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Seasonings - US - October 2009

Seasonings is a mature market with sales totaling an estimated $3.6 billion in 2009. Following years of slow growth, sales picked up in 2008-09 as the economy worsened and Americans cut back on eating out at restaurants and began cooking at home more often.

In this report we discuss how consumer trends, the economy, and new product trends are influencing the seasonings market. In addition to presenting sales data by segment, supplier and brand, the report considers a range of topics, including:

  • The size of the seasonings market and growth forecast through 2014

  • How the economic recession has impacted seasoning sales and brand loyalty—and what to expect when the recession subsides

  • How to reach two distinct and sizeable consumer clusters; one that favors frugality, and one that enjoys gourmet offerings

  • New product trends in the seasonings market including organic/natural, ethnic flavors, convenience and more

  • How two premium brands, Simply Organic and Spice Islands, have managed to thrive despite a consumer shift to private label

  • Why Millennials should be a key marketing target for seasoning manufacturers

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Table of contents

  1. Scope and Themes

    • What you need to know
      • Definition
        • Data sources
          • Sales data
            • Consumer survey data
              • Advertising clips
                • Abbreviations and terms
                  • Abbreviations
                    • Terms
                    • Executive Summary

                      • Seasonings market reaches $3.6 billion in 2009
                        • Individual spices and seasonings are fastest-growing segment of the market
                          • Supermarkets lead in sales but are losing share to drug/mass/other channels
                            • Organic, natural, ethnic flavors and reduced sodium are key trends in new seasoning products
                              • The seasonings consumer
                              • Insights and Opportunities

                                • Seasonings market is comprised of two distinct and sizeable consumer segments
                                  • Millennials are an attractive target
                                    • Opportunity to target boomers with a health message
                                    • Inspire Insights

                                      • Salt: The New Trans Fat
                                        • What’s it about?
                                          • What we have seen
                                            • Implications
                                              • Food2 targets Gen Y
                                                • What’s it about?
                                                  • What we have seen
                                                    • Implications
                                                      • Continued momentum fosters spice usage for health
                                                        • What’s it about?
                                                          • What we have seen
                                                            • Implications
                                                            • Market Size and Forecast

                                                              • Key points
                                                                • Seasoning sales benefit from recession-driven “eating in” trend
                                                                  • Private label brands are driving growth
                                                                    • Sales expected to reach $4.3 billion by 2014
                                                                      • Sales and forecast of seasonings and spices
                                                                        • Figure 2: Total U.S. retail sales of seasonings and spices, at current prices, 2004-14
                                                                        • Figure 3: Total U.S. retail sales of seasonings and spices, at inflation-adjusted prices, 2004-14
                                                                      • Walmart sales
                                                                      • Competitive Context

                                                                        • Key points
                                                                          • Eating-in trend that boosted seasoning sales has likely peaked
                                                                            • Private label growth outpaces leading brands
                                                                              • Yet premium, organic and natural seasoning sales remain strong
                                                                                • Market leader McCormick acquires Lawry’s, sells Season-All
                                                                                • Segment Performance

                                                                                  • Key points
                                                                                    • Individual spices/seasonings and meat/seafood seasoning mixes post strong gains
                                                                                      • Slow growth in other segments
                                                                                        • Sales of seasonings and spices, by segment
                                                                                          • Figure 4: Total U.S. retail sales of seasonings and spices, by type, 2004-09
                                                                                      • Segment Performance—Individual Spices/Seasonings (No Salt/Pepper)

                                                                                        • Key points
                                                                                          • Strong growth driven by increased interest in cooking, ethnic cuisines
                                                                                            • Sales and forecast of individual spices/seasonings (no salt/pepper)
                                                                                              • Figure 5: Total U.S. retail sales and forecast of individual spices/seasonings (no salt/pepper), 2004-14
                                                                                          • Segment Performance—Dry Meat/Seafood Seasoning Mixes

                                                                                            • Key points
                                                                                              • Demand for easy family meals fuels sales
                                                                                                • Sales and forecast of dry meat/seafood seasoning mixes
                                                                                                  • Figure 6: Total U.S. retail sales of dry meat/seafood seasoning mixes, 2004-14
                                                                                              • Segment Performance—Salt, Seasoned Salt and Salt Substitutes

                                                                                                • Key points
                                                                                                  • Salt sales slow amid AHA effort to reduce sodium in Americans’ diets
                                                                                                    • Sales and forecast of salt, seasoned salt and salt substitutes
                                                                                                      • Figure 7: Total U.S. retail sales and forecast of salt, seasoned salt and salt substitutes, 2004-14
                                                                                                  • Segment Performance—Extracts (Flavoring and Food Colorings)

                                                                                                    • Key points
                                                                                                      • Slow extract sales get a boost from recession-driven baking boom
                                                                                                        • Sales and forecast of extracts (flavoring and food colorings)
                                                                                                          • Figure 8: Total U.S. retail sales and forecast of extracts (flavoring and food colorings), 2004-14
                                                                                                      • Segment Performance—Pepper

                                                                                                        • Key points
                                                                                                          • Product innovation, eating-in trend benefit pepper sales
                                                                                                            • Sales and forecast of pepper
                                                                                                              • Figure 9: Total U.S. retail sales and forecast of pepper, 2004-14
                                                                                                          • Segment Performance—Other Dry Seasoning/Sauce Mixes

                                                                                                            • Key points
                                                                                                              • Declines on leading brands lead to overall segment losses
                                                                                                                • Sales and forecast of other dry seasoning/sauce mixes
                                                                                                                  • Figure 10: Total U.S. retail sales and forecast of other dry seasoning/sauce mixes, 2004-14
                                                                                                              • Retail Channels

                                                                                                                • Key points
                                                                                                                  • Growth in drug stores/mass/other channels far outpaces supermarkets
                                                                                                                    • Sales of seasonings and spices, by channel
                                                                                                                      • Figure 11: Total U.S. retail sales of seasonings and spices, by channel, 2004-09
                                                                                                                  • Retail Channels—Supermarkets

                                                                                                                    • Key points
                                                                                                                      • Food stores are expanding private label offerings, adding bulk food sections to offer customers value
                                                                                                                        • Supermarket/food stores’ sales of seasonings and spices
                                                                                                                          • Figure 12: Supermarket/food stores’ sales of seasonings and spices, at current prices, 2004-09
                                                                                                                      • Retail Channels—Natural Food Supermarkets

                                                                                                                        • Key points
                                                                                                                          • Sales of seasonings in the natural channel
                                                                                                                              • Figure 13: Natural product supermarket retail sales of seasonings, at current prices, 2007-09**
                                                                                                                              • Figure 14: Natural product supermarket retail sales of seasonings, at inflation adjusted prices, 2007-09**
                                                                                                                            • Natural channel sales by segment
                                                                                                                              • Figure 15: Natural product supermarket retail sales of seasonings, by segment, 2007-09
                                                                                                                            • Natural channel sales by brand
                                                                                                                              • Figure 16: Manufacturer brand natural supermarket sales of seasonings, 2007 and 2009
                                                                                                                            • Natural channel sales of seasonings by organic excluding salt
                                                                                                                              • Figure 17: Natural product supermarket retail sales of seasonings, by organic vs non-organic, 2007 and 2009
                                                                                                                          • Market Drivers

                                                                                                                            • Americans are cooking more meals at home…
                                                                                                                              • Figure 18: Spending at restaurants compared to last year, by age, November 2008
                                                                                                                            • … but turning to private label and bulk sizes to trim grocery bills
                                                                                                                              • Ethnic foods are growing in popularity
                                                                                                                                • Awareness of health benefits found in basic pantry items is growing
                                                                                                                                • Leading Companies

                                                                                                                                  • Key points
                                                                                                                                    • McCormick boasts a strong lead, but its market share is slipping
                                                                                                                                      • Morton Salt acquires Season-All and outpaces other leading brands
                                                                                                                                        • FDMx sales of seasonings and spices by manufacturer
                                                                                                                                          • Figure 19: FDMx sales of seasonings and spices by manufacturer, 2008-09
                                                                                                                                      • Brand Share—Individual Spices/Seasonings (No Salt/Pepper)

                                                                                                                                        • Key points
                                                                                                                                          • McCormick is clear brand leader, but losing share to private label
                                                                                                                                            • Strong performance by Spice Islands and Weber Grill Creations help ACH maintain market share
                                                                                                                                              • Manufacturer and brand sales of individual spices/seasonings (no salt/pepper)
                                                                                                                                                • Figure 20: FDMx manufacturer and brand sales of individual spices/seasonings (no salt/pepper), 2008-09
                                                                                                                                            • Brand Share—Dry Meat/Seafood Seasoning Mixes

                                                                                                                                              • Key points
                                                                                                                                                • McCormick dominates but loses share to private label and Old El Paso
                                                                                                                                                  • Strong Old El Paso sales helps General Mills gain share
                                                                                                                                                    • Manufacturer and brand sales of dry meat/seafood seasoning mixes
                                                                                                                                                      • Figure 21: Selected FDMx manufacturer and brand sales of dry meat/seafood seasoning mixes, 2008-09
                                                                                                                                                  • Brand Share—Salt, Seasoned Salt and Salt Substitutes

                                                                                                                                                    • Key points
                                                                                                                                                      • McCormick sells off Season-All brand to Morton Salt, loses market share
                                                                                                                                                        • Morton Salt gains two full share percentage points
                                                                                                                                                          • Private label gains share
                                                                                                                                                            • Manufacturer and brand sales of salt, seasoned salt and salt substitutes
                                                                                                                                                              • Figure 22: Selected FDMx manufacturer and brand sales of salt, seasoned salt and salt substitutes, 2008-09
                                                                                                                                                          • Brand Share—Extracts (Flavoring and Food Colorings)

                                                                                                                                                            • Key points
                                                                                                                                                              • Private label and small brands are driving growth
                                                                                                                                                                • Manufacturer and brand sales of extracts (flavoring and food colorings)
                                                                                                                                                                  • Figure 23: Selected FDMx manufacturer and brand sales of extracts (flavoring and food colorings), 2008-09
                                                                                                                                                              • Brand Share—Pepper

                                                                                                                                                                • Key points
                                                                                                                                                                  • McCormick leads in sales and innovation
                                                                                                                                                                    • Private label and small brands gain share
                                                                                                                                                                      • Manufacturer and brand sales of pepper
                                                                                                                                                                        • Figure 24: Selected FDMx manufacturer and brand sales of pepper, 2008-09
                                                                                                                                                                    • Brand Share—Other Dry Seasoning/Sauce Mixes

                                                                                                                                                                      • Key points
                                                                                                                                                                        • Private label growth outpaces all leading brands
                                                                                                                                                                          • Manufacturer and brand sales of other dry seasoning/sauce mixes
                                                                                                                                                                            • Figure 25: Selected FDMx manufacturer and brand sales of other dry seasoning/sauce mixes, 2008-09
                                                                                                                                                                        • Brand Qualities

                                                                                                                                                                            • Simply Organic
                                                                                                                                                                              • Spice Islands
                                                                                                                                                                              • Innovations and Innovators

                                                                                                                                                                                • Key points
                                                                                                                                                                                  • Hundreds of new seasoning products launched each year
                                                                                                                                                                                    • Figure 26: Top 20 product claims for new seasoning introductions in the U.S, 2005-09
                                                                                                                                                                                  • Natural and organic
                                                                                                                                                                                    • Ethnic flavors
                                                                                                                                                                                      • Low and no sodium
                                                                                                                                                                                        • Sea salts
                                                                                                                                                                                          • Convenience
                                                                                                                                                                                            • Private label
                                                                                                                                                                                              • Figure 27: Private label vs. brand name new seasoning introductions in the U.S, 2005-09
                                                                                                                                                                                          • Advertising and Promotion

                                                                                                                                                                                            • Spice it up with McCormick
                                                                                                                                                                                              • Figure 28: McCormick Perfect Pinch television ad, 2008
                                                                                                                                                                                              • Figure 29: McCormick Grill Mates television ad, 2008
                                                                                                                                                                                              • Figure 30: McCormick print ad, 2009
                                                                                                                                                                                            • Mrs. Dash is salt-free but flavor-full
                                                                                                                                                                                              • Figure 31: Mrs. Dash television ad, 2008
                                                                                                                                                                                            • Mix it up with Hidden Valley Ranch
                                                                                                                                                                                              • Figure 32: Hidden Valley Ranch television ad, 2009
                                                                                                                                                                                          • Seasonings Usage

                                                                                                                                                                                            • Key points
                                                                                                                                                                                              • Overall usage
                                                                                                                                                                                                • Seasonings usage prevalent—skewed higher to women
                                                                                                                                                                                                  • Figure 33: Seasonings and spices usage, by gender, July 2009
                                                                                                                                                                                                • And younger consumers, aged 25-34
                                                                                                                                                                                                  • Figure 34: Seasonings and spices usage, by age, July 2009
                                                                                                                                                                                                • As well as more affluent households
                                                                                                                                                                                                  • Figure 35: Seasonings and spices usage, by household income, July 2009
                                                                                                                                                                                                • Types of seasonings and spices used
                                                                                                                                                                                                  • Individual seasonings are most popular among seasonings users
                                                                                                                                                                                                    • Figure 36: Types of seasonings and spices used, by gender, July 2009
                                                                                                                                                                                                  • Blends are favored by the youngest adults
                                                                                                                                                                                                    • Figure 37: Types of seasonings and spices used, by age, July 2009
                                                                                                                                                                                                  • Affluent households prefer the flexibility of individual spices/seasonings
                                                                                                                                                                                                    • Figure 38: Types of seasonings and spices used, by household income, July 2009
                                                                                                                                                                                                  • Tough times spark a change in usage of specific types of seasonings
                                                                                                                                                                                                    • Figure 39: Selected* specific types of seasonings and spices used, July 2009
                                                                                                                                                                                                  • Brand usage
                                                                                                                                                                                                    • Women not always the obvious target for brands
                                                                                                                                                                                                      • Figure 40: Seasonings and spices brand usage, by gender, July 2009
                                                                                                                                                                                                    • Premium brands skew to younger users
                                                                                                                                                                                                      • Figure 41: Seasonings and spices brand usage, by age, July 2009
                                                                                                                                                                                                  • Purchase Behavior and Factors Influencing Purchase

                                                                                                                                                                                                    • Key points
                                                                                                                                                                                                      • Purchase behavior
                                                                                                                                                                                                        • Purchase behavior with seasonings and spices—by gender
                                                                                                                                                                                                            • Figure 42: Purchase behavior with seasonings and spices, by gender, July 2009
                                                                                                                                                                                                          • Heavy users seek value-oriented products
                                                                                                                                                                                                            • Figure 43: Purchase behavior with seasonings and spices, by age, July 2009
                                                                                                                                                                                                          • Purchase behavior doesn’t vary significantly based on household income
                                                                                                                                                                                                            • Figure 44: Purchase behavior with seasonings and spices, by household income, July 2009
                                                                                                                                                                                                          • One third of seasonings users like to go “fresh”
                                                                                                                                                                                                            • Figure 45: Fresh and whole herb and spice usage, by age, July 2009
                                                                                                                                                                                                          • Factors influencing purchase
                                                                                                                                                                                                            • Cookbooks haven’t lost their luster in stimulating seasonings trial
                                                                                                                                                                                                              • Figure 46: Factors Influencing purchase of seasonings and spices, by gender, July 2009
                                                                                                                                                                                                            • Young adults favor more interactive sources to generate trial
                                                                                                                                                                                                              • Figure 47: Factors Influencing purchase of seasonings and spices, by age, July 2009
                                                                                                                                                                                                          • Usage Frequency and Occasions

                                                                                                                                                                                                            • Key points
                                                                                                                                                                                                              • Seasonings usage is second nature with meat and seafood
                                                                                                                                                                                                                • Figure 48: Frequency and occasions where seasonings and spices are used, July 2009
                                                                                                                                                                                                              • Age and experience stimulate ad-libbing with spices
                                                                                                                                                                                                                • Figure 49: Frequency and occasions where seasonings and spices are used, by age, July 2009
                                                                                                                                                                                                              • Cooks in bigger families also enjoy experimentation
                                                                                                                                                                                                                • Figure 50: Frequency and occasions where seasonings and spices are used, by number and presence of children, July 2009
                                                                                                                                                                                                            • Impact of Race and Hispanic Origin

                                                                                                                                                                                                              • Key points
                                                                                                                                                                                                                • Hispanics gravitate to from-scratch meals made with seasonings
                                                                                                                                                                                                                  • Figure 51: Seasonings and spices usage, by race/Hispanic origin, July 2009
                                                                                                                                                                                                                • Asians and Hispanics are the real pros, seeking seasonings with attention to freshness and quality
                                                                                                                                                                                                                  • Figure 52: Purchase behavior with seasonings and spices, by race/Hispanic origin, July 2009
                                                                                                                                                                                                                • Blacks favor blends that make the cooking experience easier and less costly
                                                                                                                                                                                                                  • Figure 53: Types of seasonings and spices used, by race/Hispanic origin, July 2009
                                                                                                                                                                                                                • Whites look to cookbooks more often, while others seek interactive outlets to inspire usage
                                                                                                                                                                                                                  • Figure 54: Factors influencing purchase of seasonings and spices, by race/Hispanic origin, July 2009
                                                                                                                                                                                                                • Brand preferences divided among all races/ethnicities
                                                                                                                                                                                                                  • Figure 55: Brand usage with seasonings and spices, by race/Hispanic origin, July 2009
                                                                                                                                                                                                              • Cluster Analysis

                                                                                                                                                                                                                  • Gourmet rebels
                                                                                                                                                                                                                    • Frugal conformists
                                                                                                                                                                                                                      • Infrequent uninfluenceables
                                                                                                                                                                                                                        • Cluster characteristics
                                                                                                                                                                                                                          • Figure 56: Seasonings users clusters, July 2009
                                                                                                                                                                                                                          • Figure 57: Purchase behavior with seasonings and spices, by seasonings users clusters, July 2009
                                                                                                                                                                                                                          • Figure 58: Types of seasonings and spices used, by seasonings users clusters, July 2009
                                                                                                                                                                                                                          • Figure 59: Influencing factors with seasonings and spices, by seasonings users clusters, July 2009
                                                                                                                                                                                                                          • Figure 60: Frequency and occasions where seasonings and spices are used, by seasonings users clusters, July 2009
                                                                                                                                                                                                                        • Cluster demographics
                                                                                                                                                                                                                          • Figure 61: Seasonings users clusters, by gender, July 2009
                                                                                                                                                                                                                          • Figure 62: Seasonings users clusters, by age, July 2009
                                                                                                                                                                                                                          • Figure 63: Seasonings users clusters, by household income, July 2009
                                                                                                                                                                                                                          • Figure 64: Seasonings users clusters, by race/Hispanic origin, July 2009
                                                                                                                                                                                                                        • Cluster methodology
                                                                                                                                                                                                                        • Custom Consumer Groups

                                                                                                                                                                                                                          • Key points
                                                                                                                                                                                                                            • Young males are key target for premium seasonings
                                                                                                                                                                                                                                • Figure 65: Purchase behavior with seasonings and spices, by gender and age, July 2009
                                                                                                                                                                                                                                • Figure 66: Types of seasonings and spices used, by gender and age, July 2009
                                                                                                                                                                                                                                • Figure 67: Factors influencing purchase of seasonings and spices, by gender and age, July 2009
                                                                                                                                                                                                                              • Affluent women are most likely to buy all types of seasonings
                                                                                                                                                                                                                                  • Figure 68: Types of seasonings and spices used, by gender and household income, July 2009
                                                                                                                                                                                                                                  • Figure 69: Influencing factors with seasonings and spices, by gender and household income, July 2009
                                                                                                                                                                                                                                  • Figure 70: Purchase behavior with seasonings and spices, by gender and household income, July 2009
                                                                                                                                                                                                                              • IRI/Builders—Key Household Purchase Measures

                                                                                                                                                                                                                                  • Overview of seasonings and spices
                                                                                                                                                                                                                                    • Seasonings and spices (no salt/pepper)
                                                                                                                                                                                                                                      • Consumer insights on key purchase measures – seasonings and spices (no salt/pepper)
                                                                                                                                                                                                                                        • Brand map
                                                                                                                                                                                                                                          • Figure 71: Brand map, selected brands of seasonings and spices, buying rate by household penetration, 2008*
                                                                                                                                                                                                                                        • Brand leader characteristics
                                                                                                                                                                                                                                          • Key purchase measures
                                                                                                                                                                                                                                            • Figure 72: Key purchase measures for the top brands of seasonings and spices, by household penetration, 2008*
                                                                                                                                                                                                                                          • Salt, seasoned salt, and salt substitutes
                                                                                                                                                                                                                                            • Consumer insights on key purchase measures – salt, seasoned salt, and salt substitutes
                                                                                                                                                                                                                                              • Brand map
                                                                                                                                                                                                                                                • Figure 73: Brand map, selected brands of salt, seasoned salt, and salt substitutes, buying rate by household penetration, 2008*
                                                                                                                                                                                                                                              • Brand leader characteristics
                                                                                                                                                                                                                                                • Key purchase measures
                                                                                                                                                                                                                                                  • Figure 74: Key purchase measures for the top brands salt, seasoned salt, and salt substitutes, by household penetration, 2008*
                                                                                                                                                                                                                                                • Pepper
                                                                                                                                                                                                                                                  • Consumer insights on key purchase measures – pepper
                                                                                                                                                                                                                                                    • Brand map
                                                                                                                                                                                                                                                      • Figure 75: Brand map, McCormick and private label pepper, buying rate by household penetration, 2008*
                                                                                                                                                                                                                                                    • Brand leader characteristics
                                                                                                                                                                                                                                                      • Key purchase measures
                                                                                                                                                                                                                                                        • Figure 76: Key purchase measures for the top brands of pepper, by household penetration, 2008*
                                                                                                                                                                                                                                                    • Appendix: IRI/Builders Panel Data Definitions

                                                                                                                                                                                                                                                        • IRI Consumer Network Metrics
                                                                                                                                                                                                                                                        • Appendix: Other Useful Consumer Tables

                                                                                                                                                                                                                                                            • Figure 77: Selected* specific types of seasonings and spices used, July 2009
                                                                                                                                                                                                                                                            • Figure 78: Selected* specific types of seasonings and spices used, July 2009
                                                                                                                                                                                                                                                            • Figure 79: Selected* specific types of seasonings and spices used, July 2009
                                                                                                                                                                                                                                                          • Purchase drivers—by household income
                                                                                                                                                                                                                                                            • Figure 80: Factors influencing purchase of seasonings and spices, by household income, July 2009
                                                                                                                                                                                                                                                          • Fresh and whole herb and spice usage—by household income
                                                                                                                                                                                                                                                            • Figure 81: Fresh and whole herb and spice usage, by household income, July 2009
                                                                                                                                                                                                                                                          • Brand usage with seasonings and spices—by household income
                                                                                                                                                                                                                                                            • Figure 82: Brand usage with seasonings and spices, by household income, July 2009
                                                                                                                                                                                                                                                          • Attitudes and opinions about food—by race/Hispanic origin
                                                                                                                                                                                                                                                            • Figure 83: Attitudes and opinions towards food, by race/Hispanic origin, July 2009
                                                                                                                                                                                                                                                          • Fresh and whole herb and spice usage—by race/Hispanic origin
                                                                                                                                                                                                                                                            • Figure 84: Fresh and whole herb and spice usage, by race/Hispanic origin, July 2009
                                                                                                                                                                                                                                                        • Appendix: Trade Associations

                                                                                                                                                                                                                                                          Companies Covered

                                                                                                                                                                                                                                                          • ACH Food Companies Inc.
                                                                                                                                                                                                                                                          • Alberto-Culver USA Inc
                                                                                                                                                                                                                                                          • Albertsons Inc.
                                                                                                                                                                                                                                                          • American Botanical Council (ABC)
                                                                                                                                                                                                                                                          • American Heart Association, Inc.
                                                                                                                                                                                                                                                          • American Spice Trade Association (ASTA)
                                                                                                                                                                                                                                                          • Associated British Foods Plc
                                                                                                                                                                                                                                                          • BJ's Wholesale Club, Inc
                                                                                                                                                                                                                                                          • CBS Corporation
                                                                                                                                                                                                                                                          • Centers for Disease Control and Prevention
                                                                                                                                                                                                                                                          • Costco Wholesale Corporation
                                                                                                                                                                                                                                                          • CVS Caremark Corporation
                                                                                                                                                                                                                                                          • Facebook, Inc.
                                                                                                                                                                                                                                                          • Federal Trade Commission
                                                                                                                                                                                                                                                          • Frontier Natural Products Co-Op
                                                                                                                                                                                                                                                          • General Mills Inc
                                                                                                                                                                                                                                                          • Greenfield Online
                                                                                                                                                                                                                                                          • Herb Research Foundation (HRF)
                                                                                                                                                                                                                                                          • Herb Society of America (The), Inc.
                                                                                                                                                                                                                                                          • McCormick & Company, Inc.
                                                                                                                                                                                                                                                          • Morton International Inc.
                                                                                                                                                                                                                                                          • Private Label Manufacturers Association (PLMA)
                                                                                                                                                                                                                                                          • Roundy's, Inc
                                                                                                                                                                                                                                                          • SAM's Club
                                                                                                                                                                                                                                                          • Scripps Networks Inc.
                                                                                                                                                                                                                                                          • Signature Brands LLC
                                                                                                                                                                                                                                                          • Simply Organic
                                                                                                                                                                                                                                                          • Target Corporation
                                                                                                                                                                                                                                                          • The Hain Celestial Group, Inc.
                                                                                                                                                                                                                                                          • The Kroger Co.
                                                                                                                                                                                                                                                          • U.S. Bureau of Labor Statistics
                                                                                                                                                                                                                                                          • U.S. Department of Agriculture
                                                                                                                                                                                                                                                          • Unilever USA
                                                                                                                                                                                                                                                          • United Natural Foods, Inc.
                                                                                                                                                                                                                                                          • Walmart Stores (USA)
                                                                                                                                                                                                                                                          • Weber-Stephen Products Co.
                                                                                                                                                                                                                                                          • Whole Foods Market Inc
                                                                                                                                                                                                                                                          • Williams Foods, Inc.

                                                                                                                                                                                                                                                          Seasonings - US - October 2009

                                                                                                                                                                                                                                                          US $3,995.00 (Excl.Tax)