retail Purchases and Where They Shop

                                                                                            • Key points
                                                                                              • What we asked
                                                                                                • Occasion specialists gain at Valentine’s and Mothers’ Day
                                                                                                  • Figure 49: The consumer: Proportion who purchased products for seasonal events in 2013/14, June 2014
                                                                                                  • Figure 50: The consumer: Types of retailers used, by occasion, as a proportion of all respondents, June 2014
                                                                                                • Parents more likely to be shoppers
                                                                                                    • Figure 51: The consumer: Proportion who purchased products for seasonal events in 2013/14, by presence of children, June 2014
                                                                                                  • By average age and affluence: Young opt for pureplays
                                                                                                      • Figure 52: The consumer: Types of retailers used – Easter, Mothers’ Day, Fathers’ Day and Valentine’s Day, by average age and affluence, June 2014
                                                                                                      • Figure 53: The consumer: Types of retailers used – back-to-school, bonfire night, Halloween and New Year’s, by average age and affluence, June 2014
                                                                                                    • Online focus group – back-to-school
                                                                                                      • Online focus group – Halloween
                                                                                                        • By age: Younger shoppers use online-only retailers
                                                                                                            • Figure 54: Types of retailers used, by occasion – Valentine’s Day, by age, June 2014
                                                                                                            • Figure 55: Types of retailers used, by occasion – Mothers’ Day, by age, June 2014
                                                                                                            • Figure 56: Types of retailers used, by occasion – Easter, by age, June 2014
                                                                                                            • Figure 57: Types of retailers used, by occasion – Fathers’ Day, by age, June 2014
                                                                                                            • Figure 58: Types of retailers used, by occasion – back-to-school, by age, June 2014
                                                                                                            • Figure 59: Types of retailers used, by occasion – Halloween, by age, June 2014
                                                                                                            • Figure 60: Types of retailers used, by occasion – bonfire night, by age, June 2014
                                                                                                            • Figure 61: Types of retailers used, by occasion – other religious festival, by age, June 2014
                                                                                                            • Figure 62: Types of retailers used, by occasion – New Year’s Eve, by age, June 2014
                                                                                                          • By what they spent on
                                                                                                            • Spring events
                                                                                                                • Figure 63: Products bought for occasion, by Types of retailers used for that occasion – Valentine’s Day, Mothers’ Day, Easter, June 2014
                                                                                                              • Autumn events
                                                                                                                  • Figure 64: Products bought for occasion, by Types of retailers used for that occasion – Halloween and bonfire night, June 2014
                                                                                                              • The Consumer – How Much They Spend for Each Occasion

                                                                                                                • Key points
                                                                                                                  • What we asked
                                                                                                                    • Back-to-school sees the highest average spend
                                                                                                                        • Figure 65: Average amount spent on retail purchases, by occasion, June 2014
                                                                                                                        • Figure 66: Index of value, relative to Easter, by occasion
                                                                                                                      • What they spend, by where they shop
                                                                                                                          • Figure 67: Amount spent on retail purchases, by occasion, by types of retailers used, by occasion, June 2014
                                                                                                                        • How much they spend, by what they buy
                                                                                                                            • Figure 68: Amount spent on retail purchases, by occasion, by products bought for spring occasions, June 2014
                                                                                                                            • Figure 69: Amount spent on retail purchases, by occasion, by products bought for spring occasions, June 2014 (continued)
                                                                                                                            • Figure 70: Amount spent on retail purchases, by occasion, by products bought for autumn occasions, June 2014
                                                                                                                            • Figure 71: Amount spent on retail purchases, by occasion, by products bought for autumn occasions, June 2014 (continued)
                                                                                                                        • The Consumer – Easter Attitudes and Behaviour

                                                                                                                          • Key points
                                                                                                                            • What we asked
                                                                                                                              • A degree of cynicism
                                                                                                                                • Figure 72: Easter – attitudes and behaviour – first statements, June 2014
                                                                                                                                • Figure 73: Easter – attitudes and behaviour – further statements, June 2014
                                                                                                                              • Online focus group
                                                                                                                                • By age: Younger shoppers are key to the Easter market
                                                                                                                                    • Figure 74: Easter – attitudes and behaviour – spending, June 2014
                                                                                                                                    • Figure 75: Easter – attitudes and behaviour – Easter eggs, June 2014
                                                                                                                                  • By how much they spend on Easter
                                                                                                                                      • Figure 76: Amount spent on retail purchases for Easter, by Easter attitudes and behaviour, June 2014
                                                                                                                                    • By where they shop for Easter products
                                                                                                                                        • Figure 77: Easter – attitudes and behaviour, by types of retailers used for Easter purchases, June 2014
                                                                                                                                    • The Consumer – What They Do on Bank Holidays

                                                                                                                                      • Key points
                                                                                                                                        • What we asked
                                                                                                                                          • Leisure more popular than retail on bank holidays
                                                                                                                                              • Figure 78: Activities on public holidays, June 2014
                                                                                                                                            • Age and affluence
                                                                                                                                                • Figure 79: Activities on public holidays, by average age/affluence, June 2014
                                                                                                                                              • By gender: Women tend to do more activities
                                                                                                                                                • Figure 80: Activities on public holidays, by gender, June 2014
                                                                                                                                              • By age: Young spend on leisure; old do DIY and gardening
                                                                                                                                                • Figure 81: Activities on public holidays, by age group, June 2014
                                                                                                                                            • The Consumer – How the Weather and Sporting Events Impact on Shopping

                                                                                                                                              • Key points
                                                                                                                                                • What we asked
                                                                                                                                                  • The weather: Rain dampens demand for nearly eleven million shoppers
                                                                                                                                                      • Figure 82: The consumer: Shopping and the weather, June 2014
                                                                                                                                                    • Focus group findings
                                                                                                                                                      • By gender: Women more likely to be influenced by the weather
                                                                                                                                                        • Figure 83: The consumer: Shopping and the weather, by gender, June 2014
                                                                                                                                                      • By location: Urban consumers more likely to be influenced by the weather
                                                                                                                                                        • Figure 84: The consumer: Shopping and the weather, by location, June 2014
                                                                                                                                                      • Major sports events: Six million shoppers go shopping to avoid sport on TV
                                                                                                                                                          • Figure 85: The consumer: Shopping and major sporting events, June 2014
                                                                                                                                                        • By gender: 16% of women go shopping to avoid sport on TV
                                                                                                                                                          • Figure 86: The consumer: Shopping and major sporting events, by gender, June 2014
                                                                                                                                                          • Figure 87: Morrisons ‘football survival kit’ competition, June 2014
                                                                                                                                                        • By age: Younger consumers make an occasion of sports viewing
                                                                                                                                                            • Figure 88: The consumer: Shopping and major sporting events, by age group, June 2014
                                                                                                                                                          • Focus group findings
                                                                                                                                                          • Appendix – Retail Sales and Online Retail Sales Across the Year

                                                                                                                                                              • Figure 89: Retail sales (including VAT), monthly, January 2012-May 2014
                                                                                                                                                          • Appendix – The Consumer – What They Spend On – Spring

                                                                                                                                                              • Figure 90: Products bought for spring occasions, June 2014
                                                                                                                                                              • Figure 91: Most popular products bought for spring occasions – Valentine’s day 2014, by demographics, June 2014
                                                                                                                                                              • Figure 92: Next most popular products bought for spring occasions – Valentine’s day 2014, by demographics, June 2014
                                                                                                                                                              • Figure 93: Most popular products bought for spring occasions – Mothers’ Day 2014, by demographics, June 2014
                                                                                                                                                              • Figure 94: Next most popular products bought for spring occasions – Mothers’ Day 2014, by demographics, June 2014
                                                                                                                                                              • Figure 95: Most popular products bought for spring occasions – Easter 2014, by demographics, June 2014
                                                                                                                                                              • Figure 96: Next most popular products bought for spring occasions – Easter 2014, by demographics, June 2014
                                                                                                                                                              • Figure 97: Amount spent on retail purchases, by occasion, by most popular products bought for spring occasions – Valentine’s day 2014, June 2014
                                                                                                                                                              • Figure 98: Amount spent on retail purchases, by occasion, by next most popular products bought for spring occasions – Valentine’s day 2014, June 2014
                                                                                                                                                              • Figure 99: Amount spent on retail purchases, by occasion, by most popular products bought for spring occasions – Mothers’ Day 2014, June 2014
                                                                                                                                                              • Figure 100: Amount spent on retail purchases, by occasion, by next most popular products bought for spring occasions – Mothers’ Day 2014, June 2014
                                                                                                                                                              • Figure 101: Amount spent on retail purchases, by occasion, by most popular products bought for spring occasions – Easter 2014, June 2014
                                                                                                                                                              • Figure 102: Amount spent on retail purchases, by occasion, by next most popular products bought for spring occasions – Easter 2014, June 2014
                                                                                                                                                          • Appendix – The Consumer – What They Spend On – Autumn

                                                                                                                                                              • Figure 103: Products bought for autumn occasions, June 2014
                                                                                                                                                              • Figure 104: Most popular products bought for autumn occasions – Halloween 2013, by demographics, June 2014
                                                                                                                                                              • Figure 105: Next most popular products bought for autumn occasions – Halloween 2013, by demographics, June 2014
                                                                                                                                                              • Figure 106: Most popular products bought for autumn occasions – bonfire night 2013, by demographics, June 2014
                                                                                                                                                              • Figure 107: Next most popular products bought for autumn occasions – bonfire night 2013, by demographics, June 2014
                                                                                                                                                          • Appendix – The Consumer – Retail Purchases and Where They Shop

                                                                                                                                                              • Figure 108: Types of retailers used, by occasion, June 2014
                                                                                                                                                              • Figure 109: Types of retailers used, by occasion – Valentine’s Day 2014, by demographics, June 2014
                                                                                                                                                              • Figure 110: Types of retailers used, by occasion – Mothers’ Day 2014, by demographics, June 2014
                                                                                                                                                              • Figure 111: Types of retailers used, by occasion – Easter 2014, by demographics, June 2014
                                                                                                                                                              • Figure 112: Types of retailers used, by occasion – Fathers’ Day 2013, by demographics, June 2014
                                                                                                                                                              • Figure 113: Types of retailers used, by occasion – Back-to-school 2013, by demographics, June 2014
                                                                                                                                                              • Figure 114: Types of retailers used, by occasion – Halloween 2013, by demographics, June 2014
                                                                                                                                                              • Figure 115: Types of retailers used, by occasion – bonfire night 2013, by demographics, June 2014
                                                                                                                                                              • Figure 116: Types of retailers used, by occasion – Other religious holiday, by demographics, June 2014
                                                                                                                                                              • Figure 117: Types of retailers used, by occasion – New Year’s 2013/14, by demographics, June 2014
                                                                                                                                                          • Appendix – The Consumer – How Much They Spend

                                                                                                                                                              • Figure 118: Amount spent on retail purchases, by occasion, June 2014
                                                                                                                                                              • Figure 119: Most popular amount spent on retail purchases, by occasion, by demographics, June 2014
                                                                                                                                                              • Figure 120: Next most popular amount spent on retail purchases, by occasion, by demographics, June 2014
                                                                                                                                                          • Appendix – The Consumer – Easter – Attitudes and Behaviour

                                                                                                                                                              • Figure 121: Easter – Attitudes and behaviour, June 2014
                                                                                                                                                              • Figure 122: Amount spent on retail purchases, by most popular occasion, by Easter – Attitudes and behaviour, June 2014
                                                                                                                                                              • Figure 123: Amount spent on retail purchases, by next most popular occasion, by Easter – Attitudes and behaviour, June 2014
                                                                                                                                                              • Figure 124: Amount spent on retail purchases, by other occasion, by Easter – Attitudes and behaviour, June 2014
                                                                                                                                                              • Figure 125: Most popular Easter – Attitudes and behaviour, by demographics, June 2014
                                                                                                                                                              • Figure 126: Next most popular Easter – Attitudes and behaviour, by demographics, June 2014
                                                                                                                                                              • Figure 127: Other Easter – Attitudes and behaviour, by demographics, June 2014
                                                                                                                                                          • Appendix – The Consumer – What They Do on Bank Holidays

                                                                                                                                                              • Figure 128: Activities on public holidays, June 2014
                                                                                                                                                              • Figure 129: Most popular activities on public holidays, by demographics, June 2014
                                                                                                                                                              • Figure 130: Next most popular activities on public holidays, by demographics, June 2014
                                                                                                                                                          • Appendix – The Consumer – How the Weather and Sporting Events Impact on Shopping

                                                                                                                                                              • Figure 131: Shopping and the weather, June 2014
                                                                                                                                                              • Figure 132: Shopping and major sporting events, June 2014
                                                                                                                                                              • Figure 133: Most popular shopping and the weather, by demographics, June 2014
                                                                                                                                                              • Figure 134: Next most popular shopping and the weather, by demographics, June 2014
                                                                                                                                                              • Figure 135: Shopping and major sporting events, by demographics, June 2014

                                                                                                                                                          Companies Covered

                                                                                                                                                          To learn more about the companies covered in this report please contact us.

                                                                                                                                                          Seasonal Shopping - UK - August 2014

                                                                                                                                                          £1,995.00 (Excl.Tax)